At the start of 2026, approximately 4.8 million sellers were using eBay’s Promoted Listings on over 1.2 billion listings. Hence, nearly half of all listings across eBay marketplaces are promoted with one of the available advertising campaign strategies.
That’s why, in many eBay categories, occasionally sponsoring a product is no longer enough to secure product visibility and increase conversion rates.
With around 2.5 billion live listings on eBay, many sellers find advertising necessary to stand out from the competition.
This guide explains what eBay Promoted Listings are, how the main campaign strategies work, when sellers should use them, and how to approach ad rates, bidding, and ROI.
