{"id":385727,"date":"2025-09-24T11:54:36","date_gmt":"2025-09-24T11:54:36","guid":{"rendered":"https:\/\/webinterpret.com\/?p=385727"},"modified":"2026-10-30T07:40:16","modified_gmt":"2026-10-30T07:40:16","slug":"the-comprehensive-guide-to-black-friday-2025","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/the-comprehensive-guide-to-black-friday-2025","title":{"rendered":"The guide to Black Friday for online sellers"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Ecommerce is an ever-changing world, and those slow to adapt to emerging trends often struggle to maximize their sales potential.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That\u2019s why it\u2019s hardly surprising that strategies that yielded remarkable results during Black Friday a few years ago won\u2019t be as effective this year.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The evident shift in consumer behavior, use of AI search, <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/gpsr-responsibilities-and-compliance-requirements\"><span data-color=\"transparent\">regulatory hurdles<\/span><\/a><span data-color=\"transparent\">, and consumers\u2019 shrinking budgets are among the obstacles online sellers looking to capitalize on Black Friday opportunities face.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, crafting a<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/practical-sales-strategy-tips-for-cross-border-sellers-on-ebay\"><span data-color=\"transparent\"> strong strategy<\/span><\/a><span data-color=\"transparent\"> is vital for overcoming these challenges and attracting shoppers to your online store.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">There is no one-size-fits-all approach to maximizing sales during the Cyber 5 period, as the most effective strategy for an online store depends on its primary market, the online marketplace, and the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/ebay-home-garden-category\"><span data-color=\"transparent\">product categories<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Our guide to Black Friday and Cyber Monday will help you prepare your online store for the most important online sales event of the year, so let\u2019s dive deeper.\u00a0<\/span><\/p>\n<h2>Key takeaways<\/h2>\n<ul data-pm-slice=\"3 3 []\">\n<li><span data-color=\"transparent\">Despite the economic challenges, global spending on Black Friday in 2026 is projected to <\/span><a href=\"https:\/\/www.bain.com\/insights\/black-friday-2026-sales-forecast-infographic\/\"><span data-color=\"transparent\">reach $85 billion<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/cropink.com\/black-friday-statistics\"><span data-color=\"transparent\">75% of consumers<\/span><\/a><span data-color=\"transparent\"> say they plan to purchase at least one item during Black Friday.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">The most active shoppers during the Black Friday weekend are millennials and Gen Zers.<\/span><\/li>\n<li><span data-color=\"transparent\">Electronics and clothing will be the most popular product categories during Cyber Week.<\/span><\/li>\n<li><span data-color=\"transparent\">9 out of 10 online shoppers say that<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-and-free-returns\"><span data-color=\"transparent\"> free delivery and returns<\/span><\/a><span data-color=\"transparent\"> are among the most important factors influencing their purchasing decisions.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">84% of ecommerce businesses plan to <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/digital-marketing-strategy-for-ebay-store\"><span data-color=\"transparent\">run promotional campaigns<\/span><\/a><span data-color=\"transparent\"> and offer exclusive deals throughout the holiday season.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">41% of Gen Z shoppers want to increase their Black Friday spending over the next five years.<\/span><\/li>\n<li><span data-color=\"transparent\">The AI product discovery trend is soaring, with 47% of Black Friday shoppers expected to use AI shopping tools to search for or buy products.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Buy Now, Pay Later spending is projected to reach $21.3 billion in 2026, more than $1 billion above the year before.\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/chainstoreage.com\/shoppers-dont-trust-black-friday-deals-heres-how-they-check-them\"><span data-color=\"transparent\">52% of shoppers<\/span><\/a><span data-color=\"transparent\"> check a product\u2019s price history before purchasing.\u00a0<\/span><\/li>\n<\/ul>\n<h2>A glance at Black Friday shopping on popular online marketplaces<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-385691\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Although it may seem insignificant, the platform a seller chooses as their primary online sales channel can affect their Black Friday sales performance.