The review ratings are perhaps even more important for Amazon sellers expanding into new markets than for brands selling exclusively on their home markets because they\u2019re displayed across all brand stores that feature a specific product.<\/p>\n
In this article, we\u2019ll show you how Amazon reviews can drive your brand\u2019s success on international markets.<\/p>\n
Key takeaways<\/h2>\n\n- Amazon connects all ratings to products\u2019 ASINs, but how they affect a product\u2019s positioning on different marketplaces is unclear.<\/li>\n
- Reviews are one of the ranking factors Amazon\u2019s A 10 algorithm<\/a> considers when displaying the search results.<\/li>\n
- Factors like the reviewer\u2019s trustworthiness or how old a review is can affect a product\u2019s overall star rating.<\/li>\n
- Approximately 2% of Amazon buyers leave reviews. This number only seems small because US-based Amazon sellers alone sold 8,600 items per minute<\/a> in 2023.<\/li>\n
- 49% of Amazon users<\/a> in the US have seen fake reviews in 2024.<\/li>\n
- More than half of the buyers on Amazon read product reviews.<\/li>\n
- Participating in the Amazon Global Selling program enables brands to add products with high ratings to their target stores.<\/li>\n<\/ul>\n
Getting acquainted with Amazon Global Selling<\/h2>\n
The growth of an Amazon store in your home country inevitably leads to expansion into new markets.<\/p>\n
Selling products internationally<\/a> presents a myriad of challenges, from understanding a country\u2019s tax regulations to familiarity with cultural nuances.<\/p>\nJoining the Amazon Global Selling<\/a> program makes this transition smoother by putting a broad spectrum of tools at your disposal.<\/p>\nJoining this program is the fastest way for Amazon sellers to start offering their products on the European, Asia-Pacific, Americas, Middle East, and North African markets.<\/p>\n
To participate in the program, sellers must meet the following criteria:<\/p>\n
\n- Get a Professional Seller plan<\/li>\n
- Set up a seller account for each new market<\/li>\n<\/ul>\n
Once your seller accounts are up and running, you can decide which products to offer on a new market by entering their ASINs into your new seller account.<\/p>\n
Amazon connects the ratings of these products to their ASINs and displays them on the listings in your target store.<\/p>\n
![\"A](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Global-rating.jpg\")
<\/p>\n
You can easily check the reviews displayed on a product\u2019s page on different Amazon domains by scrolling down to the Customers Say section and checking the top reviews from the United States or other countries.<\/p>\n
![\"A](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/top-reviews-.jpg\")
<\/p>\n
Hence, including products with high ratings and lots of reviews to your international offers can help you gain the initial foothold on a new market.<\/p>\n
Building a brand presence on international markets with Amazon reviews<\/h2>\n
![\"\"](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/reviews-2.png\")
<\/p>\n
Even though having excellent reviews from your home market can jumpstart a product\u2019s international sales, getting reviews from users in a new country is still paramount.<\/p>\n
Remember that some of your international audience won\u2019t understand the language in which the reviews in your source Amazon store were written.<\/p>\n
Consequently, you\u2019ll need time to establish a brand reputation in the new market and attract loyal customers, one Amazon review at a time.<\/p>\n
Amazon reviews don\u2019t only reflect the quality of the products in your store. Factors like the quality of the customer service, how informative the product page is, or the item\u2019s delivery time can affect the review ratings your Amazon customers will leave.<\/p>\n
The work of obtaining great reviews starts long before your products hit the international market. Here are a few things you can do to get reviews on a new market:<\/p>\n
\n- Find a reliable delivery method. Enrolling in the Fulfillment by Amazon<\/a> program will give you access to Amazon\u2019s storage facilities, but exploring the alternatives might be more affordable.<\/li>\n
- Localize all Amazon A+ content<\/a> you add to your new store. This will help buyers make faster purchasing decisions.<\/li>\n
- Check the product requirements for the country where you want to sell, as they may differ from those in your home country.<\/li>\n
