{"id":374153,"date":"2023-02-23T08:25:24","date_gmt":"2023-02-23T08:25:24","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/how-to-increase-sales-on-amazon"},"modified":"2026-06-19T14:30:57","modified_gmt":"2026-06-19T14:30:57","slug":"how-to-increase-sales-on-amazon","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/how-to-increase-sales-on-amazon","title":{"rendered":"8 proven tips to increase sales on Amazon in 2022"},"content":{"rendered":"<p><a href=\"https:\/\/pages.webinterpret.com\/amazon-ecommerce-advertising-guide.html\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-35454\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/07\/amazon-advertising-ecommerce-guide.png\" alt=\"Amazon Advertising: Ecommerce Guide\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/07\/amazon-advertising-ecommerce-guide.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/07\/amazon-advertising-ecommerce-guide-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/07\/amazon-advertising-ecommerce-guide-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Increase your sales with Amazon: factors contributing to online sales success<\/h2>\n<p>Amazon is the new shoppers\u2019 search engine. Again:<strong> 6 out of 10<\/strong> product searches now start on Amazon, not Google.<\/p>\n<p>However, according to a 2019 study by Feedvisor, 45% of Amazon consumers <strong>don\u2019t advance to the 2nd page<\/strong> of search results.<\/p>\n<p>That\u2019s why optimizing your Amazon product listings is essential to help you land and stay on the 1st page of search results.<\/p>\n<p><strong>7 factors that contribute to your<\/strong> <a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-becoming-an-international-seller-on-amazon\">online sales success on Amazon<\/a>*:<\/p>\n<ol>\n<li>A good rating profile with positive buyer ratings<\/li>\n<li>Product information quality, e.g. comprehensive and accurate information, high-quality images<\/li>\n<li>Reasonable pricing<\/li>\n<li>Timely delivery<\/li>\n<li>Good visibility of your products on Amazon<\/li>\n<li>Promotion<\/li>\n<li>Knowledge of what sells best on Amazon.<\/li>\n<\/ol>\n<p>* The information, data and guidance provided in this article is for general information purposes only and does not constitute professional advice.<\/p>\n<h2>#1 Amazon selling tip: understand the Amazon search algorithm<\/h2>\n<p>To increase your Amazon sales, you need to understand the Amazon search engine.<\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">What is Amazon\u2019s A9?<\/div>\n<div class=\"answer-box\">A9 is the name of the algorithm that Amazon uses for product search. In fall 2019, Amazon\u2019s A9 algorithm was changed to A10. Regardless of the name, the core concept remains the same.<\/div>\n<\/div>\n<\/div>\n<p>A9\/A10 is a maturing algorithm. As Amazon constantly makes changes to test what makes shoppers buy more, frequent and unpredictable updates can be frustrating for many sellers.<\/p>\n<p><strong>The A9 Amazon algorithm factors in:<\/strong><\/p>\n<ul>\n<li>Keywords<\/li>\n<li>Impressions<\/li>\n<li>Internal sales, e.g. from \u201cfrequently bought with\u201d items<\/li>\n<li>Organic sales<\/li>\n<li>Paid-per-click (PPC) sales<\/li>\n<li>Click-through rate (CTR)<\/li>\n<li>Conversion rate to sales<\/li>\n<li>Product price<\/li>\n<li>Product images and their quality<\/li>\n<li>Seller authority<\/li>\n<li>Sales history<\/li>\n<li>Customer reviews<\/li>\n<li>Off-site sales.<\/li>\n<\/ul>\n<h3>Amazon vs. Google<\/h3>\n<p>At its core, Amazon\u2019s ranking algorithm is <strong>similar<\/strong> to Google\u2019s search algorithm, e.g. they both rely on keywords for establishing relevance.<\/p>\n<p>However, Amazon and Google users have <strong>different intentions<\/strong>. Google attracts mostly browsers and researchers in the discovery mode, Amazon attracts buyers in the shopping mode.<\/p>\n<p>Thus, to decide the quality of a site, Google looks at loading speed, topical authority and user experience. Amazon looks at conversions and sales metrics.<\/p>\n<p class=\"highlight\">Compared to Google, Amazon is a buying platform. We rarely go to Amazon for product research. We\u2019re usually close to the point of purchase.<\/p>\n<h3>Amazon SEO &amp; sales velocity<\/h3>\n<p>When it comes to Amazon SEO, an important metric is <strong>sales velocity<\/strong>: the number of items sold within a determined amount of time. Sales velocity reflects how fast a product sells.<\/p>\n<p>The number of sales influences <strong>Amazon\u2019s Best Sellers Rank (BSR)<\/strong> in a given category. BSR, which is updated hourly, helps you figure out how well a product performs. The better the BSR, the more sales it has accumulated.<\/p>\n<p>It\u2019s important to aim for a better sales velocity and BSR than your competitors, i.e. <strong>sell more units per hour.