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How to use Instagram for ecommerce: guide for online sellers

  • Ecommerce Strategies
  • Sales Optimization

What you will learn

  • Capitalize on Instagram’s massive product discovery engine, tapping into a youthful audience of billions who boast significantly higher Average Order Values than Facebook users.
  • Convert followers into loyal customers seamlessly by leveraging Shoppable Posts to remove friction from the mobile checkout process.
  • Build an approachable, authentic brand image and drive higher engagement by frequently sharing user-generated content and behind-the-scenes visual storytelling.
  • Maximize your search optimization and avoid algorithmic spam filters by strategically using five or fewer highly relevant, branded, or localized hashtags per post.
  • Expand your product’s reach and establish immediate credibility by collaborating closely with niche influencers who align perfectly with your target demographic.

Meta’s Facebook and Instagram are still the most dominant social media platforms.

Instagram currently has around 3 billion active users, and its user base is projected to grow by 6.3% YoY by the end of 2026

Aside from being one of the most popular social networks today, Instagram is also considered one of the best social sales tools as the platform is expected to generate $62.5 billion in ad revenue by the end of the year.

25 million of ecommerce businesses are using the Instagram Shopping feature to sell their products, while millions more rely on its advertising options to reach new customers.

This guide will take you through the essential Instagram statistics and provide ecommerce tips to grow your online sales on the platform.