{"id":373947,"date":"2023-12-28T08:38:34","date_gmt":"2023-12-28T08:38:34","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/back-to-school-shopping-trends"},"modified":"2026-03-16T11:00:58","modified_gmt":"2026-03-16T11:00:58","slug":"back-to-school-shopping-trends","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/back-to-school-shopping-trends","title":{"rendered":"Prepare your online store for back to school shopping trends"},"content":{"rendered":"<p><a href=\"https:\/\/pages.webinterpret.com\/Ecommerce-Calendar-2024.html\" rel=\"https:\/\/pages.webinterpret.com\/ebook-Ecommerce-Calendar-2023.html\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-211457 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/11\/key-ecommerce-dates-2024-ecommerce-calendar.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/11\/key-ecommerce-dates-2024-ecommerce-calendar.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/11\/key-ecommerce-dates-2024-ecommerce-calendar-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/11\/key-ecommerce-dates-2024-ecommerce-calendar-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/11\/key-ecommerce-dates-2024-ecommerce-calendar-370x185.png 370w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/11\/key-ecommerce-dates-2024-ecommerce-calendar-600x300.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Offline school, online shopping<\/h2>\n<p>After many challenging months of remote schooling enforced by the COVID-19 pandemic, students worldwide could finally return to school buildings. It might be one of the reasons behind the unparalleled back-to-school spending that we are expecting in 2023.<\/p>\n<p class=\"highlight\"><strong>Back-to-school shopping <\/strong>is the customary practice of buying school essentials in late summer in preparation for the new academic year.<\/p>\n<p>It is done both by parents and students \u2013 younger and older, those going to college too.<\/p>\n<p>According to the National Retail Federation (NRF):<\/p>\n<ul>\n<li>Back-to-school spending in 2023 is expected to reach $41.5 billion,<\/li>\n<li>Back-to-college spending in 2023 is expected to reach $94 billion.<\/li>\n<\/ul>\n<p>Both quotes are <strong>unparalleled, breaking the previous year\u2019s records.<\/strong><\/p>\n<p>The average spending in 2023 is also expected to increase:<\/p>\n<ul>\n<li>up to $890.07 per child in elementary through high school,<\/li>\n<li>and up to $1,366.95 per college student.<\/li>\n<\/ul>\n<p>While remote schooling days might be over, <strong>online shopping is here to stay for good<\/strong>. Even though students will return to schools and colleges in real life, many related purchases will be made via the Internet. Why?<\/p>\n<p>Because the pandemic has permanently affected consumer habits. Once shoppers experienced the luxury of buying anything from the comfort of their own couches 24\/7, it forever changed their shopping routine.<\/p>\n<p>According to Deloitte\u2019s Global Consumer Pulse Survey, at least 30 to 40% of consumers who used online channels more during the pandemic declared they would continue to do so after lockdowns end.\u00a0 And they are.<\/p>\n<h2>The role of technology in education and back-to-school shopping<\/h2>\n<p>Technology has played an increasingly significant role in the back-to-school shopping season in recent years.<\/p>\n<p>As educational institutions integrated digital tools and remote learning options, the demand for laptops, tablets, and other tech gadgets has skyrocketed. Students, teachers, and parents sought reliable devices to support learning, collaboration, and productivity in and out of the classroom.<\/p>\n<p>But the <a href=\"https:\/\/webinterpret.com\/en\/blog\/top-online-marketplaces\">modern online marketplace<\/a> has also transformed the back-to-school shopping experience, offering convenience, variety, and competitive pricing.<\/p>\n<p>Online retailers can reach a broad audience beyond local markets, enabling them to connect with students and parents from <a href=\"https:\/\/webinterpret.com\/en\/blog\/culture-global-ecommerce-buying-experience\">different geographical regions<\/a>.<\/p>\n<p>With the rise of mobile shopping and easy access to digital platforms, consumers can shop for their school essentials on their smartphones and tablets, making the process more seamless and accessible.<\/p>\n<h2>What are the back-to-school top selling items?<\/h2>\n<p>Ecommerce seasonality affects product demand in certain marketplace categories at specific times of the year.<\/p>\n<p>We may intuitively guess what sells best in a given season, but research helps to answer this question more accurately. Data provides <strong>insights into how seasonal sales might shape<\/strong> this year.