The social commerce market size is rapidly growing, and it is expected to reach $1.7 trillion by the end of 2026.
In other words, almost a quarter of all ecommerce sales worldwide in 2026 takes place on social media platforms. Meta Technologies is at the forefront of the social commerce surge, as two of the top five social networks for ecommerce are under its umbrella.
Despite the rising popularity of TikTok, Pinterest, and similar platforms, Facebook remains the leading social commerce marketplace, attracting millions of shoppers every day.
In 2026, it remains the most used social media platform with nearly 3.07 billion monthly active users, while Facebook Marketplace attracts 250 million digital merchants that post listings frequently.
Additionally, a considerable number of eBay and Amazon sellers use their business’s Facebook pages to share links to their product listings on these online marketplaces.
That’s why online sellers who aren’t using Facebook to promote or sell their products are missing out on a major opportunity.
Let’s explore how digital merchants can use Facebook to diversify their revenue streams and grow their businesses.
