eBay and other popular online marketplaces are getting more competitive as online shopping is becoming more popular.
According to the latest data, approximately 34.5% of the world’s population regularly purchases products online, while 72% of global online sales occur on marketplaces such as Amazon and eBay.
Moreover, eBay’s US marketplace alone attracts roughly 7 million merchants, while the UK and Germany account for a considerable share of the platform’s sellers.
That’s why it’s hardly surprising that starting a business on eBay in 2026 is a challenging task that requires excessive preparation and planning.
Establishing a lasting presence on a seller’s domestic eBay marketplace is a multifaceted effort that requires deep product demand insights and a strong understanding of the platform’s ecosystem.
Let’s dive in and explore the factors sellers should consider before starting a small business on eBay.
