{"id":379701,"date":"2023-05-12T08:26:34","date_gmt":"2023-05-12T08:26:34","guid":{"rendered":"https:\/\/webinterpret.com\/?post_type=resource&#038;p=379701"},"modified":"2026-03-16T12:20:27","modified_gmt":"2026-03-16T12:20:27","slug":"turn-clicks-into-sales-with-ebay-promoted-listings","status":"publish","type":"resource","link":"https:\/\/webinterpret.com\/en\/resource-hub\/turn-clicks-into-sales-with-ebay-promoted-listings","title":{"rendered":"Turn clicks into sales with eBay Promoted Listings"},"content":{"rendered":"<p>While online marketplaces attract millions of buyers each year, and the opportunity to showcase your products, they also come with competition when sellers offer the same (or similar) goods. Thus, <strong>standing out from the crowd is essential for success<\/strong>. If you sell domestically or internationally on eBay, <strong>Promoted Listings is the most effective advertising strategy<\/strong> to ensure your products appear at the top of search results, reach your target audience, and turn impressions and clicks into sales.<\/p>\n<p>This video series will cover:<\/p>\n<ul>\n<li>An overview of Promoted Listings<\/li>\n<li>Key differences between Promoted Listings Standard and Promoted Listings Advanced<\/li>\n<li>Choosing the right campaign model for your business<\/li>\n<\/ul>\n<h2>Promoted Listings Explained<\/h2>\n<p>Promoted Listings is eBay\u2019s online advertising model that <strong>enables sellers to increase the visibility of their products<\/strong> on eBay. Through this model, listings are strategically displayed to potential buyers, giving sellers a competitive edge in the crowded marketplace.<\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">In essence, Promoted Listings allow sellers to pay for increased visibility, ensuring their products are prominently featured in search results and across the eBay network.<\/div>\n<div class=\"answer-box\"><\/div>\n<\/div>\n<\/div>\n<p>The facts speak for themselves. According to eBay, <strong>83% of eBay buyers view and purchase sponsored items<\/strong> displayed at the top of search results. Sellers also saw an <strong>average sales increase of 50% with Promoted Listings Advanced<\/strong> (compared to non-promoted items).<\/p>\n<p>eBay offers two main campaign models: Promoted Listings Standard and Promoted Listings Advanced. The following sections identify the key differences between these campaign models, and <strong>how to choose the right one for your advertising strategy.<\/strong><\/p>\n<h2>Comparison: Promoted Listings Standard vs. Promoted Listings Advanced<\/h2>\n<h3>Promoted Listings Standard<\/h3>\n<p>Promoted Listings Standard is a <strong>cost per sale campaign model<\/strong> and is the most popular option for Promoted Listings on eBay. This means that you are only charged when a buyer clicks on your promoted listing and purchases your item (within 30 days of the click). The ad fee is a percentage of the transaction value that you set and agree to pay.<\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Promoted Listings Standard is a low-risk solution that places listings in buyer searches, listing pages and My eBay. Ads will target a large pool of buyers who are interested in buying similar or relevant items. Almost any product type is a good fit for Promoted Listings Standard.<\/div>\n<\/div>\n<\/div>\n<p>Watch the video above to <strong>learn more about Promoted Listings Standard<\/strong> from Webinterpret\u2019s Senior Product Manager, <a href=\"https:\/\/www.linkedin.com\/in\/noemiecolin\/\">No\u00e9mie Colin.<\/a><\/p>\n<h3>Promoted Listings Advanced<\/h3>\n<p>Promoted Listings Advanced is a <strong>cost per click campaign model<\/strong> that provides access to premium placements across the eBay network. This means that you are charged when a buyer clicks on your promoted listing. With this campaign model, you are able to bid on keywords that you think buyers will use to search for items like yours by setting a maximum daily budget.<\/p>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\">Promoted Listings Advance is a higher-risk solution that can result in higher reward. Ads will target a specific group of buyers who are interested in buying your particular item. Successful product types contain precise keywords, such as those from the Car Parts, Electronics, and Medical Products categories.<\/div>\n<div class=\"answer-box\"><\/div>\n<\/div>\n<\/div>\n<p>The table below compares the main features of each campaign model:<\/p>\n<table class=\"tg\" style=\"undefined;table-layout: fixed; width: 755px;\">\n<colgroup>\n<col style=\"width: 142px;\" \/>\n<col style=\"width: 98px;\" \/>\n<col style=\"width: 104px;\" \/>\n<col style=\"width: 90px;\" \/>\n<col style=\"width: 168px;\" \/>\n<col style=\"width: 153px;\" \/> <\/colgroup>\n<thead>\n<tr>\n<th class=\"tg-9hzb\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Campaign model<\/span><\/th>\n<th class=\"tg-9hzb\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Listing type<\/span><\/th>\n<th class=\"tg-9hzb\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Pricing model<\/span><\/th>\n<th class=\"tg-9hzb\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Keyword control<\/span><\/th>\n<th class=\"tg-9hzb\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Ad Placement<\/span><\/th>\n<th class=\"tg-9hzb\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Ad Spend<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"tg-ktyi\"><span style=\"font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Promoted Listings Standard<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Fixed-price<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Cost per sale<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">No<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Appear in 100+ placements across the eBay network<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Low risk using cost per sale ad pricing<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"tg-ktyi\"><span style=\"font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Promoted Listings