{"id":386876,"date":"2025-10-01T13:45:26","date_gmt":"2025-10-01T13:45:26","guid":{"rendered":"https:\/\/webinterpret.com\/?p=386876"},"modified":"2026-06-19T09:28:59","modified_gmt":"2026-06-19T09:28:59","slug":"product-listing-seo","status":"publish","type":"post","link":"https:\/\/webinterpret.com\/en\/blog\/product-listing-seo","title":{"rendered":"Product listing SEO: Why does search engine optimization matter in online marketplaces?"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Running an <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/navigating-international-ecommerce-waters-tips-for-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>ecommerce business<\/u><\/span><\/a><span data-color=\"transparent\"> is a dance between creating content, such as videos, high-quality images, and descriptions, that resonates with real people and search algorithms that rank and display their offers to potential customers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Leaning too much to either side results in lost organic traffic and sales opportunities and leads almost inevitably to underwhelming performances.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">What\u2019s more, each online marketplace has its own search engine, which utilizes a unique set of parameters to rank and recommend products for specific search queries.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">As a result, adding relevant <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/keyword-research-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>keywords to product listings<\/u><\/span><\/a><span data-color=\"transparent\"> you create on eBay, Amazon, or similar online marketplaces is far from enough to ensure those listings appear at the top of search results.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">We\u2019ll walk you through everything you need to know about search engine optimization on online marketplaces to help you create product listings that your potential clients will love.\u00a0<\/span><\/p>\n<h2>Key takeaways<\/h2>\n<ul data-pm-slice=\"3 3 []\">\n<li><span data-color=\"transparent\">Top-ranking listings in search results capture over <\/span><a href=\"https:\/\/ossisto.com\/blog\/organic-search-visibility\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>50% of organic traffic<\/u><\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Product listings that are optimized for search engines have higher CTR than those that aren\u2019t.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Product listings with high-quality pictures are <\/span><a href=\"https:\/\/export.ebay.com\/en\/manage-listings\/photo-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>4.5% more likely to sell<\/u><\/span><\/a><span data-color=\"transparent\"> than listings with subpar visual content.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Adding a video to a product listing can increase its conversion rate by 33%.\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/seoprofy.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>67% of SMBs<\/u><\/span><\/a><span data-color=\"transparent\"> utilize AI tools to improve their SEO and enhance their content.<\/span><\/li>\n<\/ul>\n<h2>The difference between traditional SEO and online marketplace SEO<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Conventional search engine optimization is an ongoing process that includes optimizing technical aspects, such as site speed or architecture, and on-page optimization.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In a traditional sense, the process involves implementing the best website-building practices and optimizing the content on those websites for Google search results. However, similar techniques can be used for other large search engines.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Online marketplace SEO is somewhat different, since an eBay seller doesn\u2019t have to worry about the technical side of <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/ebay-store-subscription\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>optimizing their store<\/u><\/span><\/a><span data-color=\"transparent\"> or product listings for the platform\u2019s internal search engine.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That\u2019s why eBay search engine optimization, or SEO on other online marketplaces, can be described as a subcategory of on-page optimization that prioritizes <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/does-using-ai-to-create-product-photos-for-an-ebay-store-pay-off\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>content quality<\/u><\/span><\/a><span data-color=\"transparent\">, keyword implementation, and the use of structured data.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, sellers on online marketplaces have less control over the search engine optimization process. So changing the product listing\u2019s URL or the layout of the product listing pages isn\u2019t an option.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, unlike Google\u2019s search engine, <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/understanding-ebay-cassini-algorithm\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay\u2019s Cassini<\/u><\/span><\/a><span data-color=\"transparent\"> and Amazon A10+ search engines don\u2019t take these technical aspects into account and instead use parameters that are within the seller\u2019s control to determine the ranking order in search results for specific queries.\u00a0<\/span><\/p>\n<h2>The vital aspects of search engine optimization on online marketplaces<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-386884\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/The-vital-aspects-of-search-engine-optimization-on-online-marketplaces.png\" alt=\"Multiple lines of code displayed on a screen with a black background. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/The-vital-aspects-of-search-engine-optimization-on-online-marketplaces.