{"id":373723,"date":"2024-10-14T11:24:13","date_gmt":"2024-10-14T11:24:13","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/halloween-statistics-and-trends"},"modified":"2026-03-16T11:32:56","modified_gmt":"2026-03-16T11:32:56","slug":"halloween-statistics-and-trends","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/halloween-statistics-and-trends","title":{"rendered":"Eye-popping ecommerce Halloween statistics and trends every online retailer should know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/www.statista.com\/statistics\/243201\/planned-halloween-participation-in-the-united-states\/\"> <span style=\"font-weight: 400;\">popularity<\/span><\/a><span style=\"font-weight: 400;\"> of Halloween in the United States is soaring after a temporary dip caused by the<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/covid-19-selling-online-research\"> <span style=\"font-weight: 400;\">COVID-19 pandemic<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 70% of Americans plan to participate in the festivities, while millions more will join the celebrations across Europe, Asia, and Australia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t take a lot of research to see why<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/tricks-to-boost-halloween-ecommerce-sales\"> <span style=\"font-weight: 400;\">Halloween<\/span><\/a><span style=\"font-weight: 400;\"> is rapidly becoming one of the most important days for international ecommerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sellers offering costumes, candy, and party supplies in their online stores regularly see spikes in sales in the weeks and even months before October 31.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sticking to last year&#8217;s marketing strategy won\u2019t necessarily yield the same results, so fine-tuning your approach to the latest Halloween trends might be necessary to create a unique shopping experience in your online store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s check out the latest Halloween ecommerce statistics and trends that can guide your advertising and sales efforts on domestic and global markets. <\/span><\/p>\n<h2>Frighteningly Stunning Halloween Statistics and Trends at a Glance<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoppers in the US will spend approximately $103.63 per person in 2024, $4 less than the year before.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stats indicate that the number of shoppers buying Halloween items online before October 1 is rising.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers are expected to generate<\/span><a href=\"https:\/\/www.statista.com\/statistics\/275736\/annual-halloween-expenditure-in-the-us-by-item\/\"> <span style=\"font-weight: 400;\">$7.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> from Halloween costume and decorations sales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/marlerhaley.co.uk\/blogs\/news\/halloween-more-popular-than-christmas\"><span style=\"font-weight: 400;\">Research shows<\/span><\/a><span style=\"font-weight: 400;\"> that in the UK, more people search for Halloween-related items online than Christmas-related items.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/www.cognitivemarketresearch.com\/halloween-costumes-market-report\"> <span style=\"font-weight: 400;\">global Halloween costume market<\/span><\/a><span style=\"font-weight: 400;\">&#8216;s compound annual growth rate (CAGR) will be at 5% from 2024 until 2031.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most early Halloween online shoppers are younger than 35.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% of Halloween expenditure in the UK comes from parents of kids under the age of five.<\/span><\/li>\n<\/ul>\n<h2>Eye-popping Halloween statistics<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-361054\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-4.png\" alt=\"A child holding a pumpkin-shaped basket.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-4.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-4-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-4-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Halloween has become a global ecommerce shopping event. Like<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/black-friday-ecommerce-tips\"> <span style=\"font-weight: 400;\">Black Friday<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/15-hot-christmas-tips-online-sales\"> <span style=\"font-weight: 400;\">Christmas<\/span><\/a><span style=\"font-weight: 400;\">, or<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/online-sales-around-valentines-day\"> <span style=\"font-weight: 400;\">Valentine\u2019s Day<\/span><\/a><span style=\"font-weight: 400;\">, it attracts hordes of online shoppers searching for a wide range of items.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in the days and weeks leading up to Halloween, online sales are dominated by products from the costumes, decorations, candy, and greeting card categories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The projected expenditure for Halloween costumes and decorations is $3.8 billion each in 2024. Moreover, Americans will spend a whopping $3.5 billion on trick-or-treat candy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These numbers indicate a worldwide spending trend and suggest that online sellers can generate substantial revenue even on international markets where Halloween isn\u2019t as popular as in the US.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s examine more eye-popping statistics you can use to predict shopper behavior and maximize your earnings during Halloween.