Advanced<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Fixed-price<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Cost per click<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Yes<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Premium Placements including top of search<\/span><\/td>\n<td class=\"tg-ktyi\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Higher risk\/higher reward using cost per click ad pricing<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"tg-ktyi\"><span style=\"font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Standard and Advanced (combined)<\/span><\/td>\n<td class=\"tg-ktyi\"><\/td>\n<td class=\"tg-ktyi\"><\/td>\n<td class=\"tg-ktyi\"><\/td>\n<td class=\"tg-dgl5\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Maximum reach, maximum visibility<\/span><\/td>\n<td class=\"tg-dgl5\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; color: #000; background-color: transparent;\">Blended budget approach<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Implementing a blended budget approach<\/strong> by combining Promoted Listings Standard and Promoted Listings Advanced is recommended to <strong>achieve maximum reach with maximum visibility<\/strong>. Tech Repair Labs is one of many sellers that have <a href=\"https:\/\/webinterpret.com\/en\/blog\/case-study-tech-repair-lab-promoted-listings-advanced\">increased their overall sales by combining both campaign models<\/a>.<\/p>\n<p>Watch the video below to <strong>learn more about the key differences between Promoted Listings Standard and Promoted Listings Advanced<\/strong> from Webinterpret\u2019s Senior Product Manager, No\u00e9mie Colin:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OQfxFTJwtJg\" width=\"600\" height=\"333\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>Choosing the right campaign model<\/h2>\n<p>Before using Promoted Listings, identify your main business goal and objective. Below, business goals are broken down into 3 main categories:<\/p>\n<ol>\n<li>Brand discovery and awareness<\/li>\n<li>Traffic and visibility<\/li>\n<li>\u200b\u200bSales conversion<\/li>\n<\/ol>\n<h3>Business goal #1: Brand discovery and awareness<\/h3>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\"><strong>Objective:<\/strong> Cultivate trust amongst a new audience of potential buyers to expand your customer base.<\/div>\n<div class=\"answer-box\"><\/div>\n<\/div>\n<\/div>\n<p><strong>Advertising model:<\/strong> Promoted Listings Standard<\/p>\n<p><strong>Helpful tips:<\/strong> Keep your ad expenses low. This approach works best for products with a low margin, or with niche items that have small competition.<\/p>\n<h3>Business goal #2: Traffic and visibility<\/h3>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\"><strong>Objective:<\/strong> Target customers who are in a shopping mindset by creating ads that are relevant and engaging.<\/div>\n<div class=\"answer-box\"><\/div>\n<\/div>\n<\/div>\n<p><strong>Advertising models:<\/strong> Promoted Listings Standard and Promoted Listings Advanced<\/p>\n<p><strong>Helpful tips:<\/strong> Don&#8217;t fall behind on market trends and keep your ad expenses on a competitors\u2019 level in order to grow your sales.<\/p>\n<h3>Business goal #3: Sales conversion<\/h3>\n<div class=\"q-and-a-container\">\n<div class=\"box-q-and-a\">\n<div class=\"question-box\"><strong>Objective:<\/strong> Engage with high-intent shoppers who may move from the consideration phase into making a purchase.<\/div>\n<div class=\"answer-box\"><\/div>\n<\/div>\n<\/div>\n<p><strong>Advertising models:<\/strong> Promoted Listings Standard and Promoted Listings Advanced<\/p>\n<p><strong>Helpful tips:<\/strong> Stand out and beat your competitors&#8217; offers to gain the most from advertising. This approach is advised for those with a high margin.<\/p>\n<p><span class=\"popup-3539-anchor\">Download the free flyer to access key metrics and recommended rates for your Promoted Listings campaigns!<\/span><\/p>\n<h2>Get started with Promoted Listings<\/h2>\n<p>Promoted Listings helps your items stand out and get sold among the billions of listings across eBay. With <a href=\"https:\/\/webinterpret.com\/en\/features\/advertising\"><b>Webinterpret Advertising<\/b><\/a>, both Promoted Listings Standard and Promoted Listings Advanced campaign models allow you to promote your international (Webinterpret) and domestic listings. Webinterpret\u2019s solution is automated and includes item, ad rate and keyword selection, achieving maximum sales uplift with minimum ad spend.<\/p>\n<p>Watch the video below to learn how to get started with Promoted Listings Standard:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8IXLvamKWRk\" width=\"600\" height=\"333\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Learn how to sign up for Promoted Listings Standard and Promoted Listings Advanced here: <a href=\"https:\/\/support.webinterpret.com\/hc\/en-us\/articles\/6853333169170-How-to-sign-up-for-Promoted-Listings-and-Promoted-Offsite\">How to sign up for Promoted Listings<\/a>.<\/p>\n<p><strong>Still have questions?<\/strong> <a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*taisxk*_gcl_au*MTc2ODc3ODAzNS4xNzQwMDUzNjYy*_ga*MTUxNTIxMjE4NC4xNzQwMDUzNjYy*_ga_KWWD0Y0CYM*MTc0NTkwOTU5Ni43OC4xLjE3NDU5MjE1NDcuNDYuMC4xNTI3NzgxNTI0#ebay\">Book a demo<\/a> with the Webinterpret team to explore your options for international and domestic sales growth.<\/p>\n","protected":false},"featured_media":373900,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"resource_type":[9739],"resource_segment":[9742],"resource_topic":[9810],"class_list":["post-379701","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-webinar","resource_segment-online-marketplaces","resource_topic-ebay"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Standard vs Advanced Promoted Listings: Pick your strategy<\/title>\n<meta name=\"description\" content=\"Get ahead of the curve and understand the differences between Promoted Listings Standard and Advanced and find the right strategy for your growth on eBay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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