{"id":374067,"date":"2023-11-03T09:57:13","date_gmt":"2023-11-03T09:57:13","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/ebay-best-selling-products-spring"},"modified":"2026-06-19T14:04:50","modified_gmt":"2026-06-19T14:04:50","slug":"ebay-best-selling-products-spring","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/ebay-best-selling-products-spring","title":{"rendered":"How can spring help selling online? Ebay data-based insights"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-375213\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37.png\" alt=\"\" width=\"1024\" height=\"548\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37-300x161.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2023\/12\/1024x512-37-768x411.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>What sells best on eBay in spring: analysis<\/h2>\n<p>To understand better what sells best in spring, Webinterpret conducted an analysis based on historical eBay data. The analysis was prepared by <strong>Oleg \u017bero<\/strong>, Data Scientist at Webinterpret.<\/p>\n<p>The data, based on finalized eBay transactions, come from 1st January 2015 until 31st December 2019 and are collected from listings of British, German and French <a href=\"https:\/\/webinterpret.com\/en\/blog\/why-are-ebay-required-product-identifiers-gtin-upc-ean-mpn-important\">eBay sellers<\/a>.<\/p>\n<p>In the study we took sales for each month and each category and divided them by the number of eBay accounts at that time (excluding the company\u2019s own growth). We considered the general trend and seasonality <a href=\"https:\/\/webinterpret.com\/en\/blog\/ebay-coronavirus-sell-right-price\">fluctuations<\/a> (in this case spring-related).<\/p>\n<p><img decoding=\"async\" class=\"border alignnone wp-image-34279 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-seasonal-best-sellers.png\" alt=\"Ecommerce seasonality &amp; trends on eBay\" width=\"1024\" height=\"783\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-seasonal-best-sellers.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-seasonal-best-sellers-300x229.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-seasonal-best-sellers-768x587.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"highlight\">After some solid data crunching, we managed to identify seasonality trends and discriminate the categories with the biggest sales potential in the springtime.<\/p>\n<p>Below you\u2019ll find more details, numbers and insights for specific eBay markets: the UK, Germany and France.<\/p>\n<h2>Top selling eBay categories in the UK<\/h2>\n<p>Let\u2019s start with <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-uk-definitive-guide\">the UK market<\/a>. Analyzing GMV (generated market value, i.e. the total revenue collected from all sold products including shipment) helps to identify consistently top selling product categories during the spring season (March, April and May).<\/p>\n<p>The data sample contains approximately 1.7 million records of finalized transactions counted since 2015. According to our data, <strong>the absolute winner<\/strong> is the \u201cGarden and Patio\u201d category. Other popular \u201cspringtime categories\u201d include \u201cHealth and Beauty\u201d, \u201cHolidays and Travel\u201d and \u201cPet Supplies\u201d.<\/p>\n<p>A couple of points worth considering:<\/p>\n<ul>\n<li>Some categories may have a relatively low ranking in springtime e.g. \u201cBooks, Comics &amp; Magazines\u201d or \u201cVideo Games &amp; Consoles\u201d. This doesn\u2019t mean that these items sell badly. Actually, they may sell well, but most likely at seasons other than spring. Their \u201csales peak time\u201d can be, for example, at\u00a0<a href=\"https:\/\/webinterpret.com\/en\/blog\/15-hot-christmas-tips-online-sales\">Christmas<\/a>.<\/li>\n<li>The data was collected in the years before the\u00a0<a href=\"https:\/\/webinterpret.com\/en\/blog\/coronavirus-ecommerce-checklist-ebay-amazon\">coronavirus outbreak<\/a>. The current epidemic is likely to impact product demand in some categories. However, we believe that the trends will be restored over time.<\/li>\n<\/ul>\n<h3>Best-sellers in the \u201cGarden &amp; Patio\u201d category on eBay<\/h3>\n<p>\u201cGarden &amp; Patio\u201d is the most popular category among British eBay buyers in spring. To see what exactly sells best on eBay UK during this season, let\u2019s dive deeper into this category.<\/p>\n<p>The chart below illustrates the <strong>top-selling subcategories within \u201cGarden &amp; Patio\u201d<\/strong> on eBay UK.<\/p>\n<p><img decoding=\"async\" class=\"border alignnone wp-image-34284 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-top-selling-products-spring.png\" alt=\"Best sellers on eBay in spring from &quot;Garden &amp; Patio&quot;\" width=\"1024\" height=\"810\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-top-selling-products-spring.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-top-selling-products-spring-300x237.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-top-selling-products-spring-768x608.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Some data in the chart may be surprising. For instance, the products from the \u201cPlants, Seeds &amp; Bulbs\u201d subcategory may be expected to be obvious best-sellers around this time.<\/p>\n<p>However, it is the <strong>\u201cFurniture\u201d<\/strong> subcategory that turns out to be the winner this season. It\u2019s affected around six times more by spring-related seasonality than the remaining subcategories in \u201cGarden &amp; Patio\u201d on eBay.<\/p>\n<p>According to our data:<\/p>\n<p class=\"highlight\">&#8220;Furniture\u201d is the most seasonality-affected eBay subcategory from \u201cGarden and Patio\u201d. It\u2019s also one of the sales drivers of the total market value generated.