Ecommerce Shopping Data: recent study
The Demandware data summarized in this article come from Q4 2016.
For starters, there was a 19% year-over-year growth in digital commerce in Q4 2016. There was also an increase in traffic (11%) and shopper spend per visit (8%).
This was the most balanced growth over the past three years.
Source: Demandware
Mobiles captured 52% of all traffic and 30% of orders. Social was an essential traffic channel, accounting for 4% of all traffic and 5% of mobile traffic. Visit duration increased to 6.6 minutes, even though it fell consistently in recent quarters.
Digital commerce growth per country
Order growth by device (global)
Traffic growth by device (global)
Shopper spend (global)
The amount the shopper spends per order
Average Order Value, discount rate & free shipping (global)
- Average Order Value: the amount the shopper spends per order.
- Discount rate: the share of an order amount reduced due to order discounts.
- Free shipping: the share of total orders shipped at no cost to the buyer (percentage).
In a nutshell
Ecommerce shopping is growing and shoppers are spending more. Isn’t it great news for online sellers? Focus your efforts on growing your online sales, this is a good time to do so!
The true sales potential lies not only in your domestic but also international markets. Hence, don’t hesitate to take a small step and give yourself the possibility of doubling your ecommerce sales figures!
Global trends, ecommerce events, selected changes of policies and latest ecommerce studies may all be relevant to the future of your online business. So check our sources for ecommerce updates.
