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Webinterpret > Blog > [Guide] How growth of advertising impacts Amazon sellers

[Guide] How growth of advertising impacts Amazon sellers

  • Amazon
  • Marketplace Guides

What you will learn

  • Maintain your competitive edge on Amazon by adapting to the rapidly changing dynamic where paid advertisements increasingly dominate top search result real estate.
  • Accelerate your organic search ranking and build strong product history simultaneously by aggressively investing in high-converting Amazon PPC campaigns.
  • Bypass skyrocketing acquisition costs on saturated platforms by strategically targeting less competitive international Amazon markets to secure significantly lower CPCs.

Ecommerce ad spend rose 115% (Q3 2019 vs. Q3 2018), according to Marin Software. The key player in this growth was Amazon, the leading digital retailer and one of the most-visited web properties in the US.

According to Emarketer, by 2021, nearly one in 10 US digital ad dollars will go to the Amazon platform. As a consequence, being on top of the ecommerce world may soon equal being on top of the Amazon search results. This, however, will go far beyond organic marketing and sellers must adapt to this new reality.

In this article, you’ll learn about:

  • Ecommerce research & data pointing to the key drivers in the growing ad spend in ecommerce & on Amazon
  • The changing dynamic between organic search and advertisements
  • The fast-changing advertising reality on Amazon and how sellers can adapt to it by finding less competitive markets and identifying international sales opportunities.

Download now: FREE Amazon Advertising guide

Table of Contents:

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Advertising on ecommerce platforms

Digital ad spend is constantly increasing. It’s forecast to make up almost 65% of total media ad spending by 2022.

Ecommerce advertising: digital ad spend in the USA

As a result, the dynamic between organic and paid search is changing. In fact, paid search has started to dominate the digital landscape, becoming a weapon to outwit competitors.

According to Patrick Smarzynski, Co-Founder at Webinterpret, today you definitely need ads to have satisfactory visibility and conversions. It’s not a matter of ‘if’, it’s a matter of ‘when and how’.

Advertising and promotions are playing a bigger and bigger role on ecommerce platforms, such as eBay and Amazon.

Watch the expert interview below to find out more about the changing marketplace model.