- Product quality matters. If your store’s products don’t meet buyers’ expectations, you\u2019ll likely receive scores of negative reviews.<\/li>\n
- Make the effort to reply to reviews in the local language.<\/li>\n<\/ul>\n
![\"eBook](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/1668d7d2-3d95-4068-8189-cc14ac5c6985.png\")
<\/p>\n
Download our free ebook<\/a> to learn how to maximize your ecommerce potential with online marketplaces.<\/p>\nObtaining reviews through Amazon Vine<\/h2>\n
![\"\"](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/reviews-3.png\")
<\/p>\n
Relying on the so-called Vine Voices, Amazon\u2019s vetted group of reviewers can be useful in the early stages of entering the global market.<\/p>\n
The Amazon Vine, an invitation-only program, encourages the platform\u2019s most trusted reviewers to order free items from sellers and write honest and unbiased reviews.<\/p>\n
Reviewers can give negative reviews to products, so joining Amazon Vine doesn\u2019t guarantee you\u2019ll get lots of high-rating reviews quickly.<\/p>\n
Currently, the program is available for five Amazon domains, so international sellers can only use it if they have an Amazon account in the US, Canada, Germany, France, Spain, or Japan.<\/p>\n
It\u2019s worth noting that you must meet a long list of requirements to join the program. Let\u2019s look at a few of the most important ones:<\/p>\n
\n- Participants must be brand registered sellers.<\/li>\n
- You must join the FBA (Fulfillment by Amazon) program to receive reviews through Amazon Vine.<\/li>\n
- Only listings with fewer than 30 reviews are eligible for reviews by Vine Voices.<\/li>\n
- Brands must provide free products to reviewers.<\/li>\n
- Sellers cannot enroll products that haven\u2019t already been launched.<\/li>\n<\/ul>\n
<\/p>\n
Participation in the Amazon Vine program is only free for sellers who list fewer than two units of the item they want to have reviewed.<\/p>\n
The participation fee is $75 for up to ten units of the same product, while to enroll more than ten and fewer than thirty units, sellers must pay a $200\u00a0fee per parent ASIN.<\/p>\n
Even so, taking part in the Amazon Vine program can help sellers entering a new Amazon market get reviews of their products quickly.<\/p>\n
The best practices for getting great reviews on a new Amazon marketplace<\/h2>\n
![\"\"](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/reviews-4.png\")
<\/p>\n
Launching a store on a new Amazon marketplace doesn\u2019t have to be a bumpy road of continuous trial and error.<\/p>\n
The experience of building an Amazon store on your home market should serve as a guideline for starting a new one on a foreign market.<\/p>\n
Still, the strategy you should use to attract new Amazon customers and win their trust doesn\u2019t necessarily have to be the same as the one you utilized to grow the Amazon store on your home market.<\/p>\n
Let\u2019s go through some of the best practices your brand should follow to get great reviews on a new Amazon market.<\/p>\n
Analyze the key competitors<\/h3>\n
45% to 62%<\/a> of shoppers in Australia, Germany, the US, and France believe local brands offer better products than global brands.<\/p>\nYou must understand the local competition to overcome this obstacle, attract buyers on these markets, and receive good reviews for your products.<\/p>\n
Reading the reviews of your top competitors\u2019 products in a particular market will enable you to understand their pain points and address these points in your listings.<\/p>\n
Focus on building consumer trust<\/h3>\n
![\"\"](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/reviews-6.png\")
<\/p>\n
Trust takes years to build but only a few seconds to destroy and a lifetime to repair.<\/p>\n
In other words, brands trying to get a foothold on a new Amazon market cannot afford to lose their customers\u2019 trust.<\/p>\n
Amazon reviews are a powerful tool enabling brands to build trust with new and recurring customers.<\/p>\n
If used correctly, this tool can help brands expand their customer base as they are a digital version of word of mouth.<\/p>\n
Its importance is even greater for brands expanding to new markets because getting reviews in the local language serves as social proof that can incentivize other buyers from that market to purchase a particular product.<\/p>\n
Prioritize organic reviews<\/h3>\n
