{"id":385727,"date":"2025-09-24T11:54:36","date_gmt":"2025-09-24T11:54:36","guid":{"rendered":"https:\/\/webinterpret.com\/?p=385727"},"modified":"2026-03-16T12:01:19","modified_gmt":"2026-03-16T12:01:19","slug":"the-comprehensive-guide-to-black-friday-2025","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/the-comprehensive-guide-to-black-friday-2025","title":{"rendered":"The comprehensive guide to Black Friday 2025"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Ecommerce is an ever-changing world, and those slow to adapt to emerging trends often find it difficult to maximise their sales potential.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That\u2019s why it\u2019s hardly surprising that strategies that yielded remarkable results during Black Friday 2024 won\u2019t be as effective this year.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The evident shift in consumer behaviour, emerging <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/gpsr-responsibilities-and-compliance-requirements\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>regulatory hurdles<\/u><\/span><\/a><span data-color=\"transparent\">, and shrinking budgets are among the obstacles that online sellers looking to capitalise on Black Friday opportunities face.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, digital retailers must craft a <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/practical-sales-strategy-tips-for-cross-border-sellers-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>strong strategy<\/u><\/span><\/a><span data-color=\"transparent\"> to overcome these challenges and attract shoppers to their stores.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, there is no one-size-fits-all approach to maximizing sellers&#8217; sales during the Cyber 5 period. So, the most effective strategy for your online store will depend on your primary market, the online marketplace you\u2019re using, and the product categories you offer in your store.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Our guide to Black Friday 2025 will help you prepare your online store for the most important online sales event of the year, so let\u2019s dive deeper.\u00a0<\/span><\/p>\n<h2>Key takeaways<\/h2>\n<ul data-pm-slice=\"3 3 []\">\n<li><span data-color=\"transparent\">Despite the economic challenges, global spending on Black Friday in 2025 is projected to reach <\/span><a href=\"https:\/\/scandiweb.com\/blog\/prepare-your-ecommerce-for-black-friday-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>$80 to $82 billion<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.dhl.com\/global-en\/microsites\/ec\/ecommerce-insights\/insights\/reports\/2025-black-friday-trends.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>71% of shoppers<\/u><\/span><\/a><span data-color=\"transparent\"> say that discounts and savings motivate them to purchase items during Black Friday.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">The most active shoppers during the Cyber 5 period are millennials and Gen Zers.<\/span><\/li>\n<li><span data-color=\"transparent\">Electronics and clothing will be the most popular product categories during Black Friday 2025.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">73% of online shoppers think <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/ecommerce-and-free-returns\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>free delivery and returns<\/u><\/span><\/a><span data-color=\"transparent\"> would improve their shopping experience.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">25% of digital retailers intend to implement new promotional activities this <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/black-friday-ecommerce-tips\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Black Friday<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Buy Now Pay Later offers encourage 44% of shoppers to spend more during this period and consider Black Friday promotions.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">64% of shoppers consider product reviews on social media before purchasing items they can find on Black Friday sales.<\/span><\/li>\n<\/ul>\n<h2>The overview of the most popular online marketplaces<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-385691\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/The-overview-of-the-most-popular-online-marketplaces-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Although it may seem insignificant, the platform a seller chooses as their primary online sales channel can affect their store\u2019s Black Friday performance.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">For instance, according to DHL\u2019s recent <\/span><a href=\"https:\/\/www.dhl.com\/global-en\/microsites\/ec\/ecommerce-insights\/insights\/reports\/2025-marketplace-trends.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>2025 marketplace trends report<\/u><\/span><\/a><span data-color=\"transparent\">, only 16% of Black Friday shoppers search for items on eBay, while 65% use Amazon to find items they want to purchase on Black Friday or Cyber Monday.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">What\u2019s more, <\/span><a href=\"https:\/\/www.dhl.com\/content\/dam\/dhl\/local\/global\/dhl-ecommerce\/documents\/pdf\/g0-dhl-e-commerce-trends-report-2025.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay is most popular among Baby Boomers<\/u><\/span><\/a><span data-color=\"transparent\">, but only 38% of Baby Boomer shoppers say that they trust a retailer\u2019s Black Friday offers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">These statistics indicate that <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-guide-to-becoming-an-international-seller-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay sellers<\/u><\/span><\/a><span data-color=\"transparent\"> must make a conscious effort to attract younger generations of shoppers to maximise their sales during the peak of the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-ecommerce-guide-to-the-2024-holiday-season\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>holiday sales season<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Conversely, six out of ten shoppers worldwide choose Amazon as their preferred online shopping destination. Hence, attracting the most active demographic groups on Black Friday may be much easier for sellers in this online marketplace.