{"id":379699,"date":"2020-01-08T08:20:34","date_gmt":"2020-01-08T08:20:34","guid":{"rendered":"https:\/\/webinterpret.com\/?post_type=resource&#038;p=379699"},"modified":"2026-03-16T12:17:06","modified_gmt":"2026-03-16T12:17:06","slug":"how-to-sell-on-ebay-amazon-interview-with-p-smarzynski","status":"publish","type":"resource","link":"https:\/\/webinterpret.com\/en\/resource-hub\/how-to-sell-on-ebay-amazon-interview-with-p-smarzynski","title":{"rendered":"How to sell on eBay &#038; Amazon: interview with P. Smarzynski"},"content":{"rendered":"<p>\u201cHow to sell on eBay &amp; Amazon successfully\u201d is the topic of the latest expert interview with <strong>Patrick Smarzynski<\/strong>, Co-Founder at Webinterpret.<\/p>\n<p>Selling on <a href=\"https:\/\/webinterpret.com\/en\/blog\/why-are-ebay-required-product-identifiers-gtin-upc-ean-mpn-important\">eBay<\/a> or Amazon isn\u2019t the same as it used to be. Not long ago, paying selling fees was often enough for marketplace sellers to expect satisfactory visibility of their products. Today, however, this is unlikely to guarantee the same result.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pages.webinterpret.com\/amazon-ecommerce-advertising-guide.html\">Download FREE Amazon Advertising guide<\/a><\/p>\n<p>In today\u2019s retail market <strong>the battle for customer attention is fiercer than ever<\/strong>. So how to cope with the ever-increasing ecommerce competition?<\/p>\n<p><strong>In this video<\/strong>, Patrick shares his expertise and gives practical recommendations about selling successfully on marketplaces. Among other things, Patrick focuses on:<\/p>\n<ul>\n<li>The evolution of the marketplace model and its effects on online sales<\/li>\n<li>The new ecommerce advertising reality and how sellers can adapt to it<\/li>\n<li>The most effective ways of staying ahead of the ever fiercer competition.<\/li>\n<\/ul>\n<h2>Ecommerce advertising on eBay &amp; Amazon reaches new heights<\/h2>\n<p>Considerable ad spend increase is recorded in ecommerce advertising and digital ad spend is forecast to make up almost <strong>65%<\/strong> of total media ad spending by 2022.<\/p>\n<p>As a consequence:<\/p>\n<p class=\"highlight\">The marketplace model is changing and sellers need a stronger and smarter advertising strategy.<\/p>\n<p>The current marketplace model shows a <strong>changing dynamic between organic and paid search<\/strong>. A good example is <a href=\"https:\/\/webinterpret.com\/en\/blog\/why-are-ebay-required-product-identifiers-gtin-upc-ean-mpn-important\">eBay<\/a>: in popular categories, more than 50% of the first page of search results are sponsored products. This includes the first 5 search results that are getting the most clicks.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-32840 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-ebay-sponsored-products.png\" alt=\"Ebay sponsored products (ecommerce advertising)\" width=\"1024\" height=\"1623\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-ebay-sponsored-products.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-ebay-sponsored-products-189x300.png 189w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-ebay-sponsored-products-646x1024.png 646w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-ebay-sponsored-products-768x1217.png 768w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-ebay-sponsored-products-969x1536.png 969w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<strong>eBay Advertising<\/strong> has seen exponential growth. eBay has over 800,000 sellers promoting over 200 million listings (YoY revenue growth of 110%).<\/p>\n<p><strong>Amazon\u2019s advertising business<\/strong> is also growing at a rapid pace. US advertisers are estimated to spend $10.92 billion on Amazon\u2019s platform in 2020.<\/p>\n<p><img decoding=\"async\" class=\"border aligncenter wp-image-32804 size-full\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-amazon-digital-ad-revenues.png\" alt=\"Ecommerce: advertising on Amazon\" width=\"1024\" height=\"928\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-amazon-digital-ad-revenues.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-amazon-digital-ad-revenues-300x272.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-amazon-digital-ad-revenues-768x696.