{"id":374193,"date":"2021-08-27T07:10:21","date_gmt":"2021-08-27T07:10:21","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/sell-online-uk"},"modified":"2026-06-19T14:43:18","modified_gmt":"2026-06-19T14:43:18","slug":"sell-online-uk","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/sell-online-uk","title":{"rendered":"Selling online in the UK [infographic &#038; useful fact sheet]"},"content":{"rendered":"<p><span class=\"popup-3539-anchor\">Download \u201cEcommerce in the UK: useful fact sheet &amp; infographic\u201d<\/span> for easier reading and sharing with coworkers. Sell (more) online in the UK!<\/p>\n<p><span class=\"popup-3539-anchor\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-39163\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-free-downlod.png\" alt=\"Ecommerce in the UK: Free download\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-free-downlod.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-free-downlod-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-free-downlod-768x384.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-free-downlod-600x300.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>The ecommerce market in the UK is competitive and customer-oriented. According to many analysts, ecommerce now accounts for more than 1\/4 of all retail sales in the UK and is expected to reach <strong>nearly 1\/3 of all retail sales<\/strong> by 2024.<\/p>\n<p>Worth over \u00a3220 billion, the UK is considered to be the third biggest ecommerce market globally. Last year, UK businesses saw a 57% increase in worldwide ecommerce sales.<\/p>\n<h2>UK ecommerce: facts &amp; numbers<\/h2>\n<ul>\n<li>Population: 68,207,116<\/li>\n<li>Language: English<\/li>\n<li>Currency: British Pound (GBP)<\/li>\n<li>Internet users: 65,001,016<\/li>\n<li>Internet penetration: 98.22%<\/li>\n<li>Internet growth 2000-2020: 413%<\/li>\n<li>Smartphone penetration: 82.9%<\/li>\n<li>Digital buyers: 45.4 million<\/li>\n<li>Online sales: \u20ac222 billion (2020)<\/li>\n<li>Forecasted ecommerce revenue for 2025: 119.1 billion USD<\/li>\n<li>Digital commerce growth (Q2 2021, UK): 17%<\/li>\n<li>Conversion rate: 3.5%<\/li>\n<li>Shopper spend (the per-visit average amount spent by shoppers): USD 2.88<\/li>\n<li>Average Order Value (AOV, the order amount spent by the shopper): USD 66.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"border alignnone wp-image-39080 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-digital-ecommerce-growth.png\" alt=\"UK: digital ecommerce growth\" width=\"1024\" height=\"478\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-digital-ecommerce-growth.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-digital-ecommerce-growth-300x140.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-digital-ecommerce-growth-768x359.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-digital-ecommerce-growth-600x280.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>According to Statista, in the UK ecommerce market:<\/strong><\/p>\n<ul>\n<li>Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 3.47%, resulting in a projected market volume of \u00a392,461 million by 2025.<\/li>\n<li>The largest segment is Fashion with a projected market volume of \u00a327,059 million in 2021.<\/li>\n<li>The number of users is expected to amount to 62.1m users by 2025.<\/li>\n<\/ul>\n<h3>The UK: top ecommerce sites<\/h3>\n<ul>\n<li>Amazon UK<\/li>\n<li>eBay UK<\/li>\n<li>Argos<\/li>\n<li>Tesco<\/li>\n<li>Asda.<\/li>\n<\/ul>\n<h3>The UK: popular ecommerce categories<\/h3>\n<ul>\n<li>Clothes, shoes &amp; accessories<\/li>\n<li>Furniture, home accessories or gardening products<\/li>\n<li>Computers, tablets, mobile phones or accessories<\/li>\n<li>Toys and childcare items<\/li>\n<li>Cosmetics, beauty or wellness products.<\/li>\n<\/ul>\n<h2>Ecommerce in the UK: online buyer behaviour<\/h2>\n<p>Online shopping has become a daily norm for millions of UK consumers who have <a href=\"https:\/\/webinterpret.com\/en\/blog\/culture-global-ecommerce-buying-experience\">great expectations<\/a> when it comes to customer and user experience, delivery speed and smooth returns procedures.<\/p>\n<p>The chart below illustrates changes in shopper spend in the UK quarter by quarter between Q1 2019 and Q2 2021.<\/p>\n<p><img decoding=\"async\" class=\"border alignnone wp-image-39113 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-shopper-spend.png\" alt=\"Ecommerce in the UK: shopper spend\" width=\"1024\" height=\"455\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-shopper-spend.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-shopper-spend-300x133.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-shopper-spend-768x341.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-shopper-spend-600x267.