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">According to DHL\u2019s recent<\/span><a href=\"https:\/\/www.dhl.com\/content\/dam\/dhl\/local\/global\/dhl-ecommerce\/documents\/pdf\/g0-ec-trends-report-2026.pdf\"><span data-color=\"transparent\"> 2026 ecommerce trends report<\/span><\/a><span data-color=\"transparent\">, 34% of consumers plan to use online marketplaces more than they currently do over the next five years.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Even though the number of shoppers on eBay, Amazon, and other platforms is growing steadily, market saturation makes it challenging to reach buyers. For instance, 28% of ecommerce businesses offer products on eBay while only 12% of consumers shop frequently on this platform.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, 48% of Black Friday shoppers will search for <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-make-recommerce-profitable-on-ebay\"><span data-color=\"transparent\">pre-owned and secondhand products<\/span><\/a><span data-color=\"transparent\"> this year, presenting sellers in eBay\u2019s focus categories with an opportunity to benefit from the organic traffic spike.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">47% of Gen Z and millennial shoppers will purchase products during Cyber Week, so optimizing offers for these demographics will be paramount for eBay businesses.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Figures show that <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-becoming-an-international-seller-on-ebay\"><span data-color=\"transparent\">sellers must make a conscious effort<\/span><\/a><span data-color=\"transparent\"> to attract younger generations of shoppers to maximize their sales opportunities during the peak of the shopping season.<\/span><\/p>\n<h2>The crucial challenges online sellers face ahead of Black Friday<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-385656\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">In recent years, major retailers have expanded the shopping window and started their Black Friday promotions in early November to capture the segment of their audience that starts shopping early for the holiday season.<\/span><\/p>\n<p><span data-color=\"transparent\">The so-called Black November campaigns enable sellers to increase sales by giving shoppers more time to discover the deals they\u2019re offering.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, Black November campaigns extend beyond Black Friday, throughout the Thanksgiving weekend, and typically end on Cyber Monday.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">This year, 36% of Baby Boomers, 33% of Gen X, and 30% of Millennial shoppers will use Black Friday sales to spread their holiday spending, so running promotional campaigns throughout November enables sellers to capture early holiday shoppers.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, expanding the promotional period into the holiday shopping season presents sellers with challenges, as they <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-fees-on-ebay\"><span data-color=\"transparent\">must prepare to absorb higher fees<\/span><\/a><span data-color=\"transparent\">, plan special offers, discounts, and advertising activities, and anticipate potential restocking issues months in advance.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Furthermore, the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-eu-de-minimis-exemption\"><span data-color=\"transparent\">new import rules in the EU<\/span><\/a><span data-color=\"transparent\"> and the US have increased the costs of low-value parcel deliveries, forcing <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/ebay-store-subscription\"><span data-color=\"transparent\">cross-border ecommerce businesses<\/span><\/a><span data-color=\"transparent\"> to increase product prices.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">As a result, international shoppers will face higher prices at checkout, or bear additional tax and duty costs for their purchases, and potentially wait longer for delivery.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Rising prices and uncertainties surrounding the new import rules are causing international online shoppers to reconsider their spending.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That\u2019s why some shoppers may choose not to buy from international sellers and instead seek the most favorable Black November deals in their <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-grow-a-business-on-domestic-ebay-marketplaces-in-2026\"><span data-color=\"transparent\">domestic markets<\/span><\/a><span data-color=\"transparent\">.\u00a0\u00a0<\/span><\/p>\n<h2>Does Black Friday matter more than Cyber Monday?<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">One crucial question for sellers on domestic and international online marketplaces is whether focusing on Black Friday matters more than focusing on Cyber Monday.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The answer isn\u2019t straightforward since the optimal approach to<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-advertising-cost-of-sales\"><span data-color=\"transparent\"> ad spending<\/span><\/a><span data-color=\"transparent\">, discount duration, personalized recommendations, and other aspects of Black Friday week sales depends on the seller and their business goals.