<\/p>\n<p>Back-to-school shopping is expected to surge in the following categories:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-161166\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/08\/back-to-school-popular-products.png\" alt=\"Top 4 back-to-school categories on which consumers plan to spend the most in 202\" width=\"1020\" height=\"884\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/08\/back-to-school-popular-products.png 1020w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/08\/back-to-school-popular-products-300x260.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/08\/back-to-school-popular-products-768x666.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/08\/back-to-school-popular-products-600x520.png 600w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/p>\n<h2>School essentials<\/h2>\n<p>As students and parents gear up to return to classrooms, they actively seek everything from school uniforms, backpacks, and stationery to laptops, tablets, and dorm room decorations. Ecommerce businesses can capitalize on this surge in demand.<\/p>\n<p>What <strong>particular products<\/strong> can we expect to be purchased from the abovementioned categories?<\/p>\n<p>To understand better what sells best among children and young adults investing in their education, Webinterpret prepared a list of school-related products that online sellers should consider stocking for the season:<\/p>\n<h3>Electronics<\/h3>\n<ul>\n<li>Laptops, tablets<\/li>\n<li>Ebook readers<\/li>\n<li>Smartphones<\/li>\n<li>Headphones, noise-cancelling headphones<\/li>\n<li>Wireless computer accessories<\/li>\n<li>Home printers<\/li>\n<li>Calculators<\/li>\n<\/ul>\n<h3>Clothing, accessories, shoes<\/h3>\n<ul>\n<li>Regular clothing: autumn jackets, hats, scarves, gloves<\/li>\n<li>School uniforms<\/li>\n<li>Regular shoes, sports shoes<\/li>\n<li>Backpacks, book bags<\/li>\n<li>Bento boxes, lunch bags, containers, water bottles, and other items for packing school lunches<\/li>\n<\/ul>\n<p>Make sure to carry appropriate sizes of clothing and shoe items that are meant for children. Provide parents who shop for their kids with proper sizing and measurements if needed.<\/p>\n<h3>School Supplies<\/h3>\n<ul>\n<li>Pens, pencils, erasers, pencil cases, highlighters, markers<\/li>\n<li>Paper, notebooks, binders, folders, scissors, rulers<\/li>\n<li>Journals, bullet journals, planners, calendars, study aids<\/li>\n<li>Textbooks, study guides, reference books, educational books, novels<\/li>\n<li>Art supplies, craft kits, paint, brushes, sketchbooks, modeling clay<\/li>\n<\/ul>\n<p>These products cater to the diverse needs of students and parents during the back-to-school season and present lucrative opportunities for marketplace sellers that want to capitalize on the September shopping rush.<\/p>\n<p>Explore how you can increase turnover by adjusting your product portfolio and enabling cross-selling opportunities with such items.<\/p>\n<p>Make sure to stock up, as some popular items will see <strong>increased demand during this time<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-150894 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/07\/free-dl.png\" alt=\"Advertising on Amazon Guide free download\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/07\/free-dl.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/07\/free-dl-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/07\/free-dl-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/07\/free-dl-600x300.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/pages.webinterpret.com\/amazon-ecommerce-advertising-guide.html\">[FREE download: Amazon Advertising]<\/a><\/strong><\/p>\n<h2>Ace your product listings<\/h2>\n<p>Building even the most enticing back-to-school product portfolio isn\u2019t everything. You need potential customers to find your listings when looking for what they need.<\/p>\n<p>Check whether you\u2019re not omitting any crucial steps when preparing your marketplace listings.<\/p>\n<h3>Keyword research<\/h3>\n<p>Conduct basic keyword research on your selling platform. Explore competitor pages, similar products, and popular Google searches. Identify crucial keywords.<\/p>\n<h3>Include relevant search terms<\/h3>\n<p>Incorporate relevant search terms across applicable listings.<\/p>\n<p>The choice and order of keywords in titles and descriptions can significantly impact product sales and ranking.<\/p>\n<h3>Write compelling product descriptions<\/h3>\n<p>Craft product descriptions that persuade buyers to make a purchase. Highlight how your products can enhance students&#8217; preparations and help them in school.<\/p>\n<p>For instance, if you carry stationery and school supplies, emphasize how they will support the student through a successful school term. Whether it&#8217;s organizing notes, acing exams, or staying on top of assignments, infuse your descriptions with creativity to resonate with your target audience.