{"id":373708,"date":"2024-11-29T15:23:23","date_gmt":"2024-11-29T15:23:23","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/product-research-on-amazon"},"modified":"2026-03-16T11:38:32","modified_gmt":"2026-03-16T11:38:32","slug":"product-research-on-amazon","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/product-research-on-amazon","title":{"rendered":"The ins and outs of product research for Amazon\u2019s international markets"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Selling on international digital markets is more profitable than ever, even with all the fees and costs associated with storing, packing, and <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-optimize-shipping-costs-when-selling-online\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>shipping products<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Hence, offering products on <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/top-online-marketplaces\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>top online marketplaces<\/u><\/span><\/a><span data-color=\"transparent\"> like Amazon is an excellent opportunity for entrepreneurs to expand their businesses and generate considerable revenue.<\/span><\/p>\n<p><span data-color=\"transparent\">The only downside is that online markets are heavily saturated, so you\u2019ll face tough competition regardless of the product category you choose.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Adding some of the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/top-selling-items-amazon\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>best-selling products on Amazon<\/u><\/span><\/a><span data-color=\"transparent\"> isn\u2019t necessarily the right choice for your store because it may be challenging to reach the audience interested in buying those products.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In this article, we\u2019ll walk you through all the aspects you need to consider when conducting product research for Amazon\u2019s international markets to help you identify the items that will attract buyers to your store.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-367500\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36.png\" alt=\"\" width=\"1024\" height=\"548\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36-300x161.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/01\/1024x512-36-768x411.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/resources.webinterpret.com\/ebook-ecommerce-calendar-2025\/\">Get your copy<\/a> of our 2025 ecommerce calendar to maximize your sales during the key online sales events of the year!<\/p>\n<h2>Key takeaways<\/h2>\n<ul data-pm-slice=\"3 3 []\">\n<li><span data-color=\"transparent\">Pet care supplies, health and wellness technology, and home office equipment are among the trending product categories that will continue to attract the attention of Amazon shoppers in the future.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Singapore, Brazil, and the United Arab Emirates are some of the fastest-growing Amazon markets.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Approximately <\/span><a href=\"https:\/\/www.contimod.com\/amazon-seller-statistics\/#amazon-fba-seller-statistics\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>94% of Amazon sellers<\/u><\/span><\/a><span data-color=\"transparent\"> fulfill orders through Amazon FBA.\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/press.aboutamazon.com\/sg\/2023\/7\/amazon-survey-8-in-10-online-shoppers-value-product-quality-and-authenticity\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Product quality<\/u><\/span><\/a><span data-color=\"transparent\"> is one of the key factors Amazon shoppers consider before purchasing an item.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Reselling products on Amazon can be as profitable as offering unique items.\u00a0<\/span><\/li>\n<\/ul>\n<h2>The overview of Amazon\u2019s international marketplaces<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The world\u2019s largest marketplace spans over twenty countries across five continents. Moreover, Amazon delivers products to more than a hundred countries through its Global Shipping program.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The US, its largest market, is also the most competitive, with 1.1 million active sellers. Due to the high level of competition, expanding to this marketplace and finding products that would attract a vast customer base can be difficult.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The same is true for other large Amazon marketplaces such as the UK, Japan or India. However, this doesn\u2019t mean you should only target smaller Amazon marketplaces, as you\u2019d be missing significant sales opportunities.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Instead, you should identify in-demand product categories with relatively few competitors to increase your chances of reaching a large number of potential buyers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Amazon continues to expand, so joining a new marketplace like Amazon Ireland could be a major opportunity for <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-becoming-an-international-seller-on-amazon\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>international sellers<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<h2>The introduction to product research for international sellers on Amazon<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-363649\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-2.png\" alt=\"Pet toys spread out across the monochrome light green background. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-2.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-2-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-2-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Expanding your business operations beyond your domestic market creates numerous challenges you have to overcome before you can start selling internationally. Most importantly, you must get familiar with Amazon product research strategies to choose the products that sell for your new Amazon store.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Researching the market will give you an overview of popular product categories, best-selling products, shopping habits, local sales events, and other parameters that can help you determine how profitable an item can be.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Aside from understanding the market trends, you should also pay attention to product quality because it is one of the most common reasons <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/minimize-number-of-returns-in-your-online-store\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>shoppers return products<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Before you conduct product research, it\u2019s vital to estimate your business\u2019s capabilities to deliver specific types of products abroad. Hence, if you don\u2019t have a robust shipping solution at your disposal, it\u2019s best to opt for smaller and lightweight items you can relatively easily deliver to a storage facility.