Webinterpret > Blog > Webinterpret at eBay Open UK 2021 [Ecommerce event recap]

Webinterpret at eBay Open UK 2021 [Ecommerce event recap]

  • eBay

What you will learn

  • Elevate your business strategy by leveraging the insights, tool rollouts, and direct 1:1 expert consultations offered at the comprehensive eBay Open UK event.
  • Differentiate between basic translation and true ecommerce localization, which seamlessly adapts currencies, sizes, and cultural nuances to provide a native shopping experience.
  • Unleash your international sales potential completely by utilizing advanced natural language processing to automatically localize your eBay listings across the globe.

Webinterpret had the incredible opportunity to join the eBay Open UK 2021 as a premium sponsor, eBay’s largest business seller event in the UK. The event took place from 28 to 30 September and was packed full of workshops, product rollouts and eBay partner presentations for eBay UK sellers.

The event consisted of online and offline days, with the final day hosted at Victoria Warehouse in Manchester.

Our team was actively engaged online to support eBay sellers throughout the event, and we also had the chance to send them to Manchester for the final day!

Webinterpret booth eBay Open UK

Webinterpret gave two presentations, the first of which you can now access and watch at your leisure.

Read on to learn more about the event, our first presentation (discussing the power of localization on eBay), and highlights from the successful event as told by Craig McKinnon, UK Senior Sales Executive.

eBay Open UK 2021: Connecting and sharing, as one

This year marked a huge turnout for the event, where over 4000 sellers attended online and 500 sellers were present in-person in Manchester for the final day.

The event consisted of:

  • Live Q&A panel sessions with category experts, guest speakers, on-demand content, workshops, and 1:1 customer service consultation;
  • Strategy insights with eBay leaders and rollouts of the latest marketing tools to boost your listings and sales;
  • New developments from eBay partners showcased in-person and virtually on the hybrid exhibition platform;
  • Celebrating with fellow business sellers at the eBay for Business Awards 2021.

Unleash your international sales potential with the power of localization

Our first talk was given by our UK Senior Sales Executive, Craig McKinnon, and covered Webinterpret’s approach to simplified international listing through listing localization.

So, why is localization important for international selling?
Ecommerce localization is much more than just translation.

Translation is the simple changing of words and phrases from one language to another, but it does not