<\/span><\/p>\n<h3>Nearly half of consumers start their shopping journey on Amazon<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that ecommerce is getting more profitable by the minute, as the revenue generated by ecommerce retail is expected to reach<\/span><a href=\"https:\/\/www.statista.com\/forecasts\/1223973\/e-commerce-revenue-worldwide-by-segment\"> <span style=\"font-weight: 400;\">6.49 trillion<\/span><\/a><span style=\"font-weight: 400;\"> by the end of the decade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, the fact that most people turn to Amazon for online Halloween shopping might seem surprising until you look at the figures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a<\/span><a href=\"https:\/\/www.junglescout.com\/halloween-trends\/\"> <span style=\"font-weight: 400;\">report released in 2023<\/span><\/a><span style=\"font-weight: 400;\">, 47% of shoppers buy Halloween-related items on Amazon. What\u2019s more, Amazon is the first stop for Halloween supplies for 58% of millennials and 56% of Gen Z consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same report reveals that just 10% of buyers search for decorations, costumes, or other Halloween necessities at specialized online stores. Hence,<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-becoming-an-international-seller-on-amazon\"> <span style=\"font-weight: 400;\">international sellers on Amazon<\/span><\/a><span style=\"font-weight: 400;\"> are most likely to profit from this holiday.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-360075\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/09\/amazon-advertising-global-ecommerce.png\" alt=\"\" width=\"189\" height=\"239\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/09\/amazon-advertising-global-ecommerce.png 1669w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/09\/amazon-advertising-global-ecommerce-237x300.png 237w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/09\/amazon-advertising-global-ecommerce-808x1024.png 808w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/09\/amazon-advertising-global-ecommerce-768x973.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/09\/amazon-advertising-global-ecommerce-1212x1536.png 1212w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/09\/amazon-advertising-global-ecommerce-1616x2048.png 1616w\" sizes=\"(max-width: 189px) 100vw, 189px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Get our<\/span><a href=\"https:\/\/pages.webinterpret.com\/amazon-ecommerce-advertising-guide.html\"> <span style=\"font-weight: 400;\">free eBook<\/span><\/a><span style=\"font-weight: 400;\"> for more information about advertising on Amazon.<\/span><\/p>\n<h3>Online shoppers are spending slightly less on Halloween than last year<\/h3>\n<p><span style=\"font-weight: 400;\">The Halloween sales numbers reached an all-time high in 2023, with an estimated revenue of $12.2 billion and an average spending budget per person of $108.24.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Early predictions indicate that the Halloween spending budget will likely drop to $103.63 in 2024, and the planned expenditure will be around $11.6 billion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the statistics reveal a decrease in revenue from last year, they also reveal a continuation of the<\/span><a href=\"https:\/\/www.statista.com\/statistics\/275726\/annual-halloween-expenditure-in-the-united-states\/\"> <span style=\"font-weight: 400;\">growth trend<\/span><\/a><span style=\"font-weight: 400;\"> over the last ten years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, compared to the planned expenditure numbers in 2014, the figures for 2024 show that the revenue generated during the Halloween season has nearly doubled over the ten-year period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite a slight dip in planned Halloween expenditure, online retailers should expect to generate substantial profit during the holiday.<\/span><\/p>\n<h3>Millennials and Gen Z are more likely to shop online for Halloween<\/h3>\n<p><span style=\"font-weight: 400;\">Aside from being the biggest spenders during Halloween, Gen Z and millennials also do most of their shopping online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, 29% of Gen Z and millennials are switching from in-person to online shopping, spending approximately $20 more on Halloween than the average consumer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of adults between 25 and 34 shopping for Halloween before October has<\/span><a href=\"https:\/\/nrf.com\/blog\/consumer-trends-halloween-shopping-and-celebration\"> <span style=\"font-weight: 400;\">grown continuously<\/span><\/a><span style=\"font-weight: 400;\"> over the last decade, from 37% in 2014 to 56% in 2024.<\/span><\/p>\n<h3>In-store promotions drive sales of popular Halloween items<\/h3>\n<p><span style=\"font-weight: 400;\">Research conducted by<\/span><a href=\"https:\/\/vibenomics.com\/2024\/08\/in-store-advertising-the-influence-on-shopper-behavior\/\"> <span style=\"font-weight: 400;\">Vibenomics<\/span><\/a><span style=\"font-weight: 400;\"> in August 2024 explored the connections between in-store advertising and consumer behavior. The study reveals that promotions affect the buying decisions of roughly 70% of consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the paper focuses primarily on in-store consumer behavior, its results are applicable to online shopping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, creating limited-time promotions and Halloween discounts in your<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/improve-customer-experience-at-your-online-store-ebook\"> <span style=\"font-weight: 400;\">online store<\/span><\/a><span style=\"font-weight: 400;\"> can help attract customers and prompt them to make purchasing decisions faster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To maximize your profits, it\u2019s paramount to include products Halloween shoppers are looking for in your store\u2019s offer. Eerie canvas art, vintage Halloween outfits, or papier-m\u00e2ch\u00e9 pumpkins are only a few among countless products that might be in demand during the spooky season.