{"id":373666,"date":"2025-04-08T07:26:15","date_gmt":"2025-04-08T07:26:15","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/a-guide-to-choosing-an-eu-responsible-person-for-online-sellers"},"modified":"2026-03-16T10:55:25","modified_gmt":"2026-03-16T10:55:25","slug":"a-guide-to-choosing-an-eu-responsible-person-for-online-sellers","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/a-guide-to-choosing-an-eu-responsible-person-for-online-sellers","title":{"rendered":"A guide to choosing an EU Responsible Person for online sellers"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The new technologies are transforming the digital marketplaces, making it difficult for lawmakers to keep up with the latest trends.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That is why the EU\u2019s new product safety regulation focuses on online marketplaces, software products, and technologies that can put the safety of consumers at risk.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Aside from introducing a long list of <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-road-to-gpsr-compliance\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>compliance requirements<\/u><\/span><\/a><span data-color=\"transparent\">, the GPSR also aims to strengthen the collaboration between all economic operators and Market Surveillance Authorities in order to increase consumer protection across the Union&#8217;s online and offline marketplaces. \u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, each product within the scope of the GPRS must have an EU Responsible Person maintaining contact with the authorities through platforms like Safety Business Gateway and consumers in case of accidents or complaints regarding the item\u2019s safety.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">What\u2019s more, sellers on online marketplaces, like <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-becoming-an-international-seller-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay<\/u><\/span><\/a><span data-color=\"transparent\"> or <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-becoming-an-international-seller-on-amazon\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Amazon<\/u><\/span><\/a><span data-color=\"transparent\">, must include the EU Responsible Person\u2019s contact details in each product listing they add to their stores in one of the EU countries.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">We\u2019ll help you determine whether your online business needs an EU Responsible Person and choose one you can rely on.\u00a0<\/span><\/p>\n<h2>What is an EU Responsible Person?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-373449\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-25.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-25.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-25-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-25-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The GPSR document doesn\u2019t provide a clear definition of an EU Responsible Person.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Instead, the document\u2019s article 16 (1) states that:<\/span><\/p>\n<blockquote>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">\u2018<\/span><em><span data-color=\"transparent\">A product covered by this Regulation shall not be placed on the market unless there is an economic operator established in the Union who is responsible for the tasks set out in Article\u00a04(3) of Regulation (EU)\u00a02019\/1020 in respect to that product.\u2019\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Article 4(3) from the regulation of market surveillance and compliance of products implies that products can only be placed on an EU market if they have an economic operator who is responsible for performing tasks such as:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Ensuring that all technical files comply with EU regulations<\/span><\/li>\n<li><span data-color=\"transparent\">Providing documentation proving the product\u2019s conformity with GPSR to the market surveillance authorities in a local language.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Inform and collaborate with market surveillance authorities to mitigate the safety concerns posed by a dangerous product.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">The same article of this regulation indicates that the contact information of an item\u2019s Responsible Person, such as the registered trade name or trademark and the postal address, must be included on the product, its packaging, the parcel, or an accompanying document.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-367703\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/blog-images-2.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/blog-images-2.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/blog-images-2-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/blog-images-2-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\" data-pm-slice=\"1 1 []\"><a href=\"https:\/\/resources.webinterpret.com\/the-impact-of-the-general-product-safety-regulations-on-eus-ecommerce-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download our free eBook<\/a> for more information about GPSR!<\/p>\n<h2>Who can be an EU Responsible Person?<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The available definitions of the Responsible Person suggest that an economic operator can only serve as a point of contact for market surveillance authorities if established in an EU member state.