Localization was one of the biggest hurdles Jim Butler, the owner of The Curated Clothier, had to overcome to achieve his dream of selling men’s fashion items on international markets.
‘With Webinterpret, international sales have gone up tremendously with no additional risks.’
Jim Butler, ebay.com/usr/thecuratedclothier
Let’s see how the Active Cross Border Listing program has helped turn Jim’s dreams into reality.
Overview
The origins of The Curated Clothier go back to 2003 when Jim Butler started selling items of interest such as books, textbooks, music and similar on Half.com, which later became part of eBay. Over time he became so experienced in selling on eBay that his business grew exponentially, outperforming his day-to-day job.
In 2014 Jim decided to quit his full-time job and embark on selling men’s high-end fashion items, something that has been his passion since high school. Today apart from running The Curated Clothier a very successful eBay business, Jim also hosts a popular YouTube channel Jim Butler, where he shares tips and tricks on men’s attire and styling, and how to find high-end bargains or sell on various online platforms.
Challenge
Jim always intended to sell internationally, as he saw it as the best and quickest way to significantly increase his audience and reach, and substantially grow his business. However, translation, size, and currency conversion presented a significant hurdle. ‘Without localization, buyers are often confused as to what item is being exactly advertised and at what price’, admits Jim.
Solution
When looking for a suitable solution Jim signed up to eBay Active Cross Border Listing Program powered by Webinterpret’s localization tool. Webinterpret’s simple and straightforward Plug & Play solution has turned out to be exactly what his business needed.
Jim was able to immediately launch his eBay store in up to 10 new international markets, which resulted in increased international exposure, and also better conversion with international buyers.
Results
With Webinterpret The Curated Clothier’s total sales have gone up by 53% at virtually no risk. Thanks to the most comprehensive and secure end-to-end localized shopping experience buyers shop like with a domestic seller. Moreover, depending on the currency conversion to the US dollar, Jim can get an additional margin in the international sale. He has noticed that with some international listings he is making more money after expenses, than on his domestic sales.
Active Cross Border Listing Program
The Active Cross Border Listing Program is provided by eBay in partnership with Webinterpret.
Webinterpret enables sellers to instantly expand worldwide and boost their online sales. It gives their eBay items a new reach by exposing them to new international buyers on eBay’s international sites. In addition to that, Webinterpret converts international buyers better by giving them a full end-to-end local shopping experience.
*Overall sales increase. Data based on revenue increase 6 months before joining vs. 6 months after joining Webinterpret.
†Based on revenue data per country from 1st December 2018 to 1st October 2019.