<\/strong><\/p>\n<p>Consider this example. When a new book is released, it\u2019ll rise to the top of the best-seller list. Its ranking will fluctuate each hour, <strong>not<\/strong> day. The longer a book has been out, the more it&#8217;ll descend the bestseller list.<\/p>\n<p>You can boost your sales velocity with external traffic, e.g. combine your PPC spend with traffic sent from outside Amazon.<\/p>\n<p>The 3 essential things you need to optimize are <strong>visibility, relevance and conversions<\/strong>. In short, make shoppers see, click and buy your product.<\/p>\n<p>To do this, you need to take care of a few important elements in your listings, such as listing title, product description, bullet points or images. More on that later.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pages.webinterpret.com\/ecommerce-ai-automation-tools.html\">AI Seller Tools for Amazon Sellers: FREE Download<\/a><\/p>\n<p id=\"2\"><a href=\"https:\/\/pages.webinterpret.com\/ecommerce-ai-automation-tools.html\"><img decoding=\"async\" class=\"wp-image-46672 size-full aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/05\/ai-seller-tools-blue-charts.png\" alt=\"Free ecommerce guide: AI seller tools\" width=\"1025\" height=\"513\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/05\/ai-seller-tools-blue-charts.png 1025w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/05\/ai-seller-tools-blue-charts-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/05\/ai-seller-tools-blue-charts-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/05\/ai-seller-tools-blue-charts-600x300.png 600w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/a><\/p>\n<h2>#2 Amazon selling tip: research keywords<\/h2>\n<p>Your Amazon listings must have the <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-product-searches-amazon-google\">search terms consumers look for on Amazon<\/a>. Keywords appearing in your name can also improve your rankings.<\/p>\n<p>Amazon uses a method of Artificial Intelligence called <a href=\"https:\/\/webinterpret.com\/en\/blog\/artificial-intelligence-ecommerce-translation\">Natural Language Processing (NLP, branch of AI)<\/a> to combine relevant words into popular phrases. So, if, let\u2019s say, you have \u201csweater\u201d in your title, \u201cfor women\u201d in your bullets and \u201cpullover\u201d in your backend keywords: you will index for \u201cpullover sweater for women\u201d, but also for \u201cpullover sweater\u201d and \u201csweaters for women\u201d.<\/p>\n<p><strong>To research Amazon keywords, consider using:<\/strong><\/p>\n<ul>\n<li>Amazon Search Bar (type in the search term and see what suggestions or long-tail keywords come up)<\/li>\n<li>Keyword Tool for Amazon<\/li>\n<li>Keyword Inspector (an \u201cExtensive Reverse ASIN\u201d search on your top competitor)<\/li>\n<li>Helium 10 Scribbles Tool<\/li>\n<li>Jungle Scout<\/li>\n<li>Magnet<\/li>\n<li>Sellics.<\/li>\n<\/ul>\n<p><strong>Other sources<\/strong> of potential keywords include competitor pages, similar products section, data from <a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-advertising-all-you-need-to-know\">Amazon PPC<\/a> (which terms help listings convert) and popular keywords on Google.<\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-40650\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-keywords-search-bar.png\" alt=\"Keywords on Amazon: search bar\" width=\"1024\" height=\"502\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-keywords-search-bar.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-keywords-search-bar-300x147.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-keywords-search-bar-768x377.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-keywords-search-bar-600x294.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Ecommerce tip<\/div>\n<div class=\"answer-box\">Pick a competitor in the top 3 spots with the most reviews. This is an indication they\u2019ve been selling longer, which will provide you with more data.<\/div>\n<\/div>\n<\/div>\n<p>In your seller&#8217;s dashboard (Reports \u2192 Advertising Reports \u2192 Search Term Report), you can access <strong>Amazon&#8217;s Automatic Campaigns tool<\/strong> to review your existing Amazon listings. You can also use a keyword report for additional research and search terms that your product already converts for.<\/p>\n<h2>#3 Amazon selling tip: optimize your Amazon product listings<\/h2>\n<p>In this section we\u2019ll discuss how to optimize your Amazon product listings, including your product titles, descriptions, bullets, images and backend keywords.<\/p>\n<h3>Step 1: optimize your Amazon listing titles<\/h3>\n<p>Titles in your Amazon listings should include the product\u2019s unique characteristics, benefits and your most relevant keywords. Amazon Seller Central uploaded Style Guides to help sellers structure their titles better.<\/p>\n<p><strong>Your Amazon product title:<\/strong><\/p>\n<ul>\n<li>Must be 80-250 characters (Amazon recommends 80 characters for optimal display)<\/li>\n<li>Must use title case<\/li>\n<li>Must use words (avoid symbols)<\/li>\n<li>Should use numbers<\/li>\n<li>Does not use punctuation.