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Here\u2019s a quick overview of potential entities <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/navigating-international-ecommerce-waters-tips-for-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>international online sellers<\/u><\/span><\/a><span data-color=\"transparent\"> can appoint as an EU Responsible Person for the products they offer in the Union:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">The manufacturer\u2014<\/span><\/strong><span data-color=\"transparent\">If established in the EU, a product\u2019s manufacturer can act as an EU Responsible Person.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">An importer <\/span><\/strong><span data-color=\"transparent\">\u2013 If the manufacturer isn\u2019t established in one of the EU countries, an importer can act as a responsible person.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">An authorized representative \u2013 <\/span><\/strong><span data-color=\"transparent\">A natural or legal person who receives a written mandate from the manufacturer can be an EU Responsible Person for the products that fall within the scope of the GPSR.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">A fulfillment service provider \u2013<\/span><\/strong><span data-color=\"transparent\"> Businesses or individuals providing warehousing, packaging, dispatching, or addressing services for products they don\u2019t own can be appointed as an EU Responsible Person if the manufacturer, importer, or authorized representative is unavailable for a product.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Appointing an authorized representative is often the simplest solution for economic operators from outside the EU because it enables them to create a point of contact for market surveillance authorities and consumers relatively quickly and at a reasonable cost.\u00a0<\/span><\/p>\n<h2>The primary responsibilities of an EU Responsible Person under the General Product Safety Regulation<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-373437\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-23.png\" alt=\"An index finger pointing at a virtual checklist. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-23.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-23-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-23-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">An EU Responsible Person has a two-way responsibility towards the business they represent and the Market Surveillance Authority.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">According to the GPSR document, the Responsible Person must review a product\u2019s technical documentation to <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/selling-on-ebay-after-gpsr\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>confirm its compliance<\/u><\/span><\/a><span data-color=\"transparent\"> with the product safety regulation and ensure that the manufacturer has met all other compliance requirements such:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Including the batch, serial number, type, or similar identifier on a product, its packaging, or an accompanying document.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Adding the manufacturer\u2019s and EU Responsible Person\u2019s contact information, such as the registered trade name or the electronic address, to a product, its packaging, or accompanying document.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Ensuring that easy-to-follow instructions and safety information are available for a product in the market\u2019s local language.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">On the other hand, Article 15 of the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/gpsr-reshaping-the-future-of-ecommerce-in-the-eu-on-amazon-and-other-online-marketplaces\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>GPSR<\/u><\/span><\/a><span data-color=\"transparent\"> defines the responsibilities of economic operators towards Market Surveillance Authorities. It\u2019s important to remember that once appointed, a Responsible Person assumes these responsibilities and maintains all communication through portals like <\/span><a href=\"https:\/\/webgate.ec.europa.eu\/safety-business-gateway\/screen\/public\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">Safety Business Gateway<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">If requested by the Market Surveillance Authorities, the responsible economic operator for a product must provide a description of the risk a product poses to consumers as well as the full list of complaints and accidents customers reported in relation to that product.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">They must also offer a detailed description of the steps taken to mitigate those risks.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The economic operator acting as an EU Responsible Person must keep a product\u2019s technical documentation and any information regarding complaints and accidents for ten years.<\/span><\/p>\n<h2>The differences between an Authorized Representative and EU Responsible Person<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The terms European Authorized Representative (EAR) and EU Responsible Person (EU RP) are often used interchangeably, even though there are several key differences between these roles.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">An EU RP is a mandatory role performed by an economic operator established in the EU. Hence, the item\u2019s manufacturer, importer, or fulfillment service provider can act as its Responsible Person.