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Webinterpret > Blog > Geo-blocking over: what does it mean for online sellers?

Geo-blocking over: what does it mean for online sellers?

  • Marketplace Trends
  • News

What you will learn

  • Comply with EU regulations ending unjustified geo-blocking, which require retailers to give buyers access to goods on the same terms across the entire continent.
  • Stop country redirects and discriminatory payment restrictions to ensure European citizens enjoy the freedom of shopping across borders seamlessly.
  • Capitalize on the immense cross-border growth opportunity created by the geo-blocking ban to legally and profitably reach millions of new European customers.
  • Bypass the complexity of a fully integrated European market by deploying automated cross-border solutions that handle localization and compliance effortlessly.

On 6 February MEPs agreed on a regulation to end geo-blocking and country redirects in the EU. 3 December is the date on which the new rules against unjustified geo-blocking become reality.

Retailers will be obliged to give people access to goods and services on the same terms across the whole EU, wherever they may be connecting from.

How will it affect (cross-border) ecommerce in Europe and online sellers? Read on!

Table of Contents:

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Unjustified geo-blocking over: new ecommerce era is coming

The new rules against unjustified geo-blocking entered into force on 22 March 2018. The 9-month period before 3 December was to give merchants enough time to adapt and make necessary changes to comply with EU rules.