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Webinterpret > Blog > What are Product Identifiers (GTIN, UPC, EAN, MPN) on eBay?

What are Product Identifiers (GTIN, UPC, EAN, MPN) on eBay?

  • eBay
  • Marketplace Guides

What you will learn

  • Boost your eBay listing visibility and external search engine ranking significantly by accurately applying mandatory Product Identifiers like GTINs, UPCs, and EANs.
  • Ensure seamless inventory tracking and prevent costly fulfillment errors by utilizing universally standardized barcodes across all retail platforms.
  • Maximize your mobile search conversions by meticulously filling out all recommended item specifics to help buyers quickly filter and find your exact products.
  • Avoid the severe long-term penalty of plummeting search rankings by actively replacing the “Does Not Apply” option with legitimate manufacturer identifiers.

eBay product identifiers (GTIN, UPC, EAN, MPN) should be included for new and refurbished items in certain categories. eBay has been enforcing product identifier requirements since 2016. It’s highly recommended that all eBay sellers add such identifiers to items wherever they apply.

In this article you’ll learn about:

  • Product identifiers required on eBay (GTIN, UPC, EAN, MPN), including definitions, examples & benefits
  • Adding & finding product identifiers
  • Product identifiers & international product listings
  • Practical recommendations related to this topic so you sell your products online successfully.

Table of Contents:

  • Be careful with the “Does Not Apply” option and missing item specifics!
  • How to update multi-variation items?
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