{"id":374122,"date":"2023-11-02T07:30:19","date_gmt":"2023-11-02T07:30:19","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/ecommerce-international-sales-expert-interview"},"modified":"2026-06-19T14:20:00","modified_gmt":"2026-06-19T14:20:00","slug":"ecommerce-international-sales-expert-interview","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/ecommerce-international-sales-expert-interview","title":{"rendered":"Simplest way to sell globally: interview with P. Smarzynski"},"content":{"rendered":"
\"global-ecommerce-smarzynski\"
Patrick Smarzynski, CEO at Webinterpret<\/figcaption><\/figure>\n

The simplest and fastest way to grow your international sales: interview with Patrick<\/h2>\n

In today\u2019s changing environment business owners can easily lose sight of their company\u2019s mission. What\u2019s Webinterpret\u2019s mission?<\/h3>\n

Patrick:<\/strong> The Webinterpret mission statement and core values are the fabric of our company. When we set it up over 10 years ago, our main goal was to fully democratize international ecommerce and allow anyone to buy any product from anywhere in the world.<\/p>\n

We\u2019ve had our challenges, but eventually, we\u2019ve managed to deliver our promise. There are about 3 million stores on the Internet and our AI-based, automated solution has already helped about 30,000 online store owners grow their international sales. It\u2019s also helped around 40 million buyers find and buy the desired products on international markets.<\/p>\n

Opening worldwide commerce, we\u2019ve been working towards a more connected world. We believe in a free marketplace. It\u2019s part of our mission, but also corporate social responsibility.<\/p>\n

Our mission hasn\u2019t changed and is constantly driving us in the innovative solutions we\u2019re developing. It enables any online merchant to directly sell their products worldwide, whilst allowing any shopper to buy any product anywhere in the world. We want to bring local products to the world.<\/p>\n

How has the Webinterpret ecommerce solution evolved over the last ten years?<\/h3>\n

Patrick:<\/strong> For years our internationalization technology served mainly eBay<\/a> and Amazon<\/a> merchants. But we wanted to connect even more buyers and sellers, beyond marketplaces. So we opened our technology to any online stores around the globe.<\/p>\n

Today we support most ecommerce platforms, e.g. Magento, Shopify, Woocommerce, BigCommerce and many more. In the latest offering of our product, we\u2019ve integrated our ecommerce localization proxy, a cutting-edge technology that makes translation and localization of online stores even more seamless.<\/p>\n

In line with our core values, we\u2019re constantly pursuing innovative global solutions. We believe in staying a few steps ahead at all times.<\/p>\n

Opening worldwide commerce, we want to bring local products to the world.<\/p><\/blockquote>\n

How do you see innovation?<\/h3>\n

Patrick:<\/strong> We look at innovation from 3 angles. It\u2019s about technology, user experience and a business model. This is what we\u2019ve combined in our latest offering.<\/p>\n

First, a cutting-edge technology allows us to localize an online store into 100 markets fully and instantly. Second, a frictionless user experience enables sellers to internationalize their store in 1 click, whilst enabling buyers to automatically visit their prefered online store with their own language, currency, payment methods and competitive international shipping rates. Third, with an innovative asymmetric business model we can offer our basic solution for free and generate revenue share through discounted shipping rates.<\/p>\n

It\u2019s a big challenge to offer such a full-stack solution, but it\u2019s worth all the effort. Once you get it right, the generated value is amazing.<\/p>\n

\"ecommerce-online-shop\"<\/strong><\/em><\/p>\n

What type of translation & localization technology do you use?<\/h3>\n

Patrick:<\/strong> Over the years, we\u2019ve trained machines specifically for ecommerce needs. Our language specialists have taught machines how to translate ecommerce content<\/a>, according to specific rules and specific dictionaries for most ecommerce fields. Also, we extensively use machine learning as part of AI<\/a>.<\/p>\n

We\u2019ve seen many times that combining human expertise and machine automation delivers the best results with a minimum of critical errors and a maximum of revenue-generating efficiency. Machines will consistently and accurately perform what they\u2019ve learnt.<\/p>\n

But translation is just the beginning. Stores need full localization<\/a> that also involves currency and size conversion, local payment methods, international shipping and much more.<\/p>\n