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">On the other hand, an authorized representative is a natural or legal person who received a written mandate from another economic operator to perform specific tasks related to product safety on the manufacturer\u2019s or distributor&#8217;s behalf.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, an authorized representative can serve as a Responsible Person for consumer products from just one or a handful of categories.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s particularly important for online sellers who offer cosmetic products to pay attention to this caveat because the Responsible Person or an entity acting as an authorized representative for products from this category must have the necessary expertise to determine whether a cosmetic product can be deemed safe for consumers.\u00a0<\/span><\/p>\n<h2>Choosing the EU Responsible Person service<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-373443\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/Frame-281-2.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/Frame-281-2.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/Frame-281-2-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/Frame-281-2-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Selecting an EU Responsible Person service is one of the most important steps digital merchants must take on the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/compliance-roadmap-for-online-sellers-in-the-eu\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>road to compliance<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Still, merchants on online marketplaces like Amazon or eBay must first check if the EU Responsible Person is available for the products they list in their stores for European markets on these platforms.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s examine the factors you should consider when selecting an EU Responsible Person service for your business.\u00a0<\/span><\/p>\n<h3>Evaluating product categories<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Understanding the scope of the EU product safety laws is paramount when determining whether your business needs a Responsible Person. The regulation applies to new, used, repaired, or reconditioned non-food products with several exceptions.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, other Union regulations may apply to products exempt from the GPSR.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">For example, pet food and other animal feed don\u2019t fall under the scope of this regulation. Still, other restrictions apply to products from this category, so sellers must check all the compliance requirements before placing this type of product on an EU marketplace.<\/span><\/p>\n<h3>The area of expertise and scope of the mandate<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">An authorized representative&#8217;s responsibility must be clearly defined in the written mandate an AR receives from a business.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Under the GPSR, an EU Responsible Person is only responsible for the administrative tasks outlined in the written mandate, so online businesses must verify that an entity they want to designate as an EU RP can review the technical files of their products.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Furthermore, online sellers offering products from multiple categories must carefully consider the EU RP\u2019s area of expertise.\u00a0<\/span><\/p>\n<h3>Reviewing the Service-Level Agreement<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Aside from understanding the scope of the EU RP\u2019s mandate, online sellers should check other details, such as how long a responsible person has to respond to inquiries about products or resolve an issue related to a product\u2019s safety.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">This information is commonly included in the Service-Level Agreement (SLA) along with an economic operator&#8217;s responsibilities, the EU Responsible Person\u2019s compliance monitoring processes, performance metrics for the EU RP, and potential penalties for non-compliance.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That\u2019s why it\u2019s paramount to take time to review the SLA and understand its legal implications for all parties involved.\u00a0<\/span><\/p>\n<h3>Pricing considerations<\/h3>\n<p data-pm-slice=\"1 3 []\"><span data-color=\"transparent\">The monthly or annual cost of the EU Responsible Person service varies by provider and depends on several factors.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Here are some aspects online sellers should consider while determining the most budget-friendly EU RP service for their business:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">The number of markets<\/span><\/strong><span data-color=\"transparent\">: Sellers offering products on several online markets in the EU will likely pay more for this service than those who want to place products on just one EU marketplace.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">The quantity of products: <\/span><\/strong><span data-color=\"transparent\">The price of the EU RP service depends on the number of items in your inventory you want to make available to consumers in the EU.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Product type: <\/span><\/strong><span data-color=\"transparent\">Service providers might charge more for assuming responsibility for the safety of products from certain categories, such as cosmetics or batteries, due to the high level of expertise required to determine their safety.