The number of organic reviews you\u2019ll amass for each item you add to a new brand store<\/a> depends on the quality of the products you offer and the overall quality of the service you provide to your customers.<\/p>\nAlthough it can be highly beneficial, you don\u2019t have to send follow-up emails after every purchase, add inserts to the packages you ship to your customers, or use any other incentivization technique to get organic reviews.<\/p>\n
All you must do is provide an outstanding product and service to your customers, and in return, you\u2019ll get organic reviews.<\/p>\n
These reviews will:<\/p>\n
\n- Boost your brand\u2019s trustworthiness and solidify its reputation<\/li>\n
- Make your products more visible on Amazon\u2019s search engine<\/li>\n
- Allow shoppers to gather more information about a product and encourage them to buy it.<\/li>\n<\/ul>\n
Don\u2019t violate Amazon\u2019s review policies<\/h3>\n
Fake reviews are a common black hat SEO technique on Amazon.<\/p>\n
Their purpose is to misinform shoppers by giving them inaccurate and biased information. Amazon uses AI tools to detect these reviews and suspends or terminates the privileges of the accounts that violate the platform\u2019s Anti-Manipulation Policy<\/a>.<\/p>\nStaying compliant with Amazon\u2019s Customer Review policy will ensure your brand\u2019s good standing and help you avoid penalties. Here are a few review policies you shouldn\u2019t violate:<\/p>\n
\n- Leaving negative reviews on a competitor\u2019s listing.<\/li>\n
- Paying or offering discounts and coupons in return for reviews.<\/li>\n
- Reviewing your own products.<\/li>\n
- Sending multiple product review requests.<\/li>\n
- Explicitly asking shoppers for positive product reviews.<\/li>\n<\/ul>\n
Invest in brand recognition<\/h3>\n
Building global brand recognition<\/a> should be a part of your wider marketing strategy.<\/p>\n
Getting acquainted with Amazon Global Selling<\/h2>\n
The growth of an Amazon store in your home country inevitably leads to expansion into new markets.<\/p>\n
Selling products internationally<\/a> presents a myriad of challenges, from understanding a country\u2019s tax regulations to familiarity with cultural nuances.<\/p>\n Joining the Amazon Global Selling<\/a> program makes this transition smoother by putting a broad spectrum of tools at your disposal.<\/p>\n Joining this program is the fastest way for Amazon sellers to start offering their products on the European, Asia-Pacific, Americas, Middle East, and North African markets.<\/p>\n To participate in the program, sellers must meet the following criteria:<\/p>\n Once your seller accounts are up and running, you can decide which products to offer on a new market by entering their ASINs into your new seller account.<\/p>\n Amazon connects the ratings of these products to their ASINs and displays them on the listings in your target store.<\/p>\n You can easily check the reviews displayed on a product\u2019s page on different Amazon domains by scrolling down to the Customers Say section and checking the top reviews from the United States or other countries.<\/p>\n Hence, including products with high ratings and lots of reviews to your international offers can help you gain the initial foothold on a new market.<\/p>\n Even though having excellent reviews from your home market can jumpstart a product\u2019s international sales, getting reviews from users in a new country is still paramount.<\/p>\n Remember that some of your international audience won\u2019t understand the language in which the reviews in your source Amazon store were written.<\/p>\n Consequently, you\u2019ll need time to establish a brand reputation in the new market and attract loyal customers, one Amazon review at a time.<\/p>\n Amazon reviews don\u2019t only reflect the quality of the products in your store. Factors like the quality of the customer service, how informative the product page is, or the item\u2019s delivery time can affect the review ratings your Amazon customers will leave.<\/p>\n The work of obtaining great reviews starts long before your products hit the international market. Here are a few things you can do to get reviews on a new market:<\/p>\n Download our free ebook<\/a> to learn how to maximize your ecommerce potential with online marketplaces.<\/p>\n Relying on the so-called Vine Voices, Amazon\u2019s vetted group of reviewers can be useful in the early stages of entering the global market.<\/p>\n The Amazon Vine, an invitation-only program, encourages the platform\u2019s most trusted reviewers to order free items from sellers and write honest and unbiased reviews.<\/p>\n Reviewers can give negative reviews to products, so joining Amazon Vine doesn\u2019t guarantee you\u2019ll get lots of high-rating reviews quickly.