{"id":374031,"date":"2023-12-08T06:12:13","date_gmt":"2023-12-08T06:12:13","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/15-hot-christmas-tips-online-sales"},"modified":"2026-06-19T13:52:26","modified_gmt":"2026-06-19T13:52:26","slug":"15-hot-christmas-tips-online-sales","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/15-hot-christmas-tips-online-sales","title":{"rendered":"15 HOT ecommerce Christmas tips: let it snow (with sales)"},"content":{"rendered":"<h2>15 HOT Christmas tips for ecommerce sellers<\/h2>\n<p>So how to sell more online at Christmas?<\/p>\n<h3>#1 Christmas Ecommerce Tip<\/h3>\n<p>Offer free delivery, even a single Free Shipping Day.\u00a0 Learn more about how to use <a href=\"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster\">free shipping to boost your ecommerce sales<\/a>.<\/p>\n<h3>#2 Christmas Ecommerce Tip<\/h3>\n<p>Offer fast delivery on top of the standard delivery option. The thought of Christmas gifts not arriving on time is a source of great distress for many buyers.\u00a0Offering <strong>multiple delivery options<\/strong> helps online sellers increase their checkout conversion rates.<\/p>\n<h3>#3 Christmas Ecommerce Tip<\/h3>\n<p>Send your customers delivery updates: tell your buyers that you will keep them informed about the delivery status. They will feel more confident, also about you as the service provider.<\/p>\n<figure id=\"attachment_23627\" aria-describedby=\"caption-attachment-23627\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-23627 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2015\/11\/christmas-ecommerce-shipping.jpg\" alt=\"christmas-ecommerce-shipping\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2015\/11\/christmas-ecommerce-shipping.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2015\/11\/christmas-ecommerce-shipping-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2015\/11\/christmas-ecommerce-shipping-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-23627\" class=\"wp-caption-text\">Offer fast delivery on top of the standard delivery option. The thought of Christmas gifts not arriving on time is a source of great distress for many buyers, especially <a href=\"https:\/\/webinterpret.com\/en\/blog\/coronavirus-ecommerce-buyer-behavior-seller-priorities\">at the time of the pandemic<\/a>.<\/figcaption><\/figure>\n<h3>#4 Christmas Ecommerce Tip<\/h3>\n<p>Plan your stock. Your stock levels will fluctuate during the festive season so you should ensure that there\u2019s a backup when you run out of certain items. You can also give your <a href=\"https:\/\/webinterpret.com\/en\/blog\/improve-customer-experience-at-your-online-store-ebook\">customers<\/a> an option to sign up for an email alert that will notify them when items are available.<\/p>\n<p>Planning your stock is extra important during the time of <a href=\"https:\/\/webinterpret.com\/en\/blog\/coronavirus-ecommerce-checklist-ebay-amazon\">coronavirus pandemic<\/a> with ecommerce orders on the rise and the general logistics landscape less predictable.<\/p>\n<h3>#5 Christmas Ecommerce Tip<\/h3>\n<p>Organize and let others know about your sales offer. You have a flash sale or a new bestseller? Put it out there!<\/p>\n<h3>#6 Christmas Ecommerce Tip<\/h3>\n<p>Start acquiring potential customers a few months before Christmas. When planning your SEO &amp; ecommerce activities and campaigns for Christmas, you may want to concentrate most of your efforts towards the end of the coming year. However, your ecommerce activities and marketing campaigns should be planned far in advance.<\/p>\n<p>What will help you with successful planning is keeping track of the ecommerce calendar.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-375213\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37.png\" alt=\"\" width=\"1024\" height=\"548\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37-300x161.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37-768x411.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Download your essential and printable guide to global ecommerce now: <a href=\"https:\/\/resources.webinterpret.com\/ecommerce-calendar-2024\/\">FREE Ecommerce Calendar 2024<\/a>!<\/p>\n<h3>#7 Christmas Ecommerce Tip<\/h3>\n<p>Make your returns policy easy: especially when stressed last-minute shoppers come into play.<\/p>\n<h3>#8 Christmas Ecommerce Tip<\/h3>\n<p>Highlight gift wrapping options.<\/p>\n<h3>#9 Christmas Ecommerce Tip<\/h3>\n<p>Retarget your Christmas customers in January: especially if you have post-Christmas deals in store for them.\u00a0Plan your ecommerce activities wisely.<\/p>\n<h3>#10 Christmas Ecommerce Tip<\/h3>\n<p>Offer vouchers that can be redeemed in the future. Many buyers will come back to shop with you again.<\/p>\n<h3>#11 Christmas Ecommerce Tip<\/h3>\n<p>Offer gift cards: their recipients usually spend<strong> 40%<\/strong> more than the card\u2019s value, which can mean extra revenue for you.<\/p>\n<h3>#12 Christmas Ecommerce Tip<\/h3>\n<p>Use social media channels to promote your Christmas content and deals. Learn how to use <a href=\"https:\/\/webinterpret.com\/en\/blog\/the-social-giant-of-e-commerce-how-to-use-facebook-to-your-e-commerce-advantage\">Facebook<\/a> and <a href=\"https:\/\/webinterpret.com\/en\/blog\/instagram-ecommerce\">Instagram<\/a> to your ecommerce advantage.<\/p>\n<h3>#13 Christmas Ecommerce Tip<\/h3>\n<p>Use results from previous years and collect the current ones. <a href=\"https:\/\/webinterpret.com\/en\/blog\/merry-e-commerce-christmas-how-to-maximise-your-christmas-online-sales-in-2015\">Plan for the next Christmas season<\/a>.