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Webinterpret > Resource Hub > Turn clicks into sales with eBay Promoted Listings

Turn clicks into sales with eBay Promoted Listings

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  • Webinar
  • Online marketplaces

21 minutes watch

What you will learn

  • Secure premium search placements and stand out from intense competition by leveraging eBay Promoted Listings.
  • Choose the optimal advertising strategy by understanding the critical differences between Promoted Listings Standard (cost-per-sale) and Advanced (cost-per-click).
  • Maximize your product reach and visibility by implementing a blended budget approach that combines both Standard and Advanced campaigns.
  • Align your advertising tactics directly with specific business goals, whether aiming for brand discovery, increased traffic, or pure sales conversion.
  • Drive massive sales uplift effortlessly by utilizing automated solutions that handle your keyword bidding and ad rate selection.

While online marketplaces attract millions of buyers each year, and the opportunity to showcase your products, they also come with competition when sellers offer the same (or similar) goods. Thus, standing out from the crowd is essential for success. If you sell domestically or internationally on eBay, Promoted Listings is the most effective advertising strategy to ensure your products appear at the top of search results, reach your target audience, and turn impressions and clicks into sales.

This video series will cover:

  • An overview of Promoted Listings
  • Key differences between Promoted Listings Standard and Promoted Listings Advanced
  • Choosing the right campaign model for your business

Promoted Listings Explained

Promoted Listings is eBay’s online advertising model that enables sellers to increase the visibility of their products on eBay. Through this model, listings are strategically displayed to potential buyers, giving sellers a competitive edge in the crowded marketplace.

In essence, Promoted Listings allow sellers to pay for increased visibility, ensuring their products are prominently featured in search results and across the eBay network.

The facts speak for themselves. According to eBay, 83% of eBay buyers view and purchase sponsored items displayed at the top of search results. Sellers also saw an average sales increase of 50% with Promoted Listings Advanced (compared to non-promoted items).

eBay offers two main campaign models: Promoted Listings Standard and Promoted Listings Advanced. The following sections identify the key differences between these campaign models, and how to choose the right one for your advertising strategy.

Comparison: Promoted Listings Standard vs. Promoted Listings Advanced

Promoted Listings Standard

Promoted Listings Standard is a cost per sale campaign model and is the most popular option for Promoted Listings on eBay. This means that you are only charged when a buyer clicks on your promoted listing and purchases your item (within 30 days of the click). The ad fee is a percentage of the transaction value that you set and agree to pay.

Promoted Listings Standard is a low-risk solution that places listings in buyer searches, listing pages and My eBay. Ads will target a large pool of buyers who are interested in buying similar or relevant items. Almost any product type is a good fit for Promoted Listings Standard.

Watch the video above to learn more about Promoted Listings Standard from Webinterpret’s Senior Product Manager, Noémie Colin.

Promoted Listings Advanced

Promoted Listings Advanced is a cost per click campaign model that provides access to premium placements across the eBay network. This means that you are charged when a buyer clicks on your promoted listing. With this campaign model, you are able to bid on keywords that you think buyers will use to search for items like yours by setting a maximum daily budget.

Promoted Listings Advance is a higher-risk solution that can result in higher reward. Ads will target a specific group of buyers who are interested in buying your particular item. Successful product types contain precise keywords, such as those from the Car Parts, Electronics, and Medical Products categories.

The table below compares the main features of each campaign model:

Campaign model Listing type Pricing model Keyword control Ad Placement Ad Spend
Promoted Listings Standard Fixed-price Cost per sale No