Reach and convert more buyers with AI-powered eBay advertising services from Webinterpret.
average return on ad spend for CPS campaigns
Identify
Webinterpret screens your inventory and selects items with the highest sales potential.
Launch
High-potential items are promoted within 24 hours based on your market and campaign preferences.
Monitor
Track your performance while our eBay advertising tool optimises campaigns based on real-time market trends.
Grow
Scale your business through prominent ad placements that drive higher visibility, traffic, and sales conversions.
PROMOTE YOUR LISTINGS
UPDATE:
Starting January 13, 2026, only Priority (CPC) campaigns have exclusive access to the top ad slot in search results.
PROMOTE YOUR LISTINGS
UPDATE:
Starting January 13, 2026, new attribution models are in effect for General (CPS) campaigns. A sale will count when any buyer purchases your promoted item within 30 days of an ad click, even if they didn’t click it themselves. The item must be promoted at the time of click and sale, and the ad fee will be charged at the ad rate in effect at the time of sale.
PROMOTE OFFSITE
Setting up advertising can be complicated. Webinterpret does it all for you.
Learn about Webinterpret's AI-driven approach to launching successful advertising campaigns on eBay from Noémie Colin, Senior Product Manager.
Find out which strategy will achieve your business goals.
Cultivate trust amongst a new audience of potential buyers to expand my customer base.
Target customers who are in a shopping mindset by creating ads that are relevant and engaging.
Engage with high-intent shoppers who may move from the consideration phase into making a purchase.
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This approach helps you master eBay advertising basics while we analyze your inventory performance to optimize Priority campaigns when you’re ready.
If any aspects of your business change, consider taking this questionnaire again to see if the Promoted Listings Priority strategy is right for you.
Is advertising on eBay worth the cost?
With more and more products being listed on marketplaces every day, it’s become increasingly difficult for sellers to differentiate their business from their competitors. However, it is known that 1 in 5 purchases are made on listings that appear at the top of the search results page. Advertising on marketplaces is the only way to secure access to top listing placements on marketplaces, which gives your business the best competitive advantage for boosting your visibility and sales.
When should I consider Webinterpret for my advertising campaign management?
Defining your business goals and identifying the steps to build your advertising strategy from the ground up can be complex. Webinterpret saves you time by providing an entirely automated advertising experience based on your goals, so you can spend less time setting up advertisements from scratch and more time selling. Webinterpret’s eBay advertising services are designed for businesses of all sizes, from small sellers to larger brands looking to grow their visibility on eBay.
How does Webinterpret’s advertising technology work, and how is it different from other providers?
Webinterpret’s AI-powered eBay advertising tool powers advertising campaigns for thousands of eBay sellers across a variety of markets, continuously optimizing them with our expert insights and learnings. Webinterpret Advertising is available for domestic and international eBay markets, so you can track all your global campaign results from the Advertising Dashboard. Both CPS (cost-per-sale) and CPC (cost-per-click) campaign models are available.
How do I define my business goals for advertising campaigns?
Identify what your expected outcome from using advertising technology is, and what’s possible from a business perspective. Our Campaign Model Recommendation Tool comes included with our eBay advertising services (and available above), providing further support and guidance.
What is the difference between CPS (cost-per-sale) and CPC (cost-per-click) campaign models?
The CPS campaign model drives sales through high-visibility placements across the eBay network. The CPC campaign model requires more inputs (such as keyword and budget specifications), but provides access to top placements in eBay search results and outside of the eBay network. Webinterpret recommends trying different campaign models to determine which are best for your business.
Starting January 13, 2026, eBay is introducing new rules and attribution models for its Priority (CPC) and General (CPS) campaigns:
How do I know which channels and markets I should advertise in?
Through Webinterpret’s AI-powered intelligence, markets are assessed and selected based on what shows the most promise for increasing your sales. Webinterpret’s AI assesses a market’s potential based on its sales volume and subsequent conversion rates. The best option is to enable all markets and channels offered through Webinterpret Advertising and let Webinterpret decide which should run automated campaigns.
Which items are eligible for advertising campaigns, and how does Webinterpret select items?
Webinterpret fetches your entire inventory and evaluates each item’s potential to determine which items to promote (just as our AI does for market selection). We select items with the highest sales potential for promotion and exclude those with lower potential.