\u00a0<\/span><\/p>\n<h2>The crucial challenges online sellers face ahead of Black Friday<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-385656\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Making-the-most-of-Black-Friday-sales-opportunities-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">In recent years, major retailers have expanded the Black Friday shopping window and started their promotional activities in early November to capture the segment of their audience that starts shopping early for the holiday season. <\/span><\/p>\n<p><span data-color=\"transparent\">The so-called Black November campaigns enable sellers to increase sales by giving shoppers more time to discover the deals they\u2019re offering. Moreover, Black November campaigns extend beyond Black Friday, throughout the Thanksgiving weekend, and typically end on Cyber Monday.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, expanding the promotional period to the entire month of November also presents sellers with different challenges, as they must plan and prepare the special offers, discounts, advertising activities, and prepare for potential restocking issues months in advance.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Furthermore, recent changes to the US import rules have caused couriers to temporarily pause deliveries to the US, making it more difficult for retailers based in the US or other countries who sell their products in one of the largest markets in the world to meet the customer expectations in terms of pricing and delivery times.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">This seismic change will have a major impact on <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/navigating-international-ecommerce-waters-tips-for-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>international ecommerce<\/u><\/span><\/a><span data-color=\"transparent\"> as it forces sellers to increase the prices of their products and add tax and duty costs to the list of their expenses.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, the repeal of the de-minimis tariff can slow down the fulfillment process, which is why sellers must reassess their delivery times.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Rising prices and uncertainties surrounding the new import rules are causing online shoppers to reconsider their spending. Some shoppers may postpone their buying decisions while searching for the most favorable Black November deals.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">As a result, sellers must rethink their approach to discounts and value deals to recapture this group of hesitant buyers.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2>Does Black Friday matter more than Cyber Monday?<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">One crucial question for sellers on domestic and international online marketplaces is whether focusing on Black Friday matters more than focusing on Cyber Monday.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The answer isn\u2019t straightforward since the optimal approach to <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-advertising-cost-of-sales\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>ad spending<\/u><\/span><\/a><span data-color=\"transparent\">, discount duration, and other aspects of Black Friday sales depends on the seller and their business goals.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, as online marketplaces become more competitive, sellers should try to capture the entire peak season. Ideally, sellers should create a promotional strategy that starts weeks before Black Friday and extends throughout the Cyber 5 period.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">A highly efficient strategy shouldn\u2019t focus on a single date. Instead, it should target the entire peak of the holiday sales season, and slowly transition toward the Christmas shopping season and events like Free Shipping Day, Super Saturday, and New Year\u2019s Eve sales.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Stretching the promotional period is paramount for sellers to keep up with competitors, benefit from the early shopping trend, and capture the last-minute shopping peak.<\/span><\/p>\n<h2>Trust as the sales driver on Black Friday<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The proposition of value is among the key reasons that major events like Black Friday attract vast numbers of buyers.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In other words, to capitalize on the opportunities presented by the spike in shopping activity during the Cyber 5 period and Q4 in general, sellers must create offers that provide value and enable shoppers to save money.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, trust is one of the key sales drivers, as shoppers are confronted with a wide range of offers during Black November and especially during Cyber Week.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Recent statistics published by DHL reveal that only 50% of shoppers trust the sellers\u2019 offers and prices throughout this period, while 34% somewhat trust the Black Friday and Cyber 5 prices and offers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, the same survey found that 16% of shoppers don\u2019t trust the prices and offers retailers present during this time.