<\/p>\n<h3>Boost listings<\/h3>\n<p>Sponsored ads can push listings to the top of search pages, increase store traffic, and recapture the interest of potential customers who left the marketplace. It is the faster method to boost your product listings!<\/p>\n<h2>Conclusion<\/h2>\n<p>Back-to-school in ecommerce represents a vital opportunity for businesses to engage with quite a diverse and eager-to-shop customer base.<\/p>\n<p>The critical thing to remember is that it is a <strong>relatively short shopping period<\/strong> compared to other major retail events. Timing is equally important as the right product portfolio to build the right momentum for the academic season.<\/p>\n<p>By understanding the unique dynamics of this season and exploring its best-selling categories and products, online businesses can make the most of the back-to-school rush.<\/p>\n<p><strong>About Webinterpret<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our AI-based solutions enable more effective selling through automated listing <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\"><span style=\"font-weight: 400;\">localization<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/advertising\"><span style=\"font-weight: 400;\">advertising<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/returns\"><span style=\"font-weight: 400;\">returns<\/span><\/a><span style=\"font-weight: 400;\"> and ensure all products placed on EU markets are <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\"><span style=\"font-weight: 400;\">GPSR-compliant<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n<p>Our marketplace offer is constantly expanding \u2013 if you want to grow your online sales, <strong>feel free to <a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_ga=2.246131140.1741503883.1734951459-730805577.1724063285&amp;_gac=1.73173793.1732090101.CI3tjNrggrACFQgJRQodfSvtEQ%2525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525252525&amp;_gl=1*xnf1da*_gcl_au*MTc0ODEwNTAzMi4xNzMyMTEzODkz#ebay\">contact our sales experts<\/a>.<\/strong> They will help you analyze your international sales potential and choose markets that will offer you the best possible return on investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Offline school, online shopping After many challenging months of remote schooling enforced by the COVID-19 pandemic, students worldwide could finally return to school buildings. It might be one of the reasons behind the unparalleled back-to-school spending that we are expecting in 2023. Back-to-school shopping is the customary practice of buying school essentials in late summer in preparation for the new academic year. It is done both by parents and students \u2013 younger and older, those going to college too. According to the National Retail Federation (NRF): Back-to-school spending in 2023 is expected to reach $41.5 billion, Back-to-college spending in 2023 is expected to reach $94 billion. Both quotes are unparalleled, breaking the previous year\u2019s records. The average spending in 2023 is also expected to increase: up to $890.07 per child in elementary through high school, and up to $1,366.95 per college student. While remote schooling days might be over, online shopping is here to stay for good. Even though students will return to schools and colleges in real life, many related purchases will be made via the Internet. Why? Because the pandemic has permanently affected consumer habits. Once shoppers experienced the luxury of buying anything from the comfort of their own couches 24\/7, it forever changed their shopping routine. According to Deloitte\u2019s Global Consumer Pulse Survey, at least 30 to 40% of consumers who used online channels more during the pandemic declared they would continue to do so after lockdowns end.\u00a0 And they are. The role of technology in education and back-to-school shopping Technology has played an increasingly significant role in the back-to-school shopping season in recent years. As educational institutions integrated digital tools and remote learning options, the demand for laptops, tablets, and other tech gadgets has skyrocketed. Students, teachers, and parents sought reliable devices to support learning, collaboration, and productivity in and out of the classroom. But the modern online marketplace has also transformed the back-to-school shopping experience, offering convenience, variety, and competitive pricing. Online retailers can reach a broad audience beyond local markets, enabling them to connect with students and parents from different geographical regions. With the rise of mobile shopping and easy access to digital platforms, consumers can shop for their school essentials on their smartphones and tablets, making the process more seamless and accessible. What are the back-to-school top selling