{"id":373768,"date":"2024-08-19T10:32:52","date_gmt":"2024-08-19T10:32:52","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/how-to-grow-international-sales-on-amazon-with-a-content"},"modified":"2026-03-16T11:32:48","modified_gmt":"2026-03-16T11:32:48","slug":"how-to-grow-international-sales-on-amazon-with-a-content","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/how-to-grow-international-sales-on-amazon-with-a-content","title":{"rendered":"How to grow international sales on Amazon with A+ content?\u00a0"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Roughly 2 million third-party sellers worldwide actively use Amazon, generating over $ <\/span><\/span><a href=\"https:\/\/www.marketplacepulse.com\/stats\/amazon-third-party-seller-services-sales\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">30 billion of revenue<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> in Q2 of 2024 alone.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Although encouraging, these stats reveal how difficult it can be for brand registered sellers to reach their target audience on the world&#8217;s largest online marketplace.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon&#8217;s A+ content tool makes this task a little less daunting by allowing you to create informative and engaging product descriptions that <\/span><\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-increase-sales-on-amazon\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">increase sales<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We&#8217;ll walk you through the ins and outs of this powerful tool and show you how it can help boost brand awareness and the sales of your products. So, let&#8217;s dive in.<\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Key takeaways<\/span><\/span><\/h2>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon A+ content can increase product sales by 5%.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The basic version of this tool features 14 modules.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A single listing cannot contain more than seven content modules.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Creating a product page with Amazon A+ content takes between 4 and 6 hours.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon approves A+ content submissions within seven business days.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The tool allows users to create product listings in multiple languages \u200b\u200bfor the same market.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The A+ Cross-country Copy-as-a-draft function automatically adds copies of A+ content to all marketplaces associated with your Amazon account.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">What is Amazon A+ content?<\/span><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-353737\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-1.jpg\" alt=\"A graph depicting product sales increase by up to 5%.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-1.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-1-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-1-768x384.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-1-370x185.jpg 370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon A+ content is a listing optimization tool retailers can access from the <\/span><\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-seller-central-vs-vendor-central\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon Seller Central<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> hub.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The tool isn&#8217;t particularly new. It was first introduced in 2008 as the Enhanced Brand Content feature.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon rebranded it as Amazon A+ content in 2016 and made it available for free to all the platform&#8217;s Brand Registered third-party sellers and vendors.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The tool grants users access to various modules that they can use to create enhanced product descriptions, list technical specifications or tell their brand&#8217;s story.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">By default, the maximum length of a product description is 2000 characters, which makes it challenging to create a detailed description that contains all the information about the product a potential buyer might need.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Moreover, you cannot upload videos and product images to this section.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon A+ content tool solves this issue by offering 14 modules, or 19 modules with Premium A+, that allow you to add comparison charts, images, logos, and other types of content to product descriptions, increasing your brand&#8217;s visibility and improving conversion rates.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Moreover, sellers can use this tool to share their brand story with their online audience.<\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The difference between basic and premium Amazon A+ content<\/span><\/span><\/h2>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Having Amazon&#8217;s professional <\/span><\/span><a href=\"https:\/\/sell.amazon.com\/pricing#selling-plans\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">selling plan<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> and entering the <\/span><\/span><a href=\"https:\/\/brandservices.amazon.com\/\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon Brand Registry<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> isn&#8217;t the only way online retailers can gain access to Amazon A+ content.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Brands taking part in Amazon&#8217;s Launchpad and Amazon Exclusives managed selling programs can also use this tool.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon currently offers two versions of the A+ content, basic and premium, as well as the Brand Story option. Let&#8217;s examine the features offered by these versions.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Basic A+ content<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-353743\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-2.jpg\" alt=\"A stylized depiction of regular A+ content text, images, and tables offers.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-2.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-2-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-2-768x384.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-2-370x185.jpg 370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The tool&#8217;s standard version features 14 modules and a rich text editor. Sellers can use it to create the following content:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Detailed product descriptions (Character limit depends on the module)<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Custom paragraph headers<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Product comparison charts<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Highlight a product&#8217;s key features with bullet points<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Add images to the product descriptions<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">All content you create with this tool will be displayed in the Product Description section of the detail page.