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The UK is a<strong> competitive and customer-focused<\/strong> market. British buyers can be pretty demanding when it comes to customer service. For this reason, online sellers should strive to provide quality customer service and instil confidence in their clients. This can be achieved through customer-oriented actions, for example by ensuring hassle-free returns.<\/p>\n<p><strong>Customer expectations in the UK include:<\/strong><\/p>\n<ul>\n<li>Clear &amp; accurate online tracking and notifications with delivery status<\/li>\n<li>Efficient &amp; proactive communication<\/li>\n<li>Retailers with a proactive approach to following up problems.<\/li>\n<\/ul>\n<h2>Ecommerce in the UK: delivery, shipping &amp; payment methods<\/h2>\n<p>The UK infrastructure is comprehensive, efficient and modern. The need for efficiency has resulted in low pricing for deliveries.<\/p>\n<p>The UK\u2019s compact size has its benefits compared with bigger countries, such as Russia, <a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-us-definitive-guide\">the USA<\/a> or Australia, where you can expect longer delivery times.<\/p>\n<p>In the UK next day deliveries are commonplace. <strong>Shopping online feels almost as immediate as shopping in-store.<\/strong> This is extra important to consider after Brexit has become reality and moving goods across the EU-UK border has become less straightforward.<\/p>\n<h3>The UK: top delivery companies for ecommerce<\/h3>\n<ul>\n<li>Royal Mail<\/li>\n<li>Hermes<\/li>\n<li>DPD<\/li>\n<li>Parcelforce Worldwide<\/li>\n<li>DHL.<\/li>\n<\/ul>\n<p>Finally, it\u2019s important to provide your (potential) customers with payment methods of their preference.<\/p>\n<h3>The UK: top payment methods in ecommerce<\/h3>\n<ul>\n<li>Debit and credit cards<\/li>\n<li>Digital wallets, e.g. PayPal<\/li>\n<li>Bank transfers.<\/li>\n<\/ul>\n<h2>Ecommerce in the UK: mobile commerce<\/h2>\n<p>In the UK, 2020 was the biggest mobile shopping year to date. Consumers spent collectively <strong>82 billion hours in shopping apps<\/strong> (30% up from 2019). Popular retail apps in the UK included Amazon and Tesco Groceries.<\/p>\n<p>Check the charts below to better understand UK traffic and order growth as well as traffic share by device.<\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"border alignnone wp-image-39097 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-growth-device.png\" alt=\"Ecommerce in the UK: Order and Traffic Growth by Device\" width=\"1024\" height=\"623\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-growth-device.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-growth-device-300x183.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-growth-device-768x467.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-growth-device-600x365.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border alignnone wp-image-39105 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-share-device.png\" alt=\"Ecommerce in the UK: Order and Traffic Share by Device\" width=\"1024\" height=\"510\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-share-device.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-share-device-300x149.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-share-device-768x383.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/uk-ecommerce-order-traffic-share-device-600x299.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Shopping from a mobile device is fuelling the growth of ecommerce in the UK. Thus, ensuring a great mobile buying experience should be on online sellers\u2019 priority lists.<\/p>\n<h2>Cross-border shopping in the UK &amp; Brexit<\/h2>\n<p>The UK ecommerce market imports and exports heavily. The most intensive B2C ecommerce trade between the UK and the USA is the result of the common linguistic background.<\/p>\n<p>The UK also trades with the EU (e.g. Germany, France or Netherlands), <a href=\"https:\/\/webinterpret.com\/en\/blog\/good-time-to-attract-the-chinese-online-buyer\">China<\/a> and some other Asian countries (e.g. UAE or Hong Kong).<\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"border alignnone wp-image-39146 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-international-sales.png\" alt=\"Ecommerce in the UK: international sales\" width=\"1024\" height=\"510\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-international-sales.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-international-sales-300x149.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-international-sales-768x383.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/ecommerce-uk-international-sales-600x299.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>As to the <a href=\"https:\/\/webinterpret.com\/en\/blog\/brexit-ecommerce-uk-sellers\">impact of Brexit on UK businesses<\/a> (especially in ecommerce), exports to the EU plunged 68% in the month after Brexit (Road Haulage Association).<\/p>\n<p>The necessity to pay VAT and complete customs declarations have made the UK-EU trade less straightforward and less cost-efficient.