Auto P&A landscape on eBay
eBay Motors, an online automotive marketplace, has served customers since its initial launch in 2000. In February 2023, eBay has launched new innovative features (like the Guaranteed Fit program) in the auto P&A category.
As eBay reports, eBay Motors boasts approximately 110 million live listings, showcasing a vast range of automotive products and offerings. Three items are sold every second, demonstrating the trust and reliance placed on eBay Motors by automotive enthusiasts worldwide.
With an annual GMV exceeding 10 billion USD, eBay Motors has become incredibly profitable, but also very competitive for online sellers.
The good news is that you no longer have to wonder which categories to focus on in order to achieve the biggest success on eBay Motors.
Webinterpret has analyzed which of the eBay car P&A categories have the top-selling potential for you.
How?
By checking what types of product categories performed exceptionally well in 2023.
Our Busines Analysis team went through sales data and GMV of eBay sellers in all automotive P&A categories. The data comes from our customers selling on main eBay sites in Europe (the UK, Germany, France, Italy and Spain).
*The information, data and guidance provided in this article is for general information purposes only and does not constitute professional advice.
Top-selling car part categories on eBay
Discover the top-selling car part categories on eBay across five different countries:
#1 Top-selling car P&A categories: eBay France
The most popular automotive part and accessories categories on eBay in France:
- Vehicle Parts & Accessories → Automobile : pièces et accessoires → Automotive: parts and accessories
- Vehicle Parts & Accessories → Moto : pièces détachées → Motorcycle: spare parts
- Vehicle Parts & Accessories → Tuning, styling → Tuning, styling
- Vehicle Parts & Accessories → Autoradios, Hi-Fi, vidéo, GPS → Car radios, Hi-Fi, video, GPS
- Vehicle Parts & Accessories → Équipements, outils de garage → Garage equipment, tools
#2 Top-selling car P&A categories: eBay Germany
The most popular automotive part and accessories categories on eBay in Germany:
- Vehicle Parts & Accessories → Autoteile Zubehör → Auto parts accessories
- Vehicle Parts & Accessories → Motorrad- Rollerteile -zubehör → Motorcycle scooter parts accessories
- Vehicle Parts & Accessories → Auto-Tuning -Styling → Auto-Tuning -Styling
- Vehicle Parts & Accessories → Öl, Pflege- Schmiermittel → Oil, care lubricants
- Vehicle Parts & Accessories → Werkzeuge → Tools
#3 Top-selling car P&A categories: eBay Italy
The most popular automotive part and accessories categories on eBay in Italy:
- Vehicle Parts & Accessories → Auto: ricambi e accessori → Car: spare parts and accessories
- Vehicle Parts & Accessories → Moto: ricambi → Motorcycle: spare parts
- Vehicle Parts & Accessories → Scooter: ricambi e accessori → Scooters: spare parts and accessories
- Vehicle Parts & Accessories → Moto ricambi → Vintage motorbikes: spare parts
- Vehicle Parts & Accessories → Moto: accessori → Motorcycle: accessories
#3 Top-selling car P&A categories: eBay Spain
The most popular automotive part and accessories categories on eBay in Spain:
- Vehicle Parts & Accessories → Coches: piezas y accesorios → Cars: parts and accessories
- Vehicle Parts & Accessories → Motos: recambios → Motorcycles: spare parts
- Vehicle Parts & Accessories → Coches: cuidado, mantenimiento y remolques → Cars: care, maintenance and trailers
- Vehicle Parts & Accessories → Coches: tuning y styling → Coches: tuning y styling
- Vehicle Parts & Accessories → Coche: Hi-Fi, GPS y tecnología → Car: Hi-Fi, GPS and technology
#4 Top-selling car P&A categories: eBay United Kingdom
The most popular automotive part and accessories categories on eBay in United Kingdom:
- Vehicle Parts & Accessories → Car Parts Accessories → Car Parts Accessories
- Vehicle Parts & Accessories → Motorcycle Scooter Parts Accessories → Motorcycle Scooter Parts Accessories
- Vehicle Parts & Accessories → Car Tuning Styling → Car Tuning Styling
- Vehicle Parts & Accessories → Motorcycle Scooter Parts Accessories → Motorcycle Scooter Parts Accessories
- Vehicle Parts & Accessories → Garage Equipment Tools → Garage Equipment Tools
Use top-selling categories to your ecommerce advantage
The goal of our analysis was to help international eBay sellers identify automotive parts & accesories product categories with the highest sales potential and map them across a number of international markets.
And reviewing the best-selling categories in 2023 provides valuable foresight into the trends likely to prevail in 2024.
This can help you:
- Discover which of auto parts and accessories product categories are selling the most on eBay across various countries.
- Compare supply and demand to identify saturated markets / categories (i.e. when the supply is much higher than the demand)
- Determine which country might be the best fit for you based on your product portfolio.
- Decide which categories and countries are worth looking into from a strategic point of view.
Opportunities and challenges of selling auto P&A on eBay
Exploring the top-selling car parts categories on eBay we’ve covered is just the beginning of fine-tuning your automotive product portfolio.
However, it’s important to remember that each category has its own lineup of best-selling products. Gaining further insight into the most popular items can give you an even bigger competitive edge.
What’s more, selling automotive parts and accessories on marketplaces comes with its own set of challenges.
You should consider how your product portfolio is handled and introduced to potential buyers. In other words: offer a thoughtfully localized shopping experience.
Localization means translating product descriptions and titles to local language, but also adapting them to cultural preferences.
One area of the automotive arena where localization is particularly important is in accurately describing and categorizing different car parts. The differences don’t just end on the distinction between different language terms and translations for different items. Cars, roads and driving in general are different in the US vs. Europe too.
It’s worth considering the difficulties arising from variations in terminology and usage of cars across different languages and world regions, and partnering with a trusted ecommerce localization solution to handle the most challenging products from the automotive industry.
Conclusion
To fully take advantage of the international market, it’s crucial to curate your automotive product portfolio adequately. By leveraging our insights, you can tailor it to cater to the specific demands of each country’s market, thereby increasing your chances of success.
Having a solid grasp of best-selling categories across various markets is vital for eBay sellers looking to expand their business globally. It opens up new possibilities for finding untapped sales opportunities you might not have considered before.
With the right information and resources at your disposal, you can take your online car parts business to new heights of success.