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Still, it&#8217;s important to remember that adding more than five modules to a single listing with this version of A+ content isn&#8217;t possible.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Moreover, sellers cannot upload pictures larger than 970&#215;370 pixels or add videos to their product descriptions.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Premium A+ content<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-353749\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-3.jpg\" alt=\"A visualization of the video, hot spots and carousels features available with Premium A+ content.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-3.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-3-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-3-768x384.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Blog-A-Content-Text-Image-3-370x185.jpg 370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Also known as A++ content, A+ content&#8217;s premium version offers several options that aren&#8217;t available with the tool&#8217;s standard version.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Its users have access to a broader range of modules and can add up to seven modules to a detail page. Here&#8217;s an overview of its features:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Several video modules<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Image hotspot modules<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Carousel navigation<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Q&amp;A module<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Switching to Premium A+ content will enable you to upload larger images, up to 1464&#215;600, to product descriptions. It also gives you more control over the chart appearance options.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It&#8217;s worth adding that the A\/B testing feature is available with both versions of the tool, but basic A+ content users can only run A\/B tests on high-traffic ASINs.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Brand Story<\/span><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This option is available with basic and premium versions of the A+ content tool.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The Brand Story allows sellers to showcase their product lines and share their values \u200b\u200bor history with all visitors to their <\/span><\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-brand-stores-guidelines\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon Brand Store<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The Brand Story module contains 19 pre-designed cards and offers the features listed below:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Text and image cards<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Links to the brand&#8217;s Amazon store and its product portfolio<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Carousel display for desktop and mobile<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Most importantly, brands can publish their brand story content to all ASINs in their product catalogs using the bulk upload option. All brand story content is displayed on the detail page in the <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">From the Brand<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> section.<\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Eligibility criteria<\/span><\/span><\/h2>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Brand owners must first meet specific criteria before they can start customizing a product detail page with the A+ content tool.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">As noted above, online retailers must purchase Amazon&#8217;s professional selling plan and use their Seller or Vendor account credentials to sign into the Amazon Brand Registry.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Brands must provide the following information to join the <\/span><\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/brand-registry-amazon\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon Brand Registry<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> :<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A brand name with a pending or active trademark.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Trademark registration number (International sellers must obtain an active registered trademark for the countries where they want to sell their products).<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A comprehensive list of categories in which a brand should be listed.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Please note that the Amazon Brand Registry doesn&#8217;t accept trademarks issued by all countries. You can learn more about the eligibility requirements <\/span><\/span><a href=\"https:\/\/brandservices.amazon.com\/brandregistry\/eligibility\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">here<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Once Amazon verifies the validity of a brand&#8217;s trademark number, the brand can start using A+ content.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Brands qualify for Premium A+ content if they meet the following criteria:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Published A+ brand story to all ASINs in the product catalog.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">15 approved A+ content submissions within the last 12 months.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon reassesses the brand&#8217;s eligibility for the Premium A+ content access monthly.<\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon A+ content guidelines at a glance<\/span><\/span><\/h2>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ensuring that all your content complies with Amazon A+ content guidelines will minimize the time you&#8217;ll have to spend waiting for your content to be approved.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">That&#8217;s why it&#8217;s advisable to get familiar with the content guidelines before attempting to publish A+ content.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Let&#8217;s look at some of the best practices brands should follow when creating A+ content:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Avoid repeating the same word too many times.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Proofread the content before submitting it.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Don&#8217;t use trademarks, copyright, or similar symbols.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Don&#8217;t link to or mention your brand&#8217;s website.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Use appropriate language.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Only mention <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">your<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> brand&#8217;s name.