{"id":374146,"date":"2023-02-23T09:44:22","date_gmt":"2023-02-23T09:44:22","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster"},"modified":"2026-06-19T14:28:54","modified_gmt":"2026-06-19T14:28:54","slug":"free-shipping-your-reliable-marketing-tool-sales-booster","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster","title":{"rendered":"How to use free shipping to boost your ecommerce sales"},"content":{"rendered":"<p><strong>Learn 7 ecommerce shipping practices!<\/strong> <span class=\"popup-3539-anchor\">Download our FREE practical checklist &amp; tips for easier reading and sharing with coworkers.<\/span><\/p>\n<p><span class=\"popup-3539-anchor\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-41316\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download.png\" alt=\"shipping free downloadable\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download-600x300.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<h2>Online shoppers: what DON&#8217;T\u00a0they like?<\/h2>\n<p>Online shoppers don&#8217;t like high prices.<\/p>\n<p>However, what online buyers tend to particularly dislike are the <strong>unexpected costs that make prices higher<\/strong>. This is a bit like a stab in the shopper\u2019s back and a disappointment which leads to abandoned shopping carts.<\/p>\n<p>For this reason, never surprise your potential customers with unexpected shipping costs, they won\u2019t like it. And you won\u2019t like it if they fail to buy your product\/s because of this fact.<\/p>\n<figure style=\"width: 984px\" class=\"wp-caption alignnone\"><img decoding=\"async\" title=\"Why do online shoppers leave without paying\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2015\/10\/why-online-shoppers-leave-without-paying..png\" alt=\"why-online-shoppers-leave-without-paying\" width=\"984\" height=\"736\" \/><figcaption class=\"wp-caption-text\">Source: WorldPay<\/figcaption><\/figure>\n<p>According to Statista:<\/p>\n<p class=\"highlight\">56% of online buyers leave without paying when faced with unexpected costs.<\/p>\n<p>International shipping is no exception. To avoid this problem, consider <strong>adding shipping costs<\/strong> to the product price and offer your potential shopper the free shipping option.<\/p>\n<p><strong>Should I waive shipping costs?<\/strong><\/p>\n<ul>\n<li>Roughly 61% of consumers are willing to cancel their order if free shipping is not included in the offer.<\/li>\n<li>Shoppers spend roughly 30% more per order if they have a free shipping option.<\/li>\n<\/ul>\n<p>So, yes, it\u2019s definitely worth giving waiving shipping costs some thought.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1237 size-full\" title=\"Free Shipping Benefits\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2015\/10\/SHIPPING-INFOGRAPHIC-3.jpg\" alt=\"Free Shipping Benefits\" width=\"640\" height=\"1427\" \/><\/p>\n<h2>How does free shipping work from a psychological perspective?<\/h2>\n<ul>\n<li>We see online shopping in itself as a free delivery benefit.<\/li>\n<li>Shipping articles bought online is not perceived as an extra service. This contrasts with traditional shopping, in which case we see shipping a product to our address as a special effort.<\/li>\n<li>Free shipping gives us the illusion of choice.<\/li>\n<li>Free shipping resembles buying from the shop next door where you don\u2019t need to pay any extra charges for transporting your item<\/li>\n<li><strong>FREE is a powerful notion<\/strong>: we tend to overvalue most things that come for free, considering it a good deal.<\/li>\n<\/ul>\n<h2>Should online sellers offer a product discount or free shipping?<\/h2>\n<p>Online buyers love discounts and they will gladly accept any price cuts you have in store for them. But is there anything that they may love even more? Yes, it\u2019s free shipping.<\/p>\n<p><strong>What\u2019s the best deal?<\/strong><\/p>\n<ul>\n<li>A: $ 4.99 for an item &amp; $ 2.00 shipping, total $ 6.99<\/li>\n<li>B: $ 6.99 total price for an item, FREE shipping<\/li>\n<li>C: $ 4.99 total price for an item, FREE shipping.<\/li>\n<\/ul>\n<p>You might want to offer both a discount AND free shipping to attract more buyers. But can you really afford it and won\u2019t it affect your margins long-term? Won\u2019t your potential customers be w<strong>ary about your product being too cheap<\/strong> to be of good quality?<\/p>\n<p class=\"highlight\">The most sensible option may be to go for the free shipping option only.<\/p>\n<p>The word FREE works like a psychological trick. The concept of free increases the likelihood of finalizing a purchase immensely.<\/p>\n<p>So yes, instead of a product discount, offer your customers free shipping.