<\/li>\n<\/ul>\n<p><strong>Titles typically have:<\/strong><\/p>\n<ul>\n<li>In organic results between 115-144 characters depending on the product\/category.<\/li>\n<li>In right rail ads around 30-33 characters<\/li>\n<li>In mobile listings between 55-63 characters.<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40659\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-titles.png\" alt=\"Sell on Amazon: titles in Amazon listings\" width=\"1024\" height=\"777\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-titles.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-titles-300x228.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-titles-768x583.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-titles-600x455.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>Your title should contain the following elements (as per Amazon suggested best practices):<\/p>\n<ul>\n<li>Brand<\/li>\n<li>Product line<\/li>\n<li>Material or key feature<\/li>\n<li>Product type<\/li>\n<li>Color<\/li>\n<li>Size<\/li>\n<li>Packaging \/ quantity.<\/li>\n<\/ul>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">A formula for the perfect Amazon title<\/div>\n<div class=\"answer-box\">Brand + Model + Product Type + Material, Purpose \/ Size \/ Quantity \/ Color, etc.<\/div>\n<\/div>\n<\/div>\n<p>Each product type has a corresponding Amazon title formula. For instance, Amazon suggests the following templates for these popular product types:<\/p>\n<ul>\n<li>Kitchenware: Brand + Model Name + Model Number + Size + Product Type<\/li>\n<li>TV Sets: Brand + Model Name + Product Type + Color<\/li>\n<li>DVD Players: Brand + Model Name + Size + Product Type + Screen Type<\/li>\n<li>Jewelry: Brand + Product Category + Sex + Metal Variation + Shape + Material + Product Type<\/li>\n<li>Video Games: Brand + Product Type + Type of Platform.<\/li>\n<\/ul>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Ecommerce tip<\/div>\n<div class=\"answer-box\">Get the important keywords first. Keyword order and keyword choice in your title can dramatically influence Amazon product sales and rank.<\/div>\n<\/div>\n<\/div>\n<h3>Step 2: optimize your Amazon product descriptions<\/h3>\n<p>In your Amazon product description, tell buyers why they should finalize their purchase. Present a unique viewpoint on why people need the product and demonstrate how it will make their life better.<\/p>\n<p>Write a concise, snappy description, including some key phrases you didn\u2019t use in the title. However, remember to write your product description for <strong>sales rather than for the search algorithm<\/strong>.<\/p>\n<p>If your title is your H1 text and bullet points H2, then you can think of your product description as H3. It may impact your ranking far less than your title and bullet points, but it\u2019s <strong>important for conversions<\/strong>. So include a strong call-to-action, e.g. Buy Now, Order Today.<\/p>\n<p>When it comes to formatting, Amazon allows for <strong>basic HTML<\/strong> to make your description easier to read. This includes bold, italics, quotes, line breaks and page breaks.<\/p>\n<p>Your Amazon product description should:<\/p>\n<ul>\n<li>Have a character length of 2,000<\/li>\n<li>Be easily scannable<\/li>\n<li>Highlight the key product features and specs<\/li>\n<li>Include care instructions and warranty information as necessary<\/li>\n<li>Not include sale buzzwords like \u201cfree shipping\u201d or \u201con sale now\u201d<\/li>\n<li>Not include any company contact information or links to your websites.<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40667\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-description.png\" alt=\"Sell on Amazon: product descriptions in Amazon listings\" width=\"1024\" height=\"777\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-description.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-description-300x228.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-description-768x583.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-description-600x455.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Ecommerce tip<\/div>\n<div class=\"answer-box\">Check out how your competitors write their descriptions. Learn from their listings: what works and what doesn\u2019t.<\/div>\n<\/div>\n<\/div>\n<h3>Step 3: optimize your Amazon bullets<\/h3>\n<p>In Amazon bullets you can present the features and benefits of your product. For example, leather seats are a feature and the feeling of luxury is a benefit. Relevant keywords not used in the title can be worked into the bullets.<\/p>\n<p>You have <strong>5 bullet points<\/strong>. Use the first 3 bullet points to drive home your product\u2019s most important features. Use the 4th and 5th bullets to answer common questions or overcome potential objections that might cause someone <strong>not<\/strong> to buy your product.