{"id":374069,"date":"2023-11-03T09:28:30","date_gmt":"2023-11-03T09:28:30","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/uk-germany-france-ecommerce-infographic"},"modified":"2026-03-16T12:05:54","modified_gmt":"2026-03-16T12:05:54","slug":"uk-germany-france-ecommerce-infographic","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic","title":{"rendered":"UK, Germany &#038; France: top ecommerce markets in Europe"},"content":{"rendered":"<h2>Europe is a hot spot for U.S. ecommerce sellers<\/h2>\n<p>In Western Europe there has been a steady growth in online retail sales from 2012 to 2017, 12% on average. In contrast, <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-us-definitive-guide\">the U.S. ecommerce market<\/a> has experienced a decline in growth in the last 5 years, from 14.8% in 2013 to 12.8% in early 2017.<\/p>\n<p>The top European marketplaces have high and diverse purchasing power as well as high Internet penetration. They\u2019re <a href=\"https:\/\/webinterpret.com\/en\/blog\/global-ecommerce-hotspot-europe\">attractive ecommerce spots for American online sellers<\/a>.<\/p>\n<p>According to Frank Schirrmeister, CEO at Arvato SCM Solutions:<\/p>\n<blockquote><p>Europe is one of the largest and most dynamic ecommerce markets in the world. U.S. brands, therefore, need to actively improve their reputations in Europe.\u201d<\/p><\/blockquote>\n<h2>Ecommerce in the UK, Germany and France<\/h2>\n<p>Among the top European ecommerce marketplaces are <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-uk-definitive-guide\">the UK<\/a>, <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-germany-definitive-guide\">Germany<\/a> and <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-france-definitive-guide\">France<\/a>.<\/p>\n<p class=\"highlight\">The great news: the USA belongs to the top countries British, German and French buyers purchase from.<\/p>\n<p><a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-uk-definitive-guide\">The UK marketplace<\/a> has huge buying power, excellent digital infrastructure and is the hub of internet shoppers. If you want to convince shoppers to click the buy now button, your chances of success are quite high with the British.<\/p>\n<p>The UK is likely to be your springboard and gateway to Europe. It can also be a convenient solution when you begin selling in Europe as there\u2019s no major <a href=\"https:\/\/webinterpret.com\/en\/blog\/international-sales-the-language-barrier-finally-overcome\">language barrier for American sellers<\/a>.<\/p>\n<p><a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-germany-definitive-guide\">The German marketplace<\/a> is strategically located in the heart of Europe and is one of the leading European markets for ecommerce and cross-border trade. It is one of the most important markets for U.S. brands.<\/p>\n<p>German is spoken by 95% of the local population. Many Austrian and Swiss shoppers are eager to buy from Germany, too, which is due to linguistic similarities and geographical proximity. Thus, establishing your online presence in Germany can also give you access to other German-speaking ecommerce markets, e.g. Austria and Switzerland.<\/p>\n<p><a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-france-definitive-guide\">The French marketplace<\/a> is the 3rd largest ecommerce market in the EU and 6th in the world. It has high internet penetration, a large and diverse consumer base, growing mobile services and a modern delivery structure.<\/p>\n<p>The French language is one of the languages which is spoken all over the world. This gives you an opportunity to access a big number of online buyers that are located in many countries beyond France and continents beyond Europe.<\/p>\n<p><strong>Check out the infographic below for all essential information about the top European ecommerce markets!<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23102\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/10\/global-ecommerce-uk-germany-france-infographic.png\" alt=\"global-ecommerce-uk-germany-france-infographic\" width=\"2481\" height=\"26964\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/10\/global-ecommerce-uk-germany-france-infographic.png 2481w, https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/10\/global-ecommerce-uk-germany-france-infographic-768x8347.png 768w\" sizes=\"(max-width: 2481px) 100vw, 2481px\" \/><\/p>\n<h2>Expand your online store on European markets<\/h2>\n<p>With today\u2019s technology, it can take just a few clicks to launch your online store in Europe. A cross-border trade partner can help you minimize shipping costs and maximize your international sales potential.<\/p>\n<p><a href=\"https:\/\/webinterpret.com\/en\/solutions\/ebay\">Webinterpret\u2019s full-stack ecommerce solution<\/a> will provide you with the whole package needed for growing your sales abroad:<\/p>\n<ul>\n<li>Ecommerce-optimized translation<\/li>\n<li>Size &amp; currency conversion<\/li>\n<li>Local marketing &amp; SEO<\/li>\n<li>Keywords used by buyers, browsing for an item<\/li>\n<li>Shipping optimization<\/li>\n<li>International payment<\/li>\n<li>Taking care of restrictions and legal aspects.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.webinterpret.com\/sign-up?_ga=2.36170723.238007188.1735544426-730805577.1724063285&amp;_gl=1*196zy50*_gcl_au*MTc0ODEwNTAzMi4xNzMyMTEzODkz\">Discover millions of new buyers in Europe now!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Europe is a hot spot for U.S. ecommerce sellers In Western Europe there has been a steady growth in online retail sales from 2012 to 2017, 12% on average. In contrast, the U.S. ecommerce market has experienced a decline in growth in the last 5 years, from 14.8% in 2013 to 12.8% in early 2017. The top European marketplaces have high and diverse purchasing power as well as high Internet penetration. They\u2019re attractive ecommerce spots for American online sellers. According to Frank Schirrmeister, CEO at Arvato SCM Solutions: Europe is one of the largest and most dynamic ecommerce markets in the world. U.S. brands, therefore, need to actively improve their reputations in Europe.