{"id":373680,"date":"2025-02-26T08:30:32","date_gmt":"2025-02-26T08:30:32","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/international-womens-day-in-ecommerce"},"modified":"2026-06-19T09:53:33","modified_gmt":"2026-06-19T09:53:33","slug":"international-womens-day-in-ecommerce","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/international-womens-day-in-ecommerce","title":{"rendered":"International Women\u2019s Day and eCommerce: Key Trends and Statistics"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The number of internet users worldwide is increasing year after year, but despite this, the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/491387\/gender-distribution-of-internet-users-region\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>gender digital divide<\/u><\/span><\/a><span data-color=\"transparent\"> still exists. Even though the gender digital divide is marginal in Europe and the Americas, recent data shows that the gap is more pronounced in the Asia-Pacific region and the Middle East.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">On the other hand, women own and run over\u00a0<\/span><a href=\"https:\/\/business.yougov.com\/content\/48748-us-how-women-want-brands-to-approach-international-womens-day\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>13 million businesses<\/u><\/span><\/a><span data-color=\"transparent\"><u>,<\/u><\/span>\u00a0<span data-color=\"transparent\">many of which are online-based and employ millions of people in the United States.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The ecommerce industry has traditionally been inclusive and supportive of women-led businesses due to the lower entry barriers and a wider audience reach.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Nonetheless, the statistics show that men still run most stores on <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/practical-sales-strategy-tips-for-cross-border-sellers-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay<\/u><\/span><\/a><span data-color=\"transparent\">, <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-trends-and-statistics-in-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Amazon,<\/u><\/span><\/a><span data-color=\"transparent\"> and other large digital marketplaces. So, this International Women\u2019s Day is an excellent opportunity to support online women-run businesses and celebrate gender equality and inclusion.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s examine how online sellers can use IWD to improve their brand\u2019s performance on digital marketplaces.<\/span><\/p>\n<h2>International Women\u2019s Day at a Glance<\/h2>\n<ul data-pm-slice=\"3 3 []\">\n<li><span data-color=\"transparent\">According to a <\/span><a href=\"https:\/\/www.junglescout.com\/blog\/female-and-male-amazon-sellers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>report released in 2021<\/u><\/span><\/a><span data-color=\"transparent\">, approximately two-thirds (64%) of Amazon sellers are male.\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.nielsen.com\/insights\/2020\/wise-up-to-women\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>75% of the discretionary spending<\/u><\/span><\/a><span data-color=\"transparent\"> will be generated by women by 2028.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Flowers, notebooks, apparel, and home decor items are some of the most common IWD gifts.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">In 2024,\u00a0<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1362981\/share-of-internet-users-worldwide-by-gender\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>70% of men worldwide<\/u><\/span><\/a><span data-color=\"transparent\">\u00a0had Internet access, whereas 65% of women used the Internet daily.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">60% of female shoppers expect fashion and beauty brands to have IWD promotions and discounts.\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.ebaymainstreet.com\/sites\/default\/files\/2021-10\/2021WomenSellersReport.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Women-owned businesses are smaller<\/u><\/span><\/a><span data-color=\"transparent\"> and generate 27% less revenue than businesses owned by men.\u00a0<\/span><\/li>\n<\/ul>\n<h2>International Women\u2019s Day and online sales<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-370656\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-15.png\" alt=\"A miniature figure of a woman on a calendar.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-15.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-15-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-15-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Interest in search terms like International Women\u2019s Day or International Women\u2019s Day gifts on Google and other\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/understanding-ebay-cassini-algorithm\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>search engines<\/u><\/span><\/a><span data-color=\"transparent\">\u00a0starts to grow in the second half of February and peaks a few days before March 8. However,\u00a0interest rapidly decreases toward the end of Women&#8217;s History Month. <\/span><\/p>\n<p><span data-color=\"transparent\">This metric clearly indicates that sellers on international markets can benefit from limited-time offers, discounts, and promotions. However, the IWD isn\u2019t only a commercial event, and treating it as such can irreparably damage a brand.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The IWD is about celebrating women from all walks of life and taking steps toward a gender-equal world.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Still, the accomplishments, strength, and rights to equality and inclusion of women are often overlooked, so brands that don\u2019t take action to support and empower women throughout the year are at risk of running promotional campaigns that ring hollow.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">As a result, to determine whether creating IWD promotions and marketing campaigns can improve their sales, online sellers must first ensure that their core values align with the values of the IWD.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">International Women\u2019s Day was the biggest online sales event in March from 2021 to 2023. Digital retailers averaged a 26% boost in daily orders from March 1 to March 8 compared to the sales during the rest of the month, and it\u2019s safe to assume that this trend will continue in 2025.