<\/p>\n<figure id=\"attachment_1236\" aria-describedby=\"caption-attachment-1236\" style=\"width: 955px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1236 size-full\" title=\"online-shoppers-checkout\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2015\/10\/options-check-out.png\" alt=\"options-check-out\" width=\"955\" height=\"508\" \/><figcaption id=\"caption-attachment-1236\" class=\"wp-caption-text\">Source: Econsultancy<\/figcaption><\/figure>\n<h2>Nudge the buyer away from ordering either too much or too little<\/h2>\n<p>An alternative option is to offer free shipping when consumers spend a <strong>certain amount of money<\/strong> on products from your shop.<\/p>\n<p>This way, you can motivate them to <strong>buy more from you<\/strong>. Of course, your free shipping thresholds can be adjusted, depending on the quantities that will help your business keep shipping costs down.<\/p>\n<p><strong>How to set thresholds &amp; prices? You can offer free shipping when:<\/strong><\/p>\n<ul>\n<li>Customers buy smaller quantities with greater frequency: perfect if you want your consumers to visit your website more regularly.<\/li>\n<li>Customers buy larger quantities: perfect if you want them to shop with you more.<\/li>\n<\/ul>\n<p>Consider your<strong> business objectives<\/strong> and what your company can afford and whether you wish your consumer to buy larger or smaller quantities.<\/p>\n<p>For example, some companies may prefer to receive smaller orders, which reduces order processing costs. By the same token, you need to offer price variations when free shipping is an option.<\/p>\n<p class=\"highlight\">Your free shipping policy should be a well thought out strategy that will bring you the desired benefits.<\/p>\n<h2>Free shipping in ecommerce: conclusion<\/h2>\n<p>The world of ecommerce knows well <strong>the importance of free shipping<\/strong>. It applies to both online businesses and shoppers.<\/p>\n<p>You may have already made the most of offering free shipping options to your customers. If you haven\u2019t tested it yet, though, it may be high time to do so.<\/p>\n<p>Consider what works best for your business and start attracting more buyers to your shop!<\/p>\n<p><strong>About Webinterpret<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our AI-based solutions enable more effective selling through automated listing <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\"><span style=\"font-weight: 400;\">localization<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/advertising\"><span style=\"font-weight: 400;\">advertising<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/returns\"><span style=\"font-weight: 400;\">returns<\/span><\/a><span style=\"font-weight: 400;\"> and ensure all products placed on EU markets are <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\"><span style=\"font-weight: 400;\">GPSR-compliant<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n<p>For a FREE analysis of your international sales potential, <a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*y5wtaz*_gcl_au*MTc0ODEwNTAzMi4xNzMyMTEzODkz&amp;_ga=2.12082803.639035387.1736238161-730805577.1724063285#ebay\">contact our cross border trade experts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn 7 ecommerce shipping practices! Download our FREE practical checklist &amp; tips for easier reading and sharing with coworkers. Online shoppers: what DON&#8217;T\u00a0they like? Online shoppers don&#8217;t like high prices. However, what online buyers tend to particularly dislike are the unexpected costs that make prices higher. This is a bit like a stab in the shopper\u2019s back and a disappointment which leads to abandoned shopping carts. For this reason, never surprise your potential customers with unexpected shipping costs, they won\u2019t like it. And you won\u2019t like it if they fail to buy your product\/s because of this fact. According to Statista: 56% of online buyers leave without paying when faced with unexpected costs. International shipping is no exception. To avoid this problem, consider adding shipping costs to the product price and offer your potential shopper the free shipping option. Should I waive shipping costs? Roughly 61% of consumers are willing to cancel their order if free shipping is not included in the offer. Shoppers spend roughly 30% more per order if they have a free shipping option. So, yes, it\u2019s definitely worth giving waiving shipping costs some thought. &nbsp; How does free shipping work from a psychological perspective? We see online shopping in itself as a free delivery benefit. Shipping articles bought