<\/p>\n<p class=\"highlight\">Bullets can influence your conversion rates and product relevance. It\u2019s good to test the copy and order of the bullet points.<\/p>\n<p><strong>The guidelines for your Amazon product features (bullets) section:<\/strong><\/p>\n<ul>\n<li>Keep each bullet to 200\u2013250 characters<\/li>\n<li>Put your most important bullet at the top<\/li>\n<li>Focus on one benefit per bullet for better readability, e.g. e.g. Bullet 1: \u201cEasy to use\u201d, bullet 2: \u201cHigh-quality\u201d<\/li>\n<li>Be specific with features like size, dimensions, color<\/li>\n<li>Use all caps for the beginning of your bullets to emphasize key points<\/li>\n<li>Try to include many keyword variations in bullets, but keep it brief and readable<\/li>\n<li>You don\u2019t have to use complete sentences<\/li>\n<li>Consider adding numbers<\/li>\n<li>Don\u2019t use punctuation at the end of your bullet point<\/li>\n<li>Don\u2019t mention sales, promotional pricing or shipping information<\/li>\n<li>Stay clear, concise, punchy and balanced.<\/li>\n<\/ul>\n<p>In bullet points you can add <strong>long-tail keywords<\/strong>, related to different use cases (e.g. \u201cRunning shoes for _____\u201d) or synonyms for your main keyword (e.g. \u201cbackpack\/bag\u201d).<\/p>\n<p>Point out products your listing may be compatible with, e.g. if you sell phone cases, you may point out several brands and models they\u2019re compatible with.<\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40675\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-bullet-points.png\" alt=\"Sell on Amazon: bullet points in Amazon listings\" width=\"1024\" height=\"777\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-bullet-points.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-bullet-points-300x228.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-bullet-points-768x583.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-bullet-points-600x455.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Ecommerce tip<\/div>\n<div class=\"answer-box\">In the event of complaints in your reviews that come from a misinterpretation of the product, update your bullets (and maybe even your title) to account for that.<\/div>\n<\/div>\n<\/div>\n<h3>Step 4: optimize your Amazon images<\/h3>\n<p>Amazon requires that images be a minimum of <strong>1,000 x 1,000 pixels<\/strong>. This way with its zoom feature, buyers can scroll over an image to enlarge it. Images that are 2,000 pixels x 2,000 pixels are recommended for added granularity.<\/p>\n<p>The <strong>main image<\/strong> for your product should include only the product that you are selling (it should fill 85% of the space) against a white background.<\/p>\n<p><strong>Main images should not include:<\/strong><\/p>\n<ul>\n<li>Accessories not included in the purchase<\/li>\n<li>Models or action shots of the image<\/li>\n<li>Text or badges such as \u201cMade <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-us-definitive-guide\">in the USA<\/a>\u201d.<\/li>\n<\/ul>\n<p>Amazon will allow you between <strong>5-9 images<\/strong> for your listing, depending on your product type and category. Your photos should be high-quality, high-resolution and taken from multiple angles.<\/p>\n<p>To attract clicks, choose an eye-catching lead image for each Amazon listing. Then, depending on the product, show close-ups, lifestyle images, etc.<\/p>\n<p><strong>Examples of secondary images:<\/strong><\/p>\n<ul>\n<li>Your product from different angles (side, top, close up)<\/li>\n<li>Your product in action<\/li>\n<li>The back of a product label<\/li>\n<li>A list of your product\u2019s features<\/li>\n<li>Informational images with text\/charts, etc.<\/li>\n<li>Showing your product\u2019s size as compared to a human holding it.<\/li>\n<\/ul>\n<p>Test your image placement to see <strong>which images elicit the highest conversion rate<\/strong> for your product. Test only one element at a time so you know which change impacted your listing, however positive or negative the impact<\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Ecommerce tip<\/div>\n<div class=\"answer-box\">Change the order of your images and check your sales data. A certain image order may result in a much higher conversion rate than another.<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-shipping-practices\">FREE Download: International Ecommerce Shipping<\/a><\/p>\n<p><a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-shipping-practices\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41316\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/03\/shipping-free-download-600x300.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3>Step 5: optimize your Amazon backend keywords<\/h3>\n<p>Backend keywords on Amazon are <strong>\u201chidden\u201d key terms<\/strong> you weren\u2019t able to incorporate on the customer-facing side. For example, if you sell dog accessories, you can include the top 50 or 100 dog breeds as most owners may search \u201cdog collar for Labrador\u201d, etc.