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-370662\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-277.png\" alt=\"A graph depicting the increase in online orders in the week before International Women's Day.\" width=\"299\" height=\"327\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-277.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-277-275x300.png 275w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-277-939x1024.png 939w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-277-768x838.png 768w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">It\u2019s also important to note that International Women\u2019s Day is unlike Mother\u2019s Day or Valentine\u2019s Day because a significant portion of shoppers search for gifts for themselves online.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Online retailers should consider the self-gifting shopping trend when creating marketing campaigns for IWD to widen their target audience.<\/span><\/p>\n<h2>Women\u2019s Day marketing trends for online sellers<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-370668\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-13-1.png\" alt=\"Women of all ages smiling and holding flowers .\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-13-1.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-13-1-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/tips-2025-1-13-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Email marketing campaigns are one of the primary advertising channels digital retailers use to promote their IDW offers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, these campaigns often fail to reach their goals because they neglect these two critical factors:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">The authenticity of the message\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Brand alignment\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Women worldwide don\u2019t perceive International Women\u2019s Day as primarily an online sales event, so using overly commercial messaging in your brand&#8217;s communications can be interpreted as insincere.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, expressing genuine support and highlighting how your brand\u2019s actions and values raise awareness about women&#8217;s issues, support inspiring women, and set an example young girls can follow will likely generate the results you\u2019re hoping to achieve.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, email marketing is just one channel you can utilize to promote your IWD deals. Featuring women from your organization, both senior staff members in leadership positions and new joiners, in the marketing materials and highlighting their success can effectively promote your brand and its values.<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, partnering with female social media influencers or supporting feminist causes can help businesses foster a positive brand image, increase their chances of connecting with their audiences, and boost sales. <\/span><\/p>\n<p><span data-color=\"transparent\">Online sellers who run international stores on Amazon or <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/practical-sales-strategy-tips-for-cross-border-sellers-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay<\/u><\/span><\/a><span data-color=\"transparent\"> can use the platform\u2019s tools to promote personalized IWD gifts ranging from flower vases to stationery.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most importantly, timely planning is crucial for the success of IWD promotional activities for third-party sellers on large digital marketplaces and independent online retailers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-367762\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36-1.png\" alt=\"\" width=\"1024\" height=\"548\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36-1.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36-1-300x161.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36-1-768x411.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\" data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Start planning ahead for the biggest online sales events of the year with our free <\/span><a href=\"https:\/\/resources.webinterpret.com\/ebook-ecommerce-calendar-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>2025 ecommerce calendar<\/u><\/span><\/a><span data-color=\"transparent\">!<\/span><\/p>\n<h2>Women&#8217;s Day on international digital markets<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">A <\/span><a href=\"https:\/\/business.yougov.com\/content\/48748-us-how-women-want-brands-to-approach-international-womens-day\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>recent study<\/u><\/span><\/a><span data-color=\"transparent\"> revealed that besides gender equality at the workplace, 52% of women in the US consider gender equality in a brand\u2019s supply chain an important factor contributing to brand loyalty.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Hence, promoting gender equality and making an effort to inspire inclusion across the supply chain can help sellers on eBay, Amazon, and other prominent international digital markets improve sales on IWD and build their brand image on the values that stand for women&#8217;s rights.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Even though the gender gap is slowly closing, international ecommerce is still dominated by men-led businesses. In 2024, only <\/span><a href=\"https:\/\/www.gofbahub.com\/helium10\/amazon-seller-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>30% of Amazon<\/u><\/span><\/a><span data-color=\"transparent\"> sellers were women, while this number was slightly higher on eBay, as roughly <\/span><a href=\"https:\/\/capitaloneshopping.com\/research\/ebay-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>32% of stores<\/u><\/span><\/a><span data-color=\"transparent\"> on this platform are run by women.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">On the other hand, women need less time to set up an online business and turn a profit within three months from the launch. Furthermore, in the US, women-led businesses generate <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/women-entrepreneurs-build-businesses-create-jobs-and-drive-economic-impact-301759631.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>$2.1 trillion<\/u><\/span><\/a><span data-color=\"transparent\"> in annual revenue.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most female founders choose the digital retail industry, indicating that ecommerce enables women from all corners of the world to build their businesses from the ground up, even if they don\u2019t have substantial funding.