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Webinterpret > Blog > Tracking your eBay seller performance: Understanding seller KPIs

Tracking your eBay seller performance: Understanding seller KPIs

  • Analytics and Research
  • eBay

What you will learn

  • Understand how eBay uses Transaction Defect Rates, cases closed without resolution, and Late Shipment Rates to assign formal seller levels.
  • Benchmark your performance against peers using Service Metrics rather than relying solely on the baseline Seller Standards policy.
  • Achieve Top Rated status to gain visibility and avoid the severe limitations imposed on sellers falling into the Below Average tier.

Staying competitive in a crowded marketplace like eBay with millions of active sellers fighting for the attention of every customer requires laser focus on metrics. 

Still, most sellers prioritize store traffic, listing analytics, and similar types of data that reflect how well their business is performing while neglecting the performance metrics that indicate the quality of the service they provide to customers.