{"id":373971,"date":"2023-12-08T18:28:39","date_gmt":"2023-12-08T18:28:39","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/march-is-a-good-month-for-online-sellers-happy-st-patricks-day"},"modified":"2026-03-16T11:38:52","modified_gmt":"2026-03-16T11:38:52","slug":"march-is-a-good-month-for-online-sellers-happy-st-patricks-day","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/march-is-a-good-month-for-online-sellers-happy-st-patricks-day","title":{"rendered":"Sell more online on St Patrick\u2019s Day [FREE ebook]"},"content":{"rendered":"<h2>On St Patrick\u2019s Day celebrate your online sales figures<\/h2>\n<p>On 17th March a lot of folks go a tad bit Irish. In fact, over <strong>80 million<\/strong> people worldwide claim ancestral connection to Ireland, aka the Emerald Isle. St Patrick\u2019s Day is not only celebrated on the\u00a0Emerald Isle, but in many parts of the world. For instance, roughly <strong>40% <\/strong>of Americans go green mid-March.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14721 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/global-irish-community.jpg\" alt=\"global-irish-community\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/global-irish-community.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/global-irish-community-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/global-irish-community-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14726 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/irish-community-europe.jpg\" alt=\"irish-community-europe\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/irish-community-europe.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/irish-community-europe-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/02\/irish-community-europe-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.haverford.edu\/celticfringe\/2014\/03\/04\/the-irish-diaspora-what-does-it-mean-to-be-irish\/\">Source: Blogs.Haverford<\/a><\/p>\n<p class=\"highlight\">80 million is a large number you can market your offers to, using green and Ireland-related elements.<\/p>\n<p>Further, <a href=\"https:\/\/webinterpret.com\/en\/blog\/key-ecommerce-dates-2024-calendar\">sales soar in March<\/a> and not only the sales of Guinness. Before the time to celebrate arrives, millions of people will buy outfits and gadgets to share in the festive spirit.<\/p>\n<p>It goes without saying that the color green, clovers, rainbows and leprechauns will make this day!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/resources.webinterpret.com\/ecommerce-calendar-2024\/\">FREE Ecommerce Planner 2024: Download<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-375213\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37.png\" alt=\"\" width=\"1024\" height=\"548\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37-300x161.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37-768x411.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>St Patrick\u2019s Day and its economic contribution<\/h2>\n<p>St. Patrick\u2019s Day is not only about the festive spirit, but it also makes for a significant <strong>economic contribution<\/strong>, especially if it falls on a Friday. In other words, a great deal of money is spent on beer \/ Guinness, cabs (at least pre-pandemic) and green stuff. But there\u2019s more than that.<\/p>\n<p>Interestingly, <strong>St. Patrick\u2019s Day is bigger in<\/strong> <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-us-definitive-guide\">America<\/a> than it is in any other place in the world, including Ireland.<\/p>\n<p>In March, people will want to be wearing green and accessories. Many will be making special dinners. Or heading to restaurants to have special dinners. Many will be decorating their homes and offices Irish-style. Many will be eating candy. <strong>The sales potential is definitely there<\/strong>, especially as the Irish are spread across the world.<\/p>\n<h2>Holidays are important for your online business and sales figures<\/h2>\n<p>Holidays and events are a great way to humanize your online business and boost <strong>engagement with your brand on a different level<\/strong>. You may believe it\u2019s all about transactions and the finalized check-out process, but big players know the importance of going beyond numbers.<\/p>\n<p>Think about how <strong>Apple<\/strong> has succeeded in humanizing technology and is now on the verge of becoming a trillion-dollar company. Apple customers engage with the brand on a much deeper level, identifying with its philosophy. Many stay loyal for years.<\/p>\n<p>Hence, make your business stand out from the crowd and show its human side. Turn work into play at times. Of course, for St Patrick\u2019s Day you don\u2019t have to start selling or playing bagpipes to present a recording to your (potential) buyer. But why not recognize this holiday and offer something to your audience.<\/p>\n<p class=\"highlight\">If you do it wisely, your audience will love you. You will be more than a finalized transaction. You will be a brand name.<\/p>\n<h2>Prepare your online shop for St Patrick\u2019s Day<\/h2>\n<p>So how to give your store more of a St Patrick\u2019s touch around 17th March?<\/p>\n<p>There are a number of tricks and ways you can prepare for this holiday.