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/The-vital-aspects-of-search-engine-optimization-on-online-marketplaces-300x150.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/The-vital-aspects-of-search-engine-optimization-on-online-marketplaces-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">A seller\u2019s success on an online marketplace like Amazon or eBay largely depends on their ability to optimize their product listings and stores for the platforms\u2019 search engines.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">This is particularly important for novice sellers or merchants <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/a-guide-to-the-european-unions-product-safety-standards\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>entering an international marketplace<\/u><\/span><\/a><span data-color=\"transparent\"> for the first time because search algorithms track the listing\u2019s conversion rate, positive reviews, and countless other parameters to determine its position in the search results rankings.\u00a0<\/span><\/p>\n<p>Still, it&#8217;s important to understand that the eBay search algorithm is different from algorithms on other online marketplaces, which means that your eBay SEO strategy won&#8217;t necessarily work on Amazon.<\/p>\n<p><span data-color=\"transparent\">Let\u2019s go through the core aspects of search engine optimization for online marketplaces.\u00a0<\/span><\/p>\n<h3>Listing optimization<\/h3>\n<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/webinterpret.com\/en\/blog\/the-best-ebay-listing-optimization-practices\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Optimizing a product listing<\/u><\/span><\/a><span data-color=\"transparent\"> for a search engine starts long before a seller populates the product description field and uploads product images.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Experienced eBay sellers and merchants on other online marketplaces conduct thorough keyword research for each product to determine which head or long-tail keywords they should add to the product title, item description, and other mandatory fields.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The process of optimizing eBay listings with keywords is similar to listing optimization processes on other online marketplaces, as sellers must search for relevant keywords and use them strategically and contextually throughout the title and product description. <\/span><\/p>\n<p>Thinking about the keywords eBay users may enter in the search bar when searching for a particular product is an excellent starting point, but to create a strong eBay SEO strategy, sellers must go beyond search intent and understand how to balance high- and low-competition keywords.<\/p>\n<p><span data-color=\"transparent\">Additionally, merchants must ensure that all visual materials depicting the products they add to eBay listings or listings on other marketplaces meet the highest industry standards.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Sellers who carefully plan and execute their visual content creation strategy have better chances of reaching a broad audience with their listings.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, sellers shouldn\u2019t neglect the structured data, such as brand name, color, size, etc., when optimizing their product listings because search engines utilize these attributes when selecting and ranking results for search queries.\u00a0<\/span><\/p>\n<h3>Seller performance<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">All aspects of the seller\u2019s activities on a <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-build-your-ebay-business-with-ai\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>platform like eBay<\/u><\/span><\/a><span data-color=\"transparent\"> or Amazon play a part in their overall performance.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Online marketplaces utilize a broad range of performance metrics to assess the <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/tracking-your-ebay-seller-performance-understanding-seller-kpis\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>seller\u2019s level<\/u><\/span><\/a><span data-color=\"transparent\">, which in turn affects the ranking of the seller\u2019s listings.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Your seller rating will depend on the number of new items you add to your store, the transaction defects, and the late shipment rates.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Ensuring that each of these metrics is within the platform\u2019s recommended range increases your chances of ranking at the top of search rankings for the keywords you\u2019re targeting with your listings.<\/span><\/p>\n<h3>Customer interactions and other activities<\/h3>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Responding to customer queries and resolving their issues promptly directly impacts the visibility of the seller\u2019s listings.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, sellers who frequently <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/setting-up-free-returns-on-ebay-what-sellers-need-to-know\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>fail to fulfill orders<\/u><\/span><\/a><span data-color=\"transparent\"> on time or don\u2019t promptly issue refunds to buyers who want to return items they purchased risk having their listings pushed down in the search results.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">More importantly, reviews and other types of user-generated content are among the key ranking factors that algorithms consider when recommending products to shoppers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">As a result, product listings with scores of negative reviews have almost no chance of appearing on the first page of search results for relevant queries.\u00a0<\/span><\/p>\n<h2>Keyword research as a foundation for a successful SEO strategy<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Each time a seller on an online marketplace wants to add a new product to their store, they must first find the appropriate keywords for that product.