Say, for example, you’re a British businessman and want to attract all the French fashionistas. What is the best way to market your products? List your items directly to France marketplaces like ebay.fr and amazon.fr!
Product positioning
The three most important rules of business – “location, location, location” – hold true for brick-and-mortar business owners as they do for eBay and Amazon sellers. Your products should be found in the same local marketplaces as your shoppers.
Localised international listings position your products for greater international visibility and higher international sales.
But wait, why not simply specify international shipping on the product listings in your home account?
A few France-based shoppers may log on to your home marketplace and browse your English-language listings. But maximizing the international visibility of your products requires understanding the difference between passive international sales and sales that result from active international listings.
Passive international sales
Passive international sales result when foreign buyers make purchases from your domestic product listings. However, there is a big difference between passively allowing international buyers to shop in your home marketplace and actively listing your products in foreign buyers’ country-specific marketplaces.
Active international listings
For instance, the majority of the millions of French eBay shoppers log on to ebay.fr. They search in the French language with French keywords and browse in specific ebay.fr categories. They easily recognize and prefer European measurements and sizes. If you are not familiar with your target country, creating listings that are optimized for that country market will take some expertise. Your listings must be translated into the local language, localised to the market, and then posted to the country-specific marketplace. These are active international listings.
Can listing directly on foreign eBay sites really increase your international sales? If you are already experiencing passive international sales, then localised, active listings posted directly to foreign eBay and Amazon sites will improve your product visibility. As a result, you should increase your international sales.
Try a localisation service provider
Active international listings must be created with translation and localisation expertise, stock synchronisation tools, the ability to communicate with buyers in a different language, and best practices for international selling on eBay and Amazon.
Localisation experts are available to assist with translation, localisation, and communication with foreign sellers. Look for a localisation expert partnering with eBay and Amazon that specialises in assisting eBay and Amazon sellers. Webinterpret is a localisation service provider with a solution designed to solve the unique challenges of increasing international sales on eBay. They are an eBay recommended partner, and their solution has proven effective in boosting international sales. You can try their service free for 30 days. Give it a shot. Odds are you’ll have all the French fashionistas you can fathom.