<\/p>\n<p>Backend keywords get indexed just like the terms in your bullets and description. This is a good place to type any terms that will compete, long-tail searches, misspellings and words commonly used in your niche.<\/p>\n<p><strong>Your Amazon backend keywords need to meet the following guidelines:<\/strong><\/p>\n<ul>\n<li>50 character length per keyword<\/li>\n<li>Avoid punctuation where possible, except commas<\/li>\n<li>Be inclusive of misspellings and variations<\/li>\n<li>Include both singular and plural versions of important words, for example \u201cdog\u201d and \u201cdogs\u201d.\u2019<\/li>\n<li>Don\u2019t include brand names or product names<\/li>\n<li>Don\u2019t repeat keywords or make sentences out of your keywords.<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40683\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-backend-fields.png\" alt=\"Sell on Amazon: backend fields in Amazon listings\" width=\"1024\" height=\"777\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-backend-fields.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-backend-fields-300x228.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-backend-fields-768x583.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-backend-fields-600x455.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Ecommerce tip<\/div>\n<div class=\"answer-box\">Did you know that \u201cbest\u201d isn\u2019t a keyword? A9 ignores it. \u201cBest winter sweater\u201d may be well-searched, but using \u201cbest\u201d in your backend keywords is a waste of space.<\/div>\n<\/div>\n<\/div>\n<h2>#4 Amazon selling tip: drive external traffic to your Amazon listings<\/h2>\n<p>Drive external traffic to boost your Amazon SEO. For example, instead of sending people directly to your product page, send them through a special <strong>keyword-optimized URL<\/strong>. The algorithm will give more ranking \u201cjuice\u201d to this particular keyword.<\/p>\n<p>Using keyword-optimized URLs will help you rank specific keywords faster. To target more keywords, you can send each subsequent customer to a separate page with a different keyword.<\/p>\n<p><strong>More examples of external traffic sources:<\/strong><\/p>\n<ul>\n<li>An email list<\/li>\n<li>An external page with your Amazon product images, bullet points, product description and all relevant buying info<br \/>\nFacebook Ads to provide a spike in traffic<\/li>\n<li>Google Ads to drive a steady increase of sales (and rankings) over time (once you start ranking).<\/li>\n<\/ul>\n<p>Run the ads to a landing page where shoppers can redeem the offer and check out your product. They can also add their email addresses so you start building your list, by requiring an email opt-in to get the offer.<\/p>\n<h2>#5 Amazon selling tip: promote with Amazon Advertising<\/h2>\n<p>Imagine this. A buyer lands on your product detail page ready to purchase your product. Suddenly they see a competitor\u2019s <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-guide-to-amazon-advertising-types-of-ads-on-amazon\">Sponsored Product ad<\/a>. You lose the sale at the point of conversion due to your competitor\u2019s cheaper price.<\/p>\n<p>To minimize the occurrence of such situations, <strong>sponsor your own products<\/strong>. Try to \u201cbrand lock\u201d your Amazon product detail page with your own alternative and complementary products.<\/p>\n<p>Additionally, <a href=\"https:\/\/webinterpret.com\/en\/blog\/amazon-advertising-all-you-need-to-know\">Amazon Advertising<\/a> is the quickest way to boost your product listings or establish new ones. Without customer reviews or past sales, it can be difficult to rank organically on Amazon.<\/p>\n<p>Amazon ads can boost individual listings to the top of search results pages, boost traffic to stores or show listings to interested customers that have navigated away from Amazon.<\/p>\n<p>People browsing Amazon are usually ready to buy so your investment should pay off pretty quickly.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pages.webinterpret.com\/amazon-ecommerce-advertising-guide.html\">FREE Guide: Amazon Advertising<\/a><\/p>\n<p><a href=\"https:\/\/pages.webinterpret.com\/amazon-ecommerce-advertising-guide.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37888\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/amazon-advertising-free-download.png\" alt=\"Amazon Advertising Free Ebook\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/amazon-advertising-free-download.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/amazon-advertising-free-download-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/amazon-advertising-free-download-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/03\/amazon-advertising-free-download-600x300.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>#6 Amazon selling tip: get customer reviews<\/h2>\n<p>A high number of customer reviews signals to Amazon that people enjoy your product and find it useful.