what-to-sell-online-in-summer

[FREE report] What to sell in summer on international marketplaces?

The summer season may be hot for online sellers in two ways, weather-wise or business-wise. Summer is a good time to take advantage of the market’s need for items such as clothes, shoes, vehicle parts or sporting goods. If you are not selling these categories you can only see summer as a hot season from a weather perspective.

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Webinterpret has carried out research to find out what item categories encounter the biggest demand during June, July and August. Items categories with the highest sales during vacation time compared to other months are shown in the pie chart below.

Categories that have the biggest international demand during June, July and August for British sellers

Categories that have the biggest international demand during June, July and August for British sellers

  1. Clothes & Shoes: 44%
  2. Vehicle Parts & Accessories: 30%
  3. Sporting Goods: 12%
  4. Health & Beauty: 11%
  5. Jewelry & Watches: 3%

Now let’s take a look at what subcategories of those main item categories are during summer’s peak. Charts presented below depict the subcategories of the main categories that are most popular during summer period.

Top 1st: Clothes & Shoes

Summer is the second best time (after winter) to sell items in the category Clothes, Shoes & Accessories. The demand is very high at this time. The reason for this is the buyers’ need to renew their wardrobes when the new season comes around.  Summer, as the best time for taking time off, helps them to feel relaxed and willing to invest more money in their look.

The best selling subcategories of Clothes, Shoes & Accessories during summer season

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Top 2nd: Vehicle & Parts

It seems that not only our own personal look becomes more important during the summer. The appearance of our vehicles also matters. Sociologically it is proven that better moods turn into higher willingness to invest in cars, to change or pimp them. Online buyers from all over the world more frequently try to pimp their ride in the summer. Online sellers from the United Kingdom reply “Why not” and increase their revenue during vacation time.

The best selling subcategories of Vehicle Parts and Accessories during summer season

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Top 3rd: Sporting goods

So we have already got the clothes, the cars – and now to complete the picture of the perfect looking person we also want to add the fit body. It looks like online buyers from everywhere have the same mindset as far as this is concerned.

The best selling subcategories of Sporting Goods during summer season

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Learn more about Cross Border Trade from the ebook: Seizing Opportunities Overseas: International Selling Made Easy. Download here.

Top 4th: Health & Beauty

In the summer everyone wants to look healthy and beautiful. It should therefore be no surprise that an item category such as Health & Beauty at its most popular in summer.

The best selling subcategories of Health & Beauty during summer season

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Top 5th: Jewelry and watches

Summer is a great time to have fun but also to make decisions for life such as proposals and to celebrate events like weddings. These are perfect times to invest in different kinds of jewelry. Online sellers who specialise in these items can expect a real boost in sales. Especially if they are selling internationally.

The best selling subcategories of Jewelry and watches during summer season

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Summer season in Germany What to sell there?

Summer season is almost here. It might be the perfect time to take a vacation and slow down with your online business. It might be – but for some it is not.  If you are an online business selling typically ‘vacation’ categories you should be prepared for your sales to soar and postpone your vacation for later months.

Webinterpret has carried out research to find out which item categories encounter the biggest demand on the German market during June, July and August. We especially wanted to check the German market because it gives our British customers the highest revenue. Based on this research they can prepare themselves for what is coming in summer season – said one of the Cross Border Trade Specialists from Webinterpret.

Items categories with the highest sales on the German market during vacation time compared to other months are:

  1. Clothes, Shoes & Accessories
  2. Vehicle Parts and Accessories
  3. Sporting Goods
  4. Photography
  5. Pet Supplies

The best selling subcategories of Clothes, Shoes & Accessories during summer season in Germany by British Sellers

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The best selling subcategories of Vehicle Parts and Accessories during summer season in Germany by British Sellers

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The best selling subcategories of Sporting Goods during summer season in Germany by British Sellers

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European online sellers turn up the heat of summer season

Selling inventory on the Australian and American market is certainly a good idea for several reasons. The first one is the opportunity to remove VAT from your prices. Secondly, this a good alternative in times in which the Euro is experiencing rapid growth. Thirdly, the summer season in the USA and Australia translates to higher interest in buying fashion items and car parts.

Vat free your items

VAT is not payable on sales you make outside of the EU. Therefore your prices can be lowered in Australia and in the United States by the VAT percentage, currently 20%, without affecting your profit margins. This will make you more competitive in these exciting markets.  From our experience, removing VAT can even double your performance outside Europe.

High Euro? Generate Dollars

Currently the Euro is stronger than usual, so many British sellers may feel that selling their inventory into other European countries is not worth a try. A good alternative for selling their inventory abroad is to sell them to American and Australian buyers.

Summer season in the USA and Australia

Webinterpret research shows us the most popular item categories during the summer in the US and Australian markets. What we found out was that the highest demand was for:

  1. Item category Clothes, Shoes and Accessories, especially the subcategories Men’s clothing, Women’s clothing, Men’s shoes and Kid’s clothes.
  2. Item category Health and Beauty, especially the subcategories Make-up/Cosmetics, Salon Spa, Hair Care
  3. Item category Jewelry and Watches, especially the subcategory Rings, Necklaces, Brooches and Wristwatches

Clothes, Shoes and Accessories popularity in summer in the USA

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Clothes, Shoes and Accessories popularity in summer in Australia

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Health and Beauty popularity in summer in the USA

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Learn more about Cross Border Trade from the ebook: Seizing Opportunities Overseas: International Selling Made Easy. Download here.