<\/p>\n<h2>Top selling eBay categories in Germany &amp; France<\/h2>\n<p>Now let\u2019s see how the sales on eBay UK in the spring season compare to the eBay markets in <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-germany-definitive-guide\">Germany<\/a> and <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-france-definitive-guide\">France<\/a>. The same analysis was conducted for items listed on the three markets.<\/p>\n<p>The charts below present the top selling categories in spring on eBay in the UK, Germany and France. These categories are most affected by the spring season in terms of the additional sales they generate. The values (in %) show an average increase in sales (per seller) in specific categories in 2015-2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border alignnone wp-image-34274 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-best-sellers-spring-uk-germany-france.png\" alt=\"Top selling products on eBay UK, Germany &amp; France in spring\" width=\"1024\" height=\"1533\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-best-sellers-spring-uk-germany-france.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-best-sellers-spring-uk-germany-france-200x300.png 200w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-best-sellers-spring-uk-germany-france-684x1024.png 684w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ebay-best-sellers-spring-uk-germany-france-768x1150.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Comparing <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-trends-2024-marketplaces\">the trends<\/a> in the three major European ecommerce markets, there are a number of interesting differences\/observations:<\/p>\n<ul>\n<li>Products from \u201cGarden &amp; Patio\u201d have historically generated a substantial increase in sales. 145% increase has been estimated in the UK, almost 120% increase in Germany and 80% increase in France.<\/li>\n<li>While garden-related items are the top sellers in the UK and Germany, the top selling category in France relates to wine and gastronomy (well ahead of the summer holiday season).<\/li>\n<li>Comparing other top selling categories, in Britain top category no.2 is \u201cPet Supplies\u201d (27%), in Germany it\u2019s &#8220;Vehicle Parts &amp; Accessories&#8221; (38%) and in France \u201cMusic, CD &amp; Vinyls\u201d (58%).<\/li>\n<li>As to selling music, in France we observe the preference for CDs &amp; Vinyls. In the UK similar items would probably sell better around Christmas. In Germany the seasonality plays no significant role for these items.<\/li>\n<li>\u201cVehicle Parts and Accessories\u201d belong to the top spring categories in all three markets.<\/li>\n<\/ul>\n<p><em>Oleg \u017bero, Data Scientist at Webinterpret, specializes in exploratory data analysis, algorithm development, machine-learning and Python. In his private life, a father, passionate traveler and big enthusiast of various useless garage technology.<\/em><\/p>\n<p>Finally, <a href=\"https:\/\/webinterpret.com\/en\/blog\/a-time-of-rebirth-for-your-online-shop-hallelujah-easter-is-coming\">Easter is fast approaching:<\/a> we&#8217;d like to wish you peace and plenty of online sales!<\/p>\n<figure id=\"attachment_34267\" aria-describedby=\"caption-attachment-34267\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34267 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ecommerce-easter-catkins.png\" alt=\"Easter ecommerce: new beginnings\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ecommerce-easter-catkins.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ecommerce-easter-catkins-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/ecommerce-easter-catkins-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-34267\" class=\"wp-caption-text\">As this is a special holiday season this year that may be lacking the usual festive spirit, we wish you lots of hope, patience and faith in new beginnings, <a href=\"https:\/\/pages.webinterpret.com\/online-sales-easter-EN.html\">Happy Easter!<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What sells best on eBay in spring: analysis To understand better what sells best in spring, Webinterpret conducted an analysis based on historical eBay data. The analysis was prepared by Oleg \u017bero, Data Scientist at Webinterpret. The data, based on finalized eBay transactions, come from 1st January 2015 until 31st December 2019 and are collected from listings of British, German and French eBay sellers. In the study we took sales for each month and each category and divided them by the number of eBay accounts at that time (excluding the company\u2019s own growth). We considered the general trend and seasonality fluctuations (in this case spring-related). After some solid data crunching, we managed to identify seasonality trends and discriminate the categories with the biggest sales potential in the springtime. Below you\u2019ll find more details, numbers and insights for specific eBay markets: the UK, Germany and France. Top selling eBay categories in the UK Let\u2019s start with the UK market. Analyzing GMV (generated market value, i.e. the total revenue collected from all sold products including shipment) helps to identify consistently top selling product categories during the spring season (March, April and May). The data sample contains approximately 1.7 million records of finalized transactions counted since 2015. According to our data, the absolute winner is the \u201cGarden and Patio\u201d category. Other popular \u201cspringtime categories\u201d include \u201cHealth and Beauty\u201d, \u201cHolidays and Travel\u201d and \u201cPet