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Additional services: <\/span><\/strong><span data-color=\"transparent\">Bi-annual or yearly GPSR compliance reviews, expanding the range of products, and providing legal guidance regarding upcoming legislation are among the services that could increase the cost of an EU Responsible Person.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Fines and penalties for non-compliance with the GPSR<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-373431\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-26.png\" alt=\"A gavel and a sack of coins on a yellow background. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-26.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-26-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/04\/tips-2025-1-26-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Even though the GPSR is a Union harmonization legislation, the fines and penalties for non-compliance with the product safety regulations are determined by EU member states.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Potential fines for online sellers who fail to comply with this regulation depend on the EU marketplace where they offer their products.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">These fines can be as high as 4% of the business\u2019s global turnover, although this figure should be viewed as an upper ceiling rather than the average amount.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">So, sellers operating on multiple marketplaces across the Union must inquire about fines and penalties for failing to appoint an EU RP or other violations of the product safety regulation. It\u2019s also worth noting that in some cases, Market Surveillance Authorities can request a recall of a product deemed dangerous for consumers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Furthermore, Amazon, eBay, and other online marketplace providers can also enforce penalties for non-compliant sellers, ranging from removing product listings to account suspensions, depending on the severity of the violation.\u00a0<\/span><\/p>\n<h2>A Responsible Person as your partner on EU\u2019s digital marketplaces<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Finding a reliable EU Responsible Person service provider is arguably the most critical step international sellers on digital marketplaces in the EU have to take on their path to GPSR compliance.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, this process can be overwhelming due to a wide range of factors sellers must consider before offering a written mandate to one service provider or another.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Do you need assistance with choosing an EU Responsible Person for your business? Webinterpret can help! <\/span><a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*1lf9b0w*_gcl_au*MTc2ODc3ODAzNS4xNzQwMDUzNjYy*_ga*MTUxNTIxMjE4NC4xNzQwMDUzNjYy*_ga_KWWD0Y0CYM*MTc0MzU5MTA1Mi41MS4xLjE3NDM1OTg3NjguNjAuMC4xMDMxNDk5NjIz#ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Book a demo<\/u><\/span><\/a><span data-color=\"transparent\"> to learn more about our GPSR compliance solution.\u00a0<\/span><\/p>\n<p><strong>About Webinterpret<\/strong><\/p>\n<p><span data-color=\"transparent\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span data-color=\"transparent\">Our AI-based solutions enable more effective selling through automated listing\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>localization<\/u><\/span><\/a><span data-color=\"transparent\">,\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>advertising<\/u><\/span><\/a><span data-color=\"transparent\">, and\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/returns\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>returns<\/u><\/span><\/a><span data-color=\"transparent\">\u00a0and ensure all products placed on EU markets are\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>GPSR-compliant<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new technologies are transforming the digital marketplaces, making it difficult for lawmakers to keep up with the latest trends.\u00a0 That is why the EU\u2019s new product safety regulation focuses on online marketplaces, software products, and technologies that can put the safety of consumers at risk.\u00a0 Aside from introducing a long list of compliance requirements, the GPSR also aims to strengthen the collaboration between all economic operators and Market Surveillance Authorities in order to increase consumer protection across the Union&#8217;s online and offline marketplaces. \u00a0 Consequently, each product within the scope of the GPRS must have an EU Responsible Person maintaining contact with the authorities through platforms like Safety Business Gateway and consumers in case of accidents or complaints regarding the item\u2019s safety.\u00a0 What\u2019s more, sellers on online marketplaces, like eBay or Amazon, must include the EU Responsible Person\u2019s contact details in each product listing they add to their stores in one of the EU countries.\u00a0 We\u2019ll help you determine whether your online business needs an EU Responsible Person and choose one you can rely on.\u00a0 What is an EU Responsible Person? The GPSR document doesn\u2019t provide a clear definition of an EU Responsible Person.\u00a0 Instead, the document\u2019s article 16 (1) states that: \u2018A product covered by this Regulation shall not be placed on the market unless there is an economic operator established in the Union who is responsible for the tasks set out in Article\u00a04(3) of Regulation (EU)\u00a02019\/1020 in respect to that product.