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, as online marketplaces become more competitive, sellers should aim to capture peak traffic as soon as Black Friday sales start, while simultaneously preparing their December offers for sales events like Free Shipping Day, Super Saturday, and New Year\u2019s Eve sales.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Extending the promotional period is paramount for online merchants, as it allows them to keep pace with competitors, capitalize on early shopping trends, and capture the last-minute shopping peak.\u00a0<\/span><\/p>\n<h2>Trust as the sales driver on Black Friday<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The value proposition is one of the key reasons major events like Black Friday attract large numbers of buyers.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In other words, to capitalize on the opportunities presented by the spike in shopping activity during the Cyber 5 period and Q4 in general, sellers must create early deals that deliver value and help shoppers save money.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, trust is one of the key drivers of sales, as shoppers are confronted with a wide range of offers during Black November and especially during Cyber Week.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">A survey found that 91% of Gen Z shoppers trust the prices and offers retailers present during this time, while 86% of Gen X and 80% of Baby Boomers believe that Black Friday prices deliver substantial savings.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">These figures indicate that a considerable portion of online shoppers believe discounted prices provide value. Still, establishing trust with your target audience and ensuring your pricing meets customer expectations will be key to boosting your sales during Black Friday 2026.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s also worth adding that <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/cross-border-trade-solutions-make-the-most-of-the-key-drivers-of-e-commerce\"><span data-color=\"transparent\">cross-border shoppers<\/span><\/a><span data-color=\"transparent\"> are among the most skeptical about the value of Black Friday offers.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Only 56% of cross-border buyers say they trust offers entirely during this time. Still, this group is among the most active throughout the period, with 42% of shoppers who purchase items from other countries doing so during Cyber Week.\u00a0<\/span><\/p>\n<h2>Preparing your online store for Black Friday<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-385663\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Understanding current shopping trends, the motivations behind shoppers\u2019 buying decisions, and focusing on providing potential customers with real value are the pillars on which online retailers should build their strategies for Black Friday 2026.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Among frequent online buyers, 88% now rely on AI assistants to compare prices and find the best deals before completing a purchase, making <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-does-generative-engine-optimization-geo-on-ebay-work\"><span data-color=\"transparent\">GEO listing optimization<\/span><\/a><span data-color=\"transparent\"> essential for the visibility of items in a seller\u2019s inventory.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most importantly, merchants must<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/benefits-of-conducting-an-ecommerce-audit\"><span data-color=\"transparent\"> review their stores<\/span><\/a><span data-color=\"transparent\"> and ensure that the listings of their best-selling products are ready for the uptick in traffic.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s go through a few tips that will help you prepare your online store for Black Friday.\u00a0<\/span><\/p>\n<h3>Audit your product listings<\/h3>\n<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-best-ebay-listing-optimization-practices\"><span data-color=\"transparent\">Analyze all listings<\/span><\/a><span data-color=\"transparent\"> in your store and identify those with incomplete product descriptions, missing Item Specifics, vague or poorly worded titles, or<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/does-using-ai-to-create-product-photos-for-an-ebay-store-pay-off\"><span data-color=\"transparent\"> subpar images<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Each of these factors is a common reason shoppers<\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/managing-return-rates-in-ecommerce\"><span data-color=\"transparent\">\u00a0return products<\/span><\/a><span data-color=\"transparent\">, so the purpose of this exercise is to minimize the risk of a spike in the return rate after the Cyber 5 period while ensuring that each listing attracts substantial organic traffic.