Returns are no longer an optional perk in online marketplaces but a crucial aspect of shoppers’ buying decisions.
The 2024 Consumer Returns in the Retail Industry report published by the NRF supports this claim. The report reveals that 76% of buyers consider free returns before purchasing an item online.
Additionally, according to the same report, more than two-thirds of shoppers say that a negative returns experience discourages them from buying products from the same seller in the future.
In light of these statistics, it’s easy to understand why major online marketplaces, like eBay, pay so much attention to returns.
Furthermore, sellers neglecting this part of their operations are risking much more than amassing negative reviews, as eBay uses returns to determine seller rank.
So, let’s find out why eBay sellers cannot afford not to offer free returns to their customers.