\u2019\u00a0 Article 4(3) from the regulation of market surveillance and compliance of products implies that products can only be placed on an EU market if they have an economic operator who is responsible for performing tasks such as: Ensuring that all technical files comply with EU regulations Providing documentation proving the product\u2019s conformity with GPSR to the market surveillance authorities in a local language.\u00a0 Inform and collaborate with market surveillance authorities to mitigate the safety concerns posed by a dangerous product.\u00a0 The same article of this regulation indicates that the contact information of an item\u2019s Responsible Person, such as the registered trade name or trademark and the postal address, must be included on the product, its packaging, the parcel, or an accompanying document.\u00a0 Download our free eBook for more information about GPSR! Who can be an EU Responsible Person? The available definitions of the Responsible Person suggest that an economic operator can only serve as a point of contact for market surveillance authorities if established in an EU member state.\u00a0 Here\u2019s a quick overview of potential entities international online sellers can appoint as an EU Responsible Person for the products they offer in the Union:\u00a0 The manufacturer\u2014If established in the EU, a product\u2019s manufacturer can act as an EU Responsible Person.\u00a0 An importer \u2013 If the manufacturer isn\u2019t established in one of the EU countries, an importer can act as a responsible person.\u00a0 An authorized representative \u2013 A natural or legal person who receives a written mandate from the manufacturer can be an EU Responsible Person for the products that fall within the scope of the GPSR.\u00a0 A fulfillment service provider \u2013 Businesses or individuals providing warehousing, packaging, dispatching, or addressing services for products they don\u2019t own can be appointed as an EU Responsible Person if the manufacturer, importer, or authorized representative is unavailable for a product.\u00a0 Appointing an authorized representative is often the simplest solution for economic operators from outside the EU because it enables them to create a point of contact for market surveillance authorities and consumers relatively quickly and at a reasonable cost.\u00a0 The primary responsibilities of an EU Responsible Person under the General Product Safety Regulation An EU Responsible Person has a two-way responsibility towards the business they represent and the Market Surveillance Authority.\u00a0 According to the GPSR document, the Responsible Person must review a product\u2019s technical documentation to confirm its compliance with the product safety regulation and ensure that the manufacturer has met all other compliance requirements such:\u00a0 Including the batch, serial number, type, or similar identifier on a product, its packaging, or an accompanying document.\u00a0 Adding the manufacturer\u2019s and EU Responsible Person\u2019s contact information, such as the registered trade name or the electronic address, to a product, its packaging, or accompanying document.\u00a0 Ensuring that easy-to-follow instructions and safety information are available for a product in the market\u2019s local language.\u00a0 On the other hand, Article 15 of the GPSR defines the responsibilities of economic operators towards Market Surveillance Authorities. It\u2019s important to remember that once appointed, a Responsible Person assumes these responsibilities and maintains all communication through portals like Safety Business Gateway.\u00a0 If requested by the Market Surveillance Authorities, the responsible economic operator for a product must provide a description of the risk a product poses to consumers as well as the full list of complaints and accidents customers reported in relation to that product.\u00a0 They must also offer a detailed description of the steps taken to mitigate those risks.\u00a0 The economic operator acting as an EU Responsible Person must keep a product\u2019s technical documentation and any information regarding complaints and accidents for ten years. The differences between an Authorized Representative and EU Responsible Person The terms European Authorized Representative (EAR) and EU Responsible Person (EU RP) are often used interchangeably, even though there are several key differences between these roles.\u00a0 An EU RP is a mandatory role performed by an economic operator established in the EU. Hence, the item\u2019s manufacturer, importer, or fulfillment service provider can act as its Responsible Person.\u00a0 On the other hand, an authorized representative is a natural or legal person who received a written mandate from another economic operator to perform specific tasks related to product safety on the manufacturer\u2019s or distributor&#8217;s behalf.\u00a0 Consequently, an authorized representative can serve as a Responsible Person for consumer products from just one or a handful of categories.\u00a0 It\u2019s particularly important for online sellers who offer cosmetic products to pay attention to this caveat because the Responsible Person or an entity acting as an authorized representative for products from this<\/p>\n","protected":false},"author":65,"featured_media":373667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9671,9672,9673,9674],"tags":[],"class_list":["post-373666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tools","category-expanding-to-new-markets","category-international-selling","category-tax-and-compliance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to choose an EU Responsible Person for your business<\/title>\n<meta name=\"description\" content=\"The GPSR has made it mandatory for online sellers to appoint an EU Responsible Person. 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