Let’s unpack ecommerce shipping costs
When you’re selling online, shipping costs are one of the most important factors to consider. They can determine whether or not a potential customer will purchase your product, so it’s crucial to get them right. A well-optimized shipping strategy can significantly boost your sales, and the ecommerce sellers who don’t have one are missing out on a huge opportunity. But before we jump into the topic of optimizing shipping, let’s first understand the components of its price. And why it can be expensive.
The anatomy of shipping prices
What are the main factors required to calculate the price of each shipment?
Thanks to handy shipping calculators that assess the price based on all the above, it usually doesn’t seem that complicated. However it’s the size and weight where it gets tricky. This is the metric that is most often misassessed and exceeds the initial assumption.
Therefore the price is often miscalculated too