<\/p>\n<h3>#14 Christmas Ecommerce Tip<\/h3>\n<p>Don\u2019t offer discounts too early. Savvy customers know that they should wait for final price cuts. Thus, leave yourself some time in which to get the full price for your items.<\/p>\n<h3><strong>#15<\/strong><strong> Christmas Ecommerce Tip\u00a0<\/strong><\/h3>\n<p>Don\u2019t make your items too cheap: this may devalue your brand.<\/p>\n<p><strong>To learn about <a href=\"https:\/\/webinterpret.com\/en\/blog\/top-selling-items-amazon\">the top selling items on the top marketplaces<\/a>, download our FREE practical guide and checklist!<\/strong><\/p>\n<p><a href=\"https:\/\/webinterpret.com\/en\/blog\/top-selling-items-amazon\"><img decoding=\"async\" class=\"size-full wp-image-38378 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/ebay-amazon-top-selling-items-free-download.png\" alt=\"Top selling items on eBay and Amazon\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/ebay-amazon-top-selling-items-free-download.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/ebay-amazon-top-selling-items-free-download-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/ebay-amazon-top-selling-items-free-download-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/ebay-amazon-top-selling-items-free-download-600x300.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Sell more at Christmas: go global<\/h2>\n<p>Many online sellers are convinced that they will see big Christmas sales figures by trading on their domestic markets only.<\/p>\n<p>In fact, there\u2019s a good chance that the numbers will be pretty impressive, especially if gift items are being sold. Yet, domestic markets are only a small part of the big ecommerce landscape.<\/p>\n<p>Consider the fact that many shoppers want to buy <strong>unique gifts<\/strong> that are different to what is available locally. Imagine you&#8217;re a shopper and you&#8217;re looking for gifts at the festive time.<\/p>\n<p>What can happen if most local high-street retailers and local online shops offer similar items?<\/p>\n<p class=\"highlight\">Your\u00a0nearest and dearest can end up buying exactly the same gift for you as you purchased for them.<\/p>\n<p>Awkward? Funny? Both?<\/p>\n<p>Of course, every such situation can be turned into a joke, but in many cases the feeling of awkwardness is likely to prevail. Hence, it is wise to make sure the\u00a0gift is unique.<\/p>\n<p>To avoid situations as above, one solution is to look for gifts elsewhere than on your local market. A good source of unique, rare items are foreign countries. Many buyers and gift givers realize that if they order abroad, their pressie is not that likely to be duplicated.<\/p>\n<p>Hence, consider <a href=\"https:\/\/webinterpret.com\/en\/blog\/product-localization-guidebook\">localizing your Christmas offers on international markets<\/a>.<\/p>\n<h3>International ecommerce &amp; Covid 19<\/h3>\n<p>During challenging times, such as <a href=\"https:\/\/webinterpret.com\/en\/blog\/selling-online-after-covid-brexit\">the current pandemic (or even Brexit)<\/a>, selling on international markets often allows sellers to plan and balance the sales between markets, spread their risk and make the most of <strong>diversification<\/strong>.<\/p>\n<p>The lockdown and social distancing usually encourage additional populations to purchase online. However, consumer behavior related to cross-border ecommerce imports differs depending on the <strong>stage<\/strong> of the pandemic in each market.<\/p>\n<p>If the country is within the peak of the outbreak, a slowdown of cross-border imports can be expected. It\u2019s important for international merchants to try to minimize potential shipping delays and keep their clients informed. Reliable parcel tracking tools and simple return options should also help in reassuring buyers.<\/p>\n<h2>Finally: Happy Holidays &amp; More Online Sales!<\/h2>\n<p>2021 is coming to an end and many of us may have experienced numerous challenges this year.<\/p>\n<p>Now it&#8217;s time to take a step back and relax. May the coming holiday season be full of joy and peace for all of us!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13107 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/12\/webinterpret-christmas-wishes-blue.png\" alt=\"webinterpret-christmas-wishes--blue\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/12\/webinterpret-christmas-wishes-blue.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/12\/webinterpret-christmas-wishes-blue-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/12\/webinterpret-christmas-wishes-blue-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>15 HOT Christmas tips for ecommerce sellers So how to sell more online at Christmas? #1 Christmas Ecommerce Tip Offer free delivery, even a single Free Shipping Day.\u00a0 Learn more about how to use free shipping to boost your ecommerce sales. #2 Christmas Ecommerce Tip Offer fast delivery on top of the standard delivery option. The thought of Christmas gifts not arriving on time is a source of great distress for many buyers.