<\/p>\n<p>Thus, get honest and unbiased reviews as soon as possible. Honest reviews will tell you <a href=\"https:\/\/webinterpret.com\/en\/blog\/improve-customer-experience-at-your-online-store-ebook\">what your customers like and don\u2019t like<\/a> about your product so you can improve it.<\/p>\n<p><strong>To get customer reviews on Amazon, you can:<\/strong><\/p>\n<ul>\n<li>Use the buyer-seller messaging service in seller central<\/li>\n<li>Use tools like Feedback Genius or Sales Backer to write custom email sequences to your buyers<\/li>\n<li>Ask social media followers to share their experiences.<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40691\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-reviews.png\" alt=\"Sell on Amazon: product reviews on Amazon\" width=\"1024\" height=\"497\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-reviews.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-reviews-300x146.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-reviews-768x373.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-product-reviews-600x291.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><strong>A word of caution.<\/strong><\/p>\n<p>Amazon\u2019s algorithm tries to verify the <strong>authenticity of reviews<\/strong> and prevent false reviews with sophisticated detection methods. Amazon banned incentivised reviews and created strict rules around customer communications. Brands can ask for reviews, but they cannot ask for positive reviews.<\/p>\n<p>So be careful when requesting customer reviews. Using Amazon\u2019s tool and its \u2018Request a Review\u2019 button allows you to ask for reviews in a way that complies with Amazon\u2019s policies.<\/p>\n<p>Further, with the <strong>Amazon Vine program<\/strong>, you can give products away for free in exchange for unbiased reviews from verified users.<\/p>\n<h2>#7 Amazon selling tip: sell on international Amazon markets<\/h2>\n<p>On Amazon you can sell on international markets with more sales potential and less competition than your domestic one.<\/p>\n<p class=\"highlight\">The possibility of satisfying unmet demand abroad is one of the biggest worldwide opportunities for marketplace sellers.<\/p>\n<p>According to eMarketer, <strong>70%<\/strong> of online buyers already purchase from foreign sites. Furthermore, 80% of retailers worldwide agree that cross-border trade has been profitable or that sellers have successfully increased sales by as much as 1,000% after expanding their marketplace presence.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33636\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/02\/Cross-border-ecommerce-on-the-increase.png\" alt=\"Cross-border ecommerce is on the increase\" width=\"1024\" height=\"633\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/02\/Cross-border-ecommerce-on-the-increase.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/02\/Cross-border-ecommerce-on-the-increase-300x185.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2020\/02\/Cross-border-ecommerce-on-the-increase-768x475.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Amazon sellers who focus their sales and advertising efforts on their domestic markets <strong>limit their sales potential and options<\/strong> considerably. After all, Amazon has huge markets in many countries, for example in the USA, <a href=\"https:\/\/webinterpret.com\/en\/blog\/sell-online-uk\">the UK<\/a> or Germany.<\/p>\n<p class=\"highlight\">Selling internationally helps sellers unlock their true sales success and mitigate risks when the unexpected occurs.<\/p>\n<p>This is extra important when events, such as <a href=\"https:\/\/webinterpret.com\/en\/blog\/selling-online-after-covid-brexit\">the coronavirus pandemic or Brexit<\/a>, affect the global ecommerce market.<\/p>\n<h2>#8 Amazon selling tip: win the Buy Box &amp; other tips<\/h2>\n<p><a href=\"https:\/\/webinterpret.com\/en\/blog\/win-the-buy-box-on-amazon-to-multiply-your-online-sales\">Winning the buy box<\/a> on Amazon pays off: 82% of Amazon sales go through the buy box.<\/p>\n<p><strong>Typical buy box winners on Amazon:<\/strong><\/p>\n<ul>\n<li>Price competitively<\/li>\n<li>Sell new items<\/li>\n<li>Are often Prime sellers<\/li>\n<li>Have consistently positive feedback<\/li>\n<li>Maintain consistent inventory levels.<\/li>\n<\/ul>\n<p><strong>7 extra selling tips to increase your Amazon sales:<\/strong><\/p>\n<p>#1. Maintain a consistent flow of sales over an extended period. It\u2019s better to drive 30 sales a day for 7 days, than 100 sales in 1 day, completely stopping the next.<\/p>\n<p>#2. Leverage Amazon\u2019s tools (many are only available to members of <a href=\"https:\/\/webinterpret.com\/en\/blog\/brand-registry-amazon\">Amazon\u2019s Brand Registry<\/a>), e.g. Amazon Analytics or A+ Content to enhance your product descriptions with cool layouts, images, graphics and videos.