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It is worth noting that reselling bulky products like furniture can increase shipping costs and make it difficult to turn a profit.\u00a0<\/span><\/p>\n<h2>Choosing the target markets and products to sell on Amazon<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-363656\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-1.png\" alt=\"A woman standing in front of a shelf choosing an insence\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-1.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-1-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Amazon offers a variety of tools that help sellers and resellers identify in-demand items they can add to their stores on domestic and international markets.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Bestsellers and movers-and-shakers lists offer an overview of the trending products based on sales and other vital parameters.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, the Product Opportunity Explorer tool offers a wealth of information about the product\u2019s search volume, pricing, seasonality, and other metrics that can help you choose the potentially profitable products for your store.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s go through the product research process and see how you can identify unique product ideas: <\/span><\/p>\n<h3>Brainstorming Amazon product ideas<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-363666\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-4.png\" alt=\"Woman holding a post-it note in her hands. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-4.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-4-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-4-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Putting product ideas on paper is a great way to start researching items you can sell on Amazon. Start with the things you\u2019re interested in. For example, if you love basketball, you can use your passion for the sport to generate product ideas. <\/span><\/p>\n<p><span data-color=\"transparent\">Selling products you know about will make creating listings and finding unique selling points easier.\u00a0\u00a0Still, don\u2019t focus exclusively on items you like. Keep an open mind instead, and try to think of categories or specific products that can generate buzz around your Amazon store.<\/span><\/p>\n<p><span data-color=\"transparent\">Browse online marketplaces and look for items you can get below their selling price on the Amazon marketplace you\u2019re targeting.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Doing so will enable you to identify good deals and find products you can resell at a profit. Ideally, you should aim for in-demand products with a low level of competition that you can source easily,\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Once you have jotted down several ideas, try pitching them to your friends or business associates and listening to their feedback.\u00a0<\/span><\/p>\n<h3>Monitoring other Amazon sellers and following market trends<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Keeping a watchful eye on the trending products in a specific category doesn\u2019t have to be hard work.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Bestsellers and Movers and Shakers sections on Amazon provide you with an overview of the most popular products in a category. Moreover, you can use the Movers and Shakers section to monitor which items have the highest increase in the sales rank within the last 24 hours.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-363672\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Movers-and-shakers-1.jpg\" alt=\"A view of the movers and shakers section on Amazon\" width=\"1006\" height=\"880\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Movers-and-shakers-1.jpg 1006w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Movers-and-shakers-1-300x262.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Movers-and-shakers-1-768x672.jpg 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">This section tells you which products are surging in sales and offers insight into shopper behavior and long-term sales trends.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The Movers and Shakers lists are available for all major Amazon marketplaces. They can make choosing inventory easier by allowing you to monitor what shoppers are looking for at a particular moment.<\/span><\/p>\n<p><span data-color=\"transparent\">Don\u2019t forget that trending products often lose sales momentum quickly. That\u2019s why it\u2019s important to avoid overstocking items to avoid having to deal with dead stock.\u00a0<\/span><\/p>\n<h3>Researching the competition and reading the reviews of the best-selling products<\/h3>\n<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/webinterpret.com\/en\/blog\/use-reviews-to-build-amazon-stores\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Customer reviews<\/u><\/span><\/a><span data-color=\"transparent\"> are a goldmine of information that can help you choose profitable products in a particular category that offer the solution to the problems customers have with a specific type of product.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, reading the customer feedback will help you understand which features are important to shoppers, which will, in turn, make choosing the items for your Amazon store easier.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-363678\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Reviews.jpg\" alt=\"A view of the customer reviews on Amazon with several images of the book 'Mastering the Art of French Cooking.'\" width=\"1084\" height=\"777\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Reviews.jpg 1084w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Reviews-300x215.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Reviews-1024x734.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/Reviews-768x550.jpg 768w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">This section tells you which products are surging in sales and offers insight into shopper behavior and long-term market trends.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The Movers and Shakers lists are another useful product research tool available for all major Amazon marketplaces. They can make choosing inventory easier by allowing you to monitor the Best Sellers rank for the high-demand products and grant you insight into what shoppers are looking for at a particular moment.<\/span><\/p>\n<h3>Estimating the profitability\u00a0of Amazon products<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The first step in determining an item\u2019s profitability is finding a reliable supplier and estimating the cost of purchasing it.