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In fact, 47% of female founders identified funding as the greatest obstacle women face when starting a new business. Other challenges include:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Marketing<\/span><\/li>\n<li><span data-color=\"transparent\">Networking<\/span><\/li>\n<li><span data-color=\"transparent\">Work-life balance\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Scaling\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Women are also largely contributing to the ecommerce industry as consumers since they\u2019re responsible for approximately 85% or $<\/span><a href=\"https:\/\/capitaloneshopping.com\/research\/male-vs-female-shopping-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>16.74 trillion of consumer spending<\/u><\/span><\/a><span data-color=\"transparent\"> in the US.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The statistics also show that women purchase items online more frequently than men, although men spend slightly more per purchase. In addition, advertising emails, product prices, and coupons are more likely to influence the purchasing decisions of female shoppers.<\/span><\/p>\n<h2>The best gift ideas and top-selling products to celebrate International Women&#8217;s Day<\/h2>\n<p data-pm-slice=\"1 3 []\"><span data-color=\"transparent\">The effectiveness of your advertising efforts in the weeks leading up to International Women\u2019s Day largely depends on knowing which product categories are in demand.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Apparel has been the best-selling product category in the last couple of years, especially among young middle-class women. Still, several other categories have attracted vast audiences prior to March 8.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Here\u2019s a quick overview of the most sought-after IWD gifts:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Flowers<\/span><\/li>\n<li><span data-color=\"transparent\">Notebooks and stationery\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Confectionary<\/span><\/li>\n<li><span data-color=\"transparent\">Home d\u00e9cor items\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Beauty and personal care items<\/span><\/li>\n<li><span data-color=\"transparent\">Accessories<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-370674\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-279.png\" alt=\"A graph depicting the percentage of women expecting promotions from brands in different industries. \" width=\"1024\" height=\"421\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-279.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-279-300x123.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/02\/Frame-279-768x316.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">60% of women over 18 in the United States expect fashion and beauty brands to offer promotions and product discounts on IWD.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, 57% of women anticipate promotions from health and wellness brands, followed by 49% expecting promotions for home and lifestyle items.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s also worth noting that most shoppers on digital marketplaces like Amazon and eBay are between 25 and 44 years old, so your advertising efforts on these ecommerce platforms should be aimed at younger women.<\/span><\/p>\n<h2>Gender equality and Empowerment as your online brand\u2019s core values<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">An <\/span><a href=\"https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/news\/documents\/2024-06\/International-Womens-day-2024-report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>IPSOS survey<\/u><\/span><\/a><span data-color=\"transparent\"> released in 2024 revealed that 65% of participants believe that achieving gender equality isn&#8217;t possible unless men take necessary action and support women&#8217;s rights.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">This information shows how important it is for international ecommerce businesses to support women both within their organization and externally by partnering with women-led businesses.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Celebrating International Women\u2019s Day isn\u2019t only an opportunity to improve sales in your <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/sell-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>online store<\/u><\/span><\/a><span data-color=\"transparent\"> but also a chance for digital retailers to build a brand image based on the values of equality, inclusion, and empowerment.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Navigating international e-commerce markets and timely planning advertising campaigns can be challenging. Webinterpret can make this process easier. <\/span><a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*os20kn*_gcl_au*MTc2ODc3ODAzNS4xNzQwMDUzNjYy*_ga*MTUxNTIxMjE4NC4xNzQwMDUzNjYy*_ga_KWWD0Y0CYM*MTc0MDQ4NDg5Ni43LjEuMTc0MDQ4NDkwMS41NS4wLjQ3NTE5MTA2OQ..#ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Contact us<\/u><\/span><\/a><span data-color=\"transparent\"> to learn how.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">About Webinterpret<\/span><\/p>\n<p><span data-color=\"transparent\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span data-color=\"transparent\">Our AI-based solutions enable more effective selling through automated listing\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>localization<\/u><\/span><\/a><span data-color=\"transparent\">,\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>advertising<\/u><\/span><\/a><span data-color=\"transparent\">, and\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/returns\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>returns<\/u><\/span><\/a><span data-color=\"transparent\">\u00a0and ensure all products placed on EU markets are\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>GPSR-compliant<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of internet users worldwide is increasing year after year, but despite this, the gender digital divide still exists. Even though the gender digital divide is marginal in Europe and the Americas, recent data shows that the gap is more pronounced in the Asia-Pacific region and the Middle East.\u00a0 On the other hand, women own and run over\u00a013 million businesses,\u00a0many of which are online-based and employ millions of people in the United States.