{"id":374223,"date":"2019-08-12T07:01:32","date_gmt":"2019-08-12T07:01:32","guid":{"rendered":"https:\/\/webinterpret.com\/blog\/ecommerce-buyers-useful-data"},"modified":"2025-06-18T08:08:21","modified_gmt":"2025-06-18T08:08:21","slug":"ecommerce-buyers-useful-data","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/ecommerce-buyers-useful-data","title":{"rendered":"Understanding ecommerce buyers: check this useful data"},"content":{"rendered":"<h2>Ecommerce Shopping Data: recent study<\/h2>\n<p>The Demandware data summarized in this article come from Q4 2016.<\/p>\n<p>For starters, there was a 19% year-over-year growth in digital commerce in Q4 2016. There was also an increase in traffic (11%) and shopper spend per visit (8%).<\/p>\n<p><strong>This was the most balanced growth over the past three years.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-6566 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-ecommerce-trends.png\" alt=\"digital-commerce-growth-ecommerce-trends\" width=\"770\" height=\"300\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-ecommerce-trends.png 770w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-ecommerce-trends-300x117.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-ecommerce-trends-768x299.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-ecommerce-trends-370x144.png 370w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: Demandware<\/em><\/p>\n<p style=\"text-align: left;\">Mobiles captured 52% of all traffic and 30% of orders. Social was an essential traffic channel, accounting for 4% of all traffic and 5% of mobile traffic. Visit duration increased to 6.6 minutes, even though it fell consistently in recent quarters.<\/p>\n<h3 style=\"text-align: left;\">Digital commerce growth per country<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-6567 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-global.png\" alt=\"digital-commerce-growth-global\" width=\"770\" height=\"300\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-global.png 770w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-global-300x117.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-global-768x299.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/digital-commerce-growth-global-370x144.png 370w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3>Order growth by device (global)<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-6568 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-growth-device-global.png\" alt=\"order-growth-device-global\" width=\"770\" height=\"307\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-growth-device-global.png 770w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-growth-device-global-300x120.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-growth-device-global-768x306.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3>Traffic growth by device (global)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6569 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-traffic-growth-device-global.png\" alt=\"ecommerce-traffic-growth-device-global\" width=\"770\" height=\"307\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-traffic-growth-device-global.png 770w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-traffic-growth-device-global-300x120.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-traffic-growth-device-global-768x306.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3>Shopper spend (global)<\/h3>\n<p>The amount the shopper spends per order<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6570 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-shopper-spend-global.png\" alt=\"ecommerce-shopper-spend-global\" width=\"770\" height=\"296\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-shopper-spend-global.png 770w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-shopper-spend-global-300x115.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/ecommerce-shopper-spend-global-768x295.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3>Average Order Value, discount rate &amp; free shipping (global)<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/average-order-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Average Order Value<\/a>: the amount the shopper spends per order.<\/li>\n<li>Discount rate: the share of an order amount reduced due to order discounts.<\/li>\n<li>Free shipping: the share of total orders shipped at no cost to the buyer (percentage).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6571 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-value-discount-rate-free-shipping-global-ecommerce.png\" alt=\"order-value-discount-rate-free-shipping-global-ecommerce\" width=\"770\" height=\"325\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-value-discount-rate-free-shipping-global-ecommerce.png 770w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-value-discount-rate-free-shipping-global-ecommerce-300x127.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2017\/05\/order-value-discount-rate-free-shipping-global-ecommerce-768x324.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2>In a nutshell<\/h2>\n<p>Ecommerce shopping is growing and shoppers are spending more. Isn\u2019t it great news for online sellers? Focus your efforts on <a href=\"https:\/\/webinterpret.com\/en\/blog\/customer-experience-long-term-business-success-ecommerce\">growing your online sales<\/a>, this is a good time to do so!<\/p>\n<p>The true sales potential lies not only in your domestic but also international markets. Hence, don\u2019t hesitate to take a small step and give yourself the possibility of <a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*1t06l3s*_gcl_au*MTc0ODEwNTAzMi4xNzMyMTEzODkz&amp;_ga=2.42016738.639035387.1736238161-730805577.1724063285#ebay\"><strong>doubling your ecommerce sales<\/strong><\/a> figures!<\/p>\n<p><em><strong>Global trends, ecommerce events, selected changes of policies and latest ecommerce studies may all be relevant to the future of your online business. So check our sources for ecommerce updates.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce Shopping Data: recent study The Demandware data summarized in this article come from Q4 2016. For starters, there was a 19% year-over-year growth in digital commerce in Q4 2016. There was also an increase in traffic (11%) and shopper spend per visit (8%). This was the most balanced growth over the past three years. Source: Demandware Mobiles captured 52% of all traffic and 30% of orders. Social was an essential traffic channel, accounting for 4% of all traffic and 5% of mobile traffic. Visit duration increased to 6.6 minutes, even though it fell consistently in recent quarters. Digital commerce growth per country Order growth by device (global) Traffic growth by device (global) Shopper spend (global) The amount the shopper spends per order Average Order Value, discount rate &amp; free shipping (global) Average Order Value: the amount the shopper spends per order. Discount rate: the share of an order amount reduced due to order discounts. Free shipping: the share of total orders shipped at no cost to the buyer (percentage). In a nutshell Ecommerce shopping is growing and shoppers are spending more. Isn\u2019t it great news for online sellers? Focus your efforts on growing your online sales, this is a good time to do so! The true sales potential lies not only in your domestic but also international markets. Hence, don\u2019t hesitate to take a small step and give yourself the possibility of doubling your ecommerce sales figures! Global trends, ecommerce events, selected changes of policies and latest ecommerce studies may all be relevant to the future of your online business. So check our sources for ecommerce updates.\u00a0<\/p>\n","protected":false},"author":74,"featured_media":374224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678,9723],"tags":[9722,9708,9689],"class_list":["post-374223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends","category-news","tag-ecommerce-news-uk-en","tag-ecommerce-study-uk-en","tag-international-ecommerce-uk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding ecommerce buyers: check this useful data<\/title>\n<meta name=\"description\" content=\"To better understand changing shopping behaviour &amp; trends, check Shopping Index, based on 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