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Increase sales with lower eBay Promoted Listings costs

eBay
Listing Optimization
Marketplace Guides

What you will learn

Boost your product visibility significantly on eBay, as utilizing Promoted Listings can increase your impressions by up to five times compared to organic search.
Optimize your advertising budget by recognizing that bidding at rates much lower than eBay’s recommendations can still yield massive sales increases at a fraction of the cost.
Tailor your ad strategy geographically, taking advantage of the fact that German buyers are statistically more likely to click on sponsored listings than US shoppers.
Maximize your Return on Investment (ROI) by continuously testing your ad rates and aggressively bidding on high-margin items while utilizing a safer approach for low-margin goods.

This article is to help eBay sellers optimize their revenue and benefit from advertising (Promoted Listings) while keeping costs under control.

Did you know that with ad rates recommended by eBay, Promoted Listings can cost you 2-3 times more while not bringing additional revenue? So how to sell your products online more successfully?

Poor understanding of how Promoted Listings and bidding on eBay work can result in sellers spending much more than needed on ecommerce advertising. It may not bring the desired ROI, either. One of the questions is when to go for safer or more aggressive bidding.

The subject of the study conducted by Webinterpret was the relationship between ad expenses (ad rate) & sales increase and its impact on eBay Promoted Listings’ bidding strategy.

The following research & 5 key takeaways are based on an analysis prepared by Adam Harasimowicz, Data Scientist and Product Manager at Webinterpret.