Webinterpret > Blog > How to use Instagram for ecommerce: guide for online sellers
Meta’s Facebook and Instagram are still the most dominant social media platforms.
Instagram currently has around 3 billion active users, and its user base is projected to grow by 6.3% YoY by the end of 2026
Aside from being one of the most popular social networks today, Instagram is also considered one of the best social sales tools as the platform is expected to generate $62.5 billion in ad revenue by the end of the year.
25 million of ecommerce businesses are using the Instagram Shopping feature to sell their products, while millions more rely on its advertising options to reach new customers.
This guide will take you through the essential Instagram statistics and provide ecommerce tips to grow your online sales on the platform.