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">These figures indicate that a considerable portion of online shoppers don\u2019t perceive value in the discounted prices and limited-time offers, which is why establishing trust with your target audience may be among the key factors to boosting your sales substantially during Black Friday 2025.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s also worth adding that <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/cross-border-trade-solutions-make-the-most-of-the-key-drivers-of-e-commerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>cross-border<\/u><\/span><\/a><span data-color=\"transparent\"> shoppers are among the most skeptical about the value of Black Friday offers.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Only 56% of cross-border buyers say they trust offers entirely during this time. Still, this group is also among the most active throughout the period, as 42% of shoppers who purchase items from other countries do so during Cyber Week.<\/span><\/p>\n<h2>Preparing your online store for Black Friday<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-385663\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/09\/Preparing-your-online-store-for-Black-Friday-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Understanding the current shopping trends, the motivation behind the shoppers\u2019 buying decisions, and focusing on providing potential customers with real value are the pillars upon which online retailers should build their strategies for Black Friday 2025.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most importantly, sellers must <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/benefits-of-conducting-an-ecommerce-audit\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>review their stores<\/u><\/span><\/a><span data-color=\"transparent\"> to prepare for the uptick in traffic and sales before employing their strategies for the peak season.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s go through a few tips that will help you prepare your online store for Black Friday.\u00a0<\/span><\/p>\n<h3>Audit your product listings<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Analyze <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-best-ebay-listing-optimization-practices\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>all listings<\/u><\/span><\/a><span data-color=\"transparent\"> in your store and search for those with incomplete product descriptions, vague or poorly formulated titles, or <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/does-using-ai-to-create-product-photos-for-an-ebay-store-pay-off\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>subpar pictures<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Each of these factors is a common reason shoppers <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/managing-return-rates-in-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>return products<\/u><\/span><\/a><span data-color=\"transparent\">, so the purpose of this exercise is to minimize the chances of a return rate spike during the Cyber 5 period.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Create clear and comprehensive titles and product descriptions that use keywords strategically while focusing on delivering valuable information about the product to potential buyers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, you can leverage the power of video to give shoppers a full view of the product and encourage them to purchase it. Make sure to use seasonal keywords that help improve the visibility of your products during this time.<\/span><\/p>\n<h3>Restock the inventory<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Stock shortages can limit your profits during the busiest time of the year. That\u2019s why sellers must anticipate which products may see an uptick in sales in the weeks leading up to Black Friday and ensure they restock those items in time.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Predicting which products will sell out quickly is difficult, which is why many retailers use AI tools to determine the appropriate restocking frequency for their products.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">These tools can also help sellers estimate the demand for certain products in different marketplaces and make it easier to prepare for the period of increased shopping activity.<\/span><\/p>\n<h3>Get your team ready for the increase in order volume<\/h3>\n<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-set-up-ebay-business-policies-for-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Delivery and free returns policies<\/u><\/span><\/a><span data-color=\"transparent\"> will be crucial in shoppers\u2019 buying decisions during Black Friday 2025.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">50% of shoppers claim they only purchase items from sellers offering free deliveries, while 82% abandon the shopping cart if their preferred delivery method isn\u2019t available.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-and-happy-returns-report-2024-retail-returns-total-890-billion\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>76% of online shoppers<\/u><\/span><\/a><span data-color=\"transparent\"> see free returns as a vital factor in their decision where to shop, which indicates that offering free returns during Black November could help sellers attract shoppers to their stores.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, to keep up with the increase in sales, merchants must ensure that their fulfilment and reverse logistics processes are running smoothly.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Shoppers will also be looking for the best deals during Black November outside their domestic markets, further complicating the logistics for sellers on international marketplaces.