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon has a strict image size policy, so sellers must ensure that all pictures they want to upload to their product descriptions are properly formatted. The platform&#8217;s image size requirements are:<\/span><\/span><\/p>\n<ul>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Four image and text module<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : 220&#215;220 pixels<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Four-image quadrant:<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> 135&#215;135 pixels<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Logo:<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> 600&#215;180 pixels<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Banner:<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> 970&#215;300 pixels<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Product comparison chart:<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> 150&#215;300 pixels<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Premium A+ content users must also pay attention to video content guidelines, as uploading videos larger than 2GB or in 4K resolution isn&#8217;t an option.<\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Overview of the Amazon A+ content&#8217;s benefits for international Amazon sellers<\/span><\/span><\/h2>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The limitations of Amazon&#8217;s default product description section make it difficult for brands to highlight a product&#8217;s strengths or compare it with similar products in their catalogs.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Aside from making product descriptions more informative and visually engaging, Amazon A+ content helps brands establish a strong presence in different markets and makes it easier for shoppers to make informed purchasing decisions.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">These are far from the only advantages of using A+ content, so let&#8217;s see how brands can benefit from this tool.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Higher conversion rates<\/span><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Amazon&#8217;s data indicates that Premium A+ content can improve a brand&#8217;s conversion rate by up to <\/span><\/span><a href=\"https:\/\/sell.amazon.com\/tools\/a-content\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">20%<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Product listings containing high-quality images and comprehensive product descriptions attract a wider audience and consequently have higher conversion rates than those with only a brief description of the product&#8217;s main features.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Attracting a wider audience<\/span><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Not all shoppers are the same. Some search for every product detail before deciding to buy it, while others only skim through product descriptions.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A+ content helps brands cater to the needs of both types of shoppers by enabling them to create informative product descriptions that are easy to scan for basic information.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Improved customer retention<\/span><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A study conducted by Adobe indicates that 7 out of 10 buy products from brands they trust.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Using A+ content to create a pleasant, interactive, and informative product detail page for your customers establishes trust and increases the chances of repeated purchases.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Providing shoppers with extensive information about a product enables them to make better purchasing decisions.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">As a result, they&#8217;re unlikely to leave a negative review of the product or the brand.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A+ content makes it easy to showcase a product&#8217;s USPs<\/span><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">All products have their unique selling points. However, these points aren&#8217;t always clear to potential buyers while they&#8217;re scrolling through a product detail page.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A+ content offers various ways to highlight an item&#8217;s best features.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Online retailers can use comparison charts, images, text, video, and brand modules to show buyers what sets their products apart from those other brands offer.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/pages.webinterpret.com\/amazon-ecommerce-advertising-guide.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-353858\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/amazon-advertising-global-ecommerce.png\" alt=\"The cover of the Definitive Guide to Advertising on Amazon.\" width=\"324\" height=\"410\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/amazon-advertising-global-ecommerce.png 1669w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/amazon-advertising-global-ecommerce-237x300.png 237w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/amazon-advertising-global-ecommerce-808x1024.png 808w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/amazon-advertising-global-ecommerce-768x973.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/amazon-advertising-global-ecommerce-1212x1536.png 1212w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/amazon-advertising-global-ecommerce-1616x2048.png 1616w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Click on the image above to learn more about the most effective advertising strategies on\u00a0 Amazon<\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Enhancing listings with Amazon A+ content<\/span><\/span><\/h2>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Creating enhanced product descriptions with Amazon A+ content isn&#8217;t overly technical.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You can complete an enhanced product description containing a comparison chart module or highlight product benefits in just a few steps, but going through the entire process in a single session isn&#8217;t mandatory.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You can always save content as a draft and continue working on it later. Let&#8217;s go through the steps you&#8217;ll need to take to publish A+ content.<\/span><\/span><\/p>\n<h3>Step 1 &#8211; Accessing A+ Content Manager<\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Log in to the seller central account. Expand the sidebar, scroll to the Advertising menu, and select A+ content manager.<\/span><\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-353758\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Seller-Central-2.jpg\" alt=\"A view of the A+ Content Manager in the seller central's main menu.\" width=\"1866\" height=\"919\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Seller-Central-2.jpg 1866w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Seller-Central-2-300x148.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Seller-Central-2-1024x504.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Seller-Central-2-768x378.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Seller-Central-2-1536x756.jpg 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<h3>Step 2 \u2013 Creating New A+ Content<\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In the upper right corner of the A+ Content Manager window, you&#8217;ll see the Start Creating A+ Content button. Click on it to choose the type of content you&#8217;d like to create.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-353764\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Content-Manger.jpg\" alt=\"A view of the A+ Content Manager window with a highlighted Start creating A+ content button.