The goal of localization is to give international buyers an online shopping experience that is indistinguishable from their normal native experience. They need to feel at home, browsing your store, which goes beyond the language aspect.<\/p>\n

Combining human expertise and machine automation delivers the best results with a minimum of critical errors and a maximum of revenue-generating efficiency.<\/p><\/blockquote>\n

How about SEO? Will the localized store\/products be found by foreign buyers?<\/h3>\n

Patrick:<\/strong> International buyers search for products using keywords in their native language. First, the new localized versions of your online store will be in the buyer\u2019s native language. Second, they will be indexed in search engines in languages native to buyers to improve your organic international traffic.<\/p>\n

All this means that a French buyer, for instance, who searches for products in French will also be able to find your product.<\/p>\n

What\u2019s the feedback from merchants using the Webinterpret Online Stores solution?<\/h3>\n

Patrick:<\/strong> As the localized store is set up in a way that gives the buyer a familiar, native user experience, merchants that decided to activate the Online Stores product report much higher conversion rates.<\/p>\n

Sellers also like the fact that they can build their international SEO and benefit from paid marketing, using channels like Google Shopping or Facebook ads.<\/p>\n

What are the main benefits of the Online Stores solution?<\/h3>\n

Patrick:<\/strong> Since 2010 we\u2019ve localized over 250 million ecommerce products. Through the years we\u2019ve managed to build solid ecommerce translation rules and memories. Thus, we can easily access the verified translation and reuse it.<\/p>\n

This way we can make our solution affordable for all online sellers, large and small. In fact, thanks to our automated process, we can offer our translation services for FREE as part of one of our free or paid plans.<\/p>\n

Further, our solution works almost immediately and hassle-free. In just a few clicks your store is open to buyers from 100 new countries. It\u2019s instantly available in multiple languages and in multiple currencies. If you want to optimize your international shipping, we can do it for you as well.<\/p>\n

The bottom line: we take care of the international versions of your store and you can focus on the development of your business.<\/p>\n

Total international ecommerce will be about $1 trillion by 2020. We are just at the beginning of our journey to fully open worldwide commerce.<\/p><\/blockquote>\n

\"patrick-smarzynski-vision\"<\/p>\n

It looks like the Webinterpret mission has been accomplished?<\/h3>\n

Patrick:<\/strong> Some of our partners originally thought that our innovative and simple solution was too good to be true. Eventually they were amazed to see us deliver our promise. This allowed Webinterpret to stand out from the competition and yes, accomplish its mission.<\/p>\n

However, this doesn\u2019t mean that we will now take a breather from further innovation and making our solutions even better. We are building solutions to make a significant impact on global ecommerce. To this date, we\u2019ve generated approximately $1 billion of extra international sales. Total international ecommerce will be about $1 trillion by 2020. So we are just at the beginning of our journey to fully open worldwide commerce!<\/p>\n","protected":false},"excerpt":{"rendered":"