\u201d Ecommerce in the UK, Germany and France Among the top European ecommerce marketplaces are the UK, Germany and France. The great news: the USA belongs to the top countries British, German and French buyers purchase from. The UK marketplace has huge buying power, excellent digital infrastructure and is the hub of internet shoppers. If you want to convince shoppers to click the buy now button, your chances of success are quite high with the British. The UK is likely to be your springboard and gateway to Europe. It can also be a convenient solution when you begin selling in Europe as there\u2019s no major language barrier for American sellers. The German marketplace is strategically located in the heart of Europe and is one of the leading European markets for ecommerce and cross-border trade. It is one of the most important markets for U.S. brands. German is spoken by 95% of the local population. Many Austrian and Swiss shoppers are eager to buy from Germany, too, which is due to linguistic similarities and geographical proximity. Thus, establishing your online presence in Germany can also give you access to other German-speaking ecommerce markets, e.g. Austria and Switzerland. The French marketplace is the 3rd largest ecommerce market in the EU and 6th in the world. It has high internet penetration, a large and diverse consumer base, growing mobile services and a modern delivery structure. The French language is one of the languages which is spoken all over the world. This gives you an opportunity to access a big number of online buyers that are located in many countries beyond France and continents beyond Europe. Check out the infographic below for all essential information about the top European ecommerce markets! Expand your online store on European markets With today\u2019s technology, it can take just a few clicks to launch your online store in Europe. A cross-border trade partner can help you minimize shipping costs and maximize your international sales potential. Webinterpret\u2019s full-stack ecommerce solution will provide you with the whole package needed for growing your sales abroad: Ecommerce-optimized translation Size &amp; currency conversion Local marketing &amp; SEO Keywords used by buyers, browsing for an item Shipping optimization International payment Taking care of restrictions and legal aspects. Discover millions of new buyers in Europe now!<\/p>\n","protected":false},"author":74,"featured_media":374071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9731,9678],"tags":[9732,9713],"class_list":["post-374069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-infographics","category-marketplace-trends","tag-ecommerce-infographic-uk-en","tag-enterprise-ecommerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce statistics for the UK, Germany and France<\/title>\n<meta name=\"description\" content=\"Find all essential ecommerce-related stats and data for the top European marketplaces, the UK, Germany and France in one place. Check out our infographic!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK, Germany &amp; France: top ecommerce markets in Europe\" \/>\n<meta property=\"og:description\" content=\"Find all essential ecommerce-related stats and data for the top European marketplaces, the UK, Germany and France in one place. Check out our infographic!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic\" \/>\n<meta property=\"og:site_name\" content=\"Webinterpret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Webinterpret\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T09:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T12:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/10\/france-uk-germany-ecommerce-infographic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"karolina Ku\u0142ach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:site\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karolina Ku\u0142ach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic#article\",\"isPartOf\":{\"@id\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic\"},\"author\":{\"name\":\"karolina Ku\u0142ach\",\"@id\":\"https:\/\/webinterpret.com\/en\/#\/schema\/person\/fce4e5b6ee7ebf0460b307155b366cde\"},\"headline\":\"UK, Germany &#038; France: top ecommerce markets in Europe\",\"datePublished\":\"2023-11-03T09:28:30+00:00\",\"dateModified\":\"2026-03-16T12:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic\"},\"wordCount\":501,\"publisher\":{\"@id\":\"https:\/\/webinterpret.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/10\/france-uk-germany-ecommerce-infographic.jpg\",\"keywords\":[\"Ecommerce Infographic\",\"Enterprise Ecommerce\"],\"articleSection\":[\"Ecommerce Strategies\",\"Infographics\",\"Marketplace Trends\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic\",\"url\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic\",\"name\":\"Ecommerce statistics for the UK, Germany and France\",\"isPartOf\":{\"@id\":\"https:\/\/webinterpret.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webinterpret.com\/en\/blog\/uk-germany-france-ecommerce-infographic#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webinterpret.com\/wp-content\/uploads\/2018\/10\/france-uk-germany-ecommerce-infographic.jpg\",\"datePublished\":\"2023-11-03T09:28:30+00:00\",\"dateModified\":\"2026-03-16T12:05:54+00:00\",\"description\":\"Find all essential ecommerce-related stats and data for the top European marketplaces, the UK, Germany and France in one place. 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