<\/p>\n<p>#3. Earn special Amazon badges, such as <a href=\"https:\/\/webinterpret.com\/en\/blog\/top-selling-items-amazon\">Best Seller<\/a>, Amazon\u2019s Choice, New Release and Editorial Recommendations to improve your visibility in the search.<\/p>\n<p>#4. Keep your inventory well-stocked at all times.<\/p>\n<p>#5. Provide an <a href=\"https:\/\/webinterpret.com\/en\/blog\/culture-global-ecommerce-buying-experience\">exceptional customer experience<\/a>.<\/p>\n<p>#6. Set yourself apart from your competitors by communicating your USPs: what pain points does your brand address that your competitors don\u2019t?<\/p>\n<p>#7. Check reports and improve your performance metrics by going to Seller Central\u2019s Detail Sales Page and Traffic.<\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40699\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-enhanced-content.png\" alt=\"Sell on Amazon: Enhanced Content on Amazon\" width=\"1024\" height=\"777\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-enhanced-content.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-enhanced-content-300x228.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-enhanced-content-768x583.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2022\/01\/amazon-marketplace-enhanced-content-600x455.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<h2>Conclusion: how can you get more sales on Amazon?<\/h2>\n<p>Amazon is a competitive marketplace. However, with its multi-million active user base and unlimited sales opportunities, it beats other online selling platforms.<\/p>\n<p>So who stands a good chance of success on Amazon?<\/p>\n<p>Sellers with healthy performance metrics, plenty of reviews, good ratings and actively looking for opportunities on international Amazon markets.<\/p>\n<p><strong>About Webinterpret<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our AI-based solutions enable more effective selling through automated listing <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\"><span style=\"font-weight: 400;\">localization<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/advertising\"><span style=\"font-weight: 400;\">advertising<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/webinterpret.com\/en\/features\/returns\"><span style=\"font-weight: 400;\">returns<\/span><\/a><span style=\"font-weight: 400;\"> and ensure all products placed on EU markets are <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\"><span style=\"font-weight: 400;\">GPSR-compliant<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n<p>For more information, feel free to <a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*1hxz8fr*_gcl_au*MTc0ODEwNTAzMi4xNzMyMTEzODkz&amp;_ga=2.238959175.639035387.1736238161-730805577.1724063285#ebay\">contact our cross border trade experts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increase your sales with Amazon: factors contributing to online sales success Amazon is the new shoppers\u2019 search engine. Again: 6 out of 10 product searches now start on Amazon, not Google. However, according to a 2019 study by Feedvisor, 45% of Amazon consumers don\u2019t advance to the 2nd page of search results. That\u2019s why optimizing your Amazon product listings is essential to help you land and stay on the 1st page of search results. 7 factors that contribute to your online sales success on Amazon*: A good rating profile with positive buyer ratings Product information quality, e.g. comprehensive and accurate information, high-quality images Reasonable pricing Timely delivery Good visibility of your products on Amazon Promotion Knowledge of what sells best on Amazon. * The information, data and guidance provided in this article is for general information purposes only and does not constitute professional advice. #1 Amazon selling tip: understand the Amazon search algorithm To increase your Amazon sales, you need to understand the Amazon search engine. What is Amazon\u2019s A9? A9 is the name of the algorithm that Amazon uses for product search. In fall 2019, Amazon\u2019s A9 algorithm was changed to A10. Regardless of the name, the core concept remains the same. A9\/A10 is a maturing algorithm. As Amazon constantly makes changes to test what makes shoppers buy more, frequent and unpredictable updates can be frustrating for many sellers. The A9 Amazon algorithm factors in: Keywords Impressions Internal sales, e.g. from \u201cfrequently bought with\u201d items Organic sales Paid-per-click (PPC) sales Click-through rate (CTR) Conversion rate to sales Product price Product images and their quality Seller authority Sales history Customer reviews Off-site sales. Amazon vs. Google At its core, Amazon\u2019s ranking algorithm is similar to Google\u2019s search algorithm, e.g. they both rely on keywords for establishing relevance. However, Amazon and Google users have different intentions. Google attracts mostly browsers and researchers in the discovery mode, Amazon attracts buyers in the