![\"Marketplace](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/04\/marketplace-strategies-maximize-ecommerce-growth.png\")
<\/a>Learn how to increase reach, visibility, and sales with the right online marketplace strategies from our FREE guide<\/a><\/p>\nClick the links below to go directly to the topic of your interest:<\/strong><\/p>\n Top-selling product categories on Allegro in 2023<\/a> Allegro is the most trusted consumer brand in Poland. According to Allegro reports, the platform is visited by 22 million customers per month. Over 290 million offers and 135,000 sellers from around the world make Allegro the best place to start your online business adventure in Poland and the ecommerce market in Eastern Europe.<\/p>\n Recently, the platform has also launched in the Czech Republic, marking a new stage in its Central Eastern Europe expansion. Allegro.cz is a version of the platform fully tailored to the Czech market, providing Czech buyers access to around 100 million listings, including products from thousands of Polish merchants, from day one of the launch.<\/p>\n Allegro is a good option for growth-minded international online sellers.<\/p>\n Before you sell on Allegro:<\/strong><\/p>\n Let\u2019s start with the top selling product categories on Allegro with examples of popular products.<\/p>\n The sales of particular products will vary, depending on the time of the year<\/a> and ecommerce seasonality, e.g. in the spring<\/a>. At all times it\u2019s important to stay on top of the latest data and consider product demand and profit margins.<\/p>\n A word of caution.<\/strong> No strategy<\/strong> is likely to guarantee you\u2019ll pick a best seller every time, but you can still maximize your chances of success. You may need to experiment with a few different items. Additionally, any time you\u2019re looking to add new products, you should research the market to ensure the product will still be in demand by the time you get set up.<\/p>\n Home & Garden<\/strong><\/p>\n Best sellers in this category are strongly related to ecommerce seasonality<\/strong>. For example, for the summer, consider selling garden decorations, barbecue accessories, sun protection, insect protection, picnic accessories and so on.<\/p>\n Other products popular in the Home & Garden category (depending on the time of the year): garden tools, window decorations, heating, tables, bookshelves, furniture and accessories for kids, desks, desk lamps, foam mattresses, food containers, water bottles, mugs, accessories for serving drinks.<\/p>\n Health & Beauty<\/strong><\/p>\n This category is particularly popular with women. Buyers on Allegro are particularly interested in well-known cosmetic brands (they usually have lower prices on Allegro compared to brick-and-mortar stores).<\/p>\n Top-selling products: cosmetics, dermocosmetics, supplements, manicure and makeup products, fragrances (especially well-known brands offered at a discount), personal care products.<\/p>\n Electronics<\/strong><\/p>\n This category is particularly popular with men so it\u2019s important to add detailed technical product specs. It offers attractive prices compared to chain stores.<\/p>\n Top-selling products: sports cameras, headphones, TV sets, laptops, tablets, ebook readers, smartphones, smartwatches, accessories (e.g. chargers, cases), consoles, sports electronics, air filters, air humidifiers, printers, computer screens.<\/p>\n Automotive<\/strong><\/p>\n Tools, vehicle parts, car electronics, car cosmetics, car trunks, campers.<\/p>\n Kids<\/strong><\/p>\n Prams, strollers, car seats, baby carriers, toys, educational toys, robots, travel accessories, cosmetics, artistic products.<\/p>\n Chemical products<\/strong><\/p>\n Toilet cleaners, washing capsules, washing up liquids (consumers tend to buy many products in this category in bulk).<\/p>\n Bespoke products<\/strong><\/p>\n Products with special designs, custom-made clothing.<\/p>\n Sports & Tourism<\/strong><\/p>\n Sports and fitness accessories, gym and fitness equipment, supplements (especially natural ones), fishing accessories, bikes and bike accessories, outdoor games, survival kits and military equipment, electric bikes, electric scooters.<\/p>\n Culture & Entertainment<\/strong><\/p>\n Books, video games<\/a>, board games, musical instruments, gadgets.<\/p>\n Collectibles & Art<\/strong><\/p>\n Collector\u2019s gadgets.<\/p>\n Seasonal products<\/strong><\/p>\n Seasonality is often overlooked or misinterpreted by many international marketplace sellers. However, if you know how seasonality works, you can earn even more internationally than during the Christmas season!<\/p>\n Some products are popular at specific times of the year, for instance:<\/p>\n What to sell on Allegro in Smart Week? Even though clothes and shoes<\/strong> are popular products, they may not be the best products to sell on Allegro in terms of profits. Why? The return rates tend to be higher (mostly due to choosing wrong sizes), especially these days when most sellers offer easy and free returns.<\/p>\n Further, some products may not bring you desired profits, e.g. CDs due to music streaming services that are causing sales for such products to drop dramatically.<\/p>\n To learn what to sell on Allegro, a good starting point is identifying top selling items in particular categories. Make sure that the best sellers you\u2019re considering selling are not too competitive. Pay attention to what sells best<\/strong> and is trending<\/a>.<\/p>\n If sales of particular products are trending down, you could jump in just as the product stops being in high demand.<\/p>\n A more reliable way of choosing your products requires a more scientific approach<\/strong>. Try to get as much information as you can about given products before you decide to invest in it:<\/p>\n To have more reliable data, consider using tools, such as Trade Watch or Google Trends.<\/p>\n TradeWatch<\/a> helps to identify the current sales trends on Allegro. Sellers who are serious about earning big numbers on Allegro can get useful information about their own sales as well as necessary data to plan future sales strategies.