online is not perceived as an extra service. This contrasts with traditional shopping, in which case we see shipping a product to our address as a special effort. Free shipping gives us the illusion of choice. Free shipping resembles buying from the shop next door where you don\u2019t need to pay any extra charges for transporting your item FREE is a powerful notion: we tend to overvalue most things that come for free, considering it a good deal. Should online sellers offer a product discount or free shipping? Online buyers love discounts and they will gladly accept any price cuts you have in store for them. But is there anything that they may love even more? Yes, it\u2019s free shipping. What\u2019s the best deal? A: $ 4.99 for an item &amp; $ 2.00 shipping, total $ 6.99 B: $ 6.99 total price for an item, FREE shipping C: $ 4.99 total price for an item, FREE shipping. You might want to offer both a discount AND free shipping to attract more buyers. But can you really afford it and won\u2019t it affect your margins long-term? Won\u2019t your potential customers be wary about your product being too cheap to be of good quality? The most sensible option may be to go for the free shipping option only. The word FREE works like a psychological trick. The concept of free increases the likelihood of finalizing a purchase immensely. So yes, instead of a product discount, offer your customers free shipping. Nudge the buyer away from ordering either too much or too little An alternative option is to offer free shipping when consumers spend a certain amount of money on products from your shop. This way, you can motivate them to buy more from you. Of course, your free shipping thresholds can be adjusted, depending on the quantities that will help your business keep shipping costs down. How to set thresholds &amp; prices? You can offer free shipping when: Customers buy smaller quantities with greater frequency: perfect if you want your consumers to visit your website more regularly. Customers buy larger quantities: perfect if you want them to shop with you more. Consider your business objectives and what your company can afford and whether you wish your consumer to buy larger or smaller quantities. For example, some companies may prefer to receive smaller orders, which reduces order processing costs. By the same token, you need to offer price variations when free shipping is an option. Your free shipping policy should be a well thought out strategy that will bring you the desired benefits. Free shipping in ecommerce: conclusion The world of ecommerce knows well the importance of free shipping. It applies to both online businesses and shoppers. You may have already made the most of offering free shipping options to your customers. If you haven\u2019t tested it yet, though, it may be high time to do so. Consider what works best for your business and start attracting more buyers to your shop! About Webinterpret Webinterpret supports merchants selling on eBay. Our AI-based solutions enable more effective selling through automated listing localization, advertising, and returns and ensure all products placed on EU markets are GPSR-compliant. By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally. For a FREE analysis of your international sales potential, contact our cross border trade experts.<\/p>\n","protected":false},"author":74,"featured_media":374148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9681],"tags":[9709,9688],"class_list":["post-374146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-sales-optimization","tag-ecommerce-international-shipping-uk-en","tag-ecommerce-selling-tips-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using free shipping to improve online sales perfrormance<\/title>\n<meta name=\"description\" content=\"Free shipping is a powerful sales tool that helps shoppers make buying decisions. Dive in to see why free shipping is vital for your online business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use free shipping to boost your ecommerce sales\" \/>\n<meta property=\"og:description\" content=\"Free shipping is a powerful sales tool that helps shoppers make buying decisions. Dive in to see why free shipping is vital for your online business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster\" \/>\n<meta property=\"og:site_name\" content=\"Webinterpret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Webinterpret\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T09:44:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T14:28:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/02\/international-ecommerce-free-shipping.png\" \/>\n<meta name=\"author\" content=\"karolina