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Accomplishing this task is easier said than done due to the high level of competition for the keywords with the highest search volumes.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">For instance, if a seller wants to add a pair of Nike trainers to their store, they will most likely have to add the model name and color to the listing\u2019s title.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">So instead of creating a title that reads New Nike Trainers, a seller should opt for a title like \u2018Red Nike Pegasus 41 trainers\u2019 to increase the listing\u2019s relevancy for the search queries targeting the particular model of the brand\u2019s trainers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In addition, sellers should search for secondary keywords to add to the product description that may help them reach their target audiences.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">This task becomes increasingly challenging with volume, which is why most sellers use either the platform\u2019s native or third-party keyword research tools to discover the keywords that best match their products.<\/span><\/p>\n<h2>Managing other aspects of SEO on online marketplaces<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-386891\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Managing-other-aspects-of-SEO-on-online-marketplaces.jpg\" alt=\"A view of the laptop's monitor and keyboard. The monitor displays the contents of an online store. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Managing-other-aspects-of-SEO-on-online-marketplaces.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Managing-other-aspects-of-SEO-on-online-marketplaces-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Managing-other-aspects-of-SEO-on-online-marketplaces-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The search engine performance of each listing seller creates on online marketplaces is the outcome of the sum of their activities on that platform.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">In other words, merchants who consistently follow the platform\u2019s guidelines and provide a smooth shopping experience to their customers from start to finish have higher chances of featuring their products at the top of search rankings.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, search engine optimization for online marketplaces involves creating clear and transparent <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/how-to-set-up-ebay-business-policies-for-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>shipping and returns policies<\/u><\/span><\/a><span data-color=\"transparent\"> and resolving any issues customers may have during their pre-purchase and post-purchase journeys.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Dedicating time to <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/use-reviews-to-build-amazon-stores\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>building customer loyalty<\/u><\/span><\/a><span data-color=\"transparent\">, providing clear and informative product descriptions, and maximizing the efficiency of the fulfillment process can go a long way in increasing the visibility of product listings and ensuring their high ranking in the search results.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Furthermore, it\u2019s paramount for sellers to understand the algorithm that powers the online marketplace they are using to properly optimize their product listings and their stores for optimal performance.<\/span><\/p>\n<h2>Optimizing stores on online marketplaces for search engines<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-386898\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Achieving-sustainable-growth-with-marketplace-search-engine-optimization.jpg\" alt=\"A man carrying shopping bags in both of his hands.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Achieving-sustainable-growth-with-marketplace-search-engine-optimization.jpg 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Achieving-sustainable-growth-with-marketplace-search-engine-optimization-300x150.jpg 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2025\/10\/Achieving-sustainable-growth-with-marketplace-search-engine-optimization-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Starting a store on eBay or other <\/span><a href=\"https:\/\/webinterpret.com\/en\/blog\/top-online-marketplaces\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>major online marketplace<\/u><\/span><\/a><span data-color=\"transparent\"> broadens the range of search engine optimization options sellers have at their disposal.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most notably, eBay and Amazon sellers get a custom store URL that includes their store\u2019s name, which improves their ranking in Amazon or eBay search results and outside the platform.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Owning a storefront also enables sellers to customize the metadata for internal and external search engines.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, eBay stores allow merchants to organize their products into categories and subcategories, making it easier for the platform\u2019s Best Match algorithm to understand their relevance for different search queries and improve their position in the search results.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Sellers can also allocate their products to multiple categories, but depending on the platform they are using, they may have to pay a small fee to do so.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Furthermore, offering competitive prices, using store-wide discounts, and other promotional tools can help sellers attract shoppers and increase sales, which in turn would raise the number of positive reviews and improve the listing\u2019s performance in search results.