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Webinterpret > Blog > [FREE report] Ecommerce in Germany: the definitive guide

[FREE report] Ecommerce in Germany: the definitive guide

  • Ecommerce localization
  • Expanding to New Markets
  • International Selling

What you will learn

  • Target Germany’s massive purchasing power and highly developed logistical infrastructure to tap into one of Europe’s top cross-border ecommerce markets.
  • Build crucial brand trust and loyalty by providing a meticulously localized shopping experience featuring a .de domain and prominent quality seals of approval.
  • Prevent abandoned carts by accommodating the risk-averse German consumer’s strong preference for paying via invoice rather than upfront credit card transactions.
  • Mitigate the financial impact of exceptionally high return rates—particularly in the fashion sector—by establishing a local return address and analyzing return reasons.

Germany is one of the top markets in Europe and leaders for cross-border trade. Its total purchasing power presents big opportunities for online store owners.

Interested in more ecommerce facts, figures and trends for the German ecommerce market? Read more and check out our comprehensive report!

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Table of Contents:

  • Logistics, delivery & shipping
  • Payment methods preferred by ecommerce buyers in Germany
  • Mobile commerce in Germany
  • Cross-border shopping
  • Benefits of selling your products online in Germany
  • Challenges for German ecommerce
  • In a nutshell
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    Germany: attractive ecommerce country

    germany_online_marketplace_1To kick off with some cliches, Germany brings to mind rules, punctuality, efficiency, cars, sausages and beer. Germans know how to work around their schedules, but also are eager to celebrate, sipping mulled wine at Christmas markets.

    In the world of business, Germans are their own brand. The Made in Germany quality of products and services speaks for itself. The German brand matters around the world.

    Germany is also a large ecommerce market. It’s well-populated with buyers who are smart, savvy and well acquainted with online shopping.

    It’s a mature marketplace, showing slowing growth, yet its size, infrastructure and advan