Ku\u0142ach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:site\" content=\"@webinterpret_en\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karolina Ku\u0142ach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster\"},\"author\":{\"name\":\"karolina Ku\u0142ach\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#\\\/schema\\\/person\\\/fce4e5b6ee7ebf0460b307155b366cde\"},\"headline\":\"How to use free shipping to boost your ecommerce sales\",\"datePublished\":\"2023-02-23T09:44:22+00:00\",\"dateModified\":\"2026-06-19T14:28:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster\"},\"wordCount\":806,\"publisher\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/international-ecommerce-free-shipping.png\",\"keywords\":[\"Ecommerce International Shipping\",\"Ecommerce Selling Tips\"],\"articleSection\":[\"Ecommerce Strategies\",\"Sales Optimization\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster\",\"url\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster\",\"name\":\"Using free shipping to improve online sales perfrormance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/international-ecommerce-free-shipping.png\",\"datePublished\":\"2023-02-23T09:44:22+00:00\",\"dateModified\":\"2026-06-19T14:28:54+00:00\",\"description\":\"Free shipping is a powerful sales tool that helps shoppers make buying decisions. Dive in to see why free shipping is vital for your online business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage\",\"url\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/international-ecommerce-free-shipping.png\",\"contentUrl\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/international-ecommerce-free-shipping.png\",\"width\":1024,\"height\":473},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/free-shipping-your-reliable-marketing-tool-sales-booster#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/webinterpret.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce Strategies\",\"item\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/blog\\\/ecommerce-strategies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to use free shipping to boost your ecommerce sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/\",\"name\":\"Webinterpret\",\"description\":\"Grow your business globally\",\"publisher\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#organization\",\"name\":\"Webinterpret\",\"url\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/webinterpret-logo-sygnet.svg\",\"contentUrl\":\"https:\\\/\\\/webinterpret.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/webinterpret-logo-sygnet.svg\",\"width\":512,\"height\":512,\"caption\":\"Webinterpret\"},\"image\":{\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Webinterpret\\\/\",\"https:\\\/\\\/x.com\\\/webinterpret_en\",\"https:\\\/\\\/www.linkedin.com\\\/webinterpret\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webinterpret.com\\\/en\\\/#\\\/schema\\\/person\\\/fce4e5b6ee7ebf0460b307155b366cde\",\"name\":\"karolina Ku\u0142ach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/177e50bd043cb17d9df305fd9b22500bf72fe0ae5c839da335935bc00a523aed?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/177e50bd043cb17d9df305fd9b22500bf72fe0ae5c839da335935bc00a523aed?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/177e50bd043cb17d9df305fd9b22500bf72fe0ae5c839da335935bc00a523aed?s=96&d=blank&r=g\",\"caption\":\"karolina Ku\u0142ach\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Using free shipping to improve online sales perfrormance","description":"Free shipping is a powerful sales tool that helps shoppers make buying decisions. Dive in to see why free shipping is vital for your online business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster","og_locale":"en_US","og_type":"article","og_title":"How to use free shipping to boost your ecommerce sales","og_description":"Free shipping is a powerful sales tool that helps shoppers make buying decisions. Dive in to see why free shipping is vital for your online business.","og_url":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster","og_site_name":"Webinterpret","article_publisher":"https:\/\/www.facebook.com\/Webinterpret\/","article_published_time":"2023-02-23T09:44:22+00:00","article_modified_time":"2026-06-19T14:28:54+00:00","og_image":[{"url":"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/02\/international-ecommerce-free-shipping.png","type":"","width":"","height":""}],"author":"karolina Ku\u0142ach","twitter_card":"summary_large_image","twitter_creator":"@webinterpret_en","twitter_site":"@webinterpret_en","twitter_misc":{"Written by":"karolina