Start now
Book a demo

Webinterpret > Blog > How to use free shipping to boost your ecommerce sales

How to use free shipping to boost your ecommerce sales

  • Ecommerce Strategies
  • Sales Optimization

What you will learn

  • Prevent severe shopping cart abandonment by eliminating unexpected delivery costs that consistently frustrate and repel over 56% of online buyers.
  • Harness the immense psychological power of the word “free” by rolling your shipping costs into the product price rather than offering a simple discount.
  • Increase your Average Order Value significantly by establishing strategic free shipping thresholds that motivate consumers to add more items to their carts.
  • Align your shipping strategy with your operational capabilities, whether you want to encourage smaller, frequent visits or larger, bulk purchases.

“Free shipping” is a powerful marketing and sales tool in ecommerce. It used to be a benefit that selected sellers offered to their buyers. Today, however, offering the free shipping option is not extraordinary any more.

In fact, today, the lack of the free shipping option can repel thousands of online buyers flinching at ANY shipping cost.

So what is behind free shipping?

Learn more about what online buyers don’t like and how to use it to your advantage.

Table of Contents:

▼