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">If you can find a product on a different marketplace, such as <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/top-selling-items-ebay\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay<\/u><\/span><\/a><span data-color=\"transparent\">, at a price lower than its average on Amazon, you should also consider the maximum quantity of a product you can purchase from a supplier that listed the item on that marketplace.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s also advisable to order samples of a product you\u2019d like to sell on Amazon\u2019s international marketplaces and validate its quality before purchasing it in larger quantities.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">What\u2019s more, the product should fit your broader <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-pricing-strategies\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Amazon pricing strategy<\/u><\/span><\/a><span data-color=\"transparent\">, allowing you to decrease or increase its price to reflect wider market trends while preserving the profit margins.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-363684\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-3.png\" alt=\"A shelf with stacks of papers in different colors. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-3.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-3-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/11\/product-research-3-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Online shoppers spend <\/span><a href=\"https:\/\/fitsmallbusiness.com\/impulse-buying-statistics\/\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>roughly $300 per month<\/u><\/span><\/a><span data-color=\"transparent\"> on impulse purchases. Bear this in mind when determining your product\u2019s price and profitability, as keeping the price in the impulse purchase range can considerably boost sales.\u00a0<\/span><\/p>\n<h3>Finding suitable shipping and delivery solutions<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The costs of shipping and fulfilling orders on a foreign Amazon market will play a significant role in determining its profitability.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Enrolling in one of <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-fba-a-guide-for-international-sellers\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Amazon&#8217;s FBA programs<\/u><\/span><\/a><span data-color=\"transparent\"> is the simplest way to start selling on a new market because you\u2019ll only have to worry about delivering your products to a fulfillment center.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, participating in an Amazon FBA program can be expensive due to the wide range of fees sellers must cover. Finding a 2PL or 3PL solution may be a more affordable option that could help you save on packaging, shipping, and fulfilling orders.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Check out Webinterpret\u2019s <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/distribution\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>full-stack solution<\/u><\/span><\/a><span data-color=\"transparent\"> for international sellers to learn more about how it can help you reach new customers on foreign markets.<\/span><\/p>\n<h3>Planning the marketing strategy<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Entering a new Amazon market involves developing an extensive marketing strategy that encompasses <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/product-localization-guidebook\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>listing localization<\/u><\/span><\/a><span data-color=\"transparent\"> and a well-planned advertising approach.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Knowing how you\u2019re going to promote a product and which keywords you\u2019ll target improves your chances of reaching its target audience and generating a profit.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Analyzing your competitors in a specific category will help you understand how you can make your products stand out and attract shoppers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In addition, you should try to determine whether the item you\u2019d like to add to your international Amazon store is marketable on social media and explore ways of promoting it on Instagram, Facebook, and similar platforms.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Don\u2019t hesitate to consider alternatives if your preliminary research shows that marketing a product you\u2019d like to offer on a new market would be costly or complicated.<\/span><\/p>\n<h2>Using product research to expand your Amazon business<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Selecting the items you\u2019ll list on Amazon\u2019s international markets can be tricky because a product that sells well in the UK won\u2019t necessarily perform well on Amazon\u2019s Far East markets.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Various factors, such as seasonality, overall quality, market demand, or cultural nuances, can affect a product\u2019s performance on a new market.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Hence, the item\u2019s profitability is far from being the only factor you must take into account while scouting for new products you want to add to your store.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Dedicate time to researching the Amazon market you\u2019re entering to understand the shopping patterns and which types of products can attract the attention of shoppers.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_ga=2.108634434.1169952279.1731917615-1220936911.1710430871&amp;_gac=1.105130929.1732090101.CI3tjNrggrACFQgJRQodfSvtEQ%252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252F%2525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252&amp;_gl=1*1pz3vx9*_gcl_au*MzY1Mzc2OTQyLjE3MzE5MTc2MTU.#ebay\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Contact us<\/u><\/span><\/a><span data-color=\"transparent\"> to learn how our solution for Amazon sellers can help your brand expand internationally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About Webinterpret<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our AI-based solutions enable more effective selling through automated listing\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\"><span style=\"font-weight: 400;\">localization<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/us\/features\/advertising\"><span style=\"font-weight: 400;\">advertising<\/span><\/a><span style=\"font-weight: 400;\">, and\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/us\/features\/returns\"><span style=\"font-weight: 400;\">returns<\/span><\/a><span style=\"font-weight: 400;\"> and ensure all products placed on EU markets are\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\"><span style=\"font-weight: 400;\">GPSR-compliant<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling on international digital markets is more profitable than ever, even with all the fees and costs associated with storing, packing, and shipping products.