Ku\u0142ach","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster#article","isPartOf":{"@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster"},"author":{"name":"karolina Ku\u0142ach","@id":"https:\/\/webinterpret.com\/en\/#\/schema\/person\/fce4e5b6ee7ebf0460b307155b366cde"},"headline":"How to use free shipping to boost your ecommerce sales","datePublished":"2023-02-23T09:44:22+00:00","dateModified":"2026-06-19T14:28:54+00:00","mainEntityOfPage":{"@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster"},"wordCount":806,"publisher":{"@id":"https:\/\/webinterpret.com\/en\/#organization"},"image":{"@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage"},"thumbnailUrl":"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/02\/international-ecommerce-free-shipping.png","keywords":["Ecommerce International Shipping","Ecommerce Selling Tips"],"articleSection":["Ecommerce Strategies","Sales Optimization"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster","url":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster","name":"Using free shipping to improve online sales perfrormance","isPartOf":{"@id":"https:\/\/webinterpret.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage"},"image":{"@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage"},"thumbnailUrl":"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/02\/international-ecommerce-free-shipping.png","datePublished":"2023-02-23T09:44:22+00:00","dateModified":"2026-06-19T14:28:54+00:00","description":"Free shipping is a powerful sales tool that helps shoppers make buying decisions. Dive in to see why free shipping is vital for your online business.","breadcrumb":{"@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster#primaryimage","url":"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/02\/international-ecommerce-free-shipping.png","contentUrl":"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/02\/international-ecommerce-free-shipping.png","width":1024,"height":473},{"@type":"BreadcrumbList","@id":"https:\/\/webinterpret.com\/en\/blog\/free-shipping-your-reliable-marketing-tool-sales-booster#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webinterpret.com\/en"},{"@type":"ListItem","position":2,"name":"Ecommerce Strategies","item":"https:\/\/webinterpret.com\/en\/blog\/ecommerce-strategies"},{"@type":"ListItem","position":3,"name":"How to use free shipping to boost your ecommerce sales"}]},{"@type":"WebSite","@id":"https:\/\/webinterpret.com\/en\/#website","url":"https:\/\/webinterpret.com\/en\/","name":"Webinterpret","description":"Grow your business globally","publisher":{"@id":"https:\/\/webinterpret.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webinterpret.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/webinterpret.com\/en\/#organization","name":"Webinterpret","url":"https:\/\/webinterpret.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/webinterpret.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/08\/webinterpret-logo-sygnet.svg","contentUrl":"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/08\/webinterpret-logo-sygnet.svg","width":512,"height":512,"caption":"Webinterpret"},"image":{"@id":"https:\/\/webinterpret.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Webinterpret\/","https:\/\/x.com\/webinterpret_en","https:\/\/www.linkedin.com\/webinterpret"]},{"@type":"Person","@id":"https:\/\/webinterpret.com\/en\/#\/schema\/person\/fce4e5b6ee7ebf0460b307155b366cde","name":"karolina Ku\u0142ach","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/177e50bd043cb17d9df305fd9b22500bf72fe0ae5c839da335935bc00a523aed?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/177e50bd043cb17d9df305fd9b22500bf72fe0ae5c839da335935bc00a523aed?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/177e50bd043cb17d9df305fd9b22500bf72fe0ae5c839da335935bc00a523aed?s=96&d=blank&r=g","caption":"karolina Ku\u0142ach"}}]}},"_links":{"self":[{"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/posts\/374146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/comments?post=374146"}],"version-history":[{"count":2,"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/posts\/374146\/revisions"}],"predecessor-version":[{"id":400805,"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/posts\/374146\/revisions\/400805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/media\/374148"}],"wp:attachment":[{"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/media?parent=374146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/categories?post=374146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webinterpret.com\/en\/wp-json\/wp\/v2\/tags?post=374146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}