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Webinterpret > Blog > The eCommerce guide to the 2024 holiday season

The eCommerce guide to the 2024 holiday season

  • Ecommerce Strategies
  • Marketplace Trends

What you will learn

  • Capitalize on the extended holiday shopping season by offering early discounts and launching ad campaigns well before Cyber Week.
  • Optimize your ecommerce store for mobile devices to capture the majority of online sales completed via smartphones.
  • Maximize your visibility during peak shopping days by strategically increasing your advertising budget and securing top ad placements.
  • Capture price-conscious buyers by offering flexible payment options such as Buy Now Pay Later and reliable, fast delivery solutions.

Online sales numbers traditionally peak during the last two months of the year as millions of shoppers prepare for the festivities. 

What’s more, the statistics show continuous holiday sales growth over the last few years, signaling the increasing popularity of online shopping.  

Adobe forecasts that the 2024-2025 holiday season will be record-breaking. Online sales in the US alone are projected to reach $240.8 billion, indicating a whopping 8.4% YoY growth. 

The same report reveals that over 50% of online holiday retail sales will be completed from mobile devices, suggesting that optimizing online stores for mobile devices has never been more important. 

These statistics provide a glimpse into what promises to be a holiday season for the ages. In this ecommerce guide to the 2024-2025 holiday season, we’ll analyze the statistics, shopping trends, and best-selling products to help you end the year with a bang. 

Table of Contents:

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In the ecommerce world, Christmas comes early, quite literally. 

The shopping trends over the last few years unequivocally show that a growing number of consumers start shopping for holidays in mid-November. 

However, Super Saturday (December 21), the Monday before Christmas (December 23), and the Saturday after Christmas (December 28) are still some of the top online sales events of the year.  

Due to the high level of competition, capitalizing on these opportunities is far from easy for ecommerce brands operating on domestic and international markets. Even so, the holiday season provides digital retailers with a unique chance to sell off excess inventory and improve their customer loyalty. 

Our ecommerce guide to