<\/span><\/p>\n<h3>The demand for pet Halloween costumes is growing<\/h3>\n<p><span style=\"font-weight: 400;\">Spiderman, princesses, or ghosts are some of the most popular Halloween costumes for children, while adults prefer to dress up as witches, vampires, and zombies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, an interesting trend is emerging.<\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-data-reveals-focus-on-pets-for-fall-and-halloween-301631162.html\"> <span style=\"font-weight: 400;\">75% of pet owners<\/span><\/a><span style=\"font-weight: 400;\"> in the US intend to get their furbabies a Halloween costume, creating a niche market online sellers can tap into.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2023, Americans spent 700 million on dressing up their pets, with pumpkins, hot dogs, and bumblebees being the most popular Halloween costume options. A year later, these costumes are still immensely popular.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, ghosts and witches, which are common costumes for children and adults, are also popular choices for pets.<\/span><\/p>\n<p><b>Over 90% of people celebrate Halloween by buying candy<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-361061\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-3.png\" alt=\"A bucket with Halloween candy\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-3.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-3-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-3-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Trick-or-treating is primarily a<\/span><a href=\"https:\/\/www.statista.com\/chart\/28571\/trick-or-treat-around-the-world\/\"> <span style=\"font-weight: 400;\">North American tradition<\/span><\/a><span style=\"font-weight: 400;\"> commonly associated with Halloween celebrations in Canada and the United States.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Welcoming trick-or-treaters is one of the oldest Halloween traditions, so it\u2019s hardly surprising that<\/span><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/2022-fun-sized-halloween-statistics\/\"> <span style=\"font-weight: 400;\">97% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> plan to celebrate Halloween in 2024 by giving out candy, generating a projected $3.5 billion expenditure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, the latest statistics show that in 2024,<\/span><a href=\"https:\/\/www.statista.com\/forecasts\/1384392\/confectionery-market-revenue-share-by-channel-in-the-us\"> <span style=\"font-weight: 400;\">48% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> in the US shop for candy online, indicating that online retailers can create a substantial profit by including candy in their Halloween offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth noting that trick-or-treating isn\u2019t as popular in other parts of the world as it is in the US or Canada, so listing items from this category may not be immensely profitable for international sellers.<\/span><\/p>\n<h2>Hair-raising Halloween trends<\/h2>\n<p><span style=\"font-weight: 400;\">Predicting seasonal ecommerce trends is tricky as consumer behavior shifts depending on a broad spectrum of factors ranging from their current purchasing power to trending pop-culture influences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some of the Halloween trends that can guide your online store\u2019s advertising approach in 2024.<\/span><\/p>\n<h3>Sustainability sells<\/h3>\n<p><a href=\"https:\/\/www.wavecase.co.uk\/blogs\/guide\/5-spooky-sustainability-facts\"><span style=\"font-weight: 400;\">12,500 tons<\/span><\/a><span style=\"font-weight: 400;\"> of Halloween costumes end up in landfills every year.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it\u2019s easy to see why environmental awareness is rapidly becoming one of the key factors online shoppers consider when choosing a Halloween costume or other items they want to purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">58% of people who celebrate Halloween don\u2019t mind spending extra on sustainable costumes. Moreover, Gen X consumers are prepared to pay an additional 10% for sustainable items.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These statistics signal the growing demand for recyclable or reusable Halloween products. Consequently, online retailers can profit from adding sustainable items to their Halloween offers.<\/span><\/p>\n<h3>Online shoppers love DIY Halloween decorations<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-361067\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-2.png\" alt=\"A house with Halloween decorations and a large skeleton in the courtyard. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-2.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-2-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/10\/halloween-2-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">52% of people prefer staying home on Hallows Eve and decorating their homes with their families, while only 29% plan to attend a party or have guests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready-to-use Halloween decorations are going out of fashion, making way for DIY home decor that offers a more engaging experience for the entire family.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kits containing worms, skeletons, haunted houses, mason jars with Halloween art supplies, or pumpkin carving tools are popular among all age groups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following this DIY Halloween trend presents digital retailers with a variety of options to boost customer loyalty, attract new customers, and encourage repeated purchases.