shopping mode. Thus, to decide the quality of a site, Google looks at loading speed, topical authority and user experience. Amazon looks at conversions and sales metrics. Compared to Google, Amazon is a buying platform. We rarely go to Amazon for product research. We\u2019re usually close to the point of purchase. Amazon SEO &amp; sales velocity When it comes to Amazon SEO, an important metric is sales velocity: the number of items sold within a determined amount of time. Sales velocity reflects how fast a product sells. The number of sales influences Amazon\u2019s Best Sellers Rank (BSR) in a given category. BSR, which is updated hourly, helps you figure out how well a product performs. The better the BSR, the more sales it has accumulated. It\u2019s important to aim for a better sales velocity and BSR than your competitors, i.e. sell more units per hour. Consider this example. When a new book is released, it\u2019ll rise to the top of the best-seller list. Its ranking will fluctuate each hour, not day. The longer a book has been out, the more it&#8217;ll descend the bestseller list. You can boost your sales velocity with external traffic, e.g. combine your PPC spend with traffic sent from outside Amazon. The 3 essential things you need to optimize are visibility, relevance and conversions. In short, make shoppers see, click and buy your product. To do this, you need to take care of a few important elements in your listings, such as listing title, product description, bullet points or images. More on that later. AI Seller Tools for Amazon Sellers: FREE Download #2 Amazon selling tip: research keywords Your Amazon listings must have the search terms consumers look for on Amazon. Keywords appearing in your name can also improve your rankings. Amazon uses a method of Artificial Intelligence called Natural Language Processing (NLP, branch of AI) to combine relevant words into popular phrases. So, if, let\u2019s say, you have \u201csweater\u201d in your title, \u201cfor women\u201d in your bullets and \u201cpullover\u201d in your backend keywords: you will index for \u201cpullover sweater for women\u201d, but also for \u201cpullover sweater\u201d and \u201csweaters for women\u201d. To research Amazon keywords, consider using: Amazon Search Bar (type in the search term and see what suggestions or long-tail keywords come up) Keyword Tool for Amazon Keyword Inspector (an \u201cExtensive Reverse ASIN\u201d search on your top competitor) Helium 10 Scribbles Tool Jungle Scout Magnet Sellics. Other sources of potential keywords include competitor pages, similar products section, data from Amazon PPC (which terms help listings convert) and popular keywords on Google. Ecommerce tip Pick a competitor in the top 3 spots with the most reviews. This is an indication they\u2019ve been selling longer, which will provide you with more data. In your seller&#8217;s dashboard (Reports \u2192 Advertising Reports \u2192 Search Term Report), you can access Amazon&#8217;s Automatic Campaigns tool to review your existing Amazon listings. You can also use a keyword report for additional research and search terms that your product already converts for. #3 Amazon selling tip: optimize your Amazon product listings In this section we\u2019ll discuss how to optimize your Amazon product listings, including your product titles, descriptions, bullets, images and backend keywords. Step 1: optimize your Amazon listing titles Titles in your Amazon listings should include the product\u2019s unique characteristics, benefits and your most relevant keywords. Amazon Seller Central uploaded Style Guides to help sellers structure their titles better. Your Amazon product title: Must be 80-250 characters (Amazon recommends 80 characters for optimal display) Must use title case Must use words (avoid symbols) Should use numbers Does not use punctuation. Titles typically have: In organic results between 115-144 characters depending on the product\/category. In right rail ads around 30-33 characters In mobile listings between 55-63 characters. Your title should contain the following elements (as per Amazon suggested best practices): Brand Product line Material or key feature Product type Color Size Packaging \/ quantity. A formula for the perfect Amazon title Brand + Model + Product Type + Material, Purpose \/ Size \/ Quantity \/ Color, etc. Each product type has a<\/p>\n","protected":false},"author":74,"featured_media":374154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9683],"tags":[9695,9696],"class_list":["post-374153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-amazon-sell-internationally-uk-en","tag-amazon-selling-tips-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Incease your sales on Amazon with these 8 proven tips<\/title>\n<meta name=\"description\" content=\"Increasing sales on Amazon can be challenging because 6 out of 10 product searches on the internet start on Amazon. 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