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">According to a recent study, 51% of online shoppers plan to purchase items from other countries to get the best deals.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, preparing the team for heavy traffic, minimizing the chances of late deliveries, and avoiding long returns processing times is paramount for sellers who want to maximize their profitability throughout the Cyber 5 period.\u00a0<\/span><\/p>\n<h2>The best-selling products on Black Friday 2025<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Products from only a handful of categories will dominate this year\u2019s Black Friday sales.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Shoppers are predominantly looking for items from the electronics, clothing, footwear, and home furnishings categories, which suggests that online retailers offering products from these categories will likely benefit from promo codes, discounts, and limited-time offers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Here\u2019s an overview of the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/top-selling-items-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>best-selling product categories<\/u><\/span><\/a><span data-color=\"transparent\">:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Electronics (37%)<\/span><\/li>\n<li><span data-color=\"transparent\">Clothing (32%)<\/span><\/li>\n<li><span data-color=\"transparent\">Footwear (26%)<\/span><\/li>\n<li><span data-color=\"transparent\">Home furnishings (23%)<\/span><\/li>\n<li><span data-color=\"transparent\">Sport, leisure, and hobby items (22%)<\/span><\/li>\n<li><span data-color=\"transparent\">Cosmetics and beauty products (22%)<\/span><\/li>\n<li><span data-color=\"transparent\">Toys and games (22%)<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Knowing which products will attract the most attention in the weeks leading up to Black Friday can help sellers select products they want to offer discounts for and plan their promotional activities.<\/span><\/p>\n<p><span data-color=\"transparent\">Sellers who don\u2019t offer products from either of these categories can still benefit from offering Black Friday discounts and special promotions, although to maximize their profit, they must run highly targeted promotional campaigns.\u00a0<\/span><\/p>\n<h2>Making the most of Black Friday sales opportunities<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Despite the market fluctuations, declining purchasing power of shoppers worldwide, and changing regulations, Black Friday 2025 is still a major opportunity for online sellers to boost their revenues and end the year on a strong note.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most importantly, cross-border shopping is gaining momentum as shoppers plan to explore offers from other countries in search of the best Black Friday deals.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Online sellers must prepare for the peak season, launch their promotional campaigns early, extend their discount windows, and offer a seamless shopping experience to stay toe-to-toe with the competition and capitalize on sales opportunities.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Webinterpret can help localize and optimize your listings for international marketplaces during this crucial time.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*15ar0rm*_gcl_aw*R0NMLjE3NTYzNzU2NTYuQ2owS0NRandfTF9GQmhEbUFSSXNBSXRxZ3Q3UHBiX3dZWm1PVGg1cENuSDFtMVk1OWdqb3g0X0xBbW9oelNWQWQ2RXdrY3RBcWRyZ21Da2FBZ2hPRUFMd193Y0I.*_gcl_au*MTI1MTkyMTQ3OC4xNzU2MTA0NjQy*_ga*MTUxNTIxMjE4NC4xNzQwMDUzNjYy*_ga_KWWD0Y0CYM*czE3NTg2MjQ1MjMkbzIwMiRnMSR0MTc1ODYyNDUyNyRqNTYkbDAkaDM3NDg0Mjc5MQ..#ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Schedule a call<\/u><\/span><\/a><span data-color=\"transparent\"> to find out how we can help you maximize your profits during Black Friday 2025.\u00a0<\/span><\/p>\n<p><strong><span data-color=\"transparent\">About Webinterpret<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span data-color=\"transparent\">Our AI-based solutions enable more effective selling through automated listing\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>localization<\/u><\/span><\/a><span data-color=\"transparent\">,\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>advertising<\/u><\/span><\/a><span data-color=\"transparent\">, and\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/returns\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>returns<\/u><\/span><\/a><span data-color=\"transparent\">\u00a0and ensure all products placed on EU markets are\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>GPSR-compliant<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce is an ever-changing world, and those slow to adapt to emerging trends often find it difficult to maximise their sales potential.\u00a0 That\u2019s why it\u2019s hardly surprising that strategies that yielded remarkable results during Black Friday 2024 won\u2019t be as effective this year.\u00a0 The evident shift in consumer behaviour, emerging regulatory hurdles, and shrinking budgets are among the obstacles that online sellers looking to capitalise on Black Friday opportunities face.\u00a0 Consequently, digital retailers must craft a strong strategy to overcome these challenges and attract shoppers to their stores.\u00a0 However, there is no one-size-fits-all approach to maximizing sellers&#8217; sales during the Cyber 5 period. So, the most effective strategy for your online store will depend on your primary market, the online marketplace you\u2019re using, and the product categories you offer in your store.\u00a0 Our guide to Black Friday 2025 will help you prepare your online store for the most important online sales event of the year, so let\u2019s dive deeper.\u00a0 Key takeaways Despite the economic challenges, global spending on Black Friday in 2025 is projected to reach $80 to $82 billion.