\u00a0Offering multiple delivery options helps online sellers increase their checkout conversion rates. #3 Christmas Ecommerce Tip Send your customers delivery updates: tell your buyers that you will keep them informed about the delivery status. They will feel more confident, also about you as the service provider. #4 Christmas Ecommerce Tip Plan your stock. Your stock levels will fluctuate during the festive season so you should ensure that there\u2019s a backup when you run out of certain items. You can also give your customers an option to sign up for an email alert that will notify them when items are available. Planning your stock is extra important during the time of coronavirus pandemic with ecommerce orders on the rise and the general logistics landscape less predictable. #5 Christmas Ecommerce Tip Organize and let others know about your sales offer. You have a flash sale or a new bestseller? Put it out there! #6 Christmas Ecommerce Tip Start acquiring potential customers a few months before Christmas. When planning your SEO &amp; ecommerce activities and campaigns for Christmas, you may want to concentrate most of your efforts towards the end of the coming year. However, your ecommerce activities and marketing campaigns should be planned far in advance. What will help you with successful planning is keeping track of the ecommerce calendar. Download your essential and printable guide to global ecommerce now: FREE Ecommerce Calendar 2024! #7 Christmas Ecommerce Tip Make your returns policy easy: especially when stressed last-minute shoppers come into play. #8 Christmas Ecommerce Tip Highlight gift wrapping options. #9 Christmas Ecommerce Tip Retarget your Christmas customers in January: especially if you have post-Christmas deals in store for them.\u00a0Plan your ecommerce activities wisely. #10 Christmas Ecommerce Tip Offer vouchers that can be redeemed in the future. Many buyers will come back to shop with you again. #11 Christmas Ecommerce Tip Offer gift cards: their recipients usually spend 40% more than the card\u2019s value, which can mean extra revenue for you. #12 Christmas Ecommerce Tip Use social media channels to promote your Christmas content and deals. Learn how to use Facebook and Instagram to your ecommerce advantage. #13 Christmas Ecommerce Tip Use results from previous years and collect the current ones. Plan for the next Christmas season. #14 Christmas Ecommerce Tip Don\u2019t offer discounts too early. Savvy customers know that they should wait for final price cuts. Thus, leave yourself some time in which to get the full price for your items. #15 Christmas Ecommerce Tip\u00a0 Don\u2019t make your items too cheap: this may devalue your brand. To learn about the top selling items on the top marketplaces, download our FREE practical guide and checklist! Sell more at Christmas: go global Many online sellers are convinced that they will see big Christmas sales figures by trading on their domestic markets only. In fact, there\u2019s a good chance that the numbers will be pretty impressive, especially if gift items are being sold. Yet, domestic markets are only a small part of the big ecommerce landscape. Consider the fact that many shoppers want to buy unique gifts that are different to what is available locally. Imagine you&#8217;re a shopper and you&#8217;re looking for gifts at the festive time. What can happen if most local high-street retailers and local online shops offer similar items? Your\u00a0nearest and dearest can end up buying exactly the same gift for you as you purchased for them. Awkward? Funny? Both? Of course, every such situation can be turned into a joke, but in many cases the feeling of awkwardness is likely to prevail. Hence, it is wise to make sure the\u00a0gift is unique. To avoid situations as above, one solution is to look for gifts elsewhere than on your local market. A good source of unique, rare items are foreign countries. Many buyers and gift givers realize that if they order abroad, their pressie is not that likely to be duplicated. Hence, consider localizing your Christmas offers on international markets. International ecommerce &amp; Covid 19 During challenging times, such as the current pandemic (or even Brexit), selling on international markets often allows sellers to plan and balance the sales between markets, spread their risk and make the most of diversification. The lockdown and social distancing usually encourage additional populations to purchase online. However, consumer behavior related to cross-border ecommerce imports differs depending on the stage of the pandemic in each market. If the country is within the peak of the outbreak, a slowdown of cross-border imports can be expected. It\u2019s important for international merchants to try to minimize potential shipping delays and keep their clients informed. Reliable parcel tracking tools and simple return options should also help in reassuring buyers. Finally: Happy Holidays &amp; More Online Sales! 2021 is coming to an end and many of us may have experienced numerous challenges this year. Now it&#8217;s time to take a step back and relax. May the coming holiday season be full of joy and peace for all of us!<\/p>\n","protected":false},"author":74,"featured_media":374033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[9707,9688],"class_list":["post-374031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends","tag-ecommerce-free-ebook-uk-en","tag-ecommerce-selling-tips-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 tips to sell more on online marketplaces this Christmas<\/title>\n<meta name=\"description\" content=\"Get your store ready for the holiday season with 15 tips to improve your performance, and increase sales on online marketplaces across the globe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webinterpret.com\/en\/blog\/15-hot-christmas-tips-online-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 HOT ecommerce Christmas tips: let it snow (with sales)\" \/>\n<meta property=\"og:description\" content=\"Get your store ready for the holiday season with 15 tips to improve your performance, and increase sales on online marketplaces across the globe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webinterpret.com\/en\/blog\/15-hot-christmas-tips-online-sales\" \/>\n<meta property=\"og:site_name\" content=\"Webinterpret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Webinterpret\/\" \/>\n<meta property=\"article:published_time\" 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