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Webinterpret > Blog > Coronavirus: why ecommerce is more important than ever

Coronavirus: why ecommerce is more important than ever

  • Ecommerce Strategies
  • Marketplace Trends

What you will learn

  • Capitalize on the unprecedented surge in ecommerce traffic caused by global lockdowns and a massive influx of first-time online shoppers.
  • Retain new customers by ensuring a frictionless, mobile-optimized checkout process that makes navigating and purchasing as easy as possible.
  • Build consumer trust during uncertain times by providing transparent, time-stamped service updates regarding delivery times and business operations.
  • Compensate for the lack of in-person retail by writing highly informative, concise product descriptions accompanied by comprehensive visual details.
  • Drive higher conversions by actively engaging buyers through targeted social media advertising and warm, specific calls to action.

COVID-19 has dramatically altered almost every aspect of our lives, and the ‘new normal’ has also had a big impact on our shopping habits.
With the world on lockdown and all non-essential shops closed, ecommerce has become more important than ever before.

Deepak Goyal, the Global Head of Strategic Partnerships at Currencies Direct, shares insights on the rise of ecommerce in the times of global lockdown.

In this article, you’ll learn about:

  • What impact has COVID-19 had on e-commerce?
  • What ecommerce opportunities has COVID-19 created?
  • How can online sellers make the most of the coronavirus ecommerce boom?

Table of Contents:

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More people are shopping online

The current situation has driven people to shop online more.

In February 2020, before the world went into lockdown, a little under 20% of total retail sales were online.

Now, after three weeks of coronavirus enforced restrictions and shop closures, online sales have ‘risen dramatically’ by over 70% in March year-on-year.

Online traffic rocketed by 10-15% per day compared to February and some companies in the food sector experienced up to ten times more traffic. All this makes it clear that ecommerce will command a greater share of total retail sales when new figures are available.

Normally, well over half of our shopping journeys begin online (according to Google) even if the final transaction takes place in a shop. Now, even more, journeys are starting online and more are resulting in conversions.

Coronavirus impact on ecommerce in Italy

What impact has COVID-19 had on e-commerce?</