Despite market fluctuations, 2024 has been successful for the ecommerce industry.
The number of online shoppers worldwide increased by 2.64% in 2024 compared to the previous year. Although early forecasts suggest that the growth trend will slow down in 2025, the number of people shopping online should still increase by 2.2%.
These figures clearly show that ecommerce brands will have plenty of room to grow in 2025 on domestic and international marketplaces.
Still, achieving sustainable growth in 2025 will remain as challenging as ever for online retailers as markets worldwide continue to evolve.
Consequently, adapting AI tools and AR technology and improving customer experience is paramount for brands to remain profitable on increasingly competitive online markets.
Let’s see what 2025 has in store for sellers on domestic and international markets and how Webinterpret’s ecommerce calendar can help you prepare for the challenges ahead.
Planning makes perfect: Using an ecommerce calendar to improve online sales
Success on ecommerce marketplaces, domestic and international, doesn’t happen overnight. Becoming dominant in your niche requires extensive research, an understanding of consumer behavior in different markets, and making decisions based on customer feedback and data.
Planning is arguably the most important part of any marketing tactic because it helps businesses get ahead of the curve and allocate their resources strategically.
An ecommerce calendar can help you prepare for:
- Running targeted holiday campaigns
- Launching special promotions, early access deals, and similar marketing incentives that encourage customers to shop in your ecommerce store.
- Inventory shortages
- Anticipating spikes in demand for particular products
- Improving brand loyalty
A marketing calendar can help you visualize the year and pencil in the most important dates for your business in each quarter. As a result, it makes it easier to identify significant sales opportunities as well as discover market-specific prospects to generate extra profit.
Webinterpret’s ecommerce calendar will also give you an overview of the trends that will dominate the online markets in 2025 so that you can stay up to date with the latest market developments and utilize them to establish your brand as a leader in your niche.
Overview of the key ecommerce events in 2025
Understanding the local culture is imperative for all international sellers who want to carve out a spot for their brand on a new market.
Aside from the holiday season and similar mainstream sales events, each online market offers a plethora of sales opportunities that stem from the local culture in addition to global sales events.
For instance, Mother’s Day in the UK falls on Sunday, March 30, and May 11 in the USA and Germany, while in France, this holiday is celebrated on May 25. Hence, you must take this into account when planning your annual strategy for either of these markets.
Our ecommerce calendar will enable you to keep track of all the most important holidays throughout the year on global and local markets. Here’s an overview of some of the sales events that can potentially boost your online store’s sales.
January: Lunar New Year, Mahayana New Year, European Winter Sales
February: Black History Month, Superbowl Sunday, Valentine’s Day
March: World Book Day, International Women’s Day, St. Partick’s Day
April: World Health Day, Earth Day, Easter Sunday, Get to Know Your Customer Day
May: Labor Day, Start Wars Day, Mother’s Day
June: FIFA World Cup, Father’s Day, Pride Month
July: Amazon Prime Day, European Summer Sales,
August: International Dog Day, International Cat Day, World Photography Week,
September: International Chocolate Day, First Day of School, Read a Book Day
October: International Day of Coffee, Halloween, World Vegetarian Day
November: Black Friday, Small Business Saturday, Single’s Day, Thanksgiving
December: Cyber Monday, Green Monday, Christmas, New Year’s Eve,
Focus only on sales events that fit your business strategy to avoid wasting resources on creating marketing campaigns for regional or international sales occasions that will deliver a modest return on investment.
Webinterpret’s comprehensive 2025 ecommerce calendar
Selling on multiple international marketplaces can be overwhelming for many ecommerce businesses, as they must keep track of numerous moving pieces to provide seamless service and attract online shoppers worldwide.
Our ecommerce calendar not only simplifies planning your operations on different markets, but also helps you keep up with the latest market trends. It shows you how the latest technologies can transform your online brand, drive sales, and establish it as an industry leader.
Get your copy now for free and start planning your year!
How to Use the 2025 ecommerce calendar to thrive on international markets
This ecommerce calendar isn’t a simple planner but a comprehensive guide through the ecommerce world in 2025 for local businesses and brands with international recognition. Here’s how you can use it to flourish on international online markets:
Get an overview of the global ecommerce market in 2025
The continued rise of AI, increasing reliance on social media, and the growing importance of sustainable ecommerce are among the trends that will dominate international ecommerce markets in 2025.
Strategic planning
Identify the most important days of the year and start planning for them early. Use our ecommerce calendar to determine which regional or global sales events you’ll focus on and estimate how many resources you’ll need to prepare for each.
Outsmarting the competition
Familiarizing yourself with the latest ecommerce trends and planning for limited-time discounts, holiday promotions, special deals, and other promotional activities for key online sales events months in advance will enable your brand to stay ahead of the competition and continue to grow on international markets.
Maximizing sales opportunities with Webinterpret’s 2025 ecommerce calendar
As online shopping becomes more accessible to people around the globe, the international ecommerce market will continue growing in 2025, although at a slower pace than in previous years.
Online markets will be affected by a variety of socioeconomic factors that will make it difficult for sellers to maintain a strong presence on domestic and foreign markets.
However, ecommerce businesses still have plenty of room for expansion if they plan their every move carefully.
Webinterpret’s 2025 ecommerce calendar can act as your guide through global and regional sales opportunities that will help your brand grow on a global scale and attract international audiences.
Moreover, it can serve as a cornerstone of your marketing strategy, a tool for managing your resources more efficiently, and, most importantly, for growing your sales throughout the year!
About Webinterpret
Webinterpret supports merchants selling on eBay.
Our AI-based solutions enable more effective selling through automated listing localization, advertising, and returns and ensure all products placed on EU markets are GPSR-compliant.
By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.