items? Ecommerce seasonality affects product demand in certain marketplace categories at specific times of the year. We may intuitively guess what sells best in a given season, but research helps to answer this question more accurately. Data provides insights into how seasonal sales might shape this year. Back-to-school shopping is expected to surge in the following categories: School essentials As students and parents gear up to return to classrooms, they actively seek everything from school uniforms, backpacks, and stationery to laptops, tablets, and dorm room decorations. Ecommerce businesses can capitalize on this surge in demand. What particular products can we expect to be purchased from the abovementioned categories? To understand better what sells best among children and young adults investing in their education, Webinterpret prepared a list of school-related products that online sellers should consider stocking for the season: Electronics Laptops, tablets Ebook readers Smartphones Headphones, noise-cancelling headphones Wireless computer accessories Home printers Calculators Clothing, accessories, shoes Regular clothing: autumn jackets, hats, scarves, gloves School uniforms Regular shoes, sports shoes Backpacks, book bags Bento boxes, lunch bags, containers, water bottles, and other items for packing school lunches Make sure to carry appropriate sizes of clothing and shoe items that are meant for children. Provide parents who shop for their kids with proper sizing and measurements if needed. School Supplies Pens, pencils, erasers, pencil cases, highlighters, markers Paper, notebooks, binders, folders, scissors, rulers Journals, bullet journals, planners, calendars, study aids Textbooks, study guides, reference books, educational books, novels Art supplies, craft kits, paint, brushes, sketchbooks, modeling clay These products cater to the diverse needs of students and parents during the back-to-school season and present lucrative opportunities for marketplace sellers that want to capitalize on the September shopping rush. Explore how you can increase turnover by adjusting your product portfolio and enabling cross-selling opportunities with such items. Make sure to stock up, as some popular items will see increased demand during this time. [FREE download: Amazon Advertising] Ace your product listings Building even the most enticing back-to-school product portfolio isn\u2019t everything. You need potential customers to find your listings when looking for what they need. Check whether you\u2019re not omitting any crucial steps when preparing your marketplace listings. Keyword research Conduct basic keyword research on your selling platform. Explore competitor pages, similar products, and popular Google searches. Identify crucial keywords. Include relevant search terms Incorporate relevant search terms across applicable listings. The choice and order of keywords in titles and descriptions can significantly impact product sales and ranking. Write compelling product descriptions Craft product descriptions that persuade buyers to make a purchase. Highlight how your products can enhance students&#8217; preparations and help them in school. For instance, if you carry stationery and school supplies, emphasize how they will support the student through a successful school term. Whether it&#8217;s organizing notes, acing exams, or staying on top of assignments, infuse your descriptions with creativity to resonate with your target audience. Boost listings Sponsored ads can push listings to the top of search pages, increase store traffic, and recapture the interest of potential customers who left the marketplace. It is the faster method to boost your product listings! Conclusion Back-to-school in ecommerce represents a vital opportunity for businesses to engage with quite a diverse and eager-to-shop customer base. The critical thing to remember is that it is a relatively short shopping period compared to other major retail events. Timing is equally important as the right product portfolio to build the right momentum for the academic season. By understanding the unique dynamics of this season and exploring its best-selling categories and products, online businesses can make the most of the back-to-school rush. About Webinterpret Webinterpret supports merchants selling on<\/p>\n","protected":false},"author":73,"featured_media":373949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[9688,9699],"class_list":["post-373947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends","tag-ecommerce-selling-tips-uk-en","tag-ecommerce-trends-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Back to school ecommerce sales trends and strategies<\/title>\n<meta name=\"description\" content=\"Gear up your online store for the Back to School rush. 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