<\/span><\/p>\n<h2>Marketplace SEO practices sellers should avoid<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Trying to trick the algorithm into ranking product listings at the top of search results can do more harm than good.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Although black-hat SEO practices are as old as search engines, implementing these strategies can have serious consequences for sellers, ranging from listing demotion in the search rankings to account suspensions.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s look at the SEO practices sellers on online marketplaces should avoid:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Keyword stuffing \u2013 <\/span><\/strong><span data-color=\"transparent\">Excessive and repetitive use of keywords affects the product description\u2019s readability. So, attempting to boost a listing&#8217;s ranking by overloading it with keywords usually has the opposite effect. Moreover, sellers should avoid using irrelevant keywords to expand the listing\u2019s reach and focus only on highly relevant keywords to the product listing.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Duplicating content \u2013 <\/span><\/strong><span data-color=\"transparent\">Creating multiple listings for the same product is generally considered a black-hat SEO technique that commonly leads to penalties and account suspensions.\u00a0Moreover, sellers should always assign their products to the correct category. <\/span><\/li>\n<li><strong><span data-color=\"transparent\">Clickbait titles \u2013 <\/span><\/strong><span data-color=\"transparent\">Even though creating titles that jump off the page and grab the shoppers\u2019 attention can be highly effective, creating misleading titles that make exaggerated claims can undermine the seller\u2019s efforts to reach the top of search results.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Additionally, sellers should research and follow the search engine optimization recommendations of the online marketplace on which they offer their products to avoid potential penalties and underwhelming listing performance.\u00a0<\/span><\/p>\n<h2>Achieving sustainable growth with marketplace search engine optimization<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The most common mistake online sellers make is thinking that search engine optimization ends with keyword implementation into listing titles and product descriptions.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, ensuring that the online marketplace\u2019s algorithm treats all sellers\u2019 product listings favorably involves much more than sprinkling keywords throughout listings.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That\u2019s why you must optimize your listings and dedicate substantial effort to amassing positive reviews, resolving customer issues promptly, delivering products in perfect condition, and doing everything in your power to provide excellent customer service to each shopper. <\/span><\/p>\n<p><span data-color=\"transparent\">Would you like to improve your eBay store\u2019s performance on domestic and international marketplaces? Webinterpret can help! <\/span><a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*5q9m1a*_gcl_aw*R0NMLjE3NTYzNzU2NTYuQ2owS0NRandfTF9GQmhEbUFSSXNBSXRxZ3Q3UHBiX3dZWm1PVGg1cENuSDFtMVk1OWdqb3g0X0xBbW9oelNWQWQ2RXdrY3RBcWRyZ21Da2FBZ2hPRUFMd193Y0I.*_gcl_au*MTI1MTkyMTQ3OC4xNzU2MTA0NjQy*_ga*MTUxNTIxMjE4NC4xNzQwMDUzNjYy*_ga_KWWD0Y0CYM*czE3NTkyMjI2NDUkbzIwOSRnMSR0MTc1OTIyMjY4MCRqMjUkbDAkaDc4NDM2MzQ1Ng..\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Schedule a call<\/u><\/span><\/a><span data-color=\"transparent\"> to learn more about our eBay solutions.\u00a0<\/span><\/p>\n<p><strong><span data-color=\"transparent\">About Webinterpret<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span data-color=\"transparent\">Our AI-based solutions enable more effective selling through automated listing\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/localisation\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>localization<\/u><\/span><\/a><span data-color=\"transparent\">,\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>advertising<\/u><\/span><\/a><span data-color=\"transparent\">, and\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/returns\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>returns<\/u><\/span><\/a><span data-color=\"transparent\">\u00a0and ensure all products placed on EU markets are\u00a0<\/span><a href=\"https:\/\/webinterpret.com\/en\/solutions\/gpsr-compliance\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>GPSR-compliant<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running an ecommerce business is a dance between creating content, such as videos, high-quality images, and descriptions, that resonates with real people and search algorithms that rank and display their offers to potential customers.\u00a0 Leaning too much to either side results in lost organic traffic and sales opportunities and leads almost inevitably to underwhelming performances.\u00a0 What\u2019s more, each online marketplace has its own search engine, which utilizes a unique set of parameters to rank and recommend products for specific search queries.\u00a0 As a result, adding relevant keywords to product listings you create on eBay, Amazon, or similar online marketplaces is far from enough to ensure those listings appear at the top of search results.\u00a0 We\u2019ll walk you through everything you need to know about search engine optimization on online marketplaces to help you create product listings that your potential clients will love.\u00a0 Key takeaways Top-ranking listings in search results capture over 50% of organic traffic.\u00a0 Product listings that are optimized for search engines have higher CTR than those that aren\u2019t.\u00a0 Product listings with high-quality pictures are 4.5% more likely to sell than listings with subpar visual content.\u00a0 Adding a video to a product listing can increase its conversion rate by 33%.