{"id":374110,"date":"2023-11-02T11:50:43","date_gmt":"2023-11-02T11:50:43","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories"},"modified":"2026-06-19T14:16:38","modified_gmt":"2026-06-19T14:16:38","slug":"how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories","title":{"rendered":"How seasonality affects Home &#038; Garden and Automotive sales"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2760 alignleft\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/Lukasz_eCommerce_expert.jpg\" alt=\"Lukasz_eCommerce_expert\" width=\"246\" height=\"245\" \/>This data is regularly collected and reviewed by <strong>Lukasz Wrobel<\/strong>, an economist specialising in data science, financial markets and eCommerce. He is passionate about following and analysing the latest trends and numerical data.<\/p>\n<p>Lukasz is currently focused on data mining projects and building predictive statistical models to help Webinterpret\u2019s customers maximise their sales on foreign\u00a0markets.<\/p>\n<h2>Seasonality matters for online sellers<\/h2>\n<p>Seasonality may be overlooked by many online sellers. However, there are a number of <strong>events and circumstances driving sales figures throughout the whole year<\/strong>. The awareness of different seasonality trends can help you make informed decisions and meet buyer expectations depending on the season. Stay aware &amp; stay tuned!<\/p>\n<p><em><strong>In this article we will you serve some facts on Home &amp; Garden and Automotive and how they were affected by Easter celebrated in March.<\/strong><\/em><\/p>\n<h2>Seasonal business opportunities: Home &amp; Garden<\/h2>\n<p>We have dug into some data related to Home &amp; Garden. It turns out that the <strong>negative impact<\/strong> of seasonality on the GMV from this category <strong>in April is the strongest<\/strong> of all 12 months. A large part of this effect was moved into Q1.<\/p>\n<p>The culprit was <a href=\"https:\/\/webinterpret.com\/en\/blog\/a-time-of-rebirth-for-your-online-shop-hallelujah-easter-is-coming\">Easter,<\/a> which was celebrated in March this year. Interestingly, as the spring cleaning and gardening season begins, the weather may be a key factor supporting demand.<\/p>\n<p>Check out the chart below:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2996 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/HomeandGarder_SeasonalityAnalysis.png\" alt=\"HomeandGarder_Seasonality-Analysis-Online-sales\" width=\"629\" height=\"378\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/HomeandGarder_SeasonalityAnalysis.png 1168w, https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/HomeandGarder_SeasonalityAnalysis-300x180.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/HomeandGarder_SeasonalityAnalysis-1024x615.png 1024w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<h2>Seasonal business opportunities: Automotive<\/h2>\n<p>The GMV from the automotive category in the UK increases by up to <strong>15%<\/strong> in March. This is driven by seasonal factors. In March 2016 we may have seen a milder impact due to Easter being celebrated earlier than normal.<\/p>\n<p>As a result, there was a lower demand. However, drivers interested in summer tyres and other car parts are not likely to change their buying behaviour significantly. Thus, we can expect <strong>a seasonal boost of sales in Q2<\/strong>.<\/p>\n<p>Check out the chart below:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2997 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/Automotive_SeasonalityAnalysis.png\" alt=\"Automotive_Seasonality-Analysis-online-sales\" width=\"587\" height=\"378\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/Automotive_SeasonalityAnalysis.png 1139w, https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/Automotive_SeasonalityAnalysis-300x193.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/Automotive_SeasonalityAnalysis-1024x659.png 1024w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n<p><strong>Stay tuned for our regular updates and follow policy changes that can affect your online business!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This data is regularly collected and reviewed by Lukasz Wrobel, an economist specialising in data science, financial markets and eCommerce. He is passionate about following and analysing the latest trends and numerical data. Lukasz is currently focused on data mining projects and building predictive statistical models to help Webinterpret\u2019s customers maximise their sales on foreign\u00a0markets. Seasonality matters for online sellers Seasonality may be overlooked by many online sellers. However, there are a number of events and circumstances driving sales figures throughout the whole year. The awareness of different seasonality trends can help you make informed decisions and meet buyer expectations depending on the season. Stay aware &amp; stay tuned! In this article we will you serve some facts on Home &amp; Garden and Automotive and how they were affected by Easter celebrated in March. Seasonal business opportunities: Home &amp; Garden We have dug into some data related to Home &amp; Garden. It turns out that the negative impact of seasonality on the GMV from this category in April is the strongest of all 12 months. A large part of this effect was moved into Q1. The culprit was Easter, which was celebrated in March this year. Interestingly, as the spring cleaning and gardening season begins, the weather may be a key factor supporting demand. Check out the chart below: Seasonal business opportunities: Automotive The GMV from the automotive category in the UK increases by up to 15% in March. This is driven by seasonal factors. In March 2016 we may have seen a milder impact due to Easter being celebrated earlier than normal. As a result, there was a lower demand. However, drivers interested in summer tyres and other car parts are not likely to change their buying behaviour significantly. Thus, we can expect a seasonal boost of sales in Q2. Check out the chart below: Stay tuned for our regular updates and follow policy changes that can affect your online business!<\/p>\n","protected":false},"author":74,"featured_media":374111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[9722,9708],"class_list":["post-374110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends","tag-ecommerce-news-uk-en","tag-ecommerce-study-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using seasonality to maximize business opportunities<\/title>\n<meta name=\"description\" content=\"Seasonality is often overlooked by online sellers. Find out how following seasonal trends in key product categories can help you meet buyer expectations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webinterpret.com\/en\/blog\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How seasonality affects Home &amp; Garden and Automotive sales\" \/>\n<meta property=\"og:description\" content=\"Seasonality is often overlooked by online sellers. Find out how following seasonal trends in key product categories can help you meet buyer expectations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webinterpret.com\/en\/blog\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories\" \/>\n<meta property=\"og:site_name\" content=\"Webinterpret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Webinterpret\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-02T11:50:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T14:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2016\/04\/webstore-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"karolina Ku\u0142ach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:site\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karolina Ku\u0142ach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories\"},\"author\":{\"name\":\"karolina Ku\u0142ach\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#\\\/schema\\\/person\\\/fce4e5b6ee7ebf0460b307155b366cde\"},\"headline\":\"How seasonality affects Home &#038; Garden and Automotive sales\",\"datePublished\":\"2023-11-02T11:50:43+00:00\",\"dateModified\":\"2026-06-19T14:16:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/webstore-1.png\",\"keywords\":[\"Ecommerce News\",\"Ecommerce Study\"],\"articleSection\":[\"Ecommerce Strategies\",\"Marketplace Trends\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories\",\"url\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories\",\"name\":\"Using seasonality to maximize business opportunities\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/how-seasonality-affected-online-sales-in-home-garden-and-automotive-categories#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/webstore-1.png\",\"datePublished\":\"2023-11-02T11:50:43+00:00\",\"dateModified\":\"2026-06-19T14:16:38+00:00\",\"description\":\"Seasonality is often overlooked by online sellers. 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