Supplies\u201d. A couple of points worth considering: Some categories may have a relatively low ranking in springtime e.g. \u201cBooks, Comics &amp; Magazines\u201d or \u201cVideo Games &amp; Consoles\u201d. This doesn\u2019t mean that these items sell badly. Actually, they may sell well, but most likely at seasons other than spring. Their \u201csales peak time\u201d can be, for example, at\u00a0Christmas. The data was collected in the years before the\u00a0coronavirus outbreak. The current epidemic is likely to impact product demand in some categories. However, we believe that the trends will be restored over time. Best-sellers in the \u201cGarden &amp; Patio\u201d category on eBay \u201cGarden &amp; Patio\u201d is the most popular category among British eBay buyers in spring. To see what exactly sells best on eBay UK during this season, let\u2019s dive deeper into this category. The chart below illustrates the top-selling subcategories within \u201cGarden &amp; Patio\u201d on eBay UK. Some data in the chart may be surprising. For instance, the products from the \u201cPlants, Seeds &amp; Bulbs\u201d subcategory may be expected to be obvious best-sellers around this time. However, it is the \u201cFurniture\u201d subcategory that turns out to be the winner this season. It\u2019s affected around six times more by spring-related seasonality than the remaining subcategories in \u201cGarden &amp; Patio\u201d on eBay. According to our data: &#8220;Furniture\u201d is the most seasonality-affected eBay subcategory from \u201cGarden and Patio\u201d. It\u2019s also one of the sales drivers of the total market value generated. Top selling eBay categories in Germany &amp; France Now let\u2019s see how the sales on eBay UK in the spring season compare to the eBay markets in Germany and France. The same analysis was conducted for items listed on the three markets. The charts below present the top selling categories in spring on eBay in the UK, Germany and France. These categories are most affected by the spring season in terms of the additional sales they generate. The values (in %) show an average increase in sales (per seller) in specific categories in 2015-2019. Comparing the trends in the three major European ecommerce markets, there are a number of interesting differences\/observations: Products from \u201cGarden &amp; Patio\u201d have historically generated a substantial increase in sales. 145% increase has been estimated in the UK, almost 120% increase in Germany and 80% increase in France. While garden-related items are the top sellers in the UK and Germany, the top selling category in France relates to wine and gastronomy (well ahead of the summer holiday season). Comparing other top selling categories, in Britain top category no.2 is \u201cPet Supplies\u201d (27%), in Germany it\u2019s &#8220;Vehicle Parts &amp; Accessories&#8221; (38%) and in France \u201cMusic, CD &amp; Vinyls\u201d (58%). As to selling music, in France we observe the preference for CDs &amp; Vinyls. In the UK similar items would probably sell better around Christmas. In Germany the seasonality plays no significant role for these items. \u201cVehicle Parts and Accessories\u201d belong to the top spring categories in all three markets. Oleg \u017bero, Data Scientist at Webinterpret, specializes in exploratory data analysis, algorithm development, machine-learning and Python. In his private life, a father, passionate traveler and big enthusiast of various useless garage technology. Finally, Easter is fast approaching: we&#8217;d like to wish you peace and plenty of online sales!<\/p>\n","protected":false},"author":74,"featured_media":374068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9675,9678],"tags":[9706,9686,9708],"class_list":["post-374067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebay","category-marketplace-trends","tag-ebay-sell-internationally-uk-en","tag-ebay-selling-tips-uk-en","tag-ecommerce-study-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost spring sales on eBay with the best-selling products<\/title>\n<meta name=\"description\" content=\"Discover best sellers on eBay in springtime with proven data and insights into how the spring season influences sales in different product categories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webinterpret.com\/en\/blog\/ebay-best-selling-products-spring\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can spring help selling online? Ebay data-based insights\" \/>\n<meta property=\"og:description\" content=\"Discover best sellers on eBay in springtime with proven data and insights into how the spring season influences sales in different product categories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webinterpret.com\/en\/blog\/ebay-best-selling-products-spring\" \/>\n<meta property=\"og:site_name\" content=\"Webinterpret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Webinterpret\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T09:57:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T14:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/04\/spring-ecommerce-home-garden.png\" \/>\n<meta name=\"author\" content=\"karolina Ku\u0142ach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:site\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karolina Ku\u0142ach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/ebay-best-selling-products-spring#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/ebay-best-selling-products-spring\"},\"author\":{\"name\":\"karolina Ku\u0142ach\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#\\\/schema\\\/person\\\/fce4e5b6ee7ebf0460b307155b366cde\"},\"headline\":\"How can spring help selling online? 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