<\/p>\n<p>As a result, some UK ecommerce brands have stopped selling to the EU as it\u2019s no longer financially viable. Similarly, many small ecommerce businesses located in the EU have stopped selling to their UK-based customers.<\/p>\n<p>However:<\/p>\n<p class=\"highlight\">The initial disruption at the begininng of 2021 doesn\u2019t show the whole picture of what the post-Brexit ecommerce reality may look like.<\/p>\n<p>In fact, it\u2019s still <strong>too early to assess<\/strong> the full impact of Brexit on ecommerce since we need concrete data for a longer period of time. While Brexit equals temporary disruptions, in the long term it may not turn out to be a massive blow to the ecommerce sector.<\/p>\n<p>The truth is that online shopping both in the UK and the EU is massive and this is unlikely to change any time soon.<\/p>\n<p>As a result, selling in the UK is worth considering: a well thought out international sales strategy should help you overcome the initial hurdle of <a href=\"https:\/\/webinterpret.com\/en\/blog\/product-localization-guidebook\">translating and localizing your listings<\/a>.<\/p>\n<h2>Benefits of selling your product online in the UK<\/h2>\n<ul>\n<li>English language<\/li>\n<li>The market\u2019s sales potential<\/li>\n<li>Access to a large number of online shoppers<\/li>\n<li>Well-developed infrastructure<\/li>\n<li>Advanced payment culture<\/li>\n<li>Quick technology adoption among the population<\/li>\n<li>Online savvy, internationally-minded consumers<\/li>\n<li>A large number of marketing and communication opportunities.<\/li>\n<\/ul>\n<h2>Ecommerce in the UK: infographic<\/h2>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39088\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/sell-in-uk-infographic-blog.png\" alt=\"Sell online in the UK: infographic\" width=\"1024\" height=\"5740\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/sell-in-uk-infographic-blog.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/sell-in-uk-infographic-blog-768x4305.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/sell-in-uk-infographic-blog-274x1536.png 274w, https:\/\/webinterpret.com\/wp-content\/uploads\/2021\/08\/sell-in-uk-infographic-blog-600x3363.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><strong>About Webinterpret: translate &amp; localize your marketplace listings<\/strong><\/p>\n<p>Webinterpret enables marketplace sellers to instantly expand worldwide. Our automatic ecommerce solution will help you avoid all the hassle of translating and localizing your product listings so you can quickly &amp; easily boost your online sales. <a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*1kjog2q*_gcl_au*MTc0ODEwNTAzMi4xNzMyMTEzODkz&amp;_ga=2.209589717.639035387.1736238161-730805577.1724063285#ebay\">Contact our ecommerce experts for more information.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download \u201cEcommerce in the UK: useful fact sheet &amp; infographic\u201d for easier reading and sharing with coworkers. Sell (more) online in the UK! The ecommerce market in the UK is competitive and customer-oriented. According to many analysts, ecommerce now accounts for more than 1\/4 of all retail sales in the UK and is expected to reach nearly 1\/3 of all retail sales by 2024. Worth over \u00a3220 billion, the UK is considered to be the third biggest ecommerce market globally. Last year, UK businesses saw a 57% increase in worldwide ecommerce sales. UK ecommerce: facts &amp; numbers Population: 68,207,116 Language: English Currency: British Pound (GBP) Internet users: 65,001,016 Internet penetration: 98.22% Internet growth 2000-2020: 413% Smartphone penetration: 82.9% Digital buyers: 45.4 million Online sales: \u20ac222 billion (2020) Forecasted ecommerce revenue for 2025: 119.1 billion USD Digital commerce growth (Q2 2021, UK): 17% Conversion rate: 3.5% Shopper spend (the per-visit average amount spent by shoppers): USD 2.88 Average Order Value (AOV, the order amount spent by the shopper): USD 66. According to Statista, in the UK ecommerce market: Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 3.47%, resulting in a projected market volume of \u00a392,461 million by 2025. The largest segment is Fashion with a projected market volume of \u00a327,059 million in 2021. The number of users is expected to amount to 62.1m users by 2025. The UK: top ecommerce sites Amazon UK eBay UK Argos Tesco Asda. The UK: popular ecommerce categories Clothes, shoes &amp; accessories Furniture, home accessories or gardening products Computers, tablets, mobile phones or accessories Toys and childcare items Cosmetics, beauty or wellness products. Ecommerce in the UK: online buyer behaviour Online shopping has become a daily norm for millions of UK consumers who have great expectations when it comes to customer and user experience, delivery speed and smooth returns procedures. The chart below illustrates changes in shopper spend in the UK quarter by quarter between