<\/span><\/p>\n<h3>Halloween comes early for most consumers<\/h3>\n<p><span style=\"font-weight: 400;\">Data released by the National Retail Federation shows that 47% of people who participated in the survey start shopping for Halloween before October.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the same survey, the number of early Halloween shoppers has increased by 15% over the past decade, and this trend is likely to continue in the next few years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, most consumers who look for Halloween supplies before October are between 25 and 34 years old and are the most likely to attend parties on Halloween night.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These figures suggest retailers shouldn\u2019t wait until October to launch advertising campaigns or offer Halloween discounts in their online stores.<\/span><\/p>\n<h3>Social media is a source of inspiration<\/h3>\n<p><span style=\"font-weight: 400;\">Social media provides an easy way to find a popular theme you can use to decorate your online store or choose products that attract shoppers. Most people turn to<\/span><a href=\"https:\/\/www.tiktok.com\/business\/library\/2024_NA_SMB_Holiday_Playbook.pdf\"> <span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\"> and Instagram for inspiration for their signature-style Halloween costumes and decorations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping an eye on trending searches and watching Halloween-themed content on TikTok can be a great indicator of rising trends because it affects 59% of the users&#8217; costume-buying decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram, YouTube, and Facebook can also offer valuable insights into emerging Halloween trends and help online sellers understand the products consumers seek.<\/span><\/p>\n<h3>Pop culture references attract visitors<\/h3>\n<p><span style=\"font-weight: 400;\">Cruella De Vill, Morticia Adams, and Beetlejuice are just a few of the countless Halloween costumes inspired by pop culture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, these iconic characters aren\u2019t as popular in 2024 as they once were. So, listing items Halloween shoppers can use to create costumes based on old horror movies may not attract much attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Ray-Gun, Paul Atreides from Dune, Emily in Paris, and Bella Baxter from Poor Things are among the most popular costumes in 2024.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listing items in your online store that allow Halloween shoppers to dress up as their favorite television series or movie characters will surely spark their interest and potentially boost your sales.<\/span><\/p>\n<h2>Getting ready for a terrifyingly good Halloween<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s never too early for Halloween.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what the latest data suggests as more consumers start shopping for the holiday weeks and months in advance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The figures also show that online Halloween purchases are on the rise, indicating that digital retailers can generate massive profits by adding popular Halloween items to their stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, Amazon or<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/global-ecommerce-hotspot-europe\"> <span style=\"font-weight: 400;\">eBay sellers<\/span><\/a><span style=\"font-weight: 400;\"> and all other online retailers can benefit from updating their inventories to include in-demand costumes and launching advertising campaigns early to maximize the opportunity for increased sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, don\u2019t waste a moment. Get ready for a scary good Halloween.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About Webinterpret<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our AI-based solutions enable more effective selling through automated listing <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\"><span style=\"font-weight: 400;\">localization<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/advertising\"><span style=\"font-weight: 400;\">advertising<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/returns\"><span style=\"font-weight: 400;\">returns<\/span><\/a><span style=\"font-weight: 400;\"> and ensure all products placed on EU markets are <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\"><span style=\"font-weight: 400;\">GPSR-compliant<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The popularity of Halloween in the United States is soaring after a temporary dip caused by the COVID-19 pandemic.\u00a0 Over 70% of Americans plan to participate in the festivities, while millions more will join the celebrations across Europe, Asia, and Australia.\u00a0 It doesn\u2019t take a lot of research to see why Halloween is rapidly becoming one of the most important days for international ecommerce.\u00a0 Sellers offering costumes, candy, and party supplies in their online stores regularly see spikes in sales in the weeks and even months before October 31.\u00a0 Sticking to last year&#8217;s marketing strategy won\u2019t necessarily yield the same results, so fine-tuning your approach to the latest Halloween trends might be necessary to create a unique shopping experience in your online store.\u00a0 Let\u2019s check out the latest Halloween ecommerce statistics and trends that can guide your advertising and sales efforts on domestic and global markets. Frighteningly Stunning Halloween Statistics and Trends at a Glance Shoppers in the US will spend approximately $103.63 per person in 2024, $4 less than the year before.