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Webinterpret > Blog > [FREE ebook] The power of color in international ecommerce

[FREE ebook] The power of color in international ecommerce

  • Ecommerce Strategies
  • Ecommerce Tools
  • Sales Optimization
  • SEO and Marketing

What you will learn

  • Enhance your sales conversions dramatically by understanding that up to 90% of a consumer’s snap judgments about a product are based entirely on color.
  • Attract specific demographics effectively by tailoring your product colors—such as utilizing blue to build long-term trust or red to drive impulse purchases.
  • Increase the perceived value and desirability of your apparel by using highly descriptive, memorable color names like “mocha” instead of plain “brown.”
  • Avoid costly branding missteps by thoroughly researching cross-cultural color perceptions, ensuring your brand’s hues evoke the correct emotions in international markets.

Colour may be your first act of ecommerce persuasion. Colour is more than hues, Pantones, tints and shades. It has to do with the psychology and power of marketing.

Did you know that our brains process visual content 60,000 times quicker than words? Are you aware that colour increases brand recognition by 80%?

For over 90% of people, colour is crucial when it comes to making purchasing decisions. So the way you use colours may affect your online business and your sales.

In this article you’ll learn about:

  • The power of colour in international ecommerce: how colour, persuasion and online purchases are interrelated
  • The difference between colours preferred by men and women
  • The differences in perception of various colours across countries.

FREE ebook: use colour to your ecommerce advantage

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