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Webinterpret > Blog > 7 eyebrow-raising eBay stats: what do they mean for business

7 eyebrow-raising eBay stats: what do they mean for business

  • eBay
  • Marketplace Guides

What you will learn

  • Tap into a built-in, global customer base of over 170 million active buyers heavily fueled by an increasing shift toward digital shopping habits.
  • Stand out among 1.5 billion competing listings by utilizing detailed descriptions, high-resolution images, and targeted keyword optimization.
  • Capture the rapidly growing mobile commerce market by ensuring your listings are highly optimized for the popular eBay smartphone app.
  • Capitalize on top-performing eBay categories like Electronics, Clothing, and Automotive to discover new, highly profitable sales opportunities.
  • Tailor your marketing strategies effectively by targeting Gen X and Baby Boomers, who currently constitute the platform’s largest and most active demographic.

If you currently sell or plan to start selling on eBay, this article provides illuminating statistics that can help you make the right decisions for your business. Discover who is shopping on the marketplace, where they’re accessing it, and more to help you hone your marketing and ecommerce strategies for the eBay audience.

In this article, Leigh-Anne Truitt, an ecommerce professional at BigCommerce, shares insights about how eBay is growing and how that will impact the ecommerce industry.

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Selling on eBay & other marketplaces

eBay, one of the original marketplaces, notched $85.5 billion GMV in marketplace transactions in 2019. With online marketplaces generating $1.7 trillion in sales in 2019, comprising half of all digital purchases, an increasing number of established and emerging companies are eyeing this channel as a new way to reach buyers.

Marketplaces bring together buyers and sellers, enabling companies to sell physical goods and accept payments from customers without having to create their own platforms. Consumers can browse a variety of products, usually priced competitively, in one place.

As these sites grow in popularity, Forrester projects marketplace sales to comprise two-thirds of all digital sales by 2022, offering a lucrative opportunity for some businesses to augment existing sales strategies.

“As a third-party seller, I do think it is necessary to participate in marketplaces,” said Bijion Henry, a digital marketer. “But I