\u00a0 Stats indicate that the number of shoppers buying Halloween items online before October 1 is rising.\u00a0 Retailers are expected to generate $7.6 billion from Halloween costume and decorations sales.\u00a0 Research shows that in the UK, more people search for Halloween-related items online than Christmas-related items.\u00a0 The global Halloween costume market&#8216;s compound annual growth rate (CAGR) will be at 5% from 2024 until 2031. Most early Halloween online shoppers are younger than 35.\u00a0 85% of Halloween expenditure in the UK comes from parents of kids under the age of five. Eye-popping Halloween statistics Halloween has become a global ecommerce shopping event. Like Black Friday, Christmas, or Valentine\u2019s Day, it attracts hordes of online shoppers searching for a wide range of items.\u00a0 However, in the days and weeks leading up to Halloween, online sales are dominated by products from the costumes, decorations, candy, and greeting card categories.\u00a0 The projected expenditure for Halloween costumes and decorations is $3.8 billion each in 2024. Moreover, Americans will spend a whopping $3.5 billion on trick-or-treat candy.\u00a0 These numbers indicate a worldwide spending trend and suggest that online sellers can generate substantial revenue even on international markets where Halloween isn\u2019t as popular as in the US.\u00a0 Let\u2019s examine more eye-popping statistics you can use to predict shopper behavior and maximize your earnings during Halloween. Nearly half of consumers start their shopping journey on Amazon It\u2019s no secret that ecommerce is getting more profitable by the minute, as the revenue generated by ecommerce retail is expected to reach 6.49 trillion by the end of the decade.\u00a0 Nonetheless, the fact that most people turn to Amazon for online Halloween shopping might seem surprising until you look at the figures. According to a report released in 2023, 47% of shoppers buy Halloween-related items on Amazon. What\u2019s more, Amazon is the first stop for Halloween supplies for 58% of millennials and 56% of Gen Z consumers.\u00a0 The same report reveals that just 10% of buyers search for decorations, costumes, or other Halloween necessities at specialized online stores. Hence, international sellers on Amazon are most likely to profit from this holiday. Get our free eBook for more information about advertising on Amazon. Online shoppers are spending slightly less on Halloween than last year The Halloween sales numbers reached an all-time high in 2023, with an estimated revenue of $12.2 billion and an average spending budget per person of $108.24.\u00a0 Early predictions indicate that the Halloween spending budget will likely drop to $103.63 in 2024, and the planned expenditure will be around $11.6 billion.\u00a0 Although the statistics reveal a decrease in revenue from last year, they also reveal a continuation of the growth trend over the last ten years.\u00a0 So, compared to the planned expenditure numbers in 2014, the figures for 2024 show that the revenue generated during the Halloween season has nearly doubled over the ten-year period.\u00a0 Despite a slight dip in planned Halloween expenditure, online retailers should expect to generate substantial profit during the holiday. Millennials and Gen Z are more likely to shop online for Halloween Aside from being the biggest spenders during Halloween, Gen Z and millennials also do most of their shopping online.\u00a0 Moreover, 29% of Gen Z and millennials are switching from in-person to online shopping, spending approximately $20 more on Halloween than the average consumer.\u00a0 The number of adults between 25 and 34 shopping for Halloween before October has grown continuously over the last decade, from 37% in 2014 to 56% in 2024. In-store promotions drive sales of popular Halloween items Research conducted by Vibenomics in August 2024 explored the connections between in-store advertising and consumer behavior. The study reveals that promotions affect the buying decisions of roughly 70% of consumers.\u00a0 Although the paper focuses primarily on in-store consumer behavior, its results are applicable to online shopping.\u00a0 Hence, creating limited-time promotions and Halloween discounts in your online store can help attract customers and prompt them to make purchasing decisions faster.\u00a0 To maximize your profits, it\u2019s paramount to include products Halloween shoppers are looking for in your store\u2019s offer. Eerie canvas art, vintage Halloween outfits, or papier-m\u00e2ch\u00e9 pumpkins are only a few among countless products that might be in demand during the spooky season. The demand for pet Halloween costumes is growing Spiderman, princesses, or ghosts are some of the most popular Halloween costumes for children, while adults prefer to dress up as witches, vampires, and zombies.\u00a0 However, an interesting trend is emerging. 75% of pet owners in the US intend to get their furbabies a Halloween costume, creating a niche market online sellers can tap into.\u00a0 In 2023, Americans spent 700 million on dressing up their pets, with pumpkins, hot dogs, and bumblebees being the most popular Halloween costume options. A year later, these costumes are still immensely popular.\u00a0 Interestingly, ghosts and witches, which are common costumes for children and adults, are also popular choices for pets. Over 90% of people celebrate Halloween by buying candy Trick-or-treating is primarily a North American<\/p>\n","protected":false},"author":65,"featured_media":373724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[],"class_list":["post-373723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Halloween statistics online retailers should know<\/title>\n<meta name=\"description\" content=\"Halloween is among the most significant shopping events in Q4. 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