\u00a0 71% of shoppers say that discounts and savings motivate them to purchase items during Black Friday.\u00a0 The most active shoppers during the Cyber 5 period are millennials and Gen Zers. Electronics and clothing will be the most popular product categories during Black Friday 2025.\u00a0 73% of online shoppers think free delivery and returns would improve their shopping experience.\u00a0 25% of digital retailers intend to implement new promotional activities this Black Friday.\u00a0 Buy Now Pay Later offers encourage 44% of shoppers to spend more during this period and consider Black Friday promotions.\u00a0 64% of shoppers consider product reviews on social media before purchasing items they can find on Black Friday sales. The overview of the most popular online marketplaces Although it may seem insignificant, the platform a seller chooses as their primary online sales channel can affect their store\u2019s Black Friday performance.\u00a0 For instance, according to DHL\u2019s recent 2025 marketplace trends report, only 16% of Black Friday shoppers search for items on eBay, while 65% use Amazon to find items they want to purchase on Black Friday or Cyber Monday.\u00a0 What\u2019s more, eBay is most popular among Baby Boomers, but only 38% of Baby Boomer shoppers say that they trust a retailer\u2019s Black Friday offers.\u00a0 These statistics indicate that eBay sellers must make a conscious effort to attract younger generations of shoppers to maximise their sales during the peak of the holiday sales season.\u00a0\u00a0 Conversely, six out of ten shoppers worldwide choose Amazon as their preferred online shopping destination. Hence, attracting the most active demographic groups on Black Friday may be much easier for sellers in this online marketplace.\u00a0 The crucial challenges online sellers face ahead of Black Friday In recent years, major retailers have expanded the Black Friday shopping window and started their promotional activities in early November to capture the segment of their audience that starts shopping early for the holiday season. The so-called Black November campaigns enable sellers to increase sales by giving shoppers more time to discover the deals they\u2019re offering. Moreover, Black November campaigns extend beyond Black Friday, throughout the Thanksgiving weekend, and typically end on Cyber Monday.\u00a0 However, expanding the promotional period to the entire month of November also presents sellers with different challenges, as they must plan and prepare the special offers, discounts, advertising activities, and prepare for potential restocking issues months in advance.\u00a0 Furthermore, recent changes to the US import rules have caused couriers to temporarily pause deliveries to the US, making it more difficult for retailers based in the US or other countries who sell their products in one of the largest markets in the world to meet the customer expectations in terms of pricing and delivery times.\u00a0\u00a0 This seismic change will have a major impact on international ecommerce as it forces sellers to increase the prices of their products and add tax and duty costs to the list of their expenses.\u00a0 Moreover, the repeal of the de-minimis tariff can slow down the fulfillment process, which is why sellers must reassess their delivery times.\u00a0 Rising prices and uncertainties surrounding the new import rules are causing online shoppers to reconsider their spending. Some shoppers may postpone their buying decisions while searching for the most favorable Black November deals.\u00a0 As a result, sellers must rethink their approach to discounts and value deals to recapture this group of hesitant buyers.\u00a0\u00a0\u00a0 Does Black Friday matter more than Cyber Monday? One crucial question for sellers on domestic and international online marketplaces is whether focusing on Black Friday matters more than focusing on Cyber Monday.\u00a0 The answer isn\u2019t straightforward since the optimal approach to ad spending, discount duration, and other aspects of Black Friday sales depends on the seller and their business goals.\u00a0 However, as online marketplaces become more competitive, sellers should try to capture the entire peak season. Ideally, sellers should create a promotional strategy that starts weeks before Black Friday and extends throughout the Cyber 5 period.\u00a0 A highly efficient strategy shouldn\u2019t focus on a single date. Instead, it should target the entire peak of the holiday sales season, and slowly transition toward the Christmas shopping season and events like Free Shipping Day, Super Saturday, and New Year\u2019s Eve sales.\u00a0 Stretching the promotional period is paramount for sellers to keep up with competitors, benefit from the early shopping trend, and capture the last-minute shopping peak. Trust as the sales driver on Black Friday The proposition of value is among the key reasons that major events like Black Friday attract vast numbers of buyers.\u00a0\u00a0 In other words, to capitalize on the opportunities presented by the spike in shopping activity during the Cyber 5 period and Q4 in general, sellers must create offers that provide value and enable shoppers to save money.\u00a0 Consequently, trust is one of the key sales drivers, as shoppers are confronted with a wide range of offers during Black November and especially during Cyber Week.\u00a0 Recent statistics published by DHL reveal that only<\/p>\n","protected":false},"author":65,"featured_media":385677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9676,9678],"tags":[],"class_list":["post-385727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-strategies","category-marketplace-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to prepare your online store for Black Friday 2025<\/title>\n<meta name=\"description\" content=\"Black Friday is right around the corner. 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