Q1 2019 and Q2 2021. The UK is a competitive and customer-focused market. British buyers can be pretty demanding when it comes to customer service. For this reason, online sellers should strive to provide quality customer service and instil confidence in their clients. This can be achieved through customer-oriented actions, for example by ensuring hassle-free returns. Customer expectations in the UK include: Clear &amp; accurate online tracking and notifications with delivery status Efficient &amp; proactive communication Retailers with a proactive approach to following up problems. Ecommerce in the UK: delivery, shipping &amp; payment methods The UK infrastructure is comprehensive, efficient and modern. The need for efficiency has resulted in low pricing for deliveries. The UK\u2019s compact size has its benefits compared with bigger countries, such as Russia, the USA or Australia, where you can expect longer delivery times. In the UK next day deliveries are commonplace. Shopping online feels almost as immediate as shopping in-store. This is extra important to consider after Brexit has become reality and moving goods across the EU-UK border has become less straightforward. The UK: top delivery companies for ecommerce Royal Mail Hermes DPD Parcelforce Worldwide DHL. Finally, it\u2019s important to provide your (potential) customers with payment methods of their preference. The UK: top payment methods in ecommerce Debit and credit cards Digital wallets, e.g. PayPal Bank transfers. Ecommerce in the UK: mobile commerce In the UK, 2020 was the biggest mobile shopping year to date. Consumers spent collectively 82 billion hours in shopping apps (30% up from 2019). Popular retail apps in the UK included Amazon and Tesco Groceries. Check the charts below to better understand UK traffic and order growth as well as traffic share by device. Shopping from a mobile device is fuelling the growth of ecommerce in the UK. Thus, ensuring a great mobile buying experience should be on online sellers\u2019 priority lists. Cross-border shopping in the UK &amp; Brexit The UK ecommerce market imports and exports heavily. The most intensive B2C ecommerce trade between the UK and the USA is the result of the common linguistic background. The UK also trades with the EU (e.g. Germany, France or Netherlands), China and some other Asian countries (e.g. UAE or Hong Kong). As to the impact of Brexit on UK businesses (especially in ecommerce), exports to the EU plunged 68% in the month after Brexit (Road Haulage Association). The necessity to pay VAT and complete customs declarations have made the UK-EU trade less straightforward and less cost-efficient. As a result, some UK ecommerce brands have stopped selling to the EU as it\u2019s no longer financially viable. Similarly, many small ecommerce businesses located in the EU have stopped selling to their UK-based customers. However: The initial disruption at the begininng of 2021 doesn\u2019t show the whole picture of what the post-Brexit ecommerce reality may look like. In fact, it\u2019s still too early to assess the full impact of Brexit on ecommerce since we need concrete data for a longer period of time. While Brexit equals temporary disruptions, in the long term it may not turn out to be a massive blow to the ecommerce sector. The truth is that online shopping both in the UK and the EU is massive and this is unlikely to change any time soon. As a result, selling in the UK is worth considering: a well thought out international sales strategy should help you overcome the initial hurdle of translating and localizing your listings. Benefits of selling your product online in the UK English language The market\u2019s sales potential Access to a large number of online shoppers Well-developed infrastructure Advanced payment culture Quick technology adoption among the population Online savvy, internationally-minded consumers A large number of marketing and communication opportunities. Ecommerce in the UK: infographic About Webinterpret: translate &amp; localize your marketplace listings Webinterpret enables marketplace sellers to instantly expand worldwide. Our automatic ecommerce solution will help you avoid all the hassle of translating and localizing your product listings so you can quickly &amp; easily boost your online sales. Contact our ecommerce experts for more<\/p>\n","protected":false},"author":74,"featured_media":374195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9731,9678],"tags":[9732,9693,9725],"class_list":["post-374193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-marketplace-trends","tag-ecommerce-infographic-uk-en","tag-ecommerce-sell-internationally-uk-en","tag-ecommerce_uk-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategy guide for selling online in the UK successfully<\/title>\n<meta name=\"description\" content=\"Are you considering an expansion to the UK&#039;s online marketplaces? 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