The simplest and fastest way to grow your international sales: interview with Patrick In today\u2019s changing environment business owners can easily lose sight of their company\u2019s mission. What\u2019s Webinterpret\u2019s mission? Patrick: The Webinterpret mission statement and core values are the fabric of our company. When we set it up over 10 years ago, our main goal was to fully democratize international ecommerce and allow anyone to buy any product from anywhere in the world. We\u2019ve had our challenges, but eventually, we\u2019ve managed to deliver our promise. There are about 3 million stores on the Internet and our AI-based, automated solution has already helped about 30,000 online store owners grow their international sales. It\u2019s also helped around 40 million buyers find and buy the desired products on international markets. Opening worldwide commerce, we\u2019ve been working towards a more connected world. We believe in a free marketplace. It\u2019s part of our mission, but also corporate social responsibility. Our mission hasn\u2019t changed and is constantly driving us in the innovative solutions we\u2019re developing. It enables any online merchant to directly sell their products worldwide, whilst allowing any shopper to buy any product anywhere in the world. We want to bring local products to the world. How has the Webinterpret ecommerce solution evolved over the last ten years? Patrick: For years our internationalization technology served mainly eBay and Amazon merchants. But we wanted to connect even more buyers and sellers, beyond marketplaces. So we opened our technology to any online stores around the globe. Today we support most ecommerce platforms, e.g. Magento, Shopify, Woocommerce, BigCommerce and many more. In the latest offering of our product, we\u2019ve integrated our ecommerce localization proxy, a cutting-edge technology that makes translation and localization of online stores even more seamless. In line with our core values, we\u2019re constantly pursuing innovative global solutions. We believe in staying a few steps ahead at all times. Opening worldwide commerce, we want to bring local products to the world. How do you see innovation? Patrick: We look at innovation from 3 angles. It\u2019s about technology, user experience and a business model. This is what we\u2019ve combined in our latest offering. First, a cutting-edge technology allows us to localize an online store into 100 markets fully and instantly. Second, a frictionless user experience enables sellers to internationalize their store in 1 click, whilst enabling buyers to automatically visit their prefered online store with their own language, currency, payment methods and competitive international shipping rates. Third, with an innovative asymmetric business model we can offer our basic solution for free and generate revenue share through discounted shipping rates. It\u2019s a big challenge to offer such a full-stack solution, but it\u2019s worth all the effort. Once you get it right, the generated value is amazing. What type of translation & localization technology do you use? Patrick: Over the years, we\u2019ve trained machines specifically for ecommerce needs. Our language specialists have taught machines how to translate ecommerce content, according to specific rules and specific dictionaries for most ecommerce fields. Also, we extensively use machine learning as part of AI. We\u2019ve seen many times that combining human expertise and machine automation delivers the best results with a minimum of critical errors and a maximum of revenue-generating efficiency. Machines will consistently and accurately perform what they\u2019ve learnt. But translation is just the beginning. Stores need full localization that also involves currency and size conversion, local payment methods, international shipping and much more. The goal of localization is to give international buyers an online shopping experience that is indistinguishable from their normal native experience. They need to feel at home, browsing your store, which goes beyond the language aspect. Combining human expertise and machine automation delivers the best results with a minimum of critical errors and a maximum of revenue-generating efficiency. How about SEO? Will the localized store\/products be found by foreign buyers? Patrick: International buyers search for products using keywords in their native language. First, the new localized versions of your online store will be in the buyer\u2019s native language. Second, they will be indexed in search engines in languages native to buyers to improve your organic international traffic. All this means that a French buyer, for instance, who searches for products in French will also be able to find your product. What\u2019s the feedback from merchants using the Webinterpret Online Stores solution? Patrick: As the localized store is set up in a way that gives the buyer a familiar, native user experience, merchants that decided to activate the Online Stores product report much higher conversion rates. Sellers also like the fact that they can build their international SEO and benefit from paid marketing, using channels like Google Shopping or Facebook ads. What are the main benefits of the Online Stores solution? Patrick: Since 2010 we\u2019ve localized over 250 million ecommerce products. Through the years we\u2019ve managed to build solid ecommerce translation rules and memories. Thus, we can easily access the verified translation and reuse it. This way we can make our solution affordable for all online sellers, large and small. In fact, thanks to our automated process, we can offer our translation services for FREE as part of one of our free or paid plans. Further, our solution works almost immediately and hassle-free. In just a few clicks your store is open to buyers from 100 new countries. It\u2019s instantly available in multiple languages and in multiple currencies. If you want to optimize your international shipping, we can do it for you as well. The bottom line: we take care of the international versions of your store and you can focus on the development of your business. Total international ecommerce will be about $1 trillion by 2020. We are just at the beginning of our journey to fully open worldwide commerce. It looks like the Webinterpret mission has been accomplished? Patrick: Some of our partners originally thought that our innovative and simple solution was too good to be true. Eventually they were amazed to see us deliver<\/p>\n","protected":false},"author":74,"featured_media":374123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9714],"tags":[9704,9693],"class_list":["post-374122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-interviews","tag-ecommerce-expert-interviews-uk-en","tag-ecommerce-sell-internationally-uk-en"],"acf":[],"yoast_head":"\nInterview with P.Smarzynski on ways to sell globally<\/title>\n<meta name=\"description\" content=\"Is combining technology and human expertise the easiest way to boost your worldwide sales? 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