<\/p>\n Currently, the program is available for five Amazon domains, so international sellers can only use it if they have an Amazon account in the US, Canada, Germany, France, Spain, or Japan.<\/p>\n It\u2019s worth noting that you must meet a long list of requirements to join the program. Let\u2019s look at a few of the most important ones:<\/p>\n <\/p>\n Participation in the Amazon Vine program is only free for sellers who list fewer than two units of the item they want to have reviewed.<\/p>\n The participation fee is $75 for up to ten units of the same product, while to enroll more than ten and fewer than thirty units, sellers must pay a $200\u00a0fee per parent ASIN.<\/p>\n Even so, taking part in the Amazon Vine program can help sellers entering a new Amazon market get reviews of their products quickly.<\/p>\n Launching a store on a new Amazon marketplace doesn\u2019t have to be a bumpy road of continuous trial and error.<\/p>\n The experience of building an Amazon store on your home market should serve as a guideline for starting a new one on a foreign market.<\/p>\n Still, the strategy you should use to attract new Amazon customers and win their trust doesn\u2019t necessarily have to be the same as the one you utilized to grow the Amazon store on your home market.<\/p>\n Let\u2019s go through some of the best practices your brand should follow to get great reviews on a new Amazon market.<\/p>\n 45% to 62%<\/a> of shoppers in Australia, Germany, the US, and France believe local brands offer better products than global brands.<\/p>\n You must understand the local competition to overcome this obstacle, attract buyers on these markets, and receive good reviews for your products.<\/p>\n Reading the reviews of your top competitors\u2019 products in a particular market will enable you to understand their pain points and address these points in your listings.<\/p>\n Trust takes years to build but only a few seconds to destroy and a lifetime to repair.<\/p>\n In other words, brands trying to get a foothold on a new Amazon market cannot afford to lose their customers\u2019 trust.<\/p>\n Amazon reviews are a powerful tool enabling brands to build trust with new and recurring customers.<\/p>\n If used correctly, this tool can help brands expand their customer base as they are a digital version of word of mouth.<\/p>\n Its importance is even greater for brands expanding to new markets because getting reviews in the local language serves as social proof that can incentivize other buyers from that market to purchase a particular product.<\/p>\n The number of organic reviews you\u2019ll amass for each item you add to a new brand store<\/a> depends on the quality of the products you offer and the overall quality of the service you provide to your customers.<\/p>\n Although it can be highly beneficial, you don\u2019t have to send follow-up emails after every purchase, add inserts to the packages you ship to your customers, or use any other incentivization technique to get organic reviews.<\/p>\n All you must do is provide an outstanding product and service to your customers, and in return, you\u2019ll get organic reviews.<\/p>\n These reviews will:<\/p>\n Fake reviews are a common black hat SEO technique on Amazon.<\/p>\n Their purpose is to misinform shoppers by giving them inaccurate and biased information. Amazon uses AI tools to detect these reviews and suspends or terminates the privileges of the accounts that violate the platform\u2019s Anti-Manipulation Policy<\/a>.<\/p>\n Staying compliant with Amazon\u2019s Customer Review policy will ensure your brand\u2019s good standing and help you avoid penalties. Here are a few review policies you shouldn\u2019t violate:<\/p>\n Building global brand recognition<\/a> should be a part of your wider marketing strategy.<\/p>\n\n
<\/p>\n<\/p>\nBuilding a brand presence on international markets with Amazon reviews<\/h2>\n
<\/p>\n\n
<\/p>\nObtaining reviews through Amazon Vine<\/h2>\n
<\/p>\n\n
The best practices for getting great reviews on a new Amazon marketplace<\/h2>\n
<\/p>\nAnalyze the key competitors<\/h3>\n
Focus on building consumer trust<\/h3>\n
<\/p>\nPrioritize organic reviews<\/h3>\n
\n
Don\u2019t violate Amazon\u2019s review policies<\/h3>\n
\n
Invest in brand recognition<\/h3>\n
![\"\"](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/reviews-5.png\")
<\/p>\n![\"eBook](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/15853366-c196-40ad-b7af-99829eac8fb3.png\")
<\/p>\n