<\/p>\n The most successful Allegro sellers can earn as much as 1M PLN (over 200 000 EUR) in one day.<\/p>\n TradeWatch monitors transactions that are made on Allegro (hundreds of thousands of transactions daily). It tracks and analyzes all sales data related to both products and categories. This helps sellers see which offers are not profitable for them.<\/p>\n TradeWatch generates sales reports<\/strong> for categories, products and keywords. It offers insights about trends, best sellers as well as average prices, average amounts that are sold and the generated revenue. Keyword reports show the amount of revenue generated by specific search phrases, e.g. laptop Lenovo, iPhone X.<\/p>\n TradeWatch helps you learn what sells best online and when<\/a> and which products are worth investing in. Additionally, it helps you understand competition in your niche market, including what makes your competitors successful.<\/p>\n To predict best sellers on Allegro, it\u2019s worth checking the popularity of searches on Google. This is indicative of what shoppers want to buy, irrespective of the ecommerce platform.<\/p>\n A useful tool for ecommerce is Google Trends<\/strong>. Google Trends enables you to see what searches are currently trending and dig into a topic for more information. You can also enter a search term to see how search volume has varied for that term over time and in different locations.<\/p>\n Google Trends provides keyword-related data<\/strong>, including search volume index and geographical information about search engine users. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.<\/p>\n Google Trends can be particularly useful for selling seasonal products on Allegro<\/strong> or other marketplaces, e.g. in the Home & Garden category. You can adjust your offer or ramp up your marketing efforts, depending on demand or trending search terms.<\/p>\n Staying on top of trends<\/a> helps sellers understand changing consumer behavior and demand in specific categories. For example, in the time of the pandemic, an interesting sales dynamic has been observed in different categories, e.g. in home equipment & furniture or fitness & beauty.<\/p>\n When you\u2019re about to choose products you want to sell on marketplaces like Allegro:<\/p>\n How to attract only serious buyers? Consider narrowing down your research to a point where the product you\u2019re about to sell is so specific that competition is drastically reduced<\/strong>. Your product should be easier to find for people searching for it, too.<\/p>\n If you already have a product in mind or a certain category<\/a> you focus on, be careful about going for everything under the sun. For instance, if you sell in the automotive field, suddenly starting to sell face masks may not be optimal, especially when people trust you as an authority in your niche.<\/p>\n You can find a gap in the market<\/strong> through simple organic search. General keywords (e.g. leggings) that have more results will be more competitive compared to more specific ones (e.g. running leggings women blue). Many people are already selling leggings, but there might be a certain style, color or type of leggings that is missing on the platform.<\/p>\n You can also find a gap in the market by reading customer reviews<\/strong> in your product market niche. Some customers may be unsatisfied by the current brands and want something you can provide or think of providing.<\/p>\n Top-selling products on Allegro change regularly and there\u2019s no fool-proof recipe for getting it right every time. However, the platform\u2019s sales potential is enormous and the chances of success are high.<\/p>\n Remember that if you decide to sell on Allegro, it\u2019s important that you translate and localize your product listings<\/a>.<\/p>\n Finally, even though selling products on a single ecommerce platform can be very profitable, don\u2019t limit your sales opportunities. Learn about top selling items on other ecommerce sites and consider diversifying across other marketplaces!<\/p>\n
\nWhat NOT to sell on Allegro?<\/a>
\nUsing tools to learn what to sell on Allegro<\/a>
\nWhat to sell on Allegro: criteria checklist<\/a>
\nTop selling items on Allegro: selling niche products<\/a><\/p>\nAllegro: the key ecommerce player in Poland and Eastern Europe<\/h2>\n
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\nFor many Polish consumers, Allegro equals online shopping<\/a>. Even when eBay tried to conquer the Polish market, it never managed to compete with Allegro.<\/p>\n\n
Top selling items on Allegro in 2023<\/h2>\n
\nWhen we talk about the top-selling items on any marketplace<\/strong>, this doesn\u2019t necessarily mean that you should sell these specific products. Your final decision will depend on multiple factors, such as competition, demand in certain markets or your specific business situation.<\/p>\n![\"\"](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/03\/central-eastern-europe-marketplaces.png\")
<\/a>Interested in selling online in Central Eastern Europe?
\nExplore the CEE marketplace opportunities with Webinterpret<\/a><\/p>\nTop-selling product categories on Allegro in 2023<\/h3>\n
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\nAllegro Smart Week<\/strong> is a week of promotions & deals for Allegro buyers. In general, what sells well around this time are all product categories marked as \u201cSMART!\u201d.<\/p>\n<\/div>\n<\/div>\n<\/div>\nWhat NOT to sell on Allegro?<\/h3>\n
Using tools to learn what to sell on Allegro<\/h2>\n
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TradeWatch: tool that analyzes what to sell on Allegro<\/h3>\n
![\"Allegro](\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/allegro-bestsellers-tradewatch.png\")
<\/p>\nGoogle Trends to predict best sellers on Allegro<\/h3>\n
What to sell on Allegro: criteria checklist<\/h2>\n
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Top selling items on Allegro: selling niche products<\/h2>\n
Top selling items on Allegro: conclusion<\/h2>\n