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Webinterpret > Blog > Amazon vs. Google: product searches & search algorithm

Amazon vs. Google: product searches & search algorithm

  • Analytics and Research
  • Ecommerce Tools

What you will learn

  • Optimize specifically for Amazon’s A10 algorithm by recognizing it prioritizes actual sales conversions and velocity over Google’s focus on user experience and links.
  • Tailor your marketing approach by understanding that Google users are typically browsing for research, whereas Amazon users are highly intent on purchasing.
  • Allocate your advertising budget efficiently by analyzing whether your specific product category is searched for predominantly on Amazon or Google.
  • Capture high-income demographics by ensuring your singular, specific product models are heavily optimized and highly visible directly on Amazon.
  • Boost your Amazon ranking significantly and rapidly by driving high-converting external traffic directly to your marketplace listings.

For many consumers Amazon is a go-to online retailer that some shoppers visit immediately when searching for a product, without using traditional search engines like Google first.

  • What’s the difference between product searches on Amazon and Google?
  • Is Amazon’s search algorithm the same as Google?
  • How can ecommerce sellers drive relevant customers to their product pages?

Read on to find out the answers and to sell more on Amazon.

The study highlighted in this article will give you some direction when planning your marketing budget. It’s a comparison between top product searches on Amazon and on Google and relates to sponsored content.

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