<\/p>\n<ul>\n<li><a href=\"https:\/\/webinterpret.com\/en\/blog\/sell-the-right-colour-the-power-of-colour-in-international-e-commerce\">Use the color green<\/a> to promote your sale. But don\u2019t exaggerate: if your website looks like a huge meadow, it may look funny and not reflect your brand image and values.<\/li>\n<li>Use the holiday spirit to run some extra sales. For example, weekend sales. You can extend your sales time and start offering products and (party) gadgets well in advance.<\/li>\n<li>Offer your lucky deal. St Patrick\u2019s Day is associated with luck so make buyers connect your brand with this feeling. If they see a positive association with your brand, you are already on the way to better conversion rates.<\/li>\n<li>Since 7 is the lucky number, why not use this digit for your offers, for instance offer 7 products for GBP 77.<\/li>\n<li>Create urgency and encourage potential buyers to make a purchase NOW. You can also reward those early birds who buy your offer first, offering 7% extra discount.<\/li>\n<li>Be creative. There is a wide <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-advertising-ebay-amazon-expert-video\">variety of products you can advertise<\/a> around 17th March: anything Ireland- and Guinness-related, t-shirts, hats or Shamrock-shaped gadgets.<\/li>\n<li>Use the concept of luck to lure buyers into buying your articles<strong>.<\/strong> Your message could be: &#8220;Share this offer with your luckiest friend! or You\u2019re in luck, you\u2019ve won an extra gift from us!&#8221;<\/li>\n<\/ul>\n<h2>Win new buyers with your content<\/h2>\n<p>Make your content shareable. St Patrick\u2019s is a perfect day to <strong>share interesting and fun facts<\/strong>. Some of them may a bit less related to your product, but with a huge viral potential, for instance a video &#8220;How not to get drunk on St Patrick\u2019s Day&#8221;. You can use entertaining posts, articles, videos and gif\u2019s that can subtly refer the visitor to your product or website.<\/p>\n<p>How to put it into practice? For instance, if you sell kitchen utensils, you can post articles or videos on how to make traditional Irish meals. You can give your visitors recipes and suggest they use your products. Be careful, however, not to turn it into aggressive <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-advertising-ebay-amazon-expert-interview\">advertising<\/a>.<\/p>\n<h2>Fun facts<\/h2>\n<p>Finally, since it\u2019s not only about numbers and figures,\u00a0let\u2019s serve you some fun facts about St Patrick:<\/p>\n<ul>\n<li>St Patrick did not come from Ireland. As a matter of fact, he was Welsh.<\/li>\n<li>Legend has it, St Patrick used the green clover to explain the concept of the Holy Trinity to the pagan Irish.<\/li>\n<li>St Patrick\u2019s was enslaved at the age of 14.<\/li>\n<li>The first St Patrick\u2019s parade was organised in 1766 in New York.<\/li>\n<\/ul>\n<h2>Sell more on St Patrick&#8217;s Day: conlusion<\/h2>\n<p>Holiday seasons are a good way to maximize your online sales and bring in more revenue than during the rest of the year.<\/p>\n<p class=\"highlight\">If you give your online business a human face and customize it according to the holiday in question, you can expect satisfactory conversion rates.<\/p>\n<p>St Patrick\u2019s Day is one such opportunity. Since you can expect a shopping frenzy in March, make sure you\u2019re one of the key players. By making your website more festive and by running a few extra deals, you can easily attract new shoppers.<\/p>\n<p>Show your audience that you care about what and how they celebrate and they will associate your brand with positive emotions.<\/p>\n<p style=\"text-align: center;\"><em>May your blessings outnumber<\/em><br \/>\n<em>The shamrocks that grow,<\/em><br \/>\n<em>And may your trouble avoid you <\/em><br \/>\n<em>Wherever you go.<\/em><br \/>\n<em><strong>Happy St Patrick\u2019s Day<\/strong><\/em><br \/>\n<em><strong>from Webinterpret!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On St Patrick\u2019s Day celebrate your online sales figures On 17th March a lot of folks go a tad bit Irish. In fact, over 80 million people worldwide claim ancestral connection to Ireland, aka the Emerald Isle. St Patrick\u2019s Day is not only celebrated on the\u00a0Emerald Isle, but in many parts of the world. For instance, roughly 40% of Americans go green mid-March. Source: Blogs.Haverford 80 million is a large number you can market your offers to, using green and Ireland-related elements. Further, sales soar in March and not only the sales of Guinness. Before the time to celebrate arrives, millions of people will buy outfits and gadgets to share in the festive spirit. It goes without saying that the color green, clovers, rainbows and leprechauns will make this day! FREE Ecommerce Planner 2024: Download St Patrick\u2019s Day and its economic contribution St. Patrick\u2019s Day is not only about the festive spirit, but it also makes for a significant economic contribution, especially if it falls on a Friday. In other words, a great deal of money is spent on beer \/ Guinness, cabs (at least pre-pandemic) and green stuff. But there\u2019s more than that. Interestingly, St. Patrick\u2019s Day is bigger in America than it is in any other place in the world, including Ireland. In March, people will want to be wearing green and accessories. Many will be making special dinners. Or heading to restaurants to have special dinners. Many will be decorating their homes and offices