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Report on cross border trade: January – March 2016

In March the movements on the currency markets continued to support buyers from the Eurozone purchasing goods in the United Kingdom. The British pound reached the lowest level since autumn 2014 against the euro which also attracted more foreign sellers who can leverage this situation either to increase their margins or to offer more competitive prices than local sellers.

If the pound continues losing value as the Brexit poll approaches and the uncertainty about EU membership continues to weaken the confidence of foreign investors. British cross border trade will put more domestic sellers under pressure during the weakest months for eCommerce (usually demand drops significantly in Q3).

The main trends on international online markets:

  1. British sellers surpass American sellers in international online sales. However the difference between those two are only 2 points in March.
  2. Germany, France and United States are the top 3 international markets for British sellers in terms of the amount of revenue.
  3. British sellers generate the highest international income when selling: Clothes. Shoes & Accessories; Vehicle Parts & Accessories; Mobile Phones & Communication. 
  4. The United Kingdom. Canada and Australia are the top 3 international markets for American sellers in terms of the amount of revenue.
  5. American sellers generate the highest international income when selling: Clothes. Shoes & Accessories; Jewellery & Watches and eBay Motors.
  6. German sellers’ international revenue has grown compared to 2015.
  7. The United Kingdom. Italy and France are the top 3 international markets for German sellers in terms of the amount of revenue.
  8. German sellers generate the highest international income when selling: Vehicle Parts & Accessories; Clothes. Shoes & Accessories and DIY Materials.

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Chart 1.

Calculation method: (international sales generated by the sellers from a given country in a given month) / (international sales + domestic sales generated by the sellers from the given country in the same given month) = % of international sales

Chart 2.

Calculation method: (international sales generated by British sellers in a given country during a given month) / (international sales generated by British sellers overall in the same month) = Percentage of total international revenue generated by British sellers in a given month in a given market

Chart 3.

Calculation method: (international sales generated by German sellers in a given country during a given month) / (international sales generated by German sellers overall in the same month) = Percentage of total international revenue generated by German sellers in a given month in a given market

Chart 4.

Calculation method: (international sales generated by American sellers in a given country during a given month) / (international sales generated by American sellers overall in the same month) = Percentage of total international revenue generated by American sellers in a given month in a given market

Chart 5.

Calculation method: (international sales of the top 10 categories sold internationally by British sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – March 2016)/(international  sales + domestic sales of the same given category in the same time frame) = % of international sales

Chart 6.

Calculation method: (international sales of the top 10 categories sold internationally by German sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – March 2016)/(international  sales + domestic sales of the same given category in the same time frame) = % of international sales

Chart 7.

Calculation method: (international sales of the top 10 categories sold internationally by American sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January – March 2016)/(international  sales + domestic sales of the same given category in the same time frame) = % of international sales

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