\" width=\"1866\" height=\"919\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Content-Manger.jpg 1866w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Content-Manger-300x148.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Content-Manger-1024x504.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Content-Manger-768x378.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Content-Manger-1536x756.jpg 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<h3>Step 3 &#8211; Choosing the Basic product description option<\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The A+ content selection window offers two options. You can opt to create a basic enhanced product description or a Brand Story. Click the Create Basic button to open the content details page.<\/span><\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-353770\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-1.jpg\" alt=\"\" width=\"1866\" height=\"919\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-1.jpg 1866w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-1-300x148.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-1-1024x504.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-1-768x378.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-1-1536x756.jpg 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<h3>Step 4 &#8211; Configuring content details<\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Insert the content name and select the language in the upper left corner of the content details page. After your content is approved and published, you can optionally create language variations for all the content you&#8217;re offering in a particular market.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-353777\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-2.jpg\" alt=\"A view of the Content details with a red arrow pointing to the Content name box.\" width=\"1866\" height=\"919\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-2.jpg 1866w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-2-300x148.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-2-1024x504.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-2-768x378.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-2-1536x756.jpg 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<h3>Step 5 &#8211; Selecting content modules<\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Click the Add Module button to select modules for your content. The tool&#8217;s basic version allows you to add a maximum of five modules you can use to design enhanced comparison charts, list product features, and much more.<\/span><\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-353783\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-3.jpg\" alt=\"\" width=\"1866\" height=\"919\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-3.jpg 1866w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-3-300x148.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-3-1024x504.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-3-768x378.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-3-1536x756.jpg 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You can choose from 14 modules, including Standard Image &amp; Dark Text Overlay, Standard Comparison Chart, or Standard Four Images &amp; Text modules.<\/span><\/span><\/p>\n<h3>Step 6 &#8211; Uploading pre-designed text and images<\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Upload the text and images to the five modules you&#8217;ve selected. Make sure that all pictures meet Amazon&#8217;s image size requirements and follow the best text and image optimization practices.<\/span><\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-353789\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-4.jpg\" alt=\"\" width=\"1866\" height=\"919\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-4.jpg 1866w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-4-300x148.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-4-1024x504.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-4-768x378.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/A-Creation-4-1536x756.jpg 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<h3>Step 7 &#8211; Applying ASINs to A+ content<\/h3>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">After uploading and optimizing your content, click the Apply ASINs button in the top right corner of the Content details window.<\/span><\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-353795\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Adding-ASINs.jpg\" alt=\"An overview of the Add ASINs page in the Content details window.\" width=\"1866\" height=\"919\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Adding-ASINs.jpg 1866w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Adding-ASINs-300x148.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Adding-ASINs-1024x504.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Adding-ASINs-768x378.jpg 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2024\/08\/Adding-ASINs-1536x756.jpg 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You can link your A+ content to an ASIN by typing the alpha-numeric code into the Add ASINs search bar or uploading a CVS or Excel spreadsheet containing all ASINs you want to apply to specific content.<\/span><\/span><\/p>\n<h3>Step 8 &#8211; Submitting A+ content<\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hit the Review &amp; Submit button to complete the A+ content creation process.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Getting your A+ content approved can take up to seven business days and potentially longer if the content isn&#8217;t accepted initially.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">During this time, you can check the content&#8217;s status at the seller central dashboard.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">International sellers can benefit from the A+ Cross-Country Copy-As-Draft option.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It automatically detects all markets where a brand offers its products and adds draft versions of the A+ content to the brand&#8217;s account for each country. This feature makes it easy to locate the content from the Amazon Seller Central account before publishing it.<\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Using Amazon A+ content to conquer international markets<\/span><\/span><\/h2>\n<p data-pm-slice=\"1 1 []\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mastering A+ content can do wonders for your brand&#8217;s conversion rates, customer loyalty, and satisfaction.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The best part is that you don&#8217;t have to be a seasoned content creator to design attention-grabbing A+ content that showcases product features for your Amazon listings.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The tool&#8217;s basic version gives you access to 14 easily customizable modules, which you can combine to create enhanced product descriptions that tell your brand&#8217;s story, pinpoint the product&#8217;s unique selling points, and show potential buyers the product&#8217;s main features.