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Amazon is now the <strong>third-largest digital advertising platform<\/strong> in the US after Google and <a href=\"https:\/\/webinterpret.com\/en\/blog\/the-social-giant-of-e-commerce-how-to-use-facebook-to-your-e-commerce-advantage\">Facebook<\/a>. According to eMarketer, Amazon accounts for almost 9% of US digital spend in 2019, which is a great increase from 6.8% in 2018.<\/p>\n<h2>The opportunities of the growing ad business in ecommerce<\/h2>\n<p>Today you definitely need ads to have satisfactory visibility and conversions. It\u2019s not a matter of \u2018if\u2019, it\u2019s a matter of \u2018when and how\u2019.<\/p>\n<p class=\"highlight\">Advertising and eBay\/Amazon search engine optimization can work together to increase sales.<\/p>\n<p>With platforms scaling up investments towards commerce advertising, a number of marketing opportunities arise, e.g. reducing the sales cycle, improving brand awareness, visibility and so on. For example, eBay\u2019s Promoted Listings claim to boost visibility by over 30%.<\/p>\n<p>Additionally, ads provide ecommerce sellers with valuable insights on changing consumer habits and the <a href=\"https:\/\/webinterpret.com\/en\/blog\/product-localization-guidebook\">best ways to acquire customers today<\/a>. Ecommerce giants, such as eBay and Amazon, have tons of shopping journey data about who your shoppers are and how they shop. Such data is key for designing successful ad campaigns and targeting at scale.<\/p>\n<h2>The challenges of ecommerce advertising<\/h2>\n<p>Paid marketing campaigns tend to <strong>reach a plateau<\/strong> in a given market over time. This means that acquisition costs can significantly go up without adequate return on investment.<\/p>\n<p>An advertising plan created in a conscious and data-driven way can help overcome any potential challenges. This goes hand in hand with the retailer\u2019s flexibility, adaptability and <strong>willingness to test<\/strong> what works and what doesn\u2019t.<\/p>\n<p>A good opportunity is to test new markets, especially those that have lower competition and can offer low CPCs (cost-per-click) and better return on advertising spend.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-32819 aligncenter\" src=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-cpc-international-markets.png\" alt=\"Ecommerce advertising: CPCs on international markets\" width=\"1024\" height=\"618\" srcset=\"https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-cpc-international-markets.png 1024w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-cpc-international-markets-300x181.png 300w, https:\/\/webinterpret.com\/wp-content\/uploads\/2019\/11\/ecommerce-cpc-international-markets-768x464.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>The marketplace of the future<\/h2>\n<p>The marketplace of the future will be <strong>even more competitive<\/strong>, especially on established markets. Thus, sellers will have to look for alternatives on markets where it\u2019ll be easier to compete. <strong>Selling globally<\/strong> will simply become a must to be able to compete and to benefit from economies of scale.<\/p>\n<p>As a consequence, the marketplace of the future will be eclectic and truly global. As the marketplace with the biggest inventory and the best prices tends to win, marketplaces will have to get global sellers onboard.<\/p>\n<p>And what about sellers? They will have to sell efficiently worldwide to be able to compete. Today, geographic divisions are becoming increasingly irrelevant in terms of remaining competitive, so it\u2019s really time to go global including your advertising strategy!<\/p>\n<p><a href=\"https:\/\/webinterpret.com\/en\/solutions\/ebay\">Webinterpret\u2019s ecommerce solution<\/a> helps sellers to leverage ads on different international markets. With access to data and vast ecommerce knowledge, we can help merchants tap into their actual sales potential to achieve the best possible ROI.<\/p>\n","protected":false},"featured_media":374118,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"resource_type":[9739],"resource_segment":[9742],"resource_topic":[9811,9810],"class_list":["post-379699","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-webinar","resource_segment-online-marketplaces","resource_topic-amazon","resource_topic-ebay"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stay ahead of marketplace competition on eBay and Amazon<\/title>\n<meta name=\"description\" content=\"Refine your strategy to grow your business on online marketplaces. 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