Irish-style. Many will be eating candy. The sales potential is definitely there, especially as the Irish are spread across the world. Holidays are important for your online business and sales figures Holidays and events are a great way to humanize your online business and boost engagement with your brand on a different level. You may believe it\u2019s all about transactions and the finalized check-out process, but big players know the importance of going beyond numbers. Think about how Apple has succeeded in humanizing technology and is now on the verge of becoming a trillion-dollar company. Apple customers engage with the brand on a much deeper level, identifying with its philosophy. Many stay loyal for years. Hence, make your business stand out from the crowd and show its human side. Turn work into play at times. Of course, for St Patrick\u2019s Day you don\u2019t have to start selling or playing bagpipes to present a recording to your (potential) buyer. But why not recognize this holiday and offer something to your audience. If you do it wisely, your audience will love you. You will be more than a finalized transaction. You will be a brand name. Prepare your online shop for St Patrick\u2019s Day So how to give your store more of a St Patrick\u2019s touch around 17th March? There are a number of tricks and ways you can prepare for this holiday. Use the color green to promote your sale. But don\u2019t exaggerate: if your website looks like a huge meadow, it may look funny and not reflect your brand image and values. Use the holiday spirit to run some extra sales. For example, weekend sales. You can extend your sales time and start offering products and (party) gadgets well in advance. Offer your lucky deal. St Patrick\u2019s Day is associated with luck so make buyers connect your brand with this feeling. If they see a positive association with your brand, you are already on the way to better conversion rates. Since 7 is the lucky number, why not use this digit for your offers, for instance offer 7 products for GBP 77. Create urgency and encourage potential buyers to make a purchase NOW. You can also reward those early birds who buy your offer first, offering 7% extra discount. Be creative. There is a wide variety of products you can advertise around 17th March: anything Ireland- and Guinness-related, t-shirts, hats or Shamrock-shaped gadgets. Use the concept of luck to lure buyers into buying your articles. Your message could be: &#8220;Share this offer with your luckiest friend! or You\u2019re in luck, you\u2019ve won an extra gift from us!&#8221; Win new buyers with your content Make your content shareable. St Patrick\u2019s is a perfect day to share interesting and fun facts. Some of them may a bit less related to your product, but with a huge viral potential, for instance a video &#8220;How not to get drunk on St Patrick\u2019s Day&#8221;. You can use entertaining posts, articles, videos and gif\u2019s that can subtly refer the visitor to your product or website. How to put it into practice? For instance, if you sell kitchen utensils, you can post articles or videos on how to make traditional Irish meals. You can give your visitors recipes and suggest they use your products. Be careful, however, not to turn it into aggressive advertising. Fun facts Finally, since it\u2019s not only about numbers and figures,\u00a0let\u2019s serve you some fun facts about St Patrick: St Patrick did not come from Ireland. As a matter of fact, he was Welsh. Legend has it, St Patrick used the green clover to explain the concept of the Holy Trinity to the pagan Irish. St Patrick\u2019s was enslaved at the age of 14. The first St Patrick\u2019s parade was organised in 1766 in New York. Sell more on St Patrick&#8217;s Day: conlusion Holiday seasons are a good way to maximize your online sales and bring in more revenue than during the rest of the year. If you give your online business a human face and customize it according to the holiday in question, you can expect satisfactory conversion rates. St Patrick\u2019s Day is one such opportunity. Since you can expect a shopping frenzy in March, make sure you\u2019re one of the key players. By making your website more festive and by running a few extra deals, you can easily attract new shoppers. Show your audience that you care about what and how they celebrate and they will associate your brand with positive emotions. May<\/p>\n","protected":false},"author":74,"featured_media":373973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[9707,9688],"class_list":["post-373971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends","tag-ecommerce-free-ebook-uk-en","tag-ecommerce-selling-tips-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Free guide to online sales on St.Patrick&#039;s Day<\/title>\n<meta name=\"description\" content=\"Increase your online sales this March with our free St.Patrick&#039;s Day ecommerce guide. Keep reading to discover actionable tips and boost sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webinterpret.com\/en\/blog\/march-is-a-good-month-for-online-sellers-happy-st-patricks-day\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell more online on St Patrick\u2019s Day [FREE ebook]\" \/>\n<meta property=\"og:description\" content=\"Increase your online sales this March with our free St.Patrick&#039;s Day ecommerce guide. 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