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Established <\/span><\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-advertising-strategy\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">international sellers<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> who qualify for Amazon Prime A+ content can utilize the power of video to promote their products and attract new customers.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Regardless of which version of the tool you decide to use, A+ content will be the key to establishing your brand presence in different markets.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roughly 2 million third-party sellers worldwide actively use Amazon, generating over $ 30 billion of revenue in Q2 of 2024 alone. Although encouraging, these stats reveal how difficult it can be for brand registered sellers to reach their target audience on the world&#8217;s largest online marketplace. Amazon&#8217;s A+ content tool makes this task a little less daunting by allowing you to create informative and engaging product descriptions that increase sales . We&#8217;ll walk you through the ins and outs of this powerful tool and show you how it can help boost brand awareness and the sales of your products. So, let&#8217;s dive in. Key takeaways Amazon A+ content can increase product sales by 5%. The basic version of this tool features 14 modules. A single listing cannot contain more than seven content modules. Creating a product page with Amazon A+ content takes between 4 and 6 hours. Amazon approves A+ content submissions within seven business days. The tool allows users to create product listings in multiple languages \u200b\u200bfor the same market. The A+ Cross-country Copy-as-a-draft function automatically adds copies of A+ content to all marketplaces associated with your Amazon account. What is Amazon A+ content? Amazon A+ content is a listing optimization tool retailers can access from the Amazon Seller Central hub. The tool isn&#8217;t particularly new. It was first introduced in 2008 as the Enhanced Brand Content feature. Amazon rebranded it as Amazon A+ content in 2016 and made it available for free to all the platform&#8217;s Brand Registered third-party sellers and vendors. The tool grants users access to various modules that they can use to create enhanced product descriptions, list technical specifications or tell their brand&#8217;s story. By default, the maximum length of a product description is 2000 characters, which makes it challenging to create a detailed description that contains all the information about the product a potential buyer might need. Moreover, you cannot upload videos and product images to this section. Amazon A+ content tool solves this issue by offering 14 modules, or 19 modules with Premium A+, that allow you to add comparison charts, images, logos, and other types of content to product descriptions, increasing your brand&#8217;s visibility and improving conversion rates. Moreover, sellers can use this tool to share their brand story with their online audience. The difference between basic and premium Amazon A+ content Having Amazon&#8217;s professional selling plan and entering the Amazon Brand Registry isn&#8217;t the only way online retailers can gain access to Amazon A+ content. Brands taking part in Amazon&#8217;s Launchpad and Amazon Exclusives managed selling programs can also use this tool. Amazon currently offers two versions of the A+ content, basic and premium, as well as the Brand Story option. Let&#8217;s examine the features offered by these versions. Basic A+ content The tool&#8217;s standard version features 14 modules and a rich text editor. Sellers can use it to create the following content: Detailed product descriptions (Character limit depends on the module) Custom paragraph headers Product comparison charts Highlight a product&#8217;s key features with bullet points Add images to the product descriptions All content you create with this tool will be displayed in the Product Description section of the detail page. Still, it&#8217;s important to remember that adding more than five modules to a single listing with this version of A+ content isn&#8217;t possible. Moreover, sellers cannot upload pictures larger than 970&#215;370 pixels or add videos to their product descriptions. Premium A+ content Also known as A++ content, A+ content&#8217;s premium version offers several options that aren&#8217;t available with the tool&#8217;s standard version. Its users have access to a broader range of modules and can add up to seven modules to a detail page. Here&#8217;s an overview of its features: Several video modules Image hotspot modules Carousel navigation Q&amp;A module Switching to Premium A+ content will enable you to upload larger images, up to 1464&#215;600, to product descriptions. It also gives you more control over the chart appearance options. It&#8217;s worth adding that the A\/B testing feature is available with both versions of the tool, but basic A+ content users can only run A\/B tests on high-traffic ASINs. Brand Story This option is available with basic and premium versions of the A+ content tool. The Brand Story allows sellers to showcase their product lines and share their values \u200b\u200bor history with all visitors to their Amazon Brand Store. The Brand Story module contains 19 pre-designed cards and offers the features listed below: Text and image cards Links to the brand&#8217;s Amazon store and its product portfolio Carousel display for desktop and mobile Most importantly, brands can publish their brand story content to all ASINs in their product catalogs using the bulk upload option. All brand story content is displayed on the detail page in the From the Brand section. Eligibility criteria Brand owners must first meet specific criteria before they can start customizing a product detail page with the A+ content tool. As noted above, online retailers must purchase Amazon&#8217;s professional selling plan and use their Seller or Vendor account credentials to sign into the Amazon Brand Registry. Brands must provide the following information to join the Amazon Brand Registry : A brand name with a pending or active trademark. Trademark registration number (International sellers must obtain an active registered trademark for the countries where they want to sell their products). A comprehensive list of categories in which a brand should be listed. Please note that the Amazon Brand Registry doesn&#8217;t accept trademarks issued by all countries. You can learn more about the eligibility requirements here. Once Amazon verifies the validity of a brand&#8217;s trademark number, the brand can start using A+ content. Brands qualify for Premium A+ content if they meet the following criteria: Published A+ brand story to all ASINs in the product catalog. 15 approved A+ content submissions within the last 12 months. Amazon reassesses the brand&#8217;s eligibility for the Premium A+ content access monthly. Amazon A+ content guidelines at a glance Ensuring that all your content<\/p>\n","protected":false},"author":65,"featured_media":373769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9683],"tags":[],"class_list":["post-373768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using A+ content to drive international growth on Amazon<\/title>\n<meta name=\"description\" content=\"We&#039;ll take you through Amazon A+ content&#039;s key features and show you how to use them to improve your store&#039;s performance on international markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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