\u00a0 The ecommerce industry has traditionally been inclusive and supportive of women-led businesses due to the lower entry barriers and a wider audience reach.\u00a0 Nonetheless, the statistics show that men still run most stores on eBay, Amazon, and other large digital marketplaces. So, this International Women\u2019s Day is an excellent opportunity to support online women-run businesses and celebrate gender equality and inclusion.\u00a0 Let\u2019s examine how online sellers can use IWD to improve their brand\u2019s performance on digital marketplaces. International Women\u2019s Day at a Glance According to a report released in 2021, approximately two-thirds (64%) of Amazon sellers are male.\u00a0 75% of the discretionary spending will be generated by women by 2028.\u00a0 Flowers, notebooks, apparel, and home decor items are some of the most common IWD gifts.\u00a0 In 2024,\u00a070% of men worldwide\u00a0had Internet access, whereas 65% of women used the Internet daily.\u00a0 60% of female shoppers expect fashion and beauty brands to have IWD promotions and discounts.\u00a0 Women-owned businesses are smaller and generate 27% less revenue than businesses owned by men.\u00a0 International Women\u2019s Day and online sales Interest in search terms like International Women\u2019s Day or International Women\u2019s Day gifts on Google and other\u00a0search engines\u00a0starts to grow in the second half of February and peaks a few days before March 8. However,\u00a0interest rapidly decreases toward the end of Women&#8217;s History Month. This metric clearly indicates that sellers on international markets can benefit from limited-time offers, discounts, and promotions. However, the IWD isn\u2019t only a commercial event, and treating it as such can irreparably damage a brand.\u00a0 The IWD is about celebrating women from all walks of life and taking steps toward a gender-equal world.\u00a0 Still, the accomplishments, strength, and rights to equality and inclusion of women are often overlooked, so brands that don\u2019t take action to support and empower women throughout the year are at risk of running promotional campaigns that ring hollow.\u00a0\u00a0 As a result, to determine whether creating IWD promotions and marketing campaigns can improve their sales, online sellers must first ensure that their core values align with the values of the IWD.\u00a0 International Women\u2019s Day was the biggest online sales event in March from 2021 to 2023. Digital retailers averaged a 26% boost in daily orders from March 1 to March 8 compared to the sales during the rest of the month, and it\u2019s safe to assume that this trend will continue in 2025. It\u2019s also important to note that International Women\u2019s Day is unlike Mother\u2019s Day or Valentine\u2019s Day because a significant portion of shoppers search for gifts for themselves online.\u00a0 Online retailers should consider the self-gifting shopping trend when creating marketing campaigns for IWD to widen their target audience. Women\u2019s Day marketing trends for online sellers Email marketing campaigns are one of the primary advertising channels digital retailers use to promote their IDW offers.\u00a0 However, these campaigns often fail to reach their goals because they neglect these two critical factors:\u00a0 The authenticity of the message\u00a0 Brand alignment\u00a0 Women worldwide don\u2019t perceive International Women\u2019s Day as primarily an online sales event, so using overly commercial messaging in your brand&#8217;s communications can be interpreted as insincere.\u00a0 Consequently, expressing genuine support and highlighting how your brand\u2019s actions and values raise awareness about women&#8217;s issues, support inspiring women, and set an example young girls can follow will likely generate the results you\u2019re hoping to achieve.\u00a0 However, email marketing is just one channel you can utilize to promote your IWD deals. Featuring women from your organization, both senior staff members in leadership positions and new joiners, in the marketing materials and highlighting their success can effectively promote your brand and its values. Moreover, partnering with female social media influencers or supporting feminist causes can help businesses foster a positive brand image, increase their chances of connecting with their audiences, and boost sales. Online sellers who run international stores on Amazon or eBay can use the platform\u2019s tools to promote personalized IWD gifts ranging from flower vases to stationery.\u00a0 Most importantly, timely planning is crucial for the success of IWD promotional activities for third-party sellers on large digital marketplaces and independent online retailers. Start planning ahead for the biggest online sales events of the year with our free 2025 ecommerce calendar! Women&#8217;s Day on international digital markets A recent study revealed that besides gender equality at the workplace, 52% of women in the US consider gender equality in a brand\u2019s supply chain an important factor contributing to brand loyalty.\u00a0 Hence, promoting gender equality and making an effort to inspire inclusion across the supply chain can help sellers on eBay, Amazon, and other prominent international digital markets improve sales on IWD and build their brand image on the values that stand for women&#8217;s rights.\u00a0 Even though the gender gap is slowly closing, international ecommerce is still dominated by men-led businesses. In 2024, only 30% of Amazon sellers were women, while this number was slightly higher on eBay, as roughly 32% of stores on this platform are run by women.\u00a0 On the other hand, women need less time to set up an online business and turn a profit within three months from the launch. Furthermore, in the US, women-led businesses generate $2.1 trillion in annual revenue.\u00a0 Most female founders choose the digital retail industry, indicating that ecommerce enables women from all corners of the world to build their businesses from the ground up, even if they don\u2019t have substantial funding.\u00a0 In fact, 47% of female founders identified funding as the greatest obstacle women face when starting a new business. Other challenges include:\u00a0 Marketing Networking Work-life balance\u00a0 Scaling\u00a0 Women are also<\/p>\n","protected":false},"author":65,"featured_media":373681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[],"class_list":["post-373680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Key online shopping statistics on International Women&#039;s Day<\/title>\n<meta name=\"description\" content=\"International Women\u2019s Day is a global sales event unlike any other. 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