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Create clear, <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-write-listing-titles-on-ebay\"><span data-color=\"transparent\">comprehensive listing titles<\/span><\/a><span data-color=\"transparent\"> and product descriptions that use keywords strategically while focusing on delivering valuable information to potential buyers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Leverage video to give shoppers a full view of the product and encourage them to purchase it. Make sure to use <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/what-is-seasonality-in-ecommerce-and-how-to-use-it-to-improve-your-sales-performance\"><span data-color=\"transparent\">seasonal keywords<\/span><\/a><span data-color=\"transparent\"> that help improve the visibility of your products during this time.\u00a0<\/span><\/p>\n<h3>Restock the inventory<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Stock shortages can limit your profits during the busiest time of the year. That\u2019s why sellers must anticipate which products may see an uptick in sales in the weeks leading up to Black Friday and ensure they restock those items in time.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Predicting which products will sell out quickly can be challenging, so many retailers use AI tools to determine the appropriate restocking frequency.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">These tools can also help sellers estimate demand for specific products across different marketplaces and make it easier to prepare for periods of increased shopping activity.\u00a0<\/span><\/p>\n<h3>Get your team ready for the increase in order volume<\/h3>\n<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-set-up-ebay-business-policies-for-2025\"><span data-color=\"transparent\">Delivery and free returns policies<\/span><\/a><span data-color=\"transparent\"> are crucial in shoppers\u2019 buying decisions during the Cyber Week shopping surge.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">50% of shoppers claim they only purchase items from sellers offering free deliveries, while<\/span> <a href=\"https:\/\/www.dhl.com\/content\/dam\/dhl\/local\/global\/dhl-ecommerce\/documents\/pdf\/g0-ec-2026-black-friday-trends-report.pdf\"><span data-color=\"transparent\">74% of shoppers would abandon a cart<\/span><\/a><span data-color=\"transparent\"> if their preferred shipping method isn\u2019t included<\/span><\/p>\n<p><span data-color=\"transparent\">However, to keep up with rising sales volume, merchants must ensure their fulfillment and reverse logistics processes run smoothly.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Shoppers will also be looking for the best deals during Black November outside their domestic markets, further complicating the logistics for sellers on international marketplaces.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, preparing the team for heavy traffic, minimizing the risk of late deliveries, and avoiding long return processing times are paramount for sellers who want to maximize their profitability throughout the Cyber 5 period.\u00a0<\/span><\/p>\n<h2>The best-selling products during Black Friday and peak season<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Products from only a handful of categories will dominate this year\u2019s Black Friday sales.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Shoppers are predominantly looking for items in the <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/ebay\/electronics-ebay-listing-software\"><span data-color=\"transparent\">electronics<\/span><\/a><span data-color=\"transparent\">, <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/ebay\/fashion\"><span data-color=\"transparent\">clothing<\/span><\/a><span data-color=\"transparent\">, and home furniture categories, suggesting that online retailers offering products in these categories will likely benefit from promo codes, discounts, and limited-time offers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Here\u2019s an overview of online shopping spending in the most popular product categories in Q4 2026:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Electronics <\/span><\/strong><span data-color=\"transparent\">&#8211;\u00a0 $63.3 billion<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Clothing<\/span><\/strong><span data-color=\"transparent\"> &#8211; $51.3 billion<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Home furniture<\/span><\/strong><span data-color=\"transparent\"> &#8211; $33.4 billion\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Toys and games<\/span><\/strong><span data-color=\"transparent\"> &#8211; $9.6 billion<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Cosmetics and beauty products<\/span><\/strong><span data-color=\"transparent\"> &#8211; $9.3 billion<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Understanding which items will attract the most attention in the weeks leading up to Black Friday can help sellers set discounts and plan promotional activities that reach their target audiences.