\u00a0 67% of SMBs utilize AI tools to improve their SEO and enhance their content. The difference between traditional SEO and online marketplace SEO Conventional search engine optimization is an ongoing process that includes optimizing technical aspects, such as site speed or architecture, and on-page optimization.\u00a0 In a traditional sense, the process involves implementing the best website-building practices and optimizing the content on those websites for Google search results. However, similar techniques can be used for other large search engines.\u00a0 Online marketplace SEO is somewhat different, since an eBay seller doesn\u2019t have to worry about the technical side of optimizing their store or product listings for the platform\u2019s internal search engine.\u00a0 That\u2019s why eBay search engine optimization, or SEO on other online marketplaces, can be described as a subcategory of on-page optimization that prioritizes content quality, keyword implementation, and the use of structured data.\u00a0 Consequently, sellers on online marketplaces have less control over the search engine optimization process. So changing the product listing\u2019s URL or the layout of the product listing pages isn\u2019t an option.\u00a0 However, unlike Google\u2019s search engine, eBay\u2019s Cassini and Amazon A10+ search engines don\u2019t take these technical aspects into account and instead use parameters that are within the seller\u2019s control to determine the ranking order in search results for specific queries.\u00a0 The vital aspects of search engine optimization on online marketplaces A seller\u2019s success on an online marketplace like Amazon or eBay largely depends on their ability to optimize their product listings and stores for the platforms\u2019 search engines.\u00a0 This is particularly important for novice sellers or merchants entering an international marketplace for the first time because search algorithms track the listing\u2019s conversion rate, positive reviews, and countless other parameters to determine its position in the search results rankings.\u00a0 Still, it&#8217;s important to understand that the eBay search algorithm is different from algorithms on other online marketplaces, which means that your eBay SEO strategy won&#8217;t necessarily work on Amazon. Let\u2019s go through the core aspects of search engine optimization for online marketplaces.\u00a0 Listing optimization Optimizing a product listing for a search engine starts long before a seller populates the product description field and uploads product images.\u00a0 Experienced eBay sellers and merchants on other online marketplaces conduct thorough keyword research for each product to determine which head or long-tail keywords they should add to the product title, item description, and other mandatory fields.\u00a0 The process of optimizing eBay listings with keywords is similar to listing optimization processes on other online marketplaces, as sellers must search for relevant keywords and use them strategically and contextually throughout the title and product description. Thinking about the keywords eBay users may enter in the search bar when searching for a particular product is an excellent starting point, but to create a strong eBay SEO strategy, sellers must go beyond search intent and understand how to balance high- and low-competition keywords. Additionally, merchants must ensure that all visual materials depicting the products they add to eBay listings or listings on other marketplaces meet the highest industry standards.\u00a0 Sellers who carefully plan and execute their visual content creation strategy have better chances of reaching a broad audience with their listings.\u00a0 Moreover, sellers shouldn\u2019t neglect the structured data, such as brand name, color, size, etc., when optimizing their product listings because search engines utilize these attributes when selecting and ranking results for search queries.\u00a0 Seller performance All aspects of the seller\u2019s activities on a platform like eBay or Amazon play a part in their overall performance.\u00a0 Online marketplaces utilize a broad range of performance metrics to assess the seller\u2019s level, which in turn affects the ranking of the seller\u2019s listings.\u00a0 Your seller rating will depend on the number of new items you add to your store, the transaction defects, and the late shipment rates.\u00a0 Ensuring that each of these metrics is within the platform\u2019s recommended range increases your chances of ranking at the top of search rankings for the keywords you\u2019re targeting with your listings. Customer interactions and other activities Responding to customer queries and resolving their issues promptly directly impacts the visibility of the seller\u2019s listings.\u00a0 Consequently, sellers who frequently fail to fulfill orders on time or don\u2019t promptly issue refunds to buyers who want to return items they purchased risk having their listings pushed down in the search results.\u00a0 More importantly, reviews and other types of user-generated content are among the key ranking factors that algorithms consider when recommending products to shoppers.\u00a0 As a result, product listings with scores of negative reviews have almost no chance of appearing on the first page of search results for relevant queries.\u00a0 Keyword research as a foundation for a successful SEO strategy Each time a seller on an online marketplace wants to add a new product to their store, they must first find the appropriate<\/p>\n","protected":false},"author":65,"featured_media":386877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9680,9677,9727],"tags":[],"class_list":["post-386876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-optimization","category-marketplace-guides","category-seo-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using product listing SEO to succeed on online marketplaces<\/title>\n<meta name=\"description\" content=\"Marketplace SEO can be the source of unlimited organic traffic. 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