\u00a0 Hence, offering products on top online marketplaces like Amazon is an excellent opportunity for entrepreneurs to expand their businesses and generate considerable revenue. The only downside is that online markets are heavily saturated, so you\u2019ll face tough competition regardless of the product category you choose.\u00a0 Adding some of the best-selling products on Amazon isn\u2019t necessarily the right choice for your store because it may be challenging to reach the audience interested in buying those products.\u00a0 In this article, we\u2019ll walk you through all the aspects you need to consider when conducting product research for Amazon\u2019s international markets to help you identify the items that will attract buyers to your store. Get your copy of our 2025 ecommerce calendar to maximize your sales during the key online sales events of the year! Key takeaways Pet care supplies, health and wellness technology, and home office equipment are among the trending product categories that will continue to attract the attention of Amazon shoppers in the future.\u00a0 Singapore, Brazil, and the United Arab Emirates are some of the fastest-growing Amazon markets.\u00a0 Approximately 94% of Amazon sellers fulfill orders through Amazon FBA.\u00a0 Product quality is one of the key factors Amazon shoppers consider before purchasing an item.\u00a0 Reselling products on Amazon can be as profitable as offering unique items.\u00a0 The overview of Amazon\u2019s international marketplaces The world\u2019s largest marketplace spans over twenty countries across five continents. Moreover, Amazon delivers products to more than a hundred countries through its Global Shipping program.\u00a0 The US, its largest market, is also the most competitive, with 1.1 million active sellers. Due to the high level of competition, expanding to this marketplace and finding products that would attract a vast customer base can be difficult.\u00a0 The same is true for other large Amazon marketplaces such as the UK, Japan or India. However, this doesn\u2019t mean you should only target smaller Amazon marketplaces, as you\u2019d be missing significant sales opportunities.\u00a0 Instead, you should identify in-demand product categories with relatively few competitors to increase your chances of reaching a large number of potential buyers.\u00a0 Amazon continues to expand, so joining a new marketplace like Amazon Ireland could be a major opportunity for international sellers.\u00a0 The introduction to product research for international sellers on Amazon Expanding your business operations beyond your domestic market creates numerous challenges you have to overcome before you can start selling internationally. Most importantly, you must get familiar with Amazon product research strategies to choose the products that sell for your new Amazon store.\u00a0 Researching the market will give you an overview of popular product categories, best-selling products, shopping habits, local sales events, and other parameters that can help you determine how profitable an item can be.\u00a0 Aside from understanding the market trends, you should also pay attention to product quality because it is one of the most common reasons shoppers return products.\u00a0 Before you conduct product research, it\u2019s vital to estimate your business\u2019s capabilities to deliver specific types of products abroad. Hence, if you don\u2019t have a robust shipping solution at your disposal, it\u2019s best to opt for smaller and lightweight items you can relatively easily deliver to a storage facility.\u00a0 It is worth noting that reselling bulky products like furniture can increase shipping costs and make it difficult to turn a profit.\u00a0 Choosing the target markets and products to sell on Amazon Amazon offers a variety of tools that help sellers and resellers identify in-demand items they can add to their stores on domestic and international markets.\u00a0 Bestsellers and movers-and-shakers lists offer an overview of the trending products based on sales and other vital parameters.\u00a0 Additionally, the Product Opportunity Explorer tool offers a wealth of information about the product\u2019s search volume, pricing, seasonality, and other metrics that can help you choose the potentially profitable products for your store.\u00a0\u00a0 Let\u2019s go through the product research process and see how you can identify unique product ideas: Brainstorming Amazon product ideas Putting product ideas on paper is a great way to start researching items you can sell on Amazon. Start with the things you\u2019re interested in. For example, if you love basketball, you can use your passion for the sport to generate product ideas. Selling products you know about will make creating listings and finding unique selling points easier.\u00a0\u00a0Still, don\u2019t focus exclusively on items you like. Keep an open mind instead, and try to think of categories or specific products that can generate buzz around your Amazon store. Browse online marketplaces and look for items you can get below their selling price on the Amazon marketplace you\u2019re targeting.\u00a0 Doing so will enable you to identify good deals and find products you can resell at a profit. Ideally, you should aim for in-demand products with a low level of competition that you can source easily,\u00a0 Once you have jotted down several ideas, try pitching them to your friends or business associates and listening to their feedback.\u00a0 Monitoring other Amazon sellers and following market trends Keeping a watchful eye on the trending products in a specific category doesn\u2019t have to be hard work.\u00a0 Bestsellers and Movers and Shakers sections on Amazon provide you with an overview of the most popular products in a category. Moreover, you can use the Movers and Shakers section to monitor which items have the highest increase in the sales rank within the last 24 hours. This section tells you which products are surging in sales and offers insight into shopper behavior and long-term sales trends.\u00a0 The Movers and Shakers lists are available for all major Amazon marketplaces. They can make choosing inventory easier by allowing you to monitor what shoppers are looking for at a particular moment. Don\u2019t forget that trending products often lose sales momentum quickly. That\u2019s why it\u2019s important to avoid overstocking items to avoid having to deal with dead stock.\u00a0 Researching the competition and reading the reviews of the<\/p>\n","protected":false},"author":65,"featured_media":373709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9683,9684,9671,9677],"tags":[],"class_list":["post-373708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-analytics-and-research","category-ecommerce-tools","category-marketplace-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Winning Amazon&#039;s global marketplaces with product research<\/title>\n<meta name=\"description\" content=\"Knowing what to sell is as important as knowing where to sell it. 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