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Sellers who don\u2019t offer products in either of these categories can still benefit from Black Friday discounts and special promotions, but to maximize their profits, they must run highly targeted promotional campaigns.<\/span><\/p>\n<h2>Making the most of Black Friday sales opportunities<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Despite market fluctuations and <\/span><a href=\"https:\/\/webinterpret.com\/en\/resource-hub\/watch-now-understanding-the-eu-customs-reform-what-importers-need-to-know-for-2026-and-beyond\"><span data-color=\"transparent\">evolving regulations<\/span><\/a><span data-color=\"transparent\">, Black Friday 2026 remains a major opportunity for online sellers to attract new customers to their stores, boost revenue, and end the year on a strong note.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most importantly, cross-border shopping is gaining momentum, driven by high AI adoption rates, which enable shoppers to explore offers from other countries and find the best Black Friday deals.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Online sellers must <\/span><a href=\"https:\/\/webinterpret.com\/en\/resource-hub\/webinterprets-peak-season-guide-and-checklist-for-ebay-sellers\"><span data-color=\"transparent\">prepare for the peak season<\/span><\/a><span data-color=\"transparent\">, launch promotional campaigns early, extend discount windows, and deliver a seamless shopping experience to stay toe-to-toe with the competition and capitalize on sales opportunities.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Webinterpret can help localize and optimize your eBay listings for international marketplaces during this crucial time.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*15ar0rm*_gcl_aw*R0NMLjE3NTYzNzU2NTYuQ2owS0NRandfTF9GQmhEbUFSSXNBSXRxZ3Q3UHBiX3dZWm1PVGg1cENuSDFtMVk1OWdqb3g0X0xBbW9oelNWQWQ2RXdrY3RBcWRyZ21Da2FBZ2hPRUFMd193Y0I.*_gcl_au*MTI1MTkyMTQ3OC4xNzU2MTA0NjQy*_ga*MTUxNTIxMjE4NC4xNzQwMDUzNjYy*_ga_KWWD0Y0CYM*czE3NTg2MjQ1MjMkbzIwMiRnMSR0MTc1ODYyNDUyNyRqNTYkbDAkaDM3NDg0Mjc5MQ..#ebay\"><span data-color=\"transparent\">Schedule a call<\/span><\/a><span data-color=\"transparent\"> to find out how we can help you maximize your profits during Black Friday.\u00a0<\/span><\/p>\n<p><strong><span data-color=\"transparent\">About Webinterpret<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span data-color=\"transparent\">Our AI-based solutions enable more effective selling through automated listing <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\"><u><span data-color=\"transparent\">localization<\/span><\/u><\/a><span data-color=\"transparent\">, <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/advertising\"><u><span data-color=\"transparent\">advertising<\/span><\/u><\/a><span data-color=\"transparent\">, and <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/returns\"><u><span data-color=\"transparent\">returns<\/span><\/u><\/a><span data-color=\"transparent\">, and ensure all products placed on EU markets are <\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\"><u><span data-color=\"transparent\">GPSR-compliant<\/span><\/u><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce is an ever-changing world, and those slow to adapt to emerging trends often struggle to maximize their sales potential.\u00a0 That\u2019s why it\u2019s hardly surprising that strategies that yielded remarkable results during Black Friday a few years ago won\u2019t be as effective this year.\u00a0 The evident shift in consumer behavior, use of AI search, regulatory hurdles, and consumers\u2019 shrinking budgets are among the obstacles online sellers looking to capitalize on Black Friday opportunities face.\u00a0 Consequently, crafting a strong strategy is vital for overcoming these challenges and attracting shoppers to your online store.\u00a0 There is no one-size-fits-all approach to maximizing sales during the Cyber 5 period, as the most effective strategy for an online store depends on its primary market, the online marketplace, and the product categories.\u00a0 Our guide to Black Friday and Cyber Monday will help you prepare your online store for the most important online sales event of the year, so let\u2019s dive deeper.\u00a0 Key takeaways Despite the economic challenges, global spending on Black Friday in 2026 is projected to reach $85 billion.\u00a0 75% of consumers say they plan to purchase at least one item during Black Friday.\u00a0 The most active shoppers during the Black Friday weekend are millennials and Gen Zers. Electronics and clothing will be the most popular product categories during Cyber Week. 9 out of 10 online shoppers say that free delivery and returns are among the most important factors influencing their purchasing decisions.\u00a0 84% of ecommerce businesses plan to run promotional campaigns and offer exclusive deals throughout the holiday season.\u00a0 41% of Gen Z shoppers want to increase their Black Friday spending over the next five years. The AI product discovery trend is soaring, with 47% of Black Friday shoppers expected to use AI shopping tools to search for or buy products.\u00a0 Buy Now, Pay Later spending is projected to reach $21.3 billion in 2026, more than $1 billion above the year before.\u00a0 52% of shoppers check a product\u2019s price history before purchasing.\u00a0 A glance at Black Friday shopping on popular online marketplaces Although it may seem insignificant, the platform a seller chooses as their primary online sales channel can affect their Black Friday sales performance.\u00a0 According to DHL\u2019s recent 2026 ecommerce trends report, 34% of consumers plan to use online marketplaces more than they currently do over the next five years.\u00a0 Even though the number of shoppers on eBay, Amazon, and other platforms is growing steadily, market saturation makes it challenging to reach buyers. For instance, 28% of ecommerce businesses offer products on eBay while only 12% of consumers shop frequently on this platform.\u00a0 Additionally, 48% of Black Friday shoppers will search for pre-owned and secondhand products this year, presenting sellers in eBay\u2019s focus categories with an opportunity to benefit from the organic traffic spike.\u00a0 47% of Gen Z and millennial shoppers will purchase products during Cyber Week, so optimizing offers for these demographics will be paramount for eBay businesses.\u00a0 Figures show that sellers must make a conscious effort to attract younger generations of shoppers to maximize their sales opportunities during the peak of the shopping season. The crucial challenges online sellers face ahead of Black Friday In recent years, major retailers have expanded the shopping window and started their Black Friday promotions in early November to capture the segment of their audience that starts shopping early for the holiday season. The so-called Black November campaigns enable sellers to increase sales by giving shoppers more time to discover the deals they\u2019re offering.\u00a0 Moreover, Black November campaigns extend beyond Black Friday, throughout the Thanksgiving weekend, and typically end on Cyber Monday.\u00a0 This year, 36% of Baby Boomers, 33% of Gen X, and 30% of Millennial shoppers will use Black Friday sales to spread their holiday spending, so running promotional campaigns throughout November enables sellers to capture early holiday shoppers.\u00a0\u00a0\u00a0 However, expanding the promotional period into the holiday shopping season presents sellers with challenges, as they must prepare to absorb higher fees, plan special offers, discounts, and advertising activities, and anticipate potential restocking issues months in advance.\u00a0 Furthermore, the new import rules in the EU and the US have increased the costs of low-value parcel deliveries, forcing cross-border ecommerce businesses to increase product prices.\u00a0 As a result, international shoppers will face higher prices at checkout, or bear additional tax and duty costs for their purchases, and potentially wait longer for delivery.\u00a0 Rising prices and uncertainties surrounding the new import rules are causing international online shoppers to reconsider their spending.\u00a0 That\u2019s why some shoppers may choose not to buy from international sellers and instead seek the most favorable Black November deals in their domestic markets.\u00a0\u00a0 Does Black Friday matter more than Cyber Monday? One crucial question for sellers on domestic and international online marketplaces is whether focusing on Black Friday matters more than focusing on Cyber Monday.\u00a0 The answer isn\u2019t straightforward since the optimal approach to ad spending, discount duration, personalized recommendations, and other aspects of Black Friday week sales depends on the seller and their business goals.\u00a0 However, as online marketplaces become more competitive, sellers should aim to capture peak traffic as soon as Black Friday sales start, while simultaneously preparing their December offers for sales events like Free Shipping Day, Super Saturday, and New Year\u2019s Eve sales.\u00a0 Extending the promotional period is paramount for online merchants, as it allows them to keep pace with competitors, capitalize on early shopping trends, and capture the last-minute shopping peak.\u00a0 Trust as the sales driver on Black Friday The value proposition is one of the key reasons major events like Black Friday attract large numbers of buyers.\u00a0\u00a0 In other words, to capitalize on the opportunities presented by the spike in shopping activity during the Cyber 5 period and Q4 in general, sellers must create early deals that deliver value and help shoppers save money.\u00a0 Consequently, trust is one of the key drivers of sales, as shoppers are confronted with a wide range of offers during Black November and especially during Cyber Week.\u00a0 A survey found that 91% of<\/p>\n","protected":false},"author":65,"featured_media":385677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[],"class_list":